BUILDING YOUR

2019 CONCEPTUAL
PROTOTYPE
AGENDA

1. Building your
Conceptual Prototype

2. Lunch (1hr)

4. Design Sprint Presentations

(2hrs)
OBJECTIVE

During this session, you will work with your team to develop a conceptual
prototype to
illustrate the characteristics of your product/service.

At the end of the day, each team will present their project to a panel of
experts to validate the vision.

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 Every team that completes the

WORK MATERIALS activity will win 1 point, and

winning teams will get 5, 3 and 2

& SCORING points per team member.

For this session, you will need a notebook to draw initial

sketches, as well as your laptop or a smart device.

In this activity, the EIR & Panel will decide who is the top
performer team is and that will have the opportunity to win
five points per team member.
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First place: 5 points

Second place: 3 points
Third place: 2 points

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DESIGN SPRINT GUIDELINE (5 min)

The sprint is divided into two stages Don’t expect to develop a final MVP. Remember
1. - Building your Conceptual Prototype that prototypes are disposable and you will need to test
2.- Design Sprint Presentations and iterate your solution.

You will work on developing the Imagine this as the first phase of your MVP and also
conceptual prototype of your product or think of it as a training session before the Demo
service, and each team will have to base their design Day.
decisions considering their clients needs, pain points,
motivations and aspirations. Don’t design something
just because it seems cool or interesting.

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BUILDING YOUR CONCEPTUAL (15 min)
PROTOTYPE GUIDELINE

You and your team will have to keep up with the following steps in order to develop a conceptual
prototype for the design sprint.

Illustrate your Role

Building your
product/service assignment
Prototype

Assign roles and

Identify the main responsibilities on the
characteristics your team and make sure Sketch and create your
product/will have everyone is clear on what conceptual prototype.
and make a sketch. they’re doing.

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BUILD YOUR CONCEPTUAL (15 min)
PROTOTYPE

In order to design a conceptual prototype you should keep in mind these 4 main points :

Core Features

Content

Visual Design

Interaction

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DEFINE CORE FEATURES (15 min)

INSTRUCTIONS

Before you start sketching your idea, it is important to think about the core features of your solutions.

Think about tangible and intangible features.

TANGIBLE FEATURES: INTANGIBLE FEATURES:

Color, shape, textures, size, Technology, software, durability,
design, hardware, etc. usability, etc.

Make a list of all the features you thought of and choose at

least 4 tangible features and 4 intangible features.

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SKETCH YOUR IDEAS (15 min)

INSTRUCTIONS

Sketch your ideas quickly and think about how they are going to look like.

Draw some sketches of the interface and define the architecture of your features.

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 DEFINE YOUR CONTENT (15 min)

INSTRUCTIONS

Think about the information that you would like to communicate with your audience. Include only key elements
of the content.

What is it?

Render of
the product
Explanation of
● Specify if your project is a service or a the product
product.

● Define the Information Architecture of

your content. Prioritize the information you
want to share with your audience.

● Content Strategy: Define the language and

narrative you are going to use to
communicate your ideas.

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VISUAL DESIGN (15 min)

INSTRUCTIONS

In order to achieve a cohesive visual design, you

would need to:

● Design a mood board with the visual

style you want to approach.
● Use a style tile to define the look and
feel of your solution. You can find tons of
various examples online.

OPTIONAL TOOLS

You can use any platform that allows you to design

Adobe Spark
a prototype website for page
free like, Wix.com, Sitebuilder.com or even
Adobe spark page.

For your product mockup, you can use

Ai Ps
Illustrator, Photoshop or even PowerPoint.

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 INTERACTION (15 min)

INSTRUCTIONS

Define the interaction points of your core

tasks.

● Think about the flow of the user

experience and how the core features
are connected.

● You can represent the interaction

points with a clickable prototype,
acting prototype or a video.

OPTIONAL TOOLS

Inside an application like PowerPoint or

Keynote, or by using a special digital
prototyping tool such as Adobe XD o
InVision, you can make a UI Sketch.

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DESIGN SPRINT PRESENTATIONS
(LOGISTICS)

Once the Teams have develop their conceptual prototype, they will present in front of the EIR and mentors in the design
sprint session in the afternoon.
.
The format of the session will be the following.

5 min 5 min 5 min to complete

presentation per team for feedback & questions evaluation
(EIR & Mentors)

The coordinator will indicate the order of the presentations

and will keep track of time!

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DESIGN SPRINT PRESENTATIONS (15 min)

Your team will be evaluated by a panel of experts and the EIR. It is important that you cover the following aspects.

1 2 3

EXPLAIN: TALK ABOUT YOUR

EXPLAIN YOUR
CHALLENGE AND WHY WHO IS YOUR CLIENT VALUE PROPOSITION
YOU CHOSE IT AND USER?

4 5 6

TALK ABOUT YOUR

INITIAL IDEAS AND EXPLAIN YOUR DESCRIBE YOUR
HOW THEY CHANGED DESIGN PROCESS CORE FEATURES

3
7 8 9

TALK ABOUT THE TALK ABOUT

TOOLS YOU USED TO YOUR TEAM AND TALK ABOUT YOUR
COMPLETE YOUR WHAT MAKES NEXT STEPS. WHAT ARE
PROTOTYPE YOU A STRONG YOU GOING TO DO TO
TEAM ACHIEVE A MVP

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Q&A

Building your Conceptual

Prototype & Design Sprint
AGENDA

1. Building your
Conceptual Prototype

2. Lunch (1hr)

4. Design Sprint Presentations

(2hrs)