#1 Performance-based

Automation & Campaign Management Platform

Native Advertising 2018

The Year in Review
Top Ads • Top Traffic Networks • Top Offer Networks • Top Publishers
Introduction

If you think that during 2018 Facebook was again the only revenue stream of online marketers and agencies,
you'd better think twice.

According to US social media users ages 18 to 24 who were surveyed by Origin for PR firm Hill Holliday in December
2017, 22% said they considered quitting any form of social media due to privacy concerns. Far more common reasons
were feeling that they were wasting time (41%) or seeing too much negativity on the platforms (35%).

If social networks are losing a significant amount of their active users on Gen Z - what about Gen X-ers and baby
boomers? After all, these individuals tend to be more guarded about their privacy and more likely to be
comfortable reverting to other forms of communication.
Of course it's not that these individuals are going back to just tv, newspaper and magazines. As a matter of fact,
there's a huge inventory of content on the internet welcoming different ad formats that fuel online advertising.
And according to the numbers native is one of the best performing ones.

To give you a better idea of what we are talking about, let's dive into some data for 2018 using two of the most
reputable sources when it comes to competitive intelligence and web traffic monitoring tools: Adplexity Native
and SimilarWeb.

The numbers behind Top Native Ad Networks during 2018

According to SimilarWeb the total number of visits delivered by native advertising networks during 2018 (Dec
2017 – Nov 2018) is more than 12 billion.

Traffic Total Traffic Share Monthly Monthly Avg. Visit Pages Bounce
Network Visits Desktop Mobile Visits Unique Visits Duration Per Visit Rate
Outbrain 4.504B 26.54% 73.46% 375.3M 166.4M 0:01:38 1.48 75.99%
Taboola 4.173B 18.28% 81.72% 347.8M 170.9M 0:01:32 1.49 77.18%
Yahoo Gemini 2.215B 3.86% 96.14% 184.6M 81.44M 0:00:35 1.17 90.37%
RevContent 502.8M 3.55% 96.45% 41.90M 28.51M 0:00:43 1.27 85.38%
MGID 764.1M 22.24% 77.76% 63.67M 42.21M 0:00:51 1.36 81.46%
AdsKeeper 168.9M 22.21% 77.79% 14.07M 9.671M 0:00:33 1.28 83.93%
Content.ad 5.269M 21.83% 78.17% 439K 192K 0:01:08 1.36 83.26%
Source: SimilarWeb Pro

To translate the above number of native ads recorded visits into campaigns, we went on Adplexity Native and
during 2018 only, it has detected more than 330k campaigns. Below you may find a detailed list of the number of
detected campaigns by traffic source.

Traffic Network # of Campaigns

Outbrain 110815
Taboola 77698
Mgid 61388
RevContent 55422
AdsKeeper 8978
Content.ad 8614
Yahoo Gemini 7245

Furthermore, while analyzing the data reported on Adplexity, we noticed that out of 330k detected campaigns 2/3
of the traffic was focused on the following country and language targeting as well as offer networks.

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 # of # of # of
Countries Languages Offer Networks
Camps Camps Camps
United States 49967 English 237991 VikingClicks 5367
United Kingdom 26269 Spanish 46729 ClickBank 5256
Canada 22707 Portuguese 14963 ClickSure 4271
Brazil 18900 German 13780 Oasis 3185
Germany 15188 Russian 13031 RewardsAffiliates 2669
Indonesia 14956 French 9631 BinPartner 2663
India 13578 Vietnamese 8389 AdCombo 2504
Australia 13472 Italian 7372 ClickDealer 1621
Viet Nam 12805 Indonesian 7175 Advidi 1129
Thailand 12439 Thai 6974 GiddyUp 1047
Source: Adplexity Native

Growing Trends

Of course the above numbers are quite attractive and without thinking much of it, there's a huge opportunity
when it comes to all the geos and verticals that are out of most brands and online marketers' attention.
A good example to the above would be eCommerce. Since almost everyone is spending all their budgets on over-
saturated traffic sources like Facebook, where besides the abnormally high CPM rates, Facebook's ban hammer is
making online marketers' life a nightmare.

