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“GREEN FIX” AS CRISIS MANAGEMENT

“Green fix” as crisis management.


Or, In which world is Malmö
the world’s greenest city?
by
Ståle Holgersen and Andreas Malm

HOLGERSEN, S. and MALM, A. (2015): ‘“Green fix” as cri- roots in the 1970s, continued right up to the onset of
sis management. Or, in which world is Malmö the world’s green-
est city?’, Geografiska Annaler: Series B, Human Geography
the present one. In some places, those efforts were
97 (4): 275–290. framed as models of environmental improvement.
This article focuses on Malmö and its city district
ABSTRACT: As economic and ecological crises evolve in com- of Västra hamnen, or Western Harbour, in particular.
bination, some policy strategies might aim at killing the two birds
with one stone. One recent example can be found in Malmö,
Among Swedish cities, Malmö suffered more than
Sweden, where crisis management has operated, we propose, as most from the industrial shakeout of the 1970s and
a green fix. The district of Västra hamnen (Western Harbour) is at 1980s. In the early 1990s, it found itself in very
the centre of the reinvention of the city: once the home of a world-­ dire economic and social straits. Twenty years later,
leading shipyard, it is now a no less prominent neighbourhood of
ecological virtues. Through outlining the history of Malmö in gen-
Malmö had gained a global reputation for exceptional
eral and the Western Harbour in particular, we identify how the progress towards environmental sustainability. This
municipality and local capital in concert increasingly used “green” remarkable makeover proceeded in tandem with an
strategies in the urban policies that started as crisis management apparent economic recovery, employment increasing
in the 1990s. Today Malmö is reckoned to be among the world’s
greenest cities, and we reflect on the importance of this interna-
somewhat and municipal finances improving –
tional recognition for the city. Finally, we develop a critique of the although the recovery did not transcend the more
green fix as concealing crucial factors of scale, and hence running inert social effects of the crisis, as the fallout of
the risk of myopia. industrial collapse continued to reverberate through
Keywords: green fix, sustainability fix, crisis management, dual cri-
the landscapes of housing, employment and class
sis, ecological modernization, Malmö divisions in the city. The former industrial area of the
Western Harbour is the most prominent example of
green Malmö, kicking off the remaking of the city
Introduction with a housing exhibition in 2001.
Since 2008, crisis has become a normal condition But what does it mean when a city engulfed in
in advanced capitalist countries. While growth has economic crisis steers the green path? What might
surged again in China and other BRICS economies be the driving mechanisms in a deliberate urban
after the financial meltdown, the old heartlands – push towards sustainability, under conditions of
particularly in Europe – are mostly bogged down persistent stagnation – and, not the least important,
in stagnation or struggling to regain growth (cf. what is actually achieved?
e.g. Harvey 2010; Blackburn 2011; McNally This article seeks to contribute to the literature
2011; Kliman 2012). As for the ecological crises, on (1) the links between the current crisis and
while carbon emissions have fluctuated with the urban policy, and (2) on general urban-­ecological
fortunes of the world economy, global warming as discourses. Concerning the former: despite an
such exhibits no tendency to cyclical behaviour. It abundance of research on the causes of the global
follows a monotonous curve of rapid deterioration economic crisis and how it has affected cities
(e.g. Solomon et al. 2007; Allison et al. 2009; Peters (Engelen et  al. 2010; Engelen and Musterd 2010;
et al. 2012). Aalbers 2012; Holgersen 2014), very little has
How will the European core respond to this dual been done to investigate the nexus of economic and
crisis? What policy options are on its table? One clue ecological factors in urban crisis management in the
could be taken from the very recent past, for in quite current conjuncture.
a few parts of Europe, efforts to manage and escape As for the latter, the amount of literature on
the effects of the previous economic crisis, with urban (un)sustainability is enormous, to put it

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STÅLE HOLGERSEN AND ANDREAS MALM

mildly. Among the relevant subfields are case-­ plays on the dual significance of the English word:
driven research on ‘“urban” governance of fix as in quick fix, the drug addict satisfying his
climate protection’ (in Newcastle upon Tyne and burning desire or a broken car-­engine demanding
Cambridgeshire; Bulkeley and Betsill 2005); to be fixed, and fix as in putting something in its
‘greenwashing’ of the waterfront (in Port Adelaide, proper place, fixing the pole in the hole or attaching,
South Australia; Szili and Rofe 2007); the ‘death and tying, binding something to a particular position
revival of green planning’ (in Australia and Canada; (cf. Harvey 2001; Jessop 2006). In Harvey’s subtle
Bührs 2000); the proliferating experiments in ‘eco-­ exposition of the spatial fix, the duality of meaning
cities’ (not least in China; Caprotti 2014a); “urban corresponds to an actual dialectic in the process
environmentalism” (in Malmö; Jamison 2008); of capital accumulation (Harvey 1999). Capital
“ecological gentrification” (in Seattle; Dooling enters a crisis: it can respond by leaving the room
2009); theoretical approaches to ‘neoliberal natures’ it has occupied for some time, suddenly finding it
(see e.g. Bakker 2010); various discussions on repellent, and moving into another. It relocates in
‘nature, metabolism and cities’ (see e.g. Heynen space.
et  al. 2006); as well as policy recommendations, However, there might be fixes that begin not by
such as the ‘principles of green urbanism’ (Lehmann an abandonment of the crisis-­hit room and a quest for
2011; see also Krueger and Gibbs 2007b; Tretter profits elsewhere, but rather by an invitation to capital
2013a). To this might be added inquiries into to step into that very room and resuscitate profits
how all this relates to scale (see e.g. Bulkeley and there. One such fix comes in green. In a comparative
Betsill 2005; Kärrholm 2011). What is missing is an study of the post-­industrial transformations of
investigation of the greening of cities qua efforts to Manchester and Leeds, Aidan While and colleagues
restart accumulation and overcome local crises. We (2004) have proposed the concept of sustainability
aim at creating an analytical tool for understanding fix (see also Jonas and While 2007; Temenos and
such efforts. McCann 2012). Paraphrasing Harvey, they conceive
Malmö poses an interesting case of how of the sustainability fix as something related to yet
treatments of the economic and ecological crises different from what Harvey refers to. It also takes
have intersected in the recent past. It could offer place in space, but through the reverse movement:
lessons for the roads that might – and perhaps should a crisis-­torn locale reinvents itself as a highly
not – be taken. The rest of this article proceeds in attractive site for investment, by unrolling some sort
five sections. First, we outline the concept of a of programme for sustainable development.
green fix as a concerted response to economic crisis, Unfortunately, however, the concept of a
primarily on a city level. Second, we briefly survey sustainability fix is left rather underdeveloped by
the modern economic history of Malmö, its descent While et al. (2004, 2010). It is only given a vague if
into structural crisis and struggle for rejuvenation, suggestive definition (While et al. 2004, p. 551):
and the spectacular success of the rebranding
campaign. Third, we elaborate on Malmö’s green fix [t]he historically contingent notion of a “sus-
as (1) a way to achieve international recognition, (2) tainability fix” is intended to capture some of the
a business strategy on the real estate market and (3) governance dilemmas, compromises and oppor-
an export commodity in itself. In the fourth section tunities created by the current era of state restruc-
we scrutinize Malmö’s green fix further, and open up turing and ecological modernization. Although
for critique of its contradictions. In the final section nature and its production has always been a nec-
we conclude by claiming that antidote compounds essary precondition for capital accumulation,
advertised as solutions to both the economic and sustainable development is itself interpreted as
ecological crises should be treated with a healthy part of the search for a spatio-­institutional fix to
dose of scepticism, and we point out some venues safeguard growth trajectories in the wake of in-
for future research. dustrial capitalism’s long downturn, the global
‘ecological crisis’ and the rise of popular envi-
ronmentalism […] The notion of a sustainability
Spatial fix and other fixes as crisis management fix does not deny progress on ecological issues,
When capital enters a crisis, it may exit this unpleasant but draws attention to the selective incorpora-
place, at least for some time, by developing a fix. tion of ecological goals in the greening of urban
David Harvey’s trademark concept of the spatial fix governance.

