D Camp Final

MALABON NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT

1
MALABON NATIONAL
ACCOUNTANCY, HIGH SCHOOL
BUSINESS AND MANAGEMENT
Diversionality Camp Business Plan

A Business Plan
Presented to
The Faculty of Senior High School
Department
Malabon National High School
City of Malabon
________________________________
In Partial Fulfillment of the Subject

Principles of Entrepreneurship
________________________________
By:
Razo, Alex S.
Arnejo, Michaela Grace A.
Enriquez, Trixie D
Filoteo, Aira Nicole R.
Genodia, Angeline Mae Y.
2019
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ACCOUNTANCY, BUSINESS AND MANAGEMENT
Executive Summary
Diversionality Camp or D’Camp is a forming company of partnership and is a
boot camp located in Binan Laguna where kids can enjoy various activities while also
being engage in nature and various workshops that will help them figure out their
passion. Our service will make the kids more practical and help them prepare for their
future. At the young age, we think that the children should be molded into being a
better person to be the great future of tomorrow.
Most kids nowadays are having a bit of addiction to social media. It is sad
knowing that even little kids are already having their nose on smartphones, tablets, and
laptops making them hard to talk to because all they want is watch and play games. So
D’Camp is offering a service in which kids ages 7-12 will enjoy three-days and two-
nights of camping with various sports and team-building activities that will help them be
more physically fit, they will also share canopy tents and have same eating time which
will help them communicate with other kids and help them make friends. Lastly,
D’Camp also has various workshops in which the kids and choose what they want. This
will help them identify their passion and know what they truly want to be in the future.
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D’Camp is affordable and accessible. People can reach us online, through
telephone and our main office which is located also in Binan Laguna.
COMPANY OVERVIEW
Introduction
Diversionary Camp or D’ Camp is a forming company of a partnership
organization that is located at Binan, Laguna and has the setting and
ambiance of a rural area. The purpose of this business is to make the
younger generation active, well-rounded, creative and to also lessen their

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exposure to modern technology. D’ Camp also wants to help the youth to
know what the importance of communication without expose in technology is.
The business is having a camp in rural areas together with the youth and
has some social activities, stories and team building to let out and improve
their unseen talents. Through this, they will forget the use of technology
because D’ Camp wants to use the physical skills of the younger generation in
order to lessen the over exposure in technology.
Vision
To inspire the younger generation into looking beyond their capabilities,
create new companions and have a notable summer experience.
Mission
Encourage younger generation to the exploration of nature. Promote
healthy lifestyle and social growth. Provide a safe and fun neutral
environment for personal growth.
Value Proposition
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Customers (kids) will get socialized, they will also become more aware in
nature since D’Camp’s ambiance and setting will be just like on a top of a
mountain filled with trees and it has that nice and cold air. Next, kids will
learn and may enhance their talents because of the workshops. Lastly, kids
will be more fit because of the activities that they will able to do.
Competitive Advantage
D’Camp skills include various activities that will help with the youth’s social
interaction, agility, power, strength when it comes to sports and different
healthy foods that will help with the younger generation’s wellness. D’Camp
also has various workshops that will help the children enhance their talents
and go beyond their capabilities. D’Camp is also about team work and
communication that will help to improve their personalities, attitudes and
characteristics.
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PRODUCT OR SERVICE
Features
At first, D’ Camp will have a program to introduce the target
market, staffs and person who will be their guide or master. After that,
the staffs will separate the target market based on their age and they will
integrate to each other. D’ Camp will provide social activities, games,
stories and team building based on their customer’s age. The setting and
ambiance of the business is in rural areas.
Cost
D’Camp’s “tuition fee/enrollment fee” costs Php 3,500 per kid. This
is the first package in which for three days and two nights it includes: the
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children’s pass (ID with laces), t-shirts, canopy tents, food, activities and
workshops. The second package costs 4,200 with the same package but
with two workshops also of your choice.
Reliability
D'Camp will have its very own paramedics to help the children.
There will also be great coaches that we're sure the kids can rely on.
Security guards all around the place and the whole D'Camp facility has its
gate and will be closed once its lights out.
Eco-friendly
The business is conducted at a forest-like place so the tools and
equipment that will be used in our activities is all natural except for sports
though eg: balls, bow and arrow (archery) etc. because it is all about
skills, talents and social interaction instead the business will teach the
target market on how to take care and protect nature.
Product/Service Strategy
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D’Camp is a new and unique business that serves the younger
generation and offers a lot of fun activities. It will be held twice a month
and will go on for five months starting April through August. The purpose
of this is because some schools start their summer during April and some
starts in June, so we’ve decided to have at least a longer run so that more
kids will be able to join. We will help the younger generation to be more
active and physically fit. They will also know the value of communication
and being healthy with their body.
D’Camp is a service business that offers a lot of various fun
activities that will help the younger generation be more physically fit,
socialize more, enhance their talents and to go beyond their capabilities.
These activities include various sports like archery, softball, volleyball and
many more! These sports can help with the children’s agility, strength and
power. Next are the workshops. These workshops include: guitar, piano,
voice, acting/theater arts and many more! With these workshops, they will
be able to enhance their talents and they will see their full potential.
Strengths Weaknesses
 Easy to access  The place is a bit far away
 Good and full service

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 Full package
Benefits
 D’ Camp has a lot of social activities that help the youth to have a
healthy body.
 D’ Camp has skills that will help the youth to know what the
importance of communication and interaction is.
 Offers entertainment, amusements and recreational activities
 The kids will be able to meet new people and make friends
 The youth will understand how technology affects their health.
 The younger generation will become more active and sociable to
others.
 They will become creative.
 Their hidden talents and skills will improve.
 Lot of knowledge, wisdom and good morals that the youth will get.
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Stage of Development
The business’s stage is in design stage. It is not yet ready to
expose in market. The company is planning on how to start and build new
market strategies in order to have a big advantage in competitors. It takes
some time to develop the business. The business does not have a final
output in terms of service but if it has, the company will introduce in
public in order to patronize and help.
INDUSTRY AND MARKET ANALYSIS
Market Analysis
D’ Camp’s According to the

service has a survey conducted,
High Quality that most parents are
makes it differ somewhat
from other interested to buy
competitors. the service for
their children
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On the following
years, D’Camp
may include
young teens
Diversionality Camp since according
Some parents to the survey,
did not like the (D’Camp) some are
fact that it was a demanding on
bit far away. having this kind
of service for
that age range
too.
Boot Camps are

62% voted for not really
the price range mainstreamed in
the Philippines so
of Php 3,100 –
D’Camp doesn’t
3,500. 30% for
really have that
Php 3,600 – many competitors
4,000. 8% for but D’Camp
Php 4,100 – strength is that it’s
5,000 affordable.
Industry Analysis
DIVERSIONALITY CAMP
TARGET MARKET PRODUCT AND SERVICES
 Rural Area.  2 sets of great

 Parents will be the packages.
target market but the  Food is produced
children are the one exclusively for
who will benefit. customers only.
 Teens and young adults  Services: Team building,
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Opportunity
D’Camp will start around summer time which is April and will go on until August.
The reason for is that some schools starts their summer vacation during June so we
have decided that this will be our running time. According to the survey that we have
conducted, most parents liked how their kids will be exposed in nature at a young age.
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They said that their kids will learn to be practical because of the workshops and will
help them find their passion at a young age and it will help them for their future.
For other competitors however, D’Camp has a big advantage of being affordable
compared to other boot camps also, boot camps are not really popular in the Philippines
so D’Camp actually has a big chance in the market and for the following years, D’Camp
will try and change if some customers would want them to be. For example, the change
in age range and the days. Because according to the survey, most parents liked our
service so much that they want it to be longer and also the age because they said that
young teen ages 13-17 also needed this too to help them prepare for the adult life.
D’Camp will assure and consider this for the following years but for the moment,
D’Camp will focus on kids and help them prepare for becoming the future of tomorrow.
MARKETING PLAN
Introduction
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D’ Camp is a team building business that offers service. The target market of the
business is the younger generation for them to be more physically fit, learn how to
socialize, explore nature and to also lessen their exposure in technology. The business
wants to help the younger generation to have a fit body, to learn the true value of
nature at a young age and also to lessen the use of technology and to make them well-
rounded. The parents of the younger generation will be satisfied because the offers a
full package and good service.
Target Market Strategy
The target market of the business is the young teen’s ages from 7 to 12 years
old. For them to have a much better lifestyle and lessen the use of technology, and D’
Camp provides social activities, games and other programs without using of technology.
D’ Camp wants to solve this issue that today’s happening.
Product/Service Strategy
The business offers package that includes free access to all the activities and
workshops once they have signed up, free foods, souvenirs and most of all good service
that the competitors do not have. The customers should select D’ Camp because the
business has a lot of programs, activities and knowledge that they will get and they also
learn how to be physically fit. D’ Camp also has several workshops that will enhance the
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hidden skills and talent of the youth and improve their personalities and attitudes with
the help of their selves and the business.
Pricing Strategy
D'Camp or Diversionality Camp uses product bundle pricing as the pricing
strategy. Camping services are offered in a package. The first package includes a
three-days and two night's stay at the camp, t-shirts, ID with laces, admission to all of
the activities, and one workshop of your choice, food and facilities (canopy tents) price
is at Php 3,500. The second package includes a three-days and two night's stay at
the camp, ID with laces, admission to all of the activities, two workshops of your
choice, food and facilities (canopy tents) price is at Php 4,500 (in this package you
can choose two workshops of your choice). D’Camp also has a quantity discount
for those enrolling in groups! For a group of three the price will now be at Php 10,000.
Group of fours are at Php 13,000 and group of five is at Php 16,500. The quantity
discount package will only be applied for the first package which means, the packages
that the kids will get is from the first package that was stated.
FIRST PACKAGE
Admission
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Foods and Facilities

T-Shirts
Php 3,500
ID’s with laces
One workshop of your choice
SECOND PACKAGE
Admission
Foods and Facilities
Php 4,500
T-Shirts
ID’s with laces
Two workshops of your choice
Distribution Strategy
The business targets the market that is included in the younger generation which
mostly has the access to the internet. D'Camp aims for the generation that is often
exposed to the technology that is why D'Camp will use the internet specifically the
social media and a website to promote and distribute the services offered in the market
place. The business will have their own Facebook page, a Twitter account and also an
Instagram account where the customers would found the information about the
business and how the customers will avail.

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The business will gain access in these social media platforms through the
internet. Also, website is also available for a more convenient way of purchasing any
packages or services. In this website, the business prepares a registration form and all
the details the customers must know including the address, the contact number and
especially the prices of each package.
SUPPLY CHAIN
The Company CUSTOMERS

(D’Camp)
Advertising and Promotion Strategy
Our team will advertise ‘D’Camp’ through first magazines, we would put
everything about our business information there in the kids, parenting and fun activities
category. Second brochures and flyers, the brochures and flyers will be distributed to
different schools since students/kids are one of our target customers. Third social
media loads of people are going through social media nowadays, so we have greater
chance of getting noticed and known.

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Magazine Pages
Social Media Post
Brochures
Diversionary Camp will have various activities and once you join, you will be able
to enjoy activities such as: Archery, Fencing, Softball, and many more! The kids will be
staying at a large canopy tent just like a western-style cabin with a maximum of four
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kids per cabin where they can share 2 bunks beds. The camps’ cafeteria will serve three
meals a day with a scheduled time which means the kids will be able to interact with
each other while eating and have a chance to get to know each other! The company
will also offer various workshops but this will be separated from some activities. Once
you’ve signed up, you can choose one workshop for your kid to take. Our workshop
includes: Guitar lesson, Piano lesson, Voice lesson and many more! Below is a sample
image of a one cozy canopy tents.