Because traffic diversification is very important when it comes to scaling campaigns and minimizing risks, we
went on SimilarWeb and analyzed Shopify's traffic from Dec 2017 till Nov 2018. Quite surprisingly the results
showed that during 2018, Shopify stores received around 20% of their overall traffic through native ads.
More specifically, out of 191.3M visits (Dec 2017 – Nov 2018) driven towards Shopify stores, 20% of these visits
originated from the below traffic networks:

Taboola (11.07%) - 21,176,910 visits

Yahoo/Oath (7.83%) - 14,978,790 visits
Outbrain (1.13%) - 2,161,690 visits

If it doesn't sound like much traffic at first, you should consider that the above stats don't include any visits
towards WooCommerce, Magento, Prestashop or any other self-hosted eCommerce platform, so the real
numbers should be way higher than this.

Besides eCommerce, Traffic Arbitrage and Search Arbitrage showed quite an interesting growing trend during
2018. Even though still in a recovery stage, high-volume long-lasting arbitrage ad trends are a really strong sing of
delivering positive results if done properly.

In this report you will get a better understanding on what went on natives during 2018, details which should help
you on focusing your efforts in the right path to good results.

Continue reading to learn more about:

- Top Performing Ads by Traffic Network
- Top Offer Networks by Traffic Network
- Top Performing eCommerce Ads on Native
- Full Traffic Network Analysis (desktop/mobile referrers, monthly volumes, geo traffic share, etc)

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 Source: SimilarWeb Pro

Dec 2017 - Nov 2018, Worldwide Dec 2017 - Nov 2018, Worldwide

Desktop 26.54 %
Mobile Web 73.46 %
from last month

Dec 2017 - Nov 2018, All Traffic

Social Traffic

Native Ads Automation & Campaigns Management Platform Get 89% Off Your 1st Month
 Source: Adplexity Native

Top Targeted Countries Top Offer Networks

Country (# of Campaigns) Offer Network (# of Campaigns)

United Kingdom (3324) VikingClicks (2361)

Brazil (3229) ClickBank (1018)
Philippines (2816) ClickSure (483)
Indonesia (2758) AdCombo (218)
Canada (2430) GiddyUp (167)
India (2273) Oasis (57)
Turkey (2252) Affiliati (28)
Colombia (1997) Insparx (26)
Thailand (1985) Affiliaxe (18)
Malaysia (1756) ClickDealer (13)
Alibaba (10)
Sweden (1730)
vComission (5)
Mexico (1639)
ZinQ Media (4)
Argentina (1595)
Advidi (4)
Viet Nam (1544)
HealthBeauty (4)
Israel (1542)
Gotzha (4)
South Africa (1455)
Max Bounty (4)
United States (1350)
SHAKES.MOBI (4)
Australia (1319)
Mobusi (3)
Germany (1266)
Peerfly (2)
Romania (1265)
Adsimilis (2)
Poland (1234)
Crobo (2)
Italy (1046)
BinPartner (2)
Venezuela, Bolivarian Republic of(980)
Neverblue (1)
France (912)
Mobvista (1)
Russian Federation (893)
Mundo Media (1)
Czech Republic (891)
Big Bang Ads (1)
Netherlands (757)
AdAction (1)
Switzerland (475)
Adperio (1)
Spain (348)
MaxBounty (1)
Peru (176)
RewardsAffiliates (1)
Finland (152)
Spyke Media (1)
Luxembourg (43)

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1. Software

https://native.adplexity.com/ad/13377625

2. Health / Hearing

https://native.adplexity.com/ad/9395057

3. Finance / Crypto

https://native.adplexity.com/ad/11545496

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4. Health / Diabetes

https://native.adplexity.com/ad/11515187

5. Health / Hair Loss

https://native.adplexity.com/ad/11657314

6. Traffic Arbitrage

https://native.adplexity.com/ad/13186380

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7. Cosmetics / Dental Care

https://native.adplexity.com/ad/9562934

8. Health / Male Enhancement

https://native.adplexity.com/ad/10023925

9. Traffic Arbitrage

https://native.adplexity.com/ad/13961771

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10. Gaming

https://native.adplexity.com/ad/13209633

11. Traffic Arbitrage

https://native.adplexity.com/ad/15355161

12. Health / Back Pain

https://native.adplexity.com/ad/14074114

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13. eCommerce / Product

https://native.adplexity.com/ad/14253589

14. Cosmetics / Skin Care

https://native.adplexity.com/ad/11944972

15. Health / Diet

https://native.adplexity.com/ad/11901331

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 Source: SimilarWeb Pro

347.8M
Dec 2017 - Nov 2018, Worldwide Dec 2017 - Nov 2018, Worldwide
170.9M

4.173B Desktop
Mobile Web
18.28 %
81.72 %
00:01:32

5.42% from last month 1.49

77.18%

Dec 2017 - Nov 2018, All Traffic

17.44%

Social Traffic

Native Ads Automation & Campaigns Management Platform Get 89% Off Your 1st Month
 Source: Adplexity Native

Top Targeted Countries Top Offer Networks

Country (# of Campaigns) Offer Network (# of Campaigns)

United States (6180) GiddyUp (371)

United Kingdom (3405) Insparx (249)
Brazil (3189) RewardsAffiliates (87)
Canada (2769) ClickBank (62)
India (2598) Advidi (27)
France (2542) VikingClicks (27)
Australia (2287) Affiliaxe (24)
Germany (2250) ClickDealer (22)
Turkey (2108) Mobusi (21)
South Africa (1911) Max Bounty (21)
Oasis (16)
Thailand (1896)
Alibaba (16)
Mexico (1697)
MarketHealth (13)
Italy (1537)
ClickSure (13)
Malaysia (1332)
AffOcean (9)
Romania (1269)
AdCombo (9)
Colombia (1261)
vComission (8)
Indonesia (1136)
BinPartner (7)
Philippines (1116) MaxBounty (6)
Argentina (1049) Fluent (6)
Russian Federation (952) Gotzha (6)
Viet Nam (930) Neverblue (4)
Poland (897) Big Bang Ads (4)
Venezuela, Bolivarian Republic of (817) Glispa (3)
Spain (808) BizProfits (3)
Israel (767) ZinQ Media (2)
Switzerland (730) Mundo Media (2)
Sweden (653) Taptica (2)
Czech Republic (580) Affiliati (2)
Netherlands (563) Mobidea (2)
Finland (172) LeadBit (2)
Peru (171) Mobvista (1)
Luxembourg (11)

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1. Online Services

https://native.adplexity.com/ad/9980275

2. Gaming

https://native.adplexity.com/ad/6960798

3. Gaming

https://native.adplexity.com/ad/12401650

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4. Gambling

https://native.adplexity.com/ad/10867183

5. Finance

https://native.adplexity.com/ad/4711677

6. Finance

https://native.adplexity.com/ad/11036955

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7. Health / Weight Loss

https://native.adplexity.com/ad/10780758

8. eCommerce / Product

https://native.adplexity.com/ad/10714067

9. Traffic Arbitrage

https://native.adplexity.com/ad/2538073

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10. Health / Dental Implants

https://native.adplexity.com/ad/8871125

11. Online Services

https://native.adplexity.com/ad/12902934

12. Gaming

https://native.adplexity.com/ad/9147675

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13. Gaming

https://native.adplexity.com/ad/13283679

14. Traffic Arbitrage

https://native.adplexity.com/ad/5754553

15. Traffic Arbitrage

https://native.adplexity.com/ad/10778448

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 Source: SimilarWeb Pro

41.9M
Dec 2017 - Nov 2018, Worldwide Dec 2017 - Nov 2018, Worldwide
28.51M

502.8M Desktop
Mobile Web
3.44 %
96.45 %
00:00:43

1.66% from last month 1.27

85.38%

Dec 2017 - Nov 2018, All Traffic

Social Traffic

Native Ads Automation & Campaigns Management Platform Get 89% Off Your 1st Month
 Source: Adplexity Native