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“GREEN FIX” AS CRISIS MANAGEMENT

While we shall build on it in what follows, we it can be false, as in greenwashing (conversely,


believe that the notion of a sustainability fix is “sustainability-­washing” would be an oxymoron); it
insufficiently rigorous and fails to realize some can even serve as a mask for accelerating ecological
of the analytical promises bequeathed by Harvey. destruction. The only criterion it has to fulfil, in this
Using the word sustainability implies, to begin with, context, is the image of greenery – and that is the
that the fix does contain some component of real material of the fix as such. But a more elaborate
sustainable development – however defined – in definition is called for.
analogy with the spatial fix actually being realized
in space. But in the sort of fix While et al. (2004,
2010) are groping for, sustainability is by no means Green fix
a certainty on the par of Harvey’s spatiality. There A green fix is an attempt to overcome a crisis of
is no reason to assume that it produces sustainable capital accumulation in a particular locale. If an
results, any more than unsustainable ones: the fix environmental makeover of a city is launched for
may have absolutely nothing to do with concrete, other reasons, with other driving forces – which may
measurable progress on relevant environmental well happen, of course – it does not count as a green
indicators (selectively incorporated or not). fix under this definition.
Scholars employing the concept of sustainabil- While Harvey’s original spatial fix implies the
ity fix tend to emphasize the component of grass- expansion of capital beyond the locale, accumulation
roots initiative behind the turn to green planning. is here rather refurbished and rejuvenated in situ.
Thus While et  al. (2004, 2010) point out that it We here encounter several other crucial differences.
would fail without “popular environmentalism”, The agent of the spatial fix is essentially capital
and Temenos and McCann (2012, p. 1392) have re- alone, operating independently, though demanding
cently argued, in a case study of Whistler, British services of the state along the way. In the green
Columbia, that the fix requires – as its very first fix it is otherwise: the marketing of the locale as
premise – ‘an active, responsible, and environmen- a place for environmentally sound business is
tally conscious citizenry’ from which the interest necessarily launched by state and capital in concert.
in sustainability originates. The fix then evolves ‘in The greening of the place appears in the realm of
the face of growing popular concerns about the en- politics – planning guidelines, infrastructural
vironment’ (Temenos and McCann 2012, p. 1390; development, the adoption of certain environmental
cf. e.g. Tretter 2013b). Again, the analogy with values, and so on – and is advertised in the public
Harvey’s concept is here blurred: the spatial fix arena as a solution to political problems, such as
was never conceived as a concession to bottom-­up unemployment, sagging competitiveness, slow or
demands, or as a co-­optation of social movements. non-­existent growth and, of course, environmental
Rather, the term is meant to designate a strategy for degradation in one form or another. This requires
the renewal of accumulation in response to a crisis, the active participation of policy-­makers, planners
realized in space, and over time. A general aware- and politicians, all of whom identify the crisis and
ness of issues of ecology – preferably broadly, even develop the green fix in close cooperation with
hazily and sloppily conceived – is a vehicle for the capital. If it is successful, it delivers political gains
fix. Capital can only be attracted to the place if as much as pecuniary profit. The two components go
people care about the environment, but this pop- hand in hand, in a political-­economic dialectic that is
ular component of the fix is primarily a matter of at the heart of the green fix.
semblance. The problem tackled is not fundamen- The ideology of the green fix is a version of
tally one of environmentally unsustainable prac- eco-­modernism (York and Rosa 2003; Mol 2010;
tices, but rather sluggish capitalist accumulation York et  al. 2010; McLaughlin 2012). While eco-­
– or “growth” – in the locale. Only then can it be a modernism proper contends that growth and
fix, in analogy with Harvey. sustainability are compatible, the green fix gives
We therefore propose “green fix” as a more it a slightly different twist: sustainability is here
accurate concept, green referring to a visual sensation a means to growth. In the original formulation,
of benign environmental policies, without a priori growth is conceived as a potential instrument for
implying that any sort of sustainability or ecological the furthering of sustainability; now the tables are
policy is in fact involved. Green can certainly be real, subtly turned.
as in a forest replanted where wasteland once stood; The green fix may be realized at several different