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Sales Forecast
Revenues 2019 2020 2021 2022 2023
Unit Sold 300 345 396.75 456.26 524.70
Price per 3,500 3,500 3,500 3,500 3,500

unit
Gross ₱ 1,050,000 ₱ 1,207,500 ₱ 1,388,625 ₱ 1,596,919 ₱ 1,836,457
Revenue
The table above shows that the projected sales of Diversionality Camp (D’Camp)
for the year 2019 will be 300 units which will total to ₱ 1,050,000. 2020 will be 345 units
sold for ₱ 1,207,500. 2021 will be 396.75 units sold for ₱ 1,388,625. 2022 will be 456.26
units sold for ₱ 1,596,919 and the last year which is 2023 will be 524.70 units for ₱
1,836,457.
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OPERATIONS
Introduction
D’ Camp will offer a good quality service that is beyond expectations of the
customers. The business will ensure that the service will have benefits and is worth it to
the customers. It also offers different packages like workshops, sports activities, etc.
that help the youth to enhance and improve their talents and skills. D’ Camp will assure
that those packages will satisfy the needs of the customers and with the help of this
kind of service, it also wants to make a change in our world that surrounds in modern
technology and solve what should D’ Camp want to solve.
Scope of Operations
D’ Camp will be limited to offer packages because the service will be in a short
time for 3 days and 2 nights only. D’ Camp will run for 5 months which will be on April
to August. It only has one specific venue or setting in one service or batch. D’ Camp will
also need a lot of staff and personnel to guide and give service to the customers. Below
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is the schedule of the activities and workshops of the camp for three days and two
nights.
1st Day
7:00am – 7:25am Arrival
7:30am – 8:00 am Orientation
8:00am – 8:15am Settling in their assigned cabins
8:15am – 9:00am Breakfast at the Cafeteria
9:15am – 10:00am Team-Building exercises and activities
Sports Activities
*for the sports activities the kids will be
10:00am – 12:30am
divided into groups and each group will go
to their assigned sports to take.
Now, for every 30mins the kids can choose
to take another sport if they want they
could just ask their superiors but it's still
their choice to take another one or to stay.
12:30pm – 1:15pm Lunch Time
1:15pm – 2:00pm Chill time at the cabin
2:00pm – 6:30pm Workshops

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6:45pm – 7:30pm Dinner
7:30pm – 8:00pm Campfire Gathering
8:30pm Lights Out
2nd Day
8:00am – 8:15am Morning Gathering
9:15am – 10:00am Team-Building exercises and activities
10:00am – 12:30am Sports Activities
12:30pm – 1:15pm Lunch Time
2:00pm – 6:30pm Workshops
6:45pm – 7:30pm Dinner
7:30pm – 8:00pm Campfire Gathering
8:30pm Lights Out
3rd Day
8:00am – 8:15am Morning Gathering

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9:15am – 11:30am Sports Activities
11:30am – 12:30pm Lunch Time
1:15pm – 2:00pm Farewell Gathering
2:00pm Departure
Workshop Schedule for the 1st and 2nd Day
2:00pm – 3:00pm Music Instruments Lesson
3:00pm – 4:00pm Dance Lessons
4:00pm – 5:00pm Voice/Singing Lesson
5:00pm – 6:30pm Acting/Theater Lessons
Operation Strategy
The business is using a service driven strategy where the business offers
customer service specifically camping services for kids. For succeeding years, the
business is also planning to offer new programs for the camp, if possible, also upgrade
the current programs. The business conceives to have a large market share for the cost
of a service if affordable. Also, the business is the first to put up this kind of business in
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the country. The business will give emphasis on the quantity of the service and its
benefits to the customers and we will de-emphasize the use of technology during the
sessions.
The table below shows the costs of all the tools and equipment.
Canopy Tents Php 88,733
Beds/Mattress/Pillows Php 25,620
Blankets Php 7,492
Tables and Chairs Php 19,545
Kitchen Wares Php 10,000
Flashlights Php 11,250
Obstacle course materials Php 20,000
Lanterns Php 17,360
TOTAL Php 200,000

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MANAGEMENT
I. ORGANIZATIONAL MANAGEMENT
SHAREHOLDERS
Angeline Mae Y. Michaela Grace A. Trixie D. Enriquez

Aira Nicole R. Alex S. Razo
Filoteo Genodia Arnejo
Board of Directors
Aira Nicole R. Angeline Mae Y. Michaela Grace A. Alex S. Razo Trixie D. Enriquez
Filoteo Genodia Arnejo
Michaela Grace A.
Arnejo
CEO/President
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D’Camp’s shareholders are Aira Nicole R. Filoteo, Angeline Mae Y. Genodia,
Michaela Grace A. Arnejo, Alex S. Razo and Trixie D. Enriquez so as for the ‘Board of
Directors”. The President and CEO is Michaela Grace A. Arnejo. The Head of Human
Resources is Aira Nicole R. Filoteo, Ms. Filoteo is in charge of recruiting, interviewing
and placing workers. Human Resources (HR) may also handle employee relations,
payroll, benefits, and training. HR manages plan, direct and coordinate the
administrative functions of our organization. Finance is handled by Angeline Mae Y.
Genodia, Ms. Genodia is in charge of processing and providing funds for
our business activities, making purchases or investing. Michaela Grace A. Arnejo is the
head of coordinators and is in-charge in maintaining and monitoring project plans and
activities, project schedules, work hours, organizing, attending and participating in
stakeholder meetings.
The Marketing Department is led by Alex S. Razo, Mr. Razo is in charge of
creating and implementing a marketing strategy, conducts extensive market research to
increase the sales and profits of the company and seeks to build relationships with our
target audience. Lastly, Trixie D. Enriquez is the head of the maintenance department
and are in-charge in making sure that the maintenance workers who, (fix’s and
maintains the mechanical equipment, buildings, and machines. They also do plumb
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work, painting, flooring repair and upkeep, electrical repairs and heating and air
conditioning system maintenance) are doing a great job on maintaining the service
organized.
BUSINESS MODEL
Key Partners Key Activities Value Customer Customer

Propositions Relationships Segments
 D’Camp will  Various sports
hire employees and team  Customers (kids)  D’Camp will make  The most important
will get socialized, sure that this will be
with building customer that
they will also become memorable for kids
specialized activities that and is all worth it. If D’Camp need is
more aware in
will help the kids there are however mostly kids aged
skills in cooking, nature since
some concerns, D’Camp
to interact with D’Camp’s ambiance from 7-12 that are
teaching/coaching will take immediate
other kids and get and setting will be action for it to be seeking for a fun
for the workshops them socialized. just like on a top of a solved. summer, friends
and caretakers, mountain filled with and various
janitors and trees and it has that
lessons.
Key Resources nice and cold air. Channels
maintenance.
Next, kids will learn
Also paramedics  Financially, D’Camp
and may enhance
 D’Camp will do
have shareholders
in case of and will also apply for a their talents a Direct Selling.
emergencies. bank loan to cover up because of the We are the one
some expenses and workshops. Lastly, who will advertise
most importantly kids will be more and promote our
our target customer, fit because of the
kids/young teens
business to the
activities that they
who wants to be a part public.
will able to do.
of this fun activity.
Cost Structure Revenue Streams

