SCHOOL LEON GUINTO MEMORIAL COLLEGE, INC.

GRADE LEVEL 10/ HOPE

GRADES 1 TO 12 TEACHER CHRISTIAN MARK A. AYALA LEARNING AREA TLE (COOKERY)
DAILY LESSON LOG TEACHING DATES AND MONDAY, TUESDAY, WEDNESDAY, FRIDAY QUARTER First/ SESSION 4
TIME 9:20-10:20

SESSION 4
UNIT TOPIC
CONTENT STANDARDS Demonstrate an understanding the environment and market in cookery in one’s town/municipality.

PERFORMANCE STANDARDS
LEARNING COMPETENCIES
CONTENT
Independently create a business vicinity map reflective of a potential cookery market in the locality/town.
TLE_ 9-12EM-00-1
LO 1. Develop a product/ service in Cookery
1.1. identify what is of “value” to the customer
1.2. identify the customer
1.3. explain what makes a product unique and competitive
1.4. apply creativity and innovative techniques to develop marketable product
1.5. employ a Unique Selling Proposition (USP) to the product/service
- Product development
- Key concepts in product development
- Finding value
- Innovation
- Unique Selling Proposition (USP)
 LM, CG in G10 Cookery, websites
page 18
LEARNING RESOURCES/
Pages 27-40
REFERENCES

PROCEDURE INTEGRATIVE APPROACH – AICDR ACTIVITY

INTRODUCTION
Show pictures of different restaurant offering the same products.

Ask the following questions:

- What can you see in the pictures?
- Are you a customer of this restaurant?
- As a customer, how are you going to describe their products and services?
- Which among them have more customers? Why do you think so?
 “Think and Share”

Group the students into four. Let each group identify what is of “value” to the customer, who will be the customer and what makes a
MOTIVATION product unique and competitive based from what they have observed and from their prior knowledge. Ask them to write their output in a
cartolina then posts it on the board and explain their work.
 Presents different restaurant.

EXPLORE

Ask: Present these questions to the students: What makes the product unique and competitive? How can you apply the creativity and
innovative techniques to develop marketable product?
Investigate: To answer the given questions, each group is given 10 minutes to think of a product where they can apply the creativity and
innovative techniques to have a unique and competitive product.
Create: Each group will try to create their own unique and competitive product. Let them prepare visual aids about it.
Discuss: Representative from each group will present and discuss their output to the class.
Reflect: The groups of students will compare their output with each other and will be given a chance to give feedback to each other’s
work.

ACTIVITY 1 “Watch-Think-Learn”

Let the students watch a video presentation showing what is of the value to the customer and how can you employ a unique selling
proposition to the product/service.
http://study.com/academy/lesson/what-is-customer-value-marketing-definition-quiz.html
https://www.youtube.com/watch?v=GVP6QW58Ug4
- What was the video all about?
 (Let the students compare their answers on the activity “Think & Share!” from the information they have acquired from the video clip.)
FIRM UP
“Think and Create”

Direction: Using the figures below, develop your own concept for your product or service. Utilize bullets in every stage
of product conceptualization in listing important key ideas.

1 Identify
Customers Target
7 Prepare a - 2.
Development
Need Specifications
- Target
- Plan -
- -
- -

6 Refine 3 . Analyze a
Product Competitive
- Product
Specification -
-
-
-
5 . Select a 4 . Generate
product Product
- - Concept
Concept
- -

- -
 Why is it important to be innovative and creative in developing product or service?

Identify Establish Generate Select

Identifya Refine
Customer Target Product Product
Customer Specification
Needs Specifications Concepts Concept
Needs

DEEPEN Perform Plan Remaining

Analyze Economic Development
Competitive
Analysis Project
Products

Concept
Development of a
Product

TRANSFER Directions: Choose the letter of the best answer. Write your answer on a separate sheet of paper.

1. This is generated by examining the goods and services sold in the community.
A. business creation C. business concept
B. business pricing D. business idea
2. A process of making a new product to be sold to the customers.
A. product analysis C. product development
B. product conceptualization D. product implementation
3. These are luxuries, advantages and desires that every individual considers beyond necessity.
A. wants C. requirements
B. desires D. needs
4. This is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of
the competition.
A. unique selling plan C. unique pricing policy
B. unique selling proposition D. finding value-added
5. In this stage, the needs of the target market are identified, reviewed and evaluated.
A. concept development C. project development
 B. economic analysis D. refine specification
6. This is the introduction of new ideas to make the product and services more attractive and saleable to the target customers.
A. new idea C. product development
B. creativity D. innovation
7. A managerial tool used to assess the environment and to gather important information that can be used for strategic planning.
A. environmental scanning C. WOTS Analysis
B. SWOT Analysis D. survey analysis
8. A marketing practice of creating name, symbol or design that identifies and differentiate a product from the other products.
A. product naming C. branding
B. unique selling proposition D. tagline
9. This is a meaningful and unforgettable statement that captures the essence of the brand.
A. product naming C. branding
B. unique selling proposition D. tagline
10. These are the things that people cannot live without in a society.
A. wants C. requirements
B. desires D. needs
1. Browse the internet and view the topics related to:
a. customers‘ needs and wants
b. techniques in identifying customers‘ needs and wants
c. creativity or innovations in products and services
d. unique selling proposition
ASSIGNMENT e. product development

2. Prepare a short narrative report about the aforementioned topics. You may highlight the aspect that increases your
knowledge of product development.

Prepared by:
Checked by:
CHRISTIAN MARK A. AYALA
Subject Teacher CORAZON L. NATIVIDAD
Principal