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STÅLE HOLGERSEN AND ANDREAS MALM

scales: we shall focus on the city. The logic of the ur- look at one specific phenomenon – green fix – within
ban green fix is to attract capital to the city through a limited space–time: Malmö and Western Harbour
the production of a green image. Urban authorities since late 1990s (cf. Kitchin and Tate 2008). As the
tend to have an interest in such attraction. In the era case study is about researching different aspects of
of globalization, the nation state has retreated, ‘so complicated, real-­time events, different kinds of
that investment increasingly takes the form of a ne- sources and methods are consulted (cf. Burawoy
gotiation between international finance capital and 1998; Flyvbjerg 2006). We draw primarily on two
local powers doing the best they can to maximise sources of information: interviews and documents.
the attractiveness of the local site’ (Harvey 1989, p. As for the former, we have conducted in total 19
5). Local governments are often compelled to entice semi-­structured interviews, each lasting between
investors to dock in their harbours, lest they lose out 45 and 90 minutes; the informants were selected
in the competitive race and find their tax bases melt- as being key actors in the process (Fuglestad and
ing away (cf. Peck and Tickell 2002, p. 394). This Mørkeseth 1997; Kitchin and Tate 2008). Of these,
is done precisely through the creation of some kind 11 interviewees are referred to directly in the article:
of positive image. Cultural vibrancy, entertainment (1) the former project manager for Western Harbour;
outlets, sports stadiums, upgraded inner cities, shop- (2) the director of city planning; (3) a planner at the
ping malls, universities and other centres of knowl- municipality; (4) the CEO of Sustainable Business
edge and innovation may serve as lighthouses that Hub; (5) the director of the environment department
‘cast a seemingly beneficial shadow over the whole in the municipality; and (6–11) real estate developers
metropolitan region’ (Harvey 1989, p. 8). at Western Harbour.
In the green fix, environmentally benign prac- The other major method applied is document
tices are promoted as features of the city. The green- analysis, particularly of policy and planning
ery has the function of attracting further capital: documents from the municipality of Malmö. Cloke
investments and the affluent citizens that accom- et  al. (2004, p. 42) reminds us that when data
pany them (cf. Anderberg and Clark 2012). In anal- are official, we often assume greater reliability
ogy with Harvey’s spatial fix, the greening of the and accuracy, but it is important to stress that
city also materializes in fixed capital, such as resi- governments are not ‘neutral referees overlooking
dential areas and office buildings, new infrastructure society but players actively involved in the game’.
and transport systems, all branded as sustainable; This source criticism is especially relevant in this
entire new neighbourhoods are designed to gain a case, as municipal policy is exactly what is under
reputation for environmental excellence. Such pro- investigation (cf. Kitchin and Tate 2000). We also
jects constitute the material lynchpin of the new make use of other national and international data.
image as well as objects of investment, in a self-­ Before we delve deeper into them, however, we need
reinforcing dialectic between the two components to know something about the historical background
– if all goes as planned. Whereas the production of to the rise of green Malmö.
new landscapes is a function of the expansion be-
yond the crisis-­ridden place in Harvey’s spatial fix,
here it is an integral part of its revival; the green fix The fall of industrial Malmö and the rise of new
has a corresponding duality, but primarily in an in- urban strategies
ward rather than outward movement. The twentieth century history of Malmö is primarily
While et al. (2004, 2010) find only mixed and the history of a proud industrial city, being one of
rather weak evidence for a sustainability fix in their Sweden’s most “prosperous region of growth”
case studies. Leeds did initiate a relatively coherent during the golden decades after the Second World
strategy for sustainable development, unrolling a War. Traditionally run by the Social Democratic
green profile with some success, but the municipality Party, the city has been labelled the ‘Mecca of the
of Manchester did not (While et al. 2004, p. 557). Swedish labour movement’ (Billing and Stigendal
Manchester’s rulers and planners sought to attract 1994; Dannestam 2009; Mukhtar-­Landgren 2009).
capital though traditional magnets, even dismissing As the world economy entered its post-­war
environmental concerns as alien to their working-­ golden age, Sweden also reached a pinnacle of
class constituencies. We shall see that Malmö did shipbuilding, second only to Britain in number
much better. of ships produced. In 1952 and 1953, the yard
This article is a case study (Yin 2009), as we Kockums, located in the Western Harbour in Malmö,

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“GREEN FIX” AS CRISIS MANAGEMENT

