Mrs Rajni BectorIt is extremely important to acknowledge the fact that success comes in any profession

specially if that profession is derived from the hobby or interest. We have a similer success story about
The CREMICA group. It was established in 1978 by Mrs. Rajni Bector turning her passion for Ice Cream
making (also her hobby) into a small backyard enterprise. She established the CREMICA group today a
widely diversified food products and services company with an annual sales figure of Rs. 400 Crores,
growing at the rate of 30 per cent per annum. In the course of the past two decades, the CREMICA group
has established itself as a huge food products conglomerate, leading the food processing business through
its range of products, its internationally certified production facilities, the consistency of its quality, and
its unmatched expertise in the industry.Mrs. Bectors Food Specialities Ltd., is a part of Cremica Group.
Cremica, a name that always spelt quality, practical and great tasting food, is fast becoming a household
name in India. Its vast array of products has been carefully selected to provide the best food processing
industry has to offer. Today, Cremica is known for its unique recipes, health oriented ingredients and
state- of- the art standards.unleafing her own story, Mrs Bector said, I started the business as a hobby and
sold kitchen-made ice creams at a very small scale. My hobby converted in a profession when I saw the
liking of my ice creams at a stall I had put for a Diwali Melas in the late 1970s. Although I had no formal
training, the recipes were a runaway success. In 1982, with a small investment of 300/-, a small unit was
set up at home. We produced only ice creams and puddings in the first year. Later the company ventured
into the biscuits, breads and condiment business.

Today, Cremica group does sales of over Rs.400 crore (Rs.4 billion) and is an important link in the supply
chain to the fast food industry with an inventory of buns, breads, sauces, ketchups and ice creams
toppings. Cremica is an approved supplier of bakery and liquid products to Worlds largest fast food giants
Mc Donalds. Its products are also on the approved list of Canteen Stores Department, which caters to the
requirements of Indian Armed Forces. It is also a major supplier to Indian Railways, Super Bazaars, Big
Bazaar, Vishal Mega Mart, Reliance, Pizza Hut, Cafe Coffee Day, Barista, Papa Johns, United Nations
(World Food Programme), Jet Airways to name just a few.

Cremica manufactures high quality Biscuits, Bread and Buns, Confectioneries, Indian Gravies /Curries,
Tomato Ketchup, Sauces, Mayonnaise, Thousand Island, Spreads, Syrups, Toppings, Salad Dressings,
Biscuits, Bread & Buns, Ice-Cream, Confectionery and Indian Snacks, Fruit & Flavored syrups for Milk
and thick shakes, Ice Creams and Desserts etc.

While talking about the source of inspiration as an entrepreneur, she said, Entrepreneurship came
naturally to me. After all entrepreneurs is only a person who manages things by his/her own and in my
opinion women are natural entrepreneurs. Innovation and pursuit for excellence were my magic potion. I
have never compromised on the quality and taste of my products. This indefatigable pursuit to create the
best products has seen Cremica rise to where it is today. Gradually it moved from my kitchen, to backyard
and then to our first factory unit . I have no special abilities and am just an ordinary person. But
willingness to succeed by working hard and learning have stood me in good stead. I was lucky to have the
support of my family along the way.
The company was incorporated as 50:50 joint ventures with the Quaker Oats Company of U.S.A. This
project has been set up to produce liquid products such as, Tomato Ketchup, Mayonnaise, Tartar &
Sandwich Spreads, Milk shake Syrups and Ice cream Toppings mainly for Mc Donalds requirement in
India and for the neighbouring countries. The plant has been operational from Oct. 1996. Quaker Oats
Company withdrew from the joint venture in 1999-2000 and the name of the company changed from
Quaker Cremica Foods (P) Ltd. to Mrs. Bector Food Specialities (P) Ltd. then company started
institutional & retail market in addition to Mc Donald. In the year 2001, the company was converted into
public limited company. Today the group operates Indias largest tomato ketchup line and is countrys
largest producer of ketchup portion packs capable of packing 2.5 million sachets per year! These high
quality products have made a mark and are even exported to Europe Africa, Middle East, US and
Australia.

The top of the line quality offered by CREMICA represents a key component of the value proposition.
Setting aside Indian standards, the group has established a quality assurance department that is
responsible for the implementation of GMP guidelines, online inspection of products, analysis of all raw
materials and testing of finished products. To facilitate this, the group has set up a fully equipped
laboratory geared to handle even microbiological analysis. And to maintain the highest standards in food
safety, the group has adopted the HACCP Standards, which is certified by the NSF of USA.