Top Targeted Countries Top Offer Networks

Country (# of Campaigns) Offer Network (# of Campaigns)

United States (10634) ClickBank (2113)

United Kingdom (4547) ClickSure (2000)
Canada (4313) Oasis (1100)
Australia (2282) RewardsAffiliates (931)
Brazil (1803) VikingClicks (524)
Mexico (1686) ClickDealer (470)
Germany (1574) BizProfits (456)
South Africa (1570) AdCombo (244)
Malaysia (1393) Affiliati (231)
France (1324) Advidi (221)
Max Bounty (220)
Sweden (1321)
BinPartner (183)
India (1048)
Mobusi (139)
Argentina (1015)
Gotzha (126)
Philippines (900)
MarketHealth (118)
Netherlands (879)
Insparx (99)
Colombia (867)
Alibaba (70)
Thailand (824)
GiddyUp (66)
Italy (700) Affiliaxe (54)
Switzerland (692) Mobidea (50)
Poland (655) Aragon Advertising (47)
Czech Republic (618) Mundo Media (44)
Spain (582) LeadBit (35)
Israel (582) MaxBounty (30)
Indonesia (541) Big Bang Ads (25)
Romania (480) Peerfly (20)
Russian Federation (424) Taptica (17)
Turkey (410) cpagetti (16)
Viet Nam (365) ZinQ Media (14)
Finland (275) HealthBeauty (14)
Venezuela, Bolivarian Republic of (220) Crobo (12)
Peru (140) Ad4Game (12)
Luxembourg (1)

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1. Traffic Arbitrage

https://native.adplexity.com/ad/10691414

2. Health / Dental Implants

https://native.adplexity.com/ad/9310174

3. Cosmetics / Skin Care

https://native.adplexity.com/ad/9486209

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4. Health / Stomach Pain

https://native.adplexity.com/ad/14858508

5. Health / Diabetes

https://native.adplexity.com/ad/9947399

6. Health / Stomach Pain

https://native.adplexity.com/ad/14880196

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7. Finance / Crypto

https://native.adplexity.com/ad/10673690

8. Health / Diabetes

https://native.adplexity.com/ad/11134658

9. Health / Eyes

https://native.adplexity.com/ad/12347628

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10. Health / Eyes

https://native.adplexity.com/ad/14089869

11. Gambling

https://native.adplexity.com/ad/13271270

12. Gambling

https://native.adplexity.com/ad/14402740

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13. Health / Male Enhancement

https://native.adplexity.com/ad/13793285

14. Sweepstakes

https://native.adplexity.com/ad/10759500

15. Traffic Arbitrage

https://native.adplexity.com/ad/12973390

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 Source: SimilarWeb Pro

63.67M
Dec 2017 - Nov 2018, Worldwide Dec 2017 - Nov 2018, Worldwide
42.21M

764.1M Desktop
Mobile Web
22.24 %
77.76 %
00:00:51

1.66% from last month 1.36

81.46%

Dec 2017 - Nov 2018, All Traffic

Social Traffic

Native Ads Automation & Campaigns Management Platform Get 89% Off Your 1st Month
 Source: Adplexity Native

Top Targeted Countries Top Offer Networks

Country (# of Campaigns) Offer Network (# of Campaigns)

United States (3372) VikingClicks (718)

Viet Nam (2752) Oasis (646)
Russian Federation (2720) AdCombo (575)
Indonesia (2130) RewardsAffiliates (504)
Germany (1541) ClickSure (494)
United Kingdom (1485) LeadBit (488)
Israel (1426) Advidi (348)
India (1373) Alibaba (312)
Canada (1369) ClickBank (304)
Philippines (1232) ClickDealer (292)
BinPartner (181)
Brazil (1215)
Taptica (152)
Poland (1214)
Gotzha (103)
Thailand (1130)
Insparx (102)
Romania (951)
Mobusi (99)
Italy (942)
Max Bounty (99)
Turkey (923)
Big Bang Ads (77)
Malaysia (891)
Affiliati (75)
Mexico (787) MarketHealth (72)
France (765) vComission (70)
South Africa (763) Ad4Game (64)
Netherlands (728) Peerfly (60)
Venezuela, Bolivarian Republic of (708) ZinQ Media (54)
Czech Republic (698) Fluent (42)
Australia (667) Affiliaxe (39)
Sweden (496) Mundo Media (33)
Colombia (486) SHAKES.MOBI (29)
Spain (287) Mobidea (28)
Argentina (268) CPA Matica (27)
Finland (241) MaxBounty (26)
Switzerland (239) MPIRE Network (23)
Peru (132) AboveAllOffers (23)
Luxembourg (19)

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1. Dating

https://native.adplexity.com/ad/5764107

2. Gaming

https://native.adplexity.com/ad/8396021

3. Health / Weight Loss

https://native.adplexity.com/ad/12364461

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4. Finance

https://native.adplexity.com/ad/9157341

5. Health / Male Enhancement

https://native.adplexity.com/ad/10458175

6. Gambling

https://native.adplexity.com/ad/10597107

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7. Gambling

https://native.adplexity.com/ad/9532008

8. Traffic Arbitrage

https://native.adplexity.com/ad/12669988

9. Health / Detox

https://native.adplexity.com/ad/11303476

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10. Health / Weight Loss

https://native.adplexity.com/ad/10389117

11. Health / Male Enhancement

https://native.adplexity.com/ad/10343243

12. Traffic Arbitrage

https://native.adplexity.com/ad/8495312

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13. Health / Body Parasites

https://native.adplexity.com/ad/10605488

14. Health / Male Enhancement

https://native.adplexity.com/ad/7164271

15. Dating

https://native.adplexity.com/ad/11497997

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 Source: SimilarWeb Pro

14.07M
Dec 2017 - Nov 2018, Worldwide Dec 2017 - Nov 2018, Worldwide
9.671M

168.9M Desktop
Mobile Web
22.21 %
77.79 %
00:00:33

-1.20% from last month 1.28

83.93%

Dec 2017 - Nov 2018, All Traffic

Social Traffic

Native Ads Automation & Campaigns Management Platform Get 89% Off Your 1st Month
 Source: Adplexity Native

Top Targeted Countries Top Offer Networks

Country (# of Campaigns) Offer Network (# of Campaigns)

United States (372) Insparx (29)

Canada (211) LeadBit (17)
Indonesia (200) Ad4Game (13)
United Kingdom (194) Advidi (6)
Brazil (180) AdCombo (5)
Australia (157) BinPartner (5)
Philippines (157) ClickDealer (4)
Germany (125) Mobusi (3)
Thailand (125) ClickBank (2)
Viet Nam (109) VikingClicks (2)
Big Bang Ads (1)
South Africa (81)
Oasis (1)
Turkey (59)
ClickSure (1)
Romania (51)
RewardsAffiliates (1)
Malaysia (37)
Italy (35)
Sweden (35)
Colombia (31)
India (28)
France (26)
Czech Republic (19)
Russian Federation (18)
Mexico (17)
Argentina (9)
Venezuela, Bolivarian Republic of (7)
Switzerland (6)
Netherlands (6)
Poland (6)
Israel (4)
Spain (2)