produced more tonnage than any other in the world. teams tasked with conceiving alternative futures for
In the 1960s, other Swedish yards stagnated as the the post-­industrial city (Dannestam 2009; Mukhtar-­
demands on ship size grew continuously with the Landgren 2009). This laid the foundation for the
world economy, but not Kockums (Olsson 1995). new Comprehensive Plan (översiktsplan) adopted
Another round of expansion was launched in the in 2000, proclaiming, as a simple factual statement,
late 1960s, culminating in 1973 with the erection that ‘after the industrial society comes the knowl-
of the 138 m high “Kockums’ crane”, at that time edge and information society’ (Malmö stad 2001,
the largest gantry crane in the world (Dannestam p. 18). In the late 1990s, meanwhile, the fortunes
2009). It was a monument of industrial prowess and of Malmö improved somewhat, when the Swedish
modernity, in a city that seemed to go from strength state implemented a tax adjustment system in 1996
to strength. and, three years later, allocated special funds to mu-
But the worldwide crisis of the 1970s eventu- nicipalities with a large number of immigrant chil-
ally reached the shores of Malmö. Overcapacity in dren and youth (Billing 2000; Mukhtar-­Landgren
the global shipbuilding industry and ferocious chal- 2005; Dannestam 2009).
lenges from distant yards torpedoed Kockums; in The reinvention of Malmö now picked up pace.
1987, all civil shipbuilding had come to an end. The Within little more than a decade, it came to include
foundation of the industrial city lay in tatters. To many of the archetypal components of what is often
counteract the decline, the dominant policy through- labelled a “post-­industrial” or “neoliberal” or “en-
out the 1980s was to attract large new industrial en- trepreneurial” city (see e.g. Harvey 1989; Baeten
terprises to the Western Harbour; with the aid of state 2012b). Among high-­profile construction projects
and municipal subsidies, Saab-­Scania opened a car were new transport and communication systems,
factory in 1989. Only two years later, however, the most visibly the new bridge connecting Malmö to
plant was shut down (see Jerneck 1993; Billing 2000; Copenhagen, and the City Tunnel, a rail link be-
Anderstig and Nilson 2005; Dannestam 2009). In the tween Malmö central station and the bridge. The es-
early 1990s, Sweden suffered a general economic tablishment of Malmö University College boosted
crisis and Malmö, now with neither shipbuilding nor the knowledge profile of the city, while advanced
car production, was dragged down the mire. architecture came to the fore in the housing exhibi-
Ripples of further closures and bankruptcies tion Bo01 and the famously “revolving” skyscraper
swept the city. From having a tax capacity 12 per known as Turning Torso. There were “events” –
cent above the national average in 1980, it passed the most recent being the 2013 Eurovision Song
the average in 1991 on its way down to 91 per cent Contest – new sport stadiums, media clusters, at-
at the end of the 1990s (Billing 2000), and 25 per tempts to attract the “creative class” and small-­scale
cent of all workplaces disappeared between 1990 entrepreneurs, quite a few shopping centres and of-
and 1994 (Sernhede and Johansson 2006, p. 35). fice buildings and assorted appendages (Dannestam
This was compounded by an infamous flight of the 2009; Baeten 2012a). How, then, did this “new”
“well-­off” to neighbouring municipalities, a dispro- Malmö come to be coloured in green?
portionately large influx of migrants – with costs
by no means covered by the state compensation
schemes – as well as particular disadvantages stem- Malmö’s green fix from seed to flower
ming from national tax reforms and the distribution At the time when the work of visions was elaborated,
of governmental grants (Billing 2000, p. 19). A for- environmental concerns did not occupy the prom-
eign debt weighed down heavily on the municipal- inent position they have in Malmö’s current urban
ity of Malmö, exposing it to further negative effects policy. To the contrary, a closer analysis of planning
of the devaluation of the Swedish krona in response documents of the municipality from mid-­1990s on-
to the national crisis (Jerneck 1993, p. 235). It was at wards shows that the set of strategies we call green
this nadir the city of Malmö began its “work on vi- fix evolved out of pragmatic reasons, as the city re-
sions” where we can also identify the first seeds of sponded to incentives on various scales and selected
the green fix. the most useful strategies on an ad hoc basis.
In 1994, Malmö elected a new mayor: Ilmar In early documents, the environment was men-
Reepalu, local leader of the Social Democratic Party, tioned as part of city development solely in relation
educated civil engineer and architect. The municipal- to recreational parks (see Malmö stad 1995). Within
ity commenced a comprehensive vision-­work, with the general framework of the work of visions, the

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STÅLE HOLGERSEN AND ANDREAS MALM

environment was brought in as one of eight “vi- more as Bo01 came to be. And then there was
sions”, although in the shadow of the first main cat- the vision of creating the world’s first sustaina-
egories: economy, business and education (Malmö ble city. It was a little vaguely expressed in the
stad 1996). Later on, in the Comprehensive Plan beginning, but it was filled with content step by
2000, the preoccupation with environmental issues step.
has matured; now they are less related to economic
affairs and more to regional and European relations. The ‘perfect timing’ was also related to a concurrent
The sustainability terminology also comes into national discourse on the Green People’s Home (det
play here. But it is only in the updated comprehen- gröna folkhemmet), a catchword for Swedish eco-­
sive plan, Malmö 2005, adopted in February 2006, modernization first proposed by the then Prime
that environmental aspects are brought all the way Minister Göran Persson in 1996. The term re-­
up front. The primary goal of physical planning is cast the classical post-­war concept of the People’s
now defined as an ‘attractive and sustainable city’, Home (folkhemmet), but now the home was to be
and the concept of sustainability – ecological, eco- painted green. A push for environmentally efficient
nomic and social – is given pride of place (Malmö technologies would, in Persson’s words, ‘provide
stad 2006, p. 98). great competitive advantages on these promising
The emergence of the green fix is insolubly as- markets’, in a happy marriage of ‘ecology, economy
sociated with the housing exhibition Bo01 – City and employment’ (quoted in Lundqvist 2004, p.
of Tomorrow in Malmö in 2001. Symbolically lo- 1287). This was the context in which LIP developed.
cated in the Western Harbour, it was touted as the The right-­wing government of Fredrik Reinfeldt
arrival of the new economy and attracted immense which subsequently assumed power essentially
international attention. Key actors and participants upheld the discourse: ‘[e]nvironmental challenges
in the process offer ambiguous explanations as to are to be used as an economic lever’, through
exactly why environmental issues became so cen- which green technology would ‘provide growing
tral to Bo01: the first prospectus for the exhibition opportunities for increased Swedish exports’ (quoted
is described by one municipal planner as ‘amaz- in Harring et al. 2011, p. 391). This amounted to a
ingly fluffy – everything from culture, information programme for a national green fix, continuously
technology and welfare to new ways of organizing interacting with local levels. Around the turn of the
schools was included. It was really far out’ (inter- millennium, however, the stimulus came not only
view). According to the current director of city plan- from the national level. The EU put a premium on
ning, the main object of the exhibition was to attract sustainable planning, while the Environmental
taxpayers to Malmö, the environment rather appear- Programme for the Øresund Region stressed a
ing as a series of afterthoughts, with questions of good environment as ‘one of the most important
‘energy and other green questions, such as “green preconditions for a positive and dynamic region’
space factors”, green roofs and storm-­water man- (Anderberg and Clark 2012). Indeed, as recently
agement’ (interview). The director also claimed it demonstrated by Harring et al. (2011), the discourse
was partly a matter of branding, partly an opportu- of sustainability as a lever of growth, an instrument
nity to demonstrate ideas for the city. Another ex- for improved competitiveness and business climate,
planation suggests that ‘use of energy’ was a simple has become hegemonic, the marriage proposed by
and manageable metric for all projects involved (in- Persson taken for granted by the Swedish elite.
terview, planner, municipality).
Several of the interviewees also referred to
the state’s Local Investment Programme (LIP), a Malmö green fix in full bloom
scheme for disbursing money in support of envi- Today, Malmö’s international reputation as green
ronmentally sustainable projects, from which Bo01 post-­industrial city is blossoming. According to
drew much needed financial support (Dannestam the director of city planning, ‘environmental issues
2009). According to the director of city planning (in- have been a very important part of getting Malmö
terview), LIP enticed Malmö to: out of the crisis in the 90s. It has promoted us
very much. And actually, it is more important now
receive money from the state in exchange for than ever’ (interview). With Bo01 as its material
new solutions. The timing was perfect, ener- basis, the success of branding the city as green
gy and green issues were emphasized more and became an overarching business strategy for the

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Table 1. Relevant awards received by the municipality of Malmö 2007–2013.