 D’Camp’s resources are a little pricey. It’s because we are  D’Camp will make sure that everything that the
making sure that the customers are happy and contended. customers spent will be worth it. We have various
For our sports equipment, D’Camp will seek sponsors kinds of activities that we will make sure the
and donations. The expenses for food will definitely kids will enjoy and there is just so much more!
be a bit pricey too because food is essential. Lastly,
Customers can choose any kind of payment they
the salary for the teachers/coaches will depend on their
lessons and schedules.
want, whatever makes them comfortable.
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FINANCING REQUIREMENTS AND SOURCE OF FUNDS
Funding Strategies
D’camp funding strategies will come from equity, debt and non-
traditional financing, where the startup money comes from the entrepreneur’s
savings and assets and from bank loans that will help the business achieve its
mission. D’ Camp is also open to some volunteers, donations, trustees and
sponsors in order to lessen the expenses that will be needed for the business.
Sources and Uses of Funds
As stated in the funding strategies the sources of funds include equity
(entrepreneur’s savings and assets) bank loans and that D’Camp is also open
to some volunteers, donations, trustees and sponsors in order to lessen the
expenses that will be needed for the business. The facilities of the business
include its main headquarters and a bunch of canopy tents for the customers
to stay in. Advertising expenses like: payment for the business website,
brochures and magazine pages. Lastly, other startup cost and the working
capital.
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Sources of Funds:
Equity 359,000
Bank Loan 300,000
659,000
Uses of Funds:
Facilities Costs 200,000
Supplies & Equipment 200,000
Advertising 80,000
Salary Expense 59,000
Utility Expense 70,000
Other Startup Costs 50,000
659,000
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SIX MONTH STARTUP OR DEVELOPMENT PLAN
FINANCIAL PROJECTIONS
D' Camp
Total Sales Budget
2019 2020 2021 2020 2023
Expected sales in units 300 345 396.75 456 525
Unit Sales per price 3500 3500 3500 3500 3500

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Total Sales 1050000 1207500 1388625 1596918.75 1836457
D’ Camp
Budgeted Income Statement
2019 2020 2021 2022 2023
Sales 1,050,000 1,207,500 1,388,625 1,596,919 1,836,457
Gross Margin 1,050,000 1,207,500 1,388,625 1,596,919 1,836,457
Less: Depreciation 5,000 5,000 5,000 5,000 5,000
Selling & administrative expenses 659,000 155,499 94,561 154,605 124,990
Net income before taxes 386,000 1,047,001 1,289,064 1,437,314 1,706,467
Income taxes 525,500 50,000 50,000 50,000 50,000
Net Income 333,500 997,001 1,239,064 1,387,314 1,656,467
D’Camp
Budgeted Balance Sheet

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Liabilities and Shareholder’s Equity
Liabilities 2019 2020 2021 2022 2023

Accounts Payable 72,300 1,420 2,932 26,948 27,157
Total Liabilities 72,300 1,420 2,932 26,948 27,157
Retained Earnings 333,500 396,000 390,851 398,652 426,534
Total Liabilities &
Shareholders’ 405,800 397,420 393,783 425,600 453,691
Equity
2019 2020 2021 2022 2023

Assets
Cash 210,800 242,420 278,783 320,600 368,691
Total Current Assets 210,800 242,420 278,783 320,600 368,691
Property & Equipment 200,000 160,000 120,000 110,000 90,000
Less: Depreciation 5,000 5,000 5,000 5,000 5,000
Total Assets 405,800 397,420 393,783 425,600 453,691
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APPENDICES
QUESTIONNAIRE
Good Day!
We are students from Malabon National High School, Accountancy and Business
Management (ABM) 12-A and we’re conducting a survey for our Business Plan in our
subject Entrepreneurship. The business we’re proposing is called Diversionality Camp or
D’Camp. D’ Camp is a camp during summer where for three days and two nights, kids
ages 7-12 can enjoy various kinds of activities like sports, different workshops, theatre
arts and many more! They will also be able to interact with other kids and make new
friends! The purpose of our camp is to make them be more physically fit through our
35
activities, for them to be more sociable and to be more nature-friendly since D'Camp
has that rural ambiance and setting that we're sure the kids will enjoy. D'Camp will be
located in Binan, Laguna and below is our sample itinerary for our 1st Day.
Activities for Day 1
-Opening Orientation
-Sports Activities
-Workshops
-Campfire gatherings
Note: The package includes: Admission for all the sports activities and one workshop of
your choice, breakfast, lunch and dinner for three days, rooms to stay in (Cabins), t-
shirts and ID’s with laces.
I. Profile
Name: _____________________________
(Optional)
Sex: ___ Male ___ Female
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Age: ___ 20-25 years old

