REVIEW OF

ADHI KURNIAWAN ANNISA DENI ISTINA

 COMPANY
PROFILE AND
PERFORMANCE
Company Profile Ownership:
Coca Cola Amatil 70.6%
Coca Cola Company 29.4%
12,000 employees all
around Indonesia
8 bottling factories in different cities
(Cibitung, Cikedokan, Bandung, Supply directly to more
Medan, Lampung, Semarang, than 600.000 outlets
Surabaya, Denpasar) (retailer, wholeseller, stores,
partners, etc)
200 selling and distribution
center in Indonesia

Provide more than 100

types of size and
packaging of products

Produce, sell, and distribute

more than 10 brands of
beverages in Indonesia
 Timeline
1927 Firstly sold in Indonesia 1992 CCA Indonesia started operating

Firstly produced in Indonesia

by De Water Nederlands
1932
Indische Mineral Fabriek in
Batavia
1956 Re-operated by The Indonesia
Bottler Limited after WW II
Introduced plastic bottle version for
1996
its product
Introduced Minute Maid and
2008
Coke Zero in Indonesia

1973 Released Fanta and Sprite 2011 Established new factory in Bekasi

Established Commercial
1977 Product Supply (CPS) as part 2013 Released Aquarius (isotonic energy
of supply chain management drink)

Introduced Diet Coke as first

1986 2014 Released Nutriboost
canned beverage in Indonesia
Products
Mineral water:
Carbonated soft drinks: Ades
• Cocacola (Classic, Zero, Light)
• Sprite
• Fanta Carbonated drinks:
Schweppes
Fruit flavoured beverage:
Tea beverage: • Minute Maid Pulpy
Frestea • Minute Maid Nutriboost Carbonated sarsaparilla
• Minute Maid Homestyle drinks:
• Minute Maid Nutriforce AW Root Beers
• Minute Maid Refresh
Supply
Chain
Systems
Performance
2017
Indonesia & Papua New Guinea Segment
Invested US$ 110 Million
(in US $ million)
in Indonesia
2016 2017
Trading Revenue 1,053.3 1,002.7
Other Revenue 1.6 1.4
Total Revenue 1,054.9 1,004.1

Net Assets 770.6 711.9

7
MARKET
CONDITION
Macroeconomic Condition
Indicators 2016 2017 2018
• GDP
5.0 5.1 5.2
(% changed)
• Inflation
3.0 3.6 3.1
(% changed)
• Gov. Loan
27.9 28.5 31.5
(% of GDP)
• Interest Rate
4.75 4.25 6.00
(%)
• Population
261 264 267
(in million)
• Poverty
10.7 10.1 10.0
(% of population)
• Unemployment
5.6 5.5 5.3
(% work force)

• Foreign Exchange reserves

116.4 130.2 117.2
(in billion USD) 9
SWOT Analysis
Strength
Opportunity
• Top of Mind Brand
• Diversification into health
• Extensive Distribution Channel
drink market and bottled
• Brand Leader for Carbonated
water market
Drinks
• Improving economic condition
• Good Supply Chain
• Partnership with HoReCa
Management

Weakness
Threat
• Health Issues
• Increasing health awareness
• Slow to innovate
• Entry of new competitors
• Insignificant amount of
• Dynamically changing market
revenue for some brands
• Excise Policy
Market Share
BUSINESS
STRATEGY
Supply Chain Management
• Keep the supplier close
• Shelf replenishment company
• Consumers’ feedback handling
Cold Drink Equipment
Targeting
Positioning
Sustainability
Well-being
• Reduce sugar and launch smaller pack sizes
• Conducting free-of-charge The Coca-Cola
Public Tour of manufacturing process

Environment
• Reduce carbon footprint
• Reduce plastic

Biodiversity
• “World Without Waste” Campaign
• “Bijak Kelola Sampah” workshop
• The Bali Beach Clean Up