A STUDY ON

Study of Marketing Strategy on Reliance Retail

A Project report submitted for the Award of Degree of

MASTER OF BUSINESS ADMINISTRATION (M.B.A)

BY
Kiran kumar K
ID. No. C18M5280030

CENTRE FOR DISTANCE LEARNING

GITAM
(Deemed to be University)
Est. u/s 3 of UGC Act, 1956
VISAKHAPATNAM
INTRODUCTION 2

This project is all about marketing strategy applied by RELIANCE FRESH,

Bangalore. Here we will deal with the organizational structure of reliance Fresh
and brief knowledge about organised retail in India as well as Bangalore. The
purpose of this training was to have practical experience of working within the
organization, in the field of marketing and to have exposure to the important
management practices in field of marketing

Need to Study

> Reliance Retail.

>. Next part consists of retail sector in India.
>. Third part includes the marketing strategy used by reliