St. Paul University Philippines: Tuguegarao City, Cagayan 3500

St.
Paul University Philippines

Tuguegarao City, Cagayan 3500
Members:
Ria Jazzmire Maguddayao
Jaysie Marcos
Kimber Miguel
Deseree Pasamba
Angelo Pastrana
Danica Leih Reyes
Paul John Sacbibit
Jhovie Joy Viernes
Grade 12-Capernaum
Senior High School 1

St. Paul University Philippines
In Partial Fulfillment of the Requirements in

Entrepreneurship
Submitted By:
Ria jazzmire Maguddayao
Jaysie Marcos
Kimber Miguel
Deseree Pasamba
Angelo Pastrana
Danica Leih Reyes
Paul John Sacbibit
Jhovie Joy Viernes
Grade 12-Capernaum
Submitted to:
Mr. Micko Jay Manuel

Table of Contents
I. Introduction
1.1 Business Profile - - - - - - - - - - - - - - 6,7
1.2 Vision Statement - - - - - - - - - - - - - - 8
1.3 Mission Statement - - - - - - - - - - - - - - 8
1.4 Goals - - - - - - - - - - - - - - - - - - - - 8
1.5 Objective - - - - - - - - - - - - - - - - - 8,9
1.6 Product Description - - - - - - - - - - - - 9,10
1.7 Business Logo - - - - - - - - - - - - - - - - 10
II. Management Aspect
2.1 Organization Chart - - - - - - - - - - - - - - 11
2.2 Industry Analysis - - - - - - - - - - - - - - 12
2.3 Salaries and Wages - - - - - - - - - - - - - - 12
2.4 Duties and Responsibilities - - - - - - - - 13,14
III. Marketing Aspects
3.1 Pricing - - - - - - - - - - - - - - - - - - - 15
3.2 Promotional - - - - - - - - - - - - - - - - - 15
3.3 Product - - - - - - - - - - - - - - - - - - - 15
3.4 Place - - - - - - - - - - - - - - - - - - - - 15
3.5 SWOT Analysis - - - - - - - - - - - - - - - - 16
IV. Financial Aspect
4.1 Income Statement - - - - - - - - - - - - - 17,18
V. Appendix

Approval Sheet
In the partial fulfilment of the requirements fr the

subject Entrpreneurship, this feasibility study/ project
proposal entitled “Afishanada” has prepared and submitted
by Kimber Miguel, Jhovie Joy Viernes, Jaysie Marcos, Danica
Leih Reyes, Ria Jazmirre Maguddayao, Deseree Pasamaba, Paul
John sacbibit, Angelo Pastrana, has been examined and is
recommented for approval and acceptance
Mr. Micko Jay Manuel
Subject Teacher

Dedication
We humbly dedicate this business plan to the

beginners who wants to engage with business through our
study and insights we will aim to convince them to start
and build their own business. We also dedicate this to
students taking business courses like Business
Administration, HRTM, Marketing and such, for them to have
knowledge in planning and creating a business. It provides
broad information and learning to their chosen career.
Lastly we would like to dedicate this business plan to our
Almighty God, the author of knowledge and wisdom who make
this possible.
Ria jazzmire Maguddayao
Jaysie Marcos
Kimber Miguel
Deseree Pasamba
Angelo Pastrana
Danica Lei Reyes
Paul John Sacbibit
Jhovie Joy Viernes

Introduction
We Filipinos love to create delicious recipe and

invent new dishes. We are foodies especially in snack,
light meal, and food trip. It’s like we are not satisfied
or contented on what we eat even if we are full. Some of us
Filipinos insist ourselves to eat more especially if the
food that was served is our favorite. We always consider
that eating is a pleasure particularly if we are eating by
hands.
In our country, we have traditional dishes in

different regions wherein foreigners were encouraged to
come back here. One of the most famous traditional dishes
here in the country is empanada that was inspired by the
Spanish empanada, originated from Spain, and was adapted in
Ilocos region. Although, Ilocos has been long well-known
for its delicious foods like pinakbet, longganisa, and
bagnet but one can never miss the fried pastry that litter
the streets of Ilocos, the empanada. It is a typical snack
that is made with wheat flour, and stuffed with meat,
carrots, corn cheese, and peppers. Ilocano empanada is
deep-fried rather than baked.
As days passed by, we came up with a new business

twist because we want a new variety of empanada using a
filling of fish, cabbage, and sprouts than the old recipes.
The legacy of this business is to promote new version of
empanada, the “Afishanada”. We want that every bite of our
costumer is filled with love and pleasure. We also assure

you that this new product is remarkable. It can also serve

in any special occasions.
1.1 Business Profile
Name of the business: Cuisine Afishanada
Address: Mabini St., Ugac Norte, Tuguegarao City, Cagayan
Name and Address of the proponents:
Danica Leih U. Reyes – Lasam, Cagayan
Desiree D. Pasamba – Tuao, Cagayan
Ria Jazmire B. Maguddayao - Solana, Cagayan
Jaysie D. Marcos – Tuao, Cagayan
Jhovie Joy E. Viernes – Roxas, Isabela
Kimber T. Miguel - Solana, Cagayan
Angelo L. Pastrana - Cauayan, Isabela
Paul John M. Sacbibit – Abulug, Cagayan
Manager: Kimber T. Miguel
Contact number: 09569139430
Product: Afishanada

1.2 Vision Statement
The vision of Afishanada Cuisine is to become number

one in costumer’s satisfaction in the whole Philippines. We
also envision being the most dependable and trusted food
through our careful and honest dealings with our customers.
1.3 Mission Statement
To be the world’s fastest service restaurant

experience. Being the best means providing outstanding
quality, service, cleanliness, and value so that, we make
our every costumer in every restaurant smile.
1.4 Goals
 To be number one’s best cuisine
 To make our customer satisfied
 To introduce “afishanada” not only in the city

but also in the Philippines
1.5 Objectives
Generally, it is not the team’s goal to just gain

profit from selling; instead, the main goal is to give
people happiness that they deserve while eating foods.
Making people happy is the cuisine priority rather than
having profit. Money is indeed important but we should not
forget that customers are important too. Specifically, the
objectives are to:
 Serve delicious products

 Attract and retain the customers
 Build relationship with customers
 Achieve and maintain an outstanding customer

service
 Develop the leadership abilities and

potential of the team
Marketing Objectives
 To introduce new product in the City
 To increase the 10% percent of the sale within a

month
 To extend the business in different regions in

the country
1.6 Product Description
“Afishanada” is a new version of empanada with a

twist. From the word “Afishanada,” the filling of this new
product is made up of fish. It also contains vegetables
like cabbage and sprouts, and with the different
seasonings. The dough of this “Afishanada” is based in the
dough of Ilocos empanada. The slice is filled and folded
over itself. It has also different variety of fishes like
salmon, milk fish, tuna, tilapia, and sardines that can be
used as the filling of the product. Afishanada is rich in
Iron and Vitamin B12, it is also a very good source of

protein. In addition, Afishanada is less in calories and

more nutrition with healthier versions.
1.7 BUSINESS LOGO:
Afishanada logo had a lot of meaning. Every detail in

the logo gives importance to our business. We the crown is
represent that our business is the first offers new product
develop empanada product in the city. In addition the
lettering color also represents purity which means that our
main intention is to provide and satisfy the cravings of
the consumer.

II. Management Aspect
2.1 Organization Chart
Kimber Tabua Miguel Desiree Pasamba

(Manager) (Cashier)
Cook Helpers/Servers Maintanance
JHOVIE VIERNES DANICA LEIH REYES PAUL JOHN SACBIBIT
JAYSIE MARCOS RIA MAGUDDAYAO ANGELO PASTRANA

2.2 Industry Analysis
Pasty industry is a huge business. The competition in

the market is very extreme particularly on the pastry
products “Afishanada”.
Our product contains fish and vegetables that are

covered by dough. The competition in the market is
expanding and getting modernized.
2.3 Salaries and Wages
Name Position Salary
Kimber Miguel Manager and Cashier PHP 10,000/month
Jhovie Viernes Cook PHP 8000/month
Jaysie Marcos Cook PHP 8000/month
Danica Leih Reyes Helpers/Server PHP 6000/month
Ria Jazmire Helpers/Server PHP 6000/month

Maguddayao
Desieree Pasamba Helpers/Server PHP 5000/ month
Paul John Maintenance PHP 5000/ month

Sacbibit
Angelo Pastrana Maintenance PHP 5000/ month
2.3 Duties and Responsibilities

Duties Responsibilities
Manager Planning, monitoring,

counseling, and disciplining
the employees. Most of all,
accomplishes the staffs and
everything.
Cashier Handle the contens of cash

register, receive receipts,
records and collecting
payments. Also, welcoming
customers, oand budgeting the
money.
Cook In charge of ensuring that

the kitchen and equipement
are properly cleaned and
maintained. Specially, work
well under pressure and
within the time limit. They
may also help make decisions
on menus and day to day
offerings.
Servers/Helpers They perfom a variety of

tasks, for taking orders from
serving food to customers. Be
a menu expert and be
availabale to work flexible
hours and de dependable.

Maintenance They are also known as repair

workers, perfom maintenance
works to avoid possible
failures and malfunctions to
avoid accidents. Be highly
skilled with various hand and
power tools.
III. Marketing Aspects
3.1 Pricing

Afishanda will ensure that the prices are affordable

to all ages. Afishanda is well cooked and delicious that
can attrat the customers. People can afford for the price
of regular for just (30) pesos and for the price of special
is (40) pesos.
3.2 Promotional
Afishanada will be promoted through:
 Advertisment- Afishanda will be promoted through video

and will be posted all social networking site.
 Leaflet Marketing- the entreprenures will distribute

flyers or leaflet to inform people to know our product
very well.
3.3 Product
Afishanada will provide nutrious food to the

customers.
3.4 Place
The “Afishanada” will provide delicious, nutritious

and affordable for all ages and it will be place at Mabini
St., Ugac Norte, Tuguegarao City, Cagayan.
3.5 SWOT Analysis

STRENGTH WEAKNESS
 It has upgraded 
different toppings
for people to choose.
 Afishanda is
affordable and
nutritious.
 It is easy to produce
OPPORTUNITY THREAT
 Using social media to  The fish and

introduce it in the ingredients will be
market. expensive as the day
pass due to inflation.
VI. FINANCIAL ASPECT

4.1 Income Statement
Afishanada
Income Statement
As of 2019-2021
2019 2020 2021
Sales ₱534,600.00 ₱561,440.00 ₱617,4
63.00
Lest Cost ₱6,990.00 ₱7,245.00 ₱7,969
.00
Gross Profit ₱527,700.00 ₱554,085.00 ₱609,4
93.00
Less Expenses
Rent ₱66,000.00 ₱66,000.00 ₱66,00
0.00
Business ₱3,000.00 ₱3,000.00 ₱3,000
Registration .00
Marketing ₱25,000.00 ₱25,000.00 ₱25,00
0.00
Depreciation ₱1.420.67 ₱1,420.67 ₱1,420
Expenses .67
Salaries ₱90,000.00 ₱90,000.00 ₱180,0
00.00
Repair and ₱5,000.00 ₱5,000
Maintenance .00
Supplies ₱3,422.00 ₱3,422.00 ₱3,422
.00

Total ₱188,842.67 ₱193,842.33 ₱283,8

Operating 42.67
Expenses
Income Before ₱338,857.33 ₱360,807.27 ₱325,6
Tax 50.83
.3% ₱10,165.72 ₱10,250.93 ₱10.76
9.52
Net Income ₱326,691.61 ₱349,435.06 ₱315,8
81.31
V. Appendix

NAME: Ria Jazmire B. Maguddayao
BIRTHDATE: August 27, 2000
AGE: 17
GENDER: Female
ADDRESS: Bangag, Solana, Cagayan
EMAIL ADDRESS: riajazmire@gmail.com
CIVIL STATUS: Single
RELIGION: Christianity
FAMILY BACKGROUND
MOTHER: Vicenta B. Maguddayao
FATHER: Roderick O. Maguddayao
EDUCATIONAL BACKGROUND
PRIMARY: Bangag Elementary School
SECONDARY: San Vicente Institute

NAME: Jaysie D. Marcos
BIRTHDATE: October 18, 2000
AGE: 18
GENDER: Female
ADDRESS: Alabiao, Tuao, Cagayan
EMAIL ADDRESS: jaysiemarcos18@yahoo.com
FAMILY BACKGROUND
MOTHER: Josephine D. Marcos
FATHER: Franklin Jayson S. Marcos
PRIMARY: Alabiao Elementsry School
SECONDARY: Itawes National High School

NAME: Kimber T. Miguel
BIRTHDATE: December 27, 2009
AGE: 18
GENDER: Male
ADDRESS: Lannig, Solana, Cagayan
EMAIL ADDRESS: kimbertabuamiguel@yahoo.com
FAMILY BACKGROUND
MOTHER: Yolanda T. Miguel
FATHER: Rogelio A. Miguel
PRIMARY: Lannig Elementary School
SECONDARY: San Vicente Institute

NAME: Desiree D. Pasamba
BIRTHDATE: February 17, 2001
AGE: 17
GENDER: Female
ADDRESS: Bagumbayan, Tuao, Cagayan
EMAIL ADDRESS: pasamabadesiree@yahoo.com
FAMILY BACKGROUND
MOTHER: Lineth D. Pasamba
FATHER: Sonny S. Pasamba
PRIMARY: Bagumbayan Elementary School
SECONDARY: INATS Annex

