THE EFFECTS OF E-COMMERCE TO THE SHS STUDENTS OF AMA UNIVERSITY:

A RISK FREE AND CONVENIENT WAY OF BUYING ONLINE

Practical Research 2

Submitted to:

Mr. Michael Padilla

Submitted by:

Caranto, Angelica Joy T.

De Asis, Joshua C.

Dela Cruz, Anecia T.

Del Rosario, John Arces

Gamutan, Jhunbert M.

Gubantes, Mark Andrew D.

Senior High School STEM J2

AMA University

I. Statement of the Problem

The purpose of this study is to promote awareness about the risk-free and convenient way of buying
products online. Also, this study aims to explain the effects of e-commerce and guide the students
in buying online.

This study aims to answer the following questions:

1. How do e-commerce prices more flexible for those students who purchase online
2. What is the difference in the number of online buyers between grade 11 and grade 12?
3. How often do students buy products online?
4. How do the effects of e-commerce relate to the changes in shopping habits?

II. Introduction

E-Commerce is also defined as ‘electronic commerce’. It is a form of shopping in which some

form of electronic communications technology is used at the offering, ordering and/or payment
stage. E-commerce takes place between companies between companies and their customers, or
between companies and public administrations. (McGoldrick, 2002)

The concise description of e-commerce states that “sharing business information, maintaining
business relationships, and conducting business transactions by means of telecommunication
networks.” Seeing that Internet makes people’s lives convenient, faster and less hassle in such
ways, even online shopping and selling could now be done through online and it became an
important part of people’s daily lifestyle. Nowadays everyone is enjoying the satisfaction of not
wasting time and energy to go to physical stores just to buy stuff because just by staying at home
they can now just buy anything through the Internet and have it delivered right in front of their
doorsteps, people can even save money because of coupons, or discounts that are offered by the
specific platform that they are using for online shopping. (Zwass, 2001)

In the traditional marketplace, cash and carry is the most common way of trading. E-commerce
interrupt the traditional rules, making a certain time and space difference between the cash and
carry, which leads to a difficulty that should be the first to pay or the first to delivery. In e-
commerce, buyer and seller have never met and the trading activities are held through Internet. On
the one hand, the seller agonizes about the arrears after the buyer receives the goods. On the other
hand, the buyer agonizes about the payment without goods. There are always some untrustworthy
sellers profiteering from fake products so that the buyers receive the products unqualified and not
up to standard and thus suffer unnecessary losses. In addition, due to the misinformation in the e-
commerce market, the buyer can’t determine the satisfactory sellers. Under these circumstances,
incomplete information may affect the seller’s and the buyer’s choice of behavioral strategies,
causing market ultimately evolved and locked to worst situation. (JY Wang, LM Cao, 2008)
Filipino consumers practically use products and services that make their lives more convenient.
Thus it comes as no surprise that they see the accessibility that online shopping provides. The
insights that we gain from e-commerce in the Philippines allow us to develop relevant platforms,
products, services, and other value-added features that promote faster, secure, and more convenient
way of transactions that help promote retail and e-commerce growth in the Philippines.
(Tomlinson, 2015)

Even though online shops are now inevitable since it became a part of people’s daily lifestyle, and
as natural as breathing for people in which the main reason is because it benefits us in a most
convenient way, there are still some certain instances in which the popularity of the platform
doesn’t exterminate the large number of risks that are existing all over the Internet. Result from a
decision of future events with known probabilities is known as a risky situation. In marketing and
information technology, risk has already occurred for a long time (Zheng et al., 2012). Perceived
risk is known as evaluation of doubt or lack of knowledge regarding the distribution of potential
results and the uncontrollability of the result accomplishment (Tsiakis, 2012). According to Sorce
et al. (2005), there are two types of risk or issue that exist in online shopping. It is financial risk
and product category risk (Sorce et al., 2005) but there is still another issue to be concern. It is a
privacy risk. Privacy is the problem or risk that might happen in e-shoppings (Janda & Fair, 2004).
In accordance to Zheng et al., (2012), perceived risk is an amount of possible or expected
dissatisfaction with the product purchase; depending on the purchasing purpose of the consumers
(Zheng et al, 2012). About 75% of consumers abandoned their shopping carts in online retail web
before they make a decision to buy the product (Cho et al, 2006). It is also argued by Gong et. al.
(2013) in which he found that Chinese consumer also will leave their shopping cart before they do
the payment.
III. Significance of the Study