Third Greenest city in the world, 2013 (by Mother Nature Network)
Finalist for the European Green Capital, 2012 and 2013
Earth Hour Capital, 2011 (by WWF)
Third most environmentally friendly city in Europe, 2011 (study by Economist Intelligence Unit commissioned by Siemens)
First winner of the Nordic Sustainability Price, 2011 (by Idébanken)
Winner of the Intermodes Prize, 2011 (as part of Oresund Region) (by AEBR)
Honoured a seat at the Urban Best Practices Area at Expo 2010 in China
Recipient of the World Habitat Award, 2010
The World Green Building Council’s BEX Award, 2009 (for best master plan, with special compliments to the Western Harbour)
‘Scroll of Honour 2009’ (for its ‘innovative and holistic approach to becoming a 21st century eco-city’) (by UN-Habitat)
Global District Energy Climate Awards, 2009
European Fleet of the Year Award from the Green Fleet Award, 2009
Honourable Recognition at the Globe Award, 2009
Fourth “greenest city in the world”, 2007 (by Grist.org)
Bo01 used as “Role model” in State of the World report, 2007

Source: compiled by authors.

entrepreneurial city of Malmö. Below we shall look websites, the latter updated in 2011). Malmö is
into three aspects of the evolution of the green fix likewise frequently mentioned in research in social
on the ground in Malmö, providing some depth to sciences, as some sort of pioneering city (see e.g.
the concept. The dialectics between the economic Krueger and Gibbs 2007a; Jamison 2008; Kärrholm
and ecological components are always present, 2011).
with the former arguably influencing the latter more It is hard to ascertain how much Malmö gains in
than the other way around. We will first look at the direct pecuniary profit or political recognition from
importance of international recognition, then at how its green reputation. One aspect that is quantifiable is
the green fix is a business strategy in the real estate the numbers of visitors to Malmö, and the figures are,
market, and third at how it has become an export again, impressive: annually the municipality guides
commodity in itself. some 10,000–12,000 professional visitors – archi-
tects, planners, developers – who flock to Malmö to
observe sustainable urban development and plan-
Green fix as international recognition ning practices first-­hand (e-­mail communication,
The list of international awards given to Malmö for public officer, Malmö). International recognition is
its environmental achievements is impressive. In very much appreciated by the municipality: accord-
Table 1 we list international awards directly related ing to Malmö’s coordinator of communication and
to green imagery. Many such prizes may be based study visits, the ‘visits are part of Malmö’s branding
as much upon subjective impressions as on careful work, and every visitor must be seen as a future am-
measurements of environmental quality (Anderberg bassador for the city’ (quoted in Malmö stad 2011b,
and Clark 2012), and there is arguably an inflation in p. 30). Turning into a virtual tour agency, the munic-
these kind of competitions, but the prestige, quantity ipality trains its staff to emulate the tourist sector in
and variety of the awards indicate that Malmö is receiving the guests and impressing upon them the
experiencing considerable success. virtues of the city. The CEO of Sustainable Business
In addition, there are a vast number of national Hub, a network helping “clean-­tech” companies to
prizes (as e.g. Sveriges bästa miljökommun – increase their competitiveness on the export market,
Sweden’s most environmental city – in 2010, 2013 confirms ‘it is very important to strengthen the brand
and 2014), and also a few prizes for other aspects not of Malmö, so one can attract people from the whole
directly linked to the green fix (as of 20 November world’ (interview).
2015, the municipality of Malmö and the local According to the director of the environment
paper Sydsvenskan both have extended lists on their department in Malmö, there are plans to charge a

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STÅLE HOLGERSEN AND ANDREAS MALM

fee for professional visitors, who have until now had Green fix as export commodity in itself
their visits paid by the city (interview). This might Malmö also offers other cities around the world
be another way to convert a successful brand into the input required to copy its success (interview,
money. By all accounts, the green fix has succeeded director of city planning:
in giving Malmö a new aura, no less global in its
reach than the ships of Kockums once were. [w]e have got a lot of response from various
parts of the world after the EXPO in 2010 [see
Table 1], and we have made contacts that we can
Green fix as business strategy in the real estate use today. We run an exchange programme with
market a city outside Beijing, which builds environ-
Through interviews with real estate developers in mentally friendly and aims to become an eco-­
the private sector, it became clear that the firms at city. Our task is to engage Swedish businesses
Western Harbour are deeply involved in the creation with our products and systems-­thinking in this
of environmental credentials, perhaps even more so exchange
than we initially assumed. One developer said: ‘[i]t is
purely a business strategy. We think it will be profitable Malmö and Sweden seem to have some competitive
in the long run. It will become easier to get tenants, advantages: ‘[w]e are good at systems. The wind-
and easier to sell blocks, and the whole city district mills are manufactured at lower cost in China, but
will become more valuable, from a business point of the systems-­knowledge, how to integrate parts into
view’ (interview, real estate developer). One project a whole, and such things – this is what we’re good at’
manager at Western Harbour likewise argued that this (interview, director of city planning).
is a market-­driven process, in which ‘everyone wants Instigated by the municipal authorities, this ex-
to appear as a corporation which takes responsibility’ port strategy receives national support from e.g.
(interview, real estate developer). One developer at SymbioCity, a network of Swedish companies and
another major company asserted ‘it is not possible to organizations founded on the initiative of the gov-
build anything today, unless one takes a clear stance ernment and leadings industrial associations, and
on questions of environment and energy’ (interview, administrated by the (then) Swedish Trade Council
real estate developer). (Exportrådet). In this third moment, the green fix
Several developers in the Western Harbour moves beyond its original determination, actually
claim to build more energy-­efficient houses than leaving the place known as Malmö and travelling
current legislation demands. One said his company across the globe to reap financial gains from other
decided never to build anything that does not meet locales. The second part of Harvey’s spatial fix –
the requirements for Green Building certification – the materialization of new spatial configurations –
for ‘if you don’t have it, you are not in, you lose out reaches a new level, when Malmö seeks to export its
in business’ (interview, real estate developer). He own green space as such.
further explained how he recently sold a building in
Western Harbour to a company who would only ac-
cept a Green Building-­certified house, in one stroke Scrutinizing Malmö’s green fix
returning the extra sums spent on meeting the stand- The green fix in Malmö developed ad hoc, almost
ards. A real estate developer at another company accidentally and arguably to a large degree because
confirmed that officially approved environmen- of its own success measured through international
tal standards are a sheer necessity: ‘[it] is not about recognition, and as a response to the challenges that
making some hundred kronor more per m2 when politicians, planners and entrepreneurs faced in the
leasing an office, but rather about getting tenants at 1990s. Malmö’s green fix cannot be understood out-
all. It is a pure question of survival’ (interview). In side the political-­economic context outlined above.
our fieldwork, not a single developer refrained from It was the deep crisis in the industrial city that
claims to build better than the average. Only one opened the path for both a new urban policy aiming
was critical of other developers engaging in “green- at attracting well-­off residents, instigating events,
ing” or greenwashing. A chorus of informants un- stadiums, a university college and so forth, and – as
derscored that greenery first and foremost served as an integral part of the rejuvenation – the greening of
a business strategy in the real estate market. the city. International recognition has long been rec-
ognized as crucial for city branding (see Kavaratzis