___ 26-30 years old
___ 31-35 years old
___ 36-40 years old
___ 40 years old and above
II. Proposed (Product/Service and Price)
1. Overall, what is your reaction to the described service of D’Camp?
__ Excellent
__ Very Good
__ Good
__ Fair
__ Poor
2. How interested would you be in using the described service of D’Camp?
__ Not at all interested
__ Not very interested
__ Neutral
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__ Somewhat interested
__ Extremely interested
__ Not sure
3. What do you like most about D’Camp’s so called service?
4. What do you like least about D’Camp’s so called service?
5. Overall, how interested are you in buying?
__ Extremely interested
__ Somewhat interested
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__ Neither interested nor uninterested
__ Not very interested
__ Not at all interested
6. How much are you willing to pay for this service? (the service we’re offering
comes in packages which includes: admission, t-shirts, ID’s with laces, stay at
the cabins, food, activities and workshop of your choice)
__ 3,100 – 3,500
__ 3,600 – 4,000
__ 4,100 – 4,500
RESULTS
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MALABON NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL DEPARTMENT

Diversionality Camp Business Plan

In Partial Fulfillment of the Subject

Arnejo, Michaela Grace A.

Filoteo, Aira Nicole R.

Genodia, Angeline Mae Y.

Diversionality Camp or D’Camp is a forming company of partnership and is a

better person to be the great future of tomorrow.

D’Camp is affordable and accessible. People can reach us online, through

Diversionary Camp or D’ Camp is a forming company of a partnership

ambiance of a rural area. The purpose of this business is to make the

younger generation active, well-rounded, creative and to also lessen their

exposure to modern technology. D’ Camp also wants to help the youth to

know what the importance of communication without expose in technology is.

order to lessen the over exposure in technology.

To inspire the younger generation into looking beyond their capabilities,

create new companions and have a notable summer experience.

Encourage younger generation to the exploration of nature. Promote

environment for personal growth.

interaction, agility, power, strength when it comes to sports and different

communication that will help to improve their personalities, attitudes and

At first, D’ Camp will have a program to introduce the target

integrate to each other. D’ Camp will provide social activities, games,

ambiance of the business is in rural areas.

with two workshops also of your choice.

gate and will be closed once its lights out.

The business is conducted at a forest-like place so the tools and

target market on how to take care and protect nature.

D’Camp is a new and unique business that serves the younger

and being healthy with their body.

D’Camp is a service business that offers a lot of various fun

socialize more, enhance their talents and to go beyond their capabilities.

 Easy to access  The place is a bit far away

 Good and full service

importance of communication and interaction is.

 Offers entertainment, amusements and recreational activities

 The youth will understand how technology affects their health.

 The younger generation will become more active and sociable to

 They will become creative.

 Their hidden talents and skills will improve.

The business’s stage is in design stage. It is not yet ready to

market strategies in order to have a big advantage in competitors. It takes

output in terms of service but if it has, the company will introduce in

public in order to patronize and help.

INDUSTRY AND MARKET ANALYSIS

D’ Camp’s According to the

Boot Camps are

TARGET MARKET PRODUCT AND SERVICES

 Rural Area.  2 sets of great

full package and good service.

Target Market Strategy

D’ Camp wants to solve this issue that today’s happening.

the help of their selves and the business.

D'Camp or Diversionality Camp uses product bundle pricing as the pricing

Foods and Facilities

business and how the customers will avail.

especially the prices of each package.

The Company CUSTOMERS

Advertising and Promotion Strategy

chance of getting noticed and known.

Social Media Post

image of a one cozy canopy tents.