E-commerce is the activity of buying or selling products through the internet with the use of digital
technology. And without a shadow of a doubt, e-commerce is the best way to buy and sell products
and a convenient way to conduct transactions between the business and the consumer. This study
focuses mainly on the effects of e-commerce to the students who purchase through online and to
promote the new digital marketplace. Also, this study would be highly prominent and beneficial
to the following:

To the Parents, for this study will inform the parents about the e-commerce’s risk factors
and conveniences and how important it is to have their guidance to be felt. Through this, they can
try and educate their children more about the pros of e-commerce. In that way, children would
have knowledge in terms of e-commerce in which they could balance the pros and cons of every
aspect in e-commerce.

To the Students, for they will get the chance to be aware about the large amount of risks
in terms of purchasing online and help them to be a risk-free purchaser. Only a small percentage
knows about the side of e-commerce and the benefits it can give, so this is their chance to further
broaden their knowledge with regards to purchasing online.

To the Teachers, for they can guide their students who lack knowledge when it comes to
e-commerce. They can organize a seminar regarding e-commerce and its important information.
In order to expand students’ knowledge in terms of the pros and cons that they need to know in e-
commerce.

To the Future Researchers, for they can make this research as a stepping stone for their
research study if they wish to study about the effects of e-commerce. This study can be replicated
by changing certain variables. Since, this study only focuses on the pros of the study they can also
discuss the cons of e-commerce.

Lastly, to the Researchers, for it can be an inspiration in starting e-commerce business in

the future and for the completion of their academic requirements and fulfillment of their subject
project.
V. Theoretical Framework

In the figure shown below, the conceptual framework shows that the researcher focuses mainly on
the online customer expectation and the factors that falls under it to analyze well the …...The
purpose of this study is to determine the effects of e-commerce to Senior High School Students of
AMA University in terms of its convenience and being a risk-free consumer through interviewing
the selected respondents. After having the effects discovered, the researcher will come up with
ways on how to ….avoid risk in purchasing online in a convenient way. Thus, this research is done
to broaden the consumers’ shopping skills to avoid risks and inconvenience. Commented [1]: pakicheck kasi di ko na alam sinasabi
ko dito

VI. Conceptual Framework

VII. Scope and Delimitations

This quantitative research study is to be conducted at AMA University-Main Campus, during the
school year 2019-2020. This study focuses on the positive effects of e-commerce to the students
who purchase products on online sites. This study does not tend to create confusion between
different types of e-commerce models. This study only focuses on the e-commerce student
consumers or known to be buyers. This research aims to provide knowledge and awareness to
those students who always buy products through traditional marketplaces. This research study aims
to explain how does e-commerce provide a risk-free and convenient transaction in buying products
online. The participants in this study are senior high school students of AMA University- Main
Campus. This study cannot be generalized with other senior high students who purchase products
online especially those students at MWF Schedule. This study will involve the use of
questionnaires. With that, some data are not explicitly identified due to limited sources of
institutions.
VIII. Objectives of the Study

This study has been done keeping in mind the following objectives.

1. To study how the effects of e-commerce relate to the changes in shopping habits
2. To study more about the risk free and convenient ways in terms of purchasing online.
3. To study e-commerce and the expenses of students in buying online.
IX. Definition of Variables

In this part, some variables in this study are explained depending on how these variables are used
in the study.

E-commerce,

Financial Risk, in this study it is a term that can apply in consumers who are in danger of losing
money when shopping online.

Flexible, in this study it is a pricing strategy in which the final price of a product being sold is
open for negotiation between buyers and sellers.

Prices, in this study it is defined as the amount of money supposedly, demanded, or given in
payment for something.

Product Risk, in this study it is used to apply in a situation in which the product from an online
store has the possibility to fail the satisfaction or expectation of the consumer.

Shopping Habit, in this study refers to purchasing a particular brand again in traditional
marketplace. The students continue in buying the same brand due to satisfaction. In other words,
it is not due to brand loyalty, but rather the absence of problems with the product. The consumer
has no negative feedback towards the brand.