NAME: Angelo L. Pastrana
BIRTHDATE: May 25, 2001
AGE: 17
GENDER: Male
ADDRESS: Tagaran, Cauayan, Isabela
EMAIL ADDRESS: angelopastrana754@yahoo.com
Civil STATUS: Single
RELIGION: Born Again Chritian
FAMILY BACKGROUND
MOTHER: Jenalyn L. Pastrana
FATHER: Roberto B. Pastrana
PRIMARY: Merry Sunshine Montessory School
SECONDARY: Merry Sunshine Montessory School

NAME: Danica Leih U. Reyes
BIRTHDATE: August 31, 2001
AGE: 17
GENDER: Female
ADDRESS: Centro 03, Lasam, Cagayan
EMAIL ADDRESS: danicareyes536@gmail.com
FAMILY BACKGROUND
MOTHER: Floraida U. Reyes
FATHER: Jose C. Reyes Jr.
PRIMARY: San Lorenzo Ruiz Educational Institute
SECONDARY: San Lorenzo Ruiz Educational Institute
St. Paul University Phlippines

NAME: Paul Jhon Sacbibit
BIRTHDATE: April 19, 2001
AGE: 17
GENDER: Male
ADDRESS: Canayun, Abulug, Cagayan
EMAIL ADDRESS: pjsacbibit19@gmail.com
FAMILY BACKGROUND
MOTHER: Daisy M. Sacbibit
FATHER: Florante D. Sacbibit
PRIMARY: Canayun Elementary School
SECONDARY: F.L.Vargas College - Abulug Campus

NAME: Jhovie Joy T. Viernes
BIRTHDATE: September 4, 2000
AGE: 18
GENDER: Female
ADDRESS: Luna, Roxas, Isabela
EMAIL ADDRESS: jhubengviernes101@gmail.com
FAMILY BACKGROUND
MOTHER: Jovilyn T. Viernes
FATHER: Jhob V. Viernes
PRIMARY: Roxas Central School
SECONDARY: Roxas National High School

St. Paul University Philippines: Tuguegarao City, Cagayan 3500

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St.

Paul University Philippines

Ria Jazzmire Maguddayao

Danica Leih Reyes

Paul John Sacbibit

Jhovie Joy Viernes

Senior High School 1

In Partial Fulfillment of the Requirements in

Danica Leih Reyes

Paul John Sacbibit

Jhovie Joy Viernes

Mr. Micko Jay Manuel

Senior High School 2

Senior High School 3

In the partial fulfilment of the requirements fr the

Mr. Micko Jay Manuel

Senior High School 4

We humbly dedicate this business plan to the

Ria jazzmire Maguddayao

Danica Lei Reyes

Paul John Sacbibit

Jhovie Joy Viernes

Senior High School 5

We Filipinos love to create delicious recipe and

In our country, we have traditional dishes in

As days passed by, we came up with a new business

Senior High School 6

you that this new product is remarkable. It can also serve

1.1 Business Profile

Name of the business: Cuisine Afishanada

Address: Mabini St., Ugac Norte, Tuguegarao City, Cagayan

Name and Address of the proponents:

Danica Leih U. Reyes – Lasam, Cagayan

Desiree D. Pasamba – Tuao, Cagayan

Ria Jazmire B. Maguddayao - Solana, Cagayan

Jaysie D. Marcos – Tuao, Cagayan

Jhovie Joy E. Viernes – Roxas, Isabela

Kimber T. Miguel - Solana, Cagayan

Angelo L. Pastrana - Cauayan, Isabela

Paul John M. Sacbibit – Abulug, Cagayan

Manager: Kimber T. Miguel

Contact number: 09569139430

Senior High School 7

1.2 Vision Statement

The vision of Afishanada Cuisine is to become number

1.3 Mission Statement

To be the world’s fastest service restaurant

 To be number one’s best cuisine

 To make our customer satisfied

 To introduce “afishanada” not only in the city

Generally, it is not the team’s goal to just gain

 Serve delicious products

Senior High School 8

 Attract and retain the customers

 Build relationship with customers

 Achieve and maintain an outstanding customer

 Develop the leadership abilities and

 To introduce new product in the City

 To increase the 10% percent of the sale within a

 To extend the business in different regions in

1.6 Product Description

“Afishanada” is a new version of empanada with a

Senior High School 9