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“GREEN FIX” AS CRISIS MANAGEMENT

and Ashworth 2005; Dannestam 2009; Anderberg greening is certainly impressive, and it goes without
and Clark 2012), but the examples of green Malmö saying that the transformation has had a significant
as a business strategy in the real estate market and an impact on the self-­image on the inhabitants.
export commodity in itself suggest that something The ecological challenges Malmö has been
more has been going on in the city. The totality of facing during the last decade are similar to those
these dynamics is what constitutes the green fix, as on the agenda today – primarily carbon control
distinct from a pure business strategy or a mere po- (cf. While et al. 2010). The economic crisis today
litically motivated environmental project: namely, a contains similarities with, but is of course not
strategy for crisis management, in which state and identical, to the situation Malmö found itself in
capital have stimulated each other to proceed along during the 1990s; policy solutions and urban crisis
the green path to prosperity and profit. management will likely differ as well. But some
Even though economic processes are dialec- lessons can certainly be learnt from the Malmö
tically related to other phenomena, including en- experience.
vironmental politics and ecological crises as such,
the latter are not the prime movers of the green fix.
Rather, the fix is embedded in generic efforts to re- Conspicuous contradictions and underlying
vitalize a post-­industrial city – a story well known problems in the green fix
from all corners of the advanced capitalist world. One of the main problems with the green fix, in our
From the vast amount of case studies, it is worth view, is its inherent risk of myopia. The fact that
mentioning Laidley (2007) who describes how Malmö’s green fix contains contradictions and in-
Toronto’s Central Waterfront underwent a shift in ra- consistencies should not come as a surprise. A case
tionale: initially planned through the “ecosystem ap- in point is the developer in Western Harbour who
proach”, it was absorbed into the neoliberal “global plans for windmills and solar panels on the roof,
imperative”. In Malmö we have seen rather the op- in a house so nice that the tenants arguably will
posite trajectory: not so much a late co-­optation of not have reason to leave on holiday and thus will
visionary schemes as the green fix emerging from not emit greenhouse gases by flying. In the news-
economic imperatives dressing themselves in eco- paper Sydsvenskan it was argued (13 June 2011)
logical phraseology. that this development will attract professional vis-
Closer to home, the Western Harbour is often itors to the Harbour for a long time to come, but
compared with Stockholm’s Hammarby Sjöstad it is not explained how these visitors will travel to
(see Pandis Iverot and Brandt 2011). This neigh- Malmö (perhaps arriving at Scandinavia’s larg-
bourhood resembles Western Harbour in that it est airport just 20 minutes away?), or how much
started in the mid-­1990s, is primarily built for the energy the pool in the garden – open year-­around
well off, is very profiled for its “environmental” so- – will consume. Other conspicuous contradictions
lutions, and has been accused of greenwashing (see are the continuous emphasis on car pools and bicy-
Rutherford 2008). And as observant reader will no- cling outdoors, combined with the hush-­hush sur-
tice: these characteristics will not make any of them rounding the construction of a new multi-­storey car
unique internationally. Rather, the history of Malmö park at Western Harbour (see Fig. 1). Those mov-
and the Western Harbour is in many respects a blue- ing in to Fullriggaren are also automatically mem-
print for post-­industrial and neoliberal urbanism in bers of a car pool, but in a neighbourhood blog it
the late twentieth and early twenty-­first centuries. is questioned whether a mandatory membership in
But Malmö stands out on three counts: the sheer such a pool is really a way to discourage motoring
immensity of its transformation, the deep integra- (see Västra Hamnen i Malmö 2012). Given the gen-
tion of the “green” component in a larger redevel- erously provided opportunities for parking private
opment plan and the size of the city. Compared with cars in the immediate vicinity of the apartments, this
most others circulating on the lists of world green- may indeed be doubted.
est cities, such as Portland and San Francisco (US), A more serious problem for Malmö is research
Vancouver (Canada), Curitiba (Brazil), Copenhagen demonstrating that the buildings in Western Harbour
(Denmark) and Hamburg (Germany), Malmö with do not consume less energy than standard Swedish
its 300,000 inhabitants is fairly small (with the im- buildings. One of the cornerstones of the sustainable
portant parallel of Reykjavík, Iceland). For its tiny Western Harbour was the claim that the houses at
size, the amount of international attention to its Bo01 would exhibit exceptional energy efficiency,

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STÅLE HOLGERSEN AND ANDREAS MALM

Figure 1. Multi-storey car park at Fullriggaren, at Western Harbour.


Photo: authors.
Note: the parking house was inaugurated in 2012, hosts 450 cars and a car pool. To the left in the picture is also 145 m2 of
solar panels on the façade.

as all buildings were restricted to use no more than assessed on a number of scales simultaneously.
105 kWh/m2 annually, ‘including space heating, It is well established that impacts on the world’s
domestic hot water heating, common electricity and ecosystems might extend far beyond the site where
household electricity’ (Bagge 2007, p. 5). However, the actions in question take place – indeed, distant
Bagge investigated the nine properties that were effects are emblematic of the main environmental
constructed in 2001 and found that all properties problems in our time, including, not the least, those
save one used more energy than stated (Bagge of greenhouse gas emissions (e.g. Roberts and Parks
2007; see also Nilsson 2003; Nilsson and Elmroth 2007; Hornborg 2011; Malm 2012). Moreover, there
2005). The municipality’s own half-­way evaluation are mountains of evidence showing that pressures
of the Western Harbour from 2011 acknowledges on the environment may be displaced from what
that neither Bo01, nor its sequel Flaggskeppet (or appear, at first sight, to be a clean, green locale,
Bo02), delivered the promised results (Malmö towards less visible, far-­away places; trade, foreign
stad 2011a). Yet these shortcomings remain under-­ direct investment and other mechanisms of global
communicated by both the municipality and local exchange may simply re-­distribute the ecological
capital, for obvious reasons. burden in space and increase its total extent. The
As for scale, although the Western Harbour has results of the purported greening of Malmö cannot
always aimed at becoming an international example, be evaluated outside this multi-­scalar world.
the urban green fix in Malmö is first and foremost a It is obvious that post-­industrial Malmö (or
local project, both in terms of policy and evaluation. any notion thereof) is dependent upon industrial
But the actual environmental outcomes have to be production elsewhere. Ironically, the city’s ecological

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“GREEN FIX” AS CRISIS MANAGEMENT

flagship is established on what was once the world’s 2011 income was SEK 117,022, SEK 101,758 and
largest shipyard; without the disappearance of SEK 94,191, respectively (Malmö stad 2014).
shipbuilding – epitome of gritty mega-­industry, Now, it is well known from studies in Sweden
servant of the global oil economy – the greening and elsewhere that affluence correlates closely
on the site would, of course, be unthinkable. But with consumption of energy and raw materials.
the world never stopped building ships, and the This comes on top of a situation where one would
Kockums Crane did in fact not disappear. It was sold need 3.4 planets if everyone consumed as much as
for USD 1 in 2002, and the crane now towers above the average Swede in 2004 – up to 3.7 planets only
the Hyundai Heavy shipyard in Ulsan, South Korea, two years later (SEI 2012; Borgström-­Hansson and
the world’s single largest shipyard. Wirtén 2014). Furthermore, from Områdefakta
Meanwhile the affluent parts of Malmö – Western (statistical data from 1995–2008) one gathers that
Harbour most famous among them – continue to en- people in the Western Harbour have more cars than
joy remarkable prosperity. That prosperity rests on an the average in Malmö (Malmö stad 2015). Total
inflow of commodities from all corners of the earth. consumption levels in the Western Harbour are
Needless to say, fossil fuels are implicated at every probably unsustainable, but the paradox does not
stage of these flows – from the production of the steel end there: the image of environmental friendliness
used in the ships, via the tanker fuel, to the transported may be a badge of affluence, something well-­off
commodities themselves – even though they cannot Swedes cultivate as a class identity, further pro-
be directly seen at the Western Harbour. And it is pre- moting a lifestyle of high total material throughput
cisely this invisibility that has made the recreation of (cf. Bradley 2009; Vojnovic 2014, p. S42).
the Harbour as a green paragon possible. So far in the history of capitalism, economic
The same logic is reflected in data on carbon di- growth in itself has – contrary to the claims of eco-
oxide emissions in Sweden and Malmö. A recently logical modernists – always been realized through
published Swedish report, based on 2004 data, sug- a higher throughput of biophysical resources, de-
gests that Sweden’s consumption-­based emis- coupling remaining a politically useful chimera
sions are around 90 per cent higher than the official, (see e.g. Jackson 2009; Blauwhof 2012). If the fix
production-­based figure (SEI 2012). According to has fulfilled its purpose of improving growth rates
the same report, for the city of Malmö, consumption-­ in Malmö in direct pecuniary terms, it most likely
based accounting gives a figure 204 per cent higher has also ratcheted up Malmö’s metabolism of en-
than the official emissions figure. If Sweden’s to- ergy and raw materials.
tal emissions are doubled through consumption, There are now plans afoot to build another part
Malmö’s are tripled, to 13.39 tons per person and year of the Western Harbour called Varvsstaden, with
– far above the 2 tons reportedly available for each 1500 apartments, offices for 5000 workplaces,
person on the planet if we want a ‘just and sustainable stores, restaurants, schools and rail-­traffic, to be
development at global level in accordance with the completed in 2030 (Malmö stad 2011c; see also
so-­called two-­degree target’ (SEI 2012, p. 8). Fig. 2). Varvsstaden will have a certified ecological
As for the Western Harbour, it was originally profile. But as the industrial production going on at
conceived to attract affluent and “entrepreneurial” the site, ironically manufacturing parts for trains
people to the city, the municipality trying to reverse and windmills – things obviously needed for some
the flight of its tax base. In this pursuit, Malmö has future transition to a sustainable local society – is
been eminently successful (Dannestam 2009). polluting and making noise, it is slated for termina-
Although the average income level has decreased tion in 2013. As in the case of the Kockums crane,
somewhat as Western Harbour has expanded from manufacturing activities have to vanish from sight
2122 persons (between the ages of 20 and 64) in to make way for more greenery. The myopia ap-
2007 to 3722 persons in 2011, it is still far above pears to be a constitutive feature of the green fix in
that of the city as a whole: whereas the mean dis- Malmö.
posable income (again people 20–64 years of age)
in 2011 was SEK 195,351 in Malmö, it stood at
SEK 279,110 in Western Harbour (Malmö stad Concluding remarks
2014; see also Holgersen 2012). This could be While the economies in Western Europe seem to
compared with the districts Törnrosen, Herrgården have problems with regaining pre-­crisis accumu-
and Kryddgården, where the mean disposable in lation rates, the climate crisis seems to undergo

