Republic of the Philippines

COMMISSION ON HIGHER EDUCATION

REGION V
Legazpi City
OAS COMMUNITY COLLEGE
Calzada, Oas, Albay

OBE COURSE SYLLABUS

I. COURSE NO GE 5
II. COURSE TITLE PURPOSIVE COMMUNICATION
III. COURSE DESCRIPTION Purposive Communication is about writing, speaking and presenting to different audiences and for various purposes (CMO 20 s 2013)
Purposive Communication is a three-unit course that develops student’s communicative competence and enhances their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips
students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge, skills and insights that students gain from this course may be used in their oral, written, audio-visual and/or web-based output for
various purposes.
IV. COURSE CREDITS 3 Units
V. SEMESTER/ TERM 1st Semester A.Y 2019-2020
VI. COURSE DURATION 3 hours every week for 18 weeks or 54 hours in a semester
VII .COURSE PLACEMENT
VIII. TIME 3:00-4:00 Monday/Wednesday/Friday
IX. PRE-REQUISITE None
X. INSTITUTIONAL LEARNING Every Oas Community College students should:
OUTCOMES
1. Demonstrate critical thinking and integrated skills to solve and to support lifelong learning
2. Exhibit ideals of empowered productive, morally upright and globally competitive professionals in the field of history.
3. Communicate effectively and appropriately orally and writing various purposes.
4. Creative knowledge and innovations to promote academic excellence, high sense of moral values and social responsibility.
XI. PROGRAM LEARNING Graduates of BTVTED/BTTE are expected to:
OUTCOMES 1.
XII. COURSE LEARNING At the end of the semester, the students should be able to:
OUTCOMES
Describe the nature, elements and functions of verbal and non-verbal communication in various and multicultural contexts
 Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills;
Present ideas persuasively using appropriate language registers, tone, facial expressions and gestures
Create clear, coherent and effective communication materials
Appreciate the differences of the varieties of spoken and written language
Adopt cultural and intercultural awareness and sensitivity in communication of ideas
Create different communication materials for specific purposes
Appreciate the impact of communication on society and the world

XIII. COURSE OUTLINE AND TIME FRAME

Week Course Content/Subject Matter

1 Communication processes, principles and ethics
1 Communication and Globalization
2 Local and global communication in multicultural settings
Varieties and registers of spoken and written language
2 Evaluating messages and/or images of different types of text reflecting different cultures
1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed by the text/or by the image?
4. Who is the target audience of the message?
5. What are other ways of presenting message are there?
3 Communication aids and strategies using tools of technology
4-6 Communication for various purposes
1. To obtain, provide, and disseminate information
2. To persuade and argue
7-10 Communication for work purposes
11-18 Communication for academic purposes
XIV. COURSE LEARNING PLAN

Desired Learning Outcomes Course Content/Subject Matter Textbook/Reference Teaching and Learning Activities Assessment of Resource Materials Time
(DLO) (TLAs) Tasks (ATs) Table

A. Introduction - Course Overview - Course Syllabus classroom sharing (introduction) 1 week

1. Introduce self to classmates and - Classroom Policies, Course Introduce textbook:

teachers. Requirements Communication for Society

2. List expectations for the course

Quizes and
3. Describe the nature, elements and - Introduction to purposive Hand outs Brief lecture with the aid of seatwork on LCD projector 1 week
functions of verbal and non-verbal communication powerpoint presentation, provide an identifying the Laptop
communication in various and - Communications processes, Pp. 3-10 Communication overview of the subject Purposive elements of
multicultural contexts principles and ethics for society Communication Communication Chalk
- Understanding effective (e.g, sender,
communication Class discussion and individual message, Visual Aids
- Elements of effective communication reporting. Provide examples such as channel,
audio/video clips. receiver, effect)

4. Explain how cultural and global - Communication and Globalization https://www.nytimes.com/2 Class discussion of the essay “A Reaction paper Laptop 2 weeks
issues affect communication 012/04/22/opinion/sunday/t flight from conversation” or video on the impact of Projector
- Video analysis “A flight from he-flight-from-conversation “Connected but alone” globalization and Textbook
5. Appreciate the impact of conversation” .html how people Chalk
communication on society and the “Connected but alone” - Video “How social media create communicate
world -Movie Analysis https://www.ted.com/talks/ history”
sherry_turkle_alone_togeth
er?language=en

