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PRICE TAG
Series of 2013
Enabling Business,
Empowering Consumers
GENERAL REQUIREMENT
◊ All consumer products
sold in retail shall bear an
appropriate price tag,
label or marking
indicating the price of the
article
◊ Consumer products shall
not be sold at a price
higher than that stated in
the price tag
Enabling Business,
Empowering Consumers
SHELF PRICING
◊ Sec. 3 (DAO 9) Establishments allowed to use shelf price
provided :
a) Use of itemized receipt or cash register tape which states
the description, size, quantity and individual price of the
consumer goods purchased; and
b) Each establishment shall install Price Verification
Counter/Machine strategically located therein to augment
shelf pricing. For purposes of determining the
effectiveness of the usage of PVC the BTRCP shall conduct
quarterly survey to determine
the necessity of installing
additional PVC for each
establishment.
Enabling Business,
Empowering Consumers
USE OF CODES
◊ General Rule: Prices of consumer products and services
shall not be written in codes
◊ Sec. 5 Shelf price in combination with Codes are allowed if
they are used in addition to the price tags, labels, markings
or price list/or which when scanned will show the price of
the item.
◊ In case of inconsistencies in the price shown on the shelf, on
the product itself or in the database price, which appears
when the item is scanned, the price which appears the
lowest shall prevail.
Enabling Business,
Empowering Consumers
PRICE REDUCTION/
SALES PROMOTION
◊ In case of sales promotion involving
price reduction, seasonal sales,
reduced revenue sale, discount sales,
and other general or selected price
reductions, the usual price of the
New Price
products/services on sale as well as
the promotion price/or percentage of
price reduction shall be indicated in Old Price
PROHIBITION AGAINST
SURCHARGING BY RETAILERS
◊ All retailers who honor/accept Credit/ATM/
Debit cards for payment shall not require
the cardholder to pay a surcharge/extra
charge over and above the prices of
consumer goods and services.
Enabling Business,
Empowering Consumers
PENALTIES
◊ Violations on the provisions of Articles 81 to 83 of
the Consumer Act and DAO No. 10, Series of 2005
shall be penalized under Articles 95(b) and 164 as
follows:
a) First time violation P200 but not more than
P5,000.00
b) Administrative Fine of P500 but not more than
P300.00.00
c) Additional Fine - not more than P1,000.00 for
each day of continuing violation
Enabling Business,
Empowering Consumers