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1. Gaming

https://native.adplexity.com/ad/13012993

2. Dating

https://native.adplexity.com/ad/12429294

3. Dating

https://native.adplexity.com/ad/10618467

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4. Dating

https://native.adplexity.com/ad/10195117

5. Finance

https://native.adplexity.com/ad/15897678

6. Health / Male Enhancement

https://native.adplexity.com/ad/15888267

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7. Traffic Arbitrage

https://native.adplexity.com/ad/10203940

8. Health / Knee Pain

https://native.adplexity.com/ad/13015613

9. Search Arbitrage

https://native.adplexity.com/ad/14389021

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10. Dating

https://native.adplexity.com/ad/12080339

11. Finance / Trading

https://native.adplexity.com/ad/13148465

12. Finance / Crypto

https://native.adplexity.com/ad/12153196

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 Source: SimilarWeb Pro

439,094
Dec 2017 - Nov 2018, Worldwide Dec 2017 - Nov 2018, Worldwide
192,254

5.269M Desktop
Mobile Web
21.83 %
78.17 %
00:01:08

7.73% from last month 1.36

83.26%

Dec 2017 - Nov 2018, All Traffic

Social Traffic

Native Ads Automation & Campaigns Management Platform Get 89% Off Your 1st Month
 Source: Adplexity Native

Top Targeted Countries Top Offer Networks

Country (# of Campaigns) Offer Network (# of Campaigns)

United States (2888) Oasis (496)

United Kingdom (1327) ClickBank (142)
Canada (1076) RewardsAffiliates (142)
Australia (759) BinPartner (58)
South Africa (315) VikingClicks (46)
Turkey (189) Affiliati (42)
Indonesia (182) Advidi (38)
Philippines (165) ClickSure (34)
India (150) HealthBeauty (32)
Israel (105) MarketHealth (27)
AboveAllOffers (23)
Germany (103)
GiddyUp (17)
Russian Federation (96)
Max Bounty (17)
Brazil (95)
ClickDealer (15)
Malaysia (94)
Mobusi (12)
Mexico (87)
Mobvista (5)
Thailand (82)
Fluent (5)
Romania (76)
Aragon Advertising (4)
Netherlands (64) MaxBounty (4)
Viet Nam (61) Alibaba (4)
Italy (59) AppFlood (3)
Poland (50) Convert2Media (3)
Sweden (47) Gotzha (3)
France (45) Nutryst (3)
Czech Republic (36) Revi Media (3)
Venezuela, Bolivarian Republic of (33) YeahMobi (2)
Argentina (29) Avazu (2)
Colombia (28) ZinQ Media (1)
Spain (28) Motive Interactive (1)
Switzerland (24) ClicksMob (1)
Finland (10) Crobo (1)
Peru (8) Glispa (1)
Luxembourg (3)

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1. Health / Weight Loss

https://native.adplexity.com/ad/8375650

2. Health / Weight Loss

https://native.adplexity.com/ad/11676228

3. Cosmetics / Skin Care

https://native.adplexity.com/ad/11918423

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4. Health / Male Enhancement

https://native.adplexity.com/ad/8959842

5. Cosmetics / Teeth Whitening

https://native.adplexity.com/ad/9122928

6. Traffic Arbitrage

https://native.adplexity.com/ad/8833152

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7. Gambling

https://native.adplexity.com/ad/12917754

8. Health / Weight Loss

https://native.adplexity.com/ad/7879852

9. Gambling

https://native.adplexity.com/ad/8070593

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 Source: SimilarWeb Pro

14.07M
Dec 2017 - Nov 2018, Worldwide Dec 2017 - Nov 2018, Worldwide
9.671M

191.3M Desktop
Mobile Web
22.21 %
77.79 %
00:00:33

4.48 from last month 1.28

83.93%

Dec 2017 - Nov 2018, All Traffic

Social Traffic

Native Ads Automation & Campaigns Management Platform Get 89% Off Your 1st Month
1. eCommerce / Night light

https://native.adplexity.com/ad/12336414

2. eCommerce / Smart Watches

https://native.adplexity.com/ad/9439952

3. eCommerce / Laser Acupuncture

https://native.adplexity.com/ad/15120232

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4. eCommerce / Earplugs

https://native.adplexity.com/ad/12428843

5. eCommerce / Gadgets

https://native.adplexity.com/ad/10714067

6. eCommerce / Gadgets

https://native.adplexity.com/ad/10731105

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7. eCommerce / Watches

https://native.adplexity.com/ad/16284935

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