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Republic of the Philippines

Taguig City University


SCHOOL OF GRADUATE STUDIES
MASTER IN BUSINESS ADMINISTRATION
Gen. Santos Ave., Central Bicutan, Taguig City

Course Syllabus

MBA 208
ENTREPRENEURIAL MANAGEMENT
3 Units

2nd Semester, A.Y. 2016-2017

CLASS SCHEDULE/ROOM: Monday, 6:00-9:00, Room 201

PROFESSOR: Marlon B. Raquel, MBA, MRIBA(Sr)

EMAIL ADDRESS: tfvcdbaa@gmail.com

TEXTBOOK: Asor, Winefreda T. (2015). Entrepreneurship in the


Philippine Setting. Rex Book Store, Inc.: Manila

REFERENCE: AFFI (2007). Introduction to Entrepreneurship:


Success Stories of Filipino Entrepreneurs. Anvil
Publishing House, Inc.: Pasig City

TCU VISION:
An eminent center of excellent higher education towards social advancement

TCU MISSION:
To nurture a vibrant culture of academic wellness responsive to the challenges of technology
and the global community

TCU PHILOSOPHY:
Social transformation for a caring community and an ecologically balanced country

MBA PROGRAM MISSION:


The University shall take care in providing the nucleus of business management that will
prepare the students in creating new venture in planning business jobs of productive capacity
through innovation.

MBA PROGRAM GOAL:


Prepare the students in the art of business administration as future business and
entrepreneurial managers

MBA PROGRAM OBJECTIVE:


Provide sufficient knowledge and skills that would enhance the formulation of viable business
plan which will serve as document that will help the entrepreneur finance a business

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COURSE DESCRIPTION:

This course concerns the study of entrepreneurship in general. This is intended for MBA
students who are working for an entrepreneurial company, have existing business ventures, or
have plans to start an entrepreneurial activity in the future.

LEARNING OBJECTIVES:

At the end of the semester, the student will be able to develop skills for identifying and
evaluating business opportunities which can be in the form of a new entrepreneurial venture or
a new initiative within an existing business of which team projects are specifically helpful.

Class activities such as topical presentations, participation during class discussions, and
analyses of topical reports will sharpen both your written and oral communication skills.

Knowledge and understanding about basic principles in entrepreneurship will be enhanced and
measured through your performance in the final examination.

COURSE OUTLINE:

WEEK 1 INTRODUCTION
DISCUSSION OF COURSE SYLLABUS

WEEK 2 CHAPTER 1: ORIGIN AND NATURE OF ENTREPRENEURSHIP

CHAPTER 2: THE PHILIPPINE ECONOMY: HOW DOES AN ECONOMY


GROW?

WEEK 3 CHAPTER 3: ATTRIBUTES, QUALITIES, AND CHARACTERISTICS OF AN


ENTREPRENEUR

CHAPTER 4: APPRAISING YOURSELF FOR AN ENTREPRENEURIAL


CAREER

Aquabest: Carson Tan

WEEK 4 CHAPTER 5: SEARCH FOR BUSINESS OPPORTUNITY, IDEATION,


INNOVATION, AND CREATIVITY

Binalot: Rommel Juan

WEEK 5 CHAPTER 6: THE BUSINESS PLAN

Bugong Roast Chicken: Jerry Erquiza & Ding Hernandez

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WEEK 6 CHAPTER 7: OWNERSHIP AND ORGANIZATION

Chicharific: Erli Lapid-Dioquinio & Bards Lapid-Montanido

WEEK 7 CHAPTER 8: FINANCING THE VENTURE

Figaro Coffee Company: Pacita “Chit” U. Juan

WEEK 8 CHAPTER 9: START-UP OPERATIONS, GETTING STARTED IN THE


BUSINESS

Fiorgelato: Ricardo “Richie” Z. Cuna

WEEK 9 SUBMISSION OF BUSINESS PLAN OR PROJECT PROPOSAL

WEEK 10 CHAPTER 10: PRODUCTION OF GOODS AND SERVICES

GMB Franchise Developers: Armando “Butz” O. Bartolome

WEEK 11 CHAPTER 11: UNDERSTANDING THE BASICS OF ACCOUNTING AND


FINANCE, FINANCIAL MANAGEMENT

Goto King: Teresa “Tiks” Dula-Laurel

WEEK 12 CHAPTER 12: SOCIAL RESPONSIBILITY

Kiss King of Balls: Melchor O. Flores

WEEK 13 CHAPTER 13: BUSINESS SUCCESS THROUGH PEOPLE DEVELOPMENT

Lots’A Pizza, Inc: Teresita L. Ngan Tian

WEEK 14 CHAPTER 14: SUCCESS STORIES AND SUCCESSFUL ENTREPRENEURS

Pick and Mix: Edison & Tina Mariano

WEEK 15 CHAPTER 15: FRANCHISING

Vintel Logistics, Inc: Paulo Tibig


Plato Wraps: Kamela Crisologo-Seen

WEEK 16 CHAPTER 16: E-COMMERCE

Royal Carribean Jamaican Patties: Wool and Champ Reyes


Sacred Heart School: Rowena Matti

WEEK 17 PRESENTATIONS OF TEAM PROJECTS

WEEK 18 FINAL EXAMINATION

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COURSE REQUIREMENTS:

Attendance. – Your attendance will be checked by affixing your signatures on the attendance
sheet. Inform me ahead of time when you cannot make it to the class.

Topical Report. Each pair will choose a topic based on the course outline. Contents of your
reports must be based on the textbook. Submit the same to tfvcdbaa@gmail.com a week before
your scheduled report.

Team Project. The class will be divided into four (4) groups with 5 members each. Each group
will work on a team project which will allow them to look for local entrepreneurs (Taguiguenos
with businesses in Taguig City or other cities and/or non-Taguig resident but with businesses in
Taguig City. Each group will make a book project profiling these local entrepreneurs with
information such as the name and nature of the business, its products and services, and other
relevant information about the business ventures. Each group should prepare at least 15 local
entrepreneurs.

Each team will be presenting their reports on April 17 and should last for 20-25 minutes only per
team presentation. Please use an audio-visual aid (preferably multi-media projector). The paper
should be submitted in hard copy and submit the same electronically to tfvcdbaa@gmail.com.

Community-based Seminar: The class will sponsor one (1) seminar to be conducted in a local
barangay. Coordination with the TCU administration and the local barangay officials is required
prior to holding the seminar. Any topic on entrepreneurship will do.

Final Exam. For the final exam, questions will be composed of essay (typical comprehensive
exam) questions. Final examination will be administered during the regular examination week.

GRADING SYSTEM:

Team Project Group 20%


Final Exam Individual 20%
Attendance Individual 20%
Community-based Seminar Whole Class 20%
Topical Report Individual 20%
100%

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