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STÅLE HOLGERSEN AND ANDREAS MALM

Figure 2. Varvsstaden.
Photo and copyright: Peab, published with permission.
Note: within the white line is Varvsstaden, with its so-far still ongoing production of parts to windmills and trains. In front
is Malmö University. From Varvsstaden and to the right is the area known as Western Harbour, with Turning Torso. At the
left is more of the city of Malmö and in the background the Öresund Bridge to Denmark.

nothing but secular deterioration. It should therefore We will conclude here by first discussing whether
come as no surprise that policy-­makers are aiming at the green fix in Malmö can be deemed successful
killing the two birds with one stone. This has so far and then by identifying future research issues. The
not gained the attention it deserves on urban levels. success of the green fix is in the end determined by
In this article, we have sought to establish “green fix” its economic results, but should for obvious reasons
as a concept that can be used to analytically grasp be analysed in terms of its ecological results as well.
the greening of cities qua efforts to restart accumula- In terms of economic results, it is hard to gauge its
tion and overcome local crises. This has been miss- success with perfect precision. It has delivered huge
ing in current discussions on the economic crisis and political capital to the city, and as this was one of
the city, and also in discourses on urban (un)sustain- the original aims it is a truism to call it a success. It
ability in general. The concept of green fix brings to is difficult, however, to measure the effects in direct
the discussion an analytical tool by which one can in- pecuniary profit or revenue flow, and the municipality
vestigate further such trends. And we think this can itself has never ventured any such calculations
be a useful tool, considering that the economic re- (e-mail, coordinator of communication and study
cession that started in 2008 has still not disappeared visits). On the other hand, it appears likely that the
– with Swedish growth rates standing at a trifling 0.9 global reputation of Malmö has produced spin-­
per cent in 2012 and 1.5 per cent in 2013, and inter- off effects and contributed to the attraction of both
national figures being even worse, Europe (28 coun- visitors and enterprises. The fix may not on its own
tries) showing a growth rate of –0.4 per cent in 2012 result in any massive accumulation of capital, but
and 0.1 in 2013 (Eurostat 2014). indications are that it has partaken in the resurgence

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“GREEN FIX” AS CRISIS MANAGEMENT

of – as one might call it – upper Malmö since the spectacular architecture in neighbourhoods such as
dark days of the early 1990s. As the work of visions the Western Harbour. This calls for a policy beyond
and the production of the post-­industrial Malmö was the green fix.
a (neoliberal) economic strategy where one planned The Malmö case contains its particularities, but
for the rich in the first place, it should come as no the story is far from unique, which opens possibil-
surprise that lower Malmö has seen far less of these ities for investigating other cases in the light of the
spin-­off effects, the city being increasingly divided green fix concept. Economic crisis management
and the image of “green Malmö” jarring against coloured in green can be found in many places; fur-
social realities of segregation, unemployment and ther research is needed in order to grasp these phe-
unrest (Dannestam 2009; Baeten 2012a; Holgersen nomena properly and develop the concept further.
2012). In the literature, case studies on relations between
In terms of ecological results, it follows from our ecological crisis and economic conditions are in-
critique above that there are deep problems with the vestigated from various angles. Caprotti (2014b)
green fix, both in the case of Malmö and, by extension, rightly points out that current research on the “eco-­
more generally. However, all that glitters in green is city” cries out for clearer definitions and greater
not false. The solar panels, waste recycling systems sensitivity to scale; the concept of green fix is in-
and windmills in the Western Harbour should not tended as a response to such concerns, and could
be discounted or jettisoned but rather developed hopefully inspire further analytical distinctions
further. And although decreased emissions in Malmö and spatial contextualization. Here, economic driv-
to some degree correlate with increased emissions ers have provided the analytical point of departure,
elsewhere, the actual improvement of air quality identified as the engines of the green fix. Future re-
in Malmö is, of course, good for the inhabitants search will show whether this phenomenon is wide-
of the city. (A recent report from the municipality spread; we suspect that it is. It would be of high
shows that air quality has improved, but Malmö did interest to see different cases, with different partic-
not in 2012 reach the “environment quality norm” ularities and driving mechanisms producing green
[miljökvalitetsnormen] on NO2 and O3 in a number fixes. Another worthwhile endeavour would be to
of streets; Malmö stad 2013.) But the major benefit calculate how much cities and local capital actually
from a decade or so with a green fix is perhaps the gain in pecuniary profits from green fixes. Factors
substantial production of local knowledge about all of scale need to be explored further: are there any
kinds of ecological issues – particularly within the urban policies that can avoid the trap of importing
municipality, but also at educational institutions and embodied emissions? What sort of urban renewal
in local businesses. The case of Malmö teaches us would walk free from the critique of ignoring the
to pay attention to the concrete minutiae of a project global scale? Needless to say, possible alternative
of environmental transformation, the imprints of its urban-­ecological paths that go beyond green fixes
driving forces, as well as its effects on and moorings form an urgent field of research.
in various spatial scales. From our study, there is at least one lesson
A more radical restructuring of the city of Malmö can provide us with. Claims to solve the two
Malmö would certainly aim, first of all, at im- crises with an antidote compound – green new deal,
proving the lot of people in disadvantaged neigh- green economy, green growth, or whatever it might
bourhoods – infamous as “slums” – crying out be called – should be treated with a healthy dose of
for restoration. Several of these neighbourhoods scepticism. Behind the gloss might hide just another
were built between 1965 and 1975 (i.e. as part of strategy for revamping accumulation.
the Swedish Million Programme), and these build-
ings are now in need of restoration. This could, and
should, have an ecological component of dramati- Acknowledgements
cally reduced energy consumption. The municipal- The authors would especially like to thank Guy
ity of Malmö has also started working on this issue, Baeten, Stefan Anderberg, Karl-­Johan Lundquist
but, as the director of Malmö’s environmental de- and Rikard Warlenius, as well as two anonymous
partment said, ‘we are struggling a bit to establish reviewers and the editors of Geografiska Annaler:
the right funding model’ (interview). Subsidies Series B, Human Geography, for highly valuable
to energy-­efficient renovation of working-­class comments and critique along the process.
housing would not generate the same publicity as

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STÅLE HOLGERSEN AND ANDREAS MALM

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