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We created this simple guide with you in mind — to help make the tricky
(and let’s face it, not so fun) aspects of becoming your own boss a little less
daunting. As you perfect your business idea, here are a few things to keep in
mind — complete with checklists — to help you get off to a smart start.
Step 2 Step 6
Choose your business name Obtain business licenses, permits, and
insurance policies
Step 3 Step 7
File your articles of organization / incorporation Create a web and social media presence
Step 4 Step 8
Apply for an Employer Identification Number (EIN) Pick retirement and health insurance plans for
or Tax ID yourself and/or your employees
more popular
business
structures
Want to go a little more
in depth or see more COOPERATIVE S CORP
options? Visit the U.S. CORPORATION
A business or organization Eligible domestic corporations
owned by and operated for Corporations are more
Government’s Small complex from a legal and tax
can avoid double taxation
the benefit of those using (once to the corporation and
Business Administration its services, for example standpoint and are therefore
again to the shareholders) by
more common among larger
(SBA) website for more healthcare, retail, agriculture, electing to be treated as an S
art, and restaurant companies.
detail on the pros and Corporation.
businesses.
cons of each structure,
and examples of
applicable industries.
Marketing Professional
Help creating your visual brand WHY YOU MIGHT NEED IT
and a marketing strategy that To help hone your business
fits your growth objectives story, market your products
including: website creation, and services, and generate
advertising, social media and more leads / sales.
5
content recommendations,
and more.
ADP SMALL BUSINESS GUIDEBOOK
Step 2
CHOOSE YOUR
BUSINESS NAME
Now that you’ve determined your
business structure, it’s time to choose a
name. Here’s a quick checklist of things
to consider.
Does it say what you do or clearly convey the services you provide or products you
sell?
Would it work as a logo and resonate on social media and other marketing and
advertising platforms?
Is the name already taken? Contact your state filing office or search your state’s
online database to find out.
Even if it isn’t already taken, the name may be protected under trademark. Use the
U.S. Patent and Trademark Office’s (USPTO) trademark search tool to see if somebody
has already applied for a trademark registration. If so, go back to the drawing board;
if not, consider going ahead and starting that process yourself with USPTO, or hire a
specialized trademark lawyer.
Apply for your “Doing Business As” name (DBA) with this guide from the SBA.
9
sdatweb/charter.html
ADP SMALL BUSINESS GUIDEBOOK
STATE-BY-STATE LOOK UP (N-Z)
Click on your state to begin the filing process
Social Security number or EIN / business To apply for a line of credit you will need
tax ID number to provide the bank with proof of revenue.
They will then set a limit, which (like a credit
Business name and address card) allows for continuous borrowing and
Date the business was established / repayment within the agreed duration of the
incorporated loan.
How does your site work in unison with your overall marketing strategy?
Do you need a logo to go along with your website? If you decide to go the route of
hiring a professional designer
What creative content (like a blog) if any do you want
/ developer, look for digital
to produce for the site?
agencies who specialize in
Which social media platforms will you be active on helping small businesses. They
and how will you integrate them? will be more likely to understand
your needs and meet your
budget requirements.
How all-encompassing should coverage be? Will you opt for a medical
discount plan, limited benefit plan, or a full featured plan?
Does the plan offer access to all the services you require, like
specialists, mental health, ER care, preventative measures or
wellness programs?
A plan that lets business owners provide A plan for employers with 100 or fewer
retirement benefits to employees, including employees that earned at least $5,000 that
themselves. A SEP IRA only permits encourages employees of small businesses
contributions by the employer to employees’ to start saving for retirement. The plan
IRAs, not contributions from an employee’s must permit contributions by all employees
own pay. Contributions have to be made (except for a few permitted exclusions),
for most employees. Employer contribution and requires a certain level of employer
limits are relatively high, potentially matching contribution (that is, a contribution
permitting the business owner to deduct based on how much the employee elects
more contributions as a business expense to contribute from his or her own paycheck)
than for other types of plans; however, or a certain level of payments from the
the overall amount of contributions made employer. Employer contribution limits are
by the employer for employees may be lower than those for a SEP IRA or a 401(k)
higher. Administration is usually less time plan. Administration is usually easier than for
consuming and complicated than for a a 401(k) plan.
SIMPLE IRA or SEP.
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