Beruflich Dokumente
Kultur Dokumente
G I F T I N G S T R AT E G Y U P D AT E
1
Carter’s Gifting Strategy Goal
G I F T I N G S T R AT E G Y U P D AT E
2
Current Gifting Market
G I F T I N G S T R AT E G Y U P D AT E
3
Competitors
G I F T I N G S T R AT E G Y U P D AT E
4
Competitors
G I F T I N G S T R AT E G Y U P D AT E
5
Competitors
G I F T I N G S T R AT E G Y U P D AT E
6
Competitors
G I F T I N G S T R AT E G Y U P D AT E
7
Strategy by Channel
• P1 Gifting destination “love to give” • P1 New marketing highlights best in • P1 New presentations and
Experience
with site relaunch baby, rotating product throughout marketing in store to highlight
• P2 New branded gift boxes the year LBB product
• P2 Gift givers guide to the best baby gifts • P1 New branded gift box
• P3 DIY/Build your own gift with current merchandised with LBB
product; include inspirational ideas for
gift presentation
Marketing • Deliver an ‘always on’ presence across our communications channels • Deliver paid social opportunities
• Highlight gifting in baby focused contacts (catazines, email, paid) to drive gifting
• Identify and deliver on signals that trigger a gifting moment in social, paid and search • Continue to build registry presence
and sampling
• Explore gift bundles on Baby List
Timeline Key:
P1 = phase 1, July ‘19
P2 = phase 2, Sept ’19
P3 = phase 3, Spring ‘20
G I F T I N G S T R AT E G Y U P D AT E
8
Site Experience
G I F T I N G S T R AT E G Y U P D AT E
9
Site Experience – NEW Snuggle Boxes
G I F T I N G S T R AT E G Y U P D AT E
10
Site Experience – NEW Curated Looks!
G I F T I N G S T R AT E G Y U P D AT E
11
Site Experience – Create a Classic Bundle
Every Baby
Collection
G I F T I N G S T R AT E G Y U P D AT E
12
Site Experience – NEW Build a Bodysuit Bundle
G I F T I N G S T R AT E G Y U P D AT E
13
Site Experience – Trending
G I F T I N G S T R AT E G Y U P D AT E
14
G I F T I N G S T R AT E G Y U P D AT E
15