6. Determine culturally appropriate
terms, expressions, and
images(sensitivity to race, class etc)
https://www.ted.com/talks/
clay_shirky_how_cellphon
es_twitter_facebook_can_
make_history?language=en
- Local and global communication in . Quiz and Laptop 2 weeks
multicultural settings Lectures and class discussion on seatwork on Projector
- Varieties and registers of spoken and https://www.facebook.com/ culturally appropriate terms , determining Textbook
writen laguage watch/?v=29018987066176 expressions, and images, varieties culturally Chalk
59 and registers of languages accepted terms Hand outs
and expressions
Film/videos showing different and images
speakers from various regions
 communicating in a multilingual Research or and
setting report about
different modes
Class discussion of cultural of
appropriateness in communication communication
tackled in the video

7. Evaluate multimodal texts
critically to enhance receptive
(listening, reading, viewing) skills;
8. Convey ideas through oral,
audio-visual, and/or web-based
presentations for different target
audiences in local and global settings
using appropriate registers.
9. Adopt awareness and context in
presenting ideas.
Evaluating messages and images (e.g, Lecture and class discussion on Quiz Handouts 2 weeks
pictures, illustration) of different types critical reading and listening Seatwork Textbook
of culture. Oral Activity
Exercises on analysing content of Authentic text about
Identifying the messages; various texts cultural sensitivity
1. What is the message? (newspaper,
2. What is the purpose of the message? Lecture and class discussion on magazines, articles)
3. How is the message conveyed by the preparing audio-visual and
text/or by the image? web-based presentations
4. Who is the target audience of the
message? Oral, audio, visual presentation to
5. What are other ways of presenting promote cultural values (respect for
message are there? elders, Bayanihan etc)

Communication aids and strategies in

tools of technology.
10. Create clear, coherent, and https://www.youtube.com/ Lecture Sample texts Hand outs 3 weeks
effective communication materials Communication for various purposes watch?v=hctPjK-IkvQ Textbook
1. To obtain, provide and disseminate Watch a video “How to do a Letter of inquiry, Laptop
information Purposive communication broadcast video” police reports, Projector
for society speeches, letter Video
Public announcements (audio, video, of application)
social media) about disaster
preparedness

11. Write and present academic Communication for academic purposes Lecture and class discussion on Written and oral Textbook 3 weeks
papers using appropriate style, tone 1. Literary analysis communication for academic quiz, Handouts
,convention and reference style 2. Political science analysis paper purposes Visual aids
3. Technical papers for journal articles Analysis paper
or magazine articles on political, social, Class reporting
cultural, economic, or health and Demo teaching Academic papers
environmental issue.
12. Adopt awareness of audience and Communication aids and strategies Final output:
context to presenting ideas using tools of technology Multimodal advocacy campaign
addressing current social issues
13. Context in presenting ideas Magazine article on political, cultural, tackled in previous tasks
social or health issues (e.g, good governance, responsible
citizenship, disaster preparedness,
environmental preservations,
poverty reduction)
14. Present ideas persuasively using To persuade and argue Editorial about environmental issues Public Textbook 4weeks
appropriate language, registers, tone, announcement Handouts
facial expressions and gestures Persuasive and argumentative texts Formal speech on current issues Visual aid
Speeches Impromptu
Public speaking Extemporenious speaking speech Sample texts
Letter of inquiry (letter of inquiry,
Response to queries Impromptu speech Extemporanious police reports,
Incident report speeches, letter of
Communication for work purposes Lectures, oral class discussions on Editorial application)
effective communication and oral
presentation in workplace Written and oral Workplace
presentation of documents
Analysis of different communication workplace (minutes, memos,
materials documents requests)

Writing exercises on different

communication materials;
Minutes
Memos
Request business letters
Technical papers
Incident reports

Writtenand/or oral group

presentation of business proposal,
project proposal, for addresssing
social issues
XV. COURSE REQUIREMENTS:
1. Research/term paper
2. Group activity/outputs
3. Attendance

XVI. GRADING SYSTEM:

20% PARTICIPATION
20% OUTPUTS/PRESENTATIONS/PROJECTS
35% EXAM
15% QUIZ
10% ATTENDANCE/BEHAVIOR
TOTAL: 100%

XVII. CLASSROOM POLICIES:

1. Cell phone use during class hour is strictly prohibited unless the said call/text message is urgent/emergency.
2. Absolutely no food, drink, gum, or candy permitted.
3. Wear complete uniform.
4. Strictly no piercings/ colored dye/colored wax for male students.
5. Arrive on time.

PREPARED BY:

RENIVA, NESCELLE MARIA R.

Instructor

NOTED:

JELLY M. FLORES, MBA

Program Head BTTE/BTVTEd
 APPROVED BY:

DR. EMERITA R. RELLEVE Ph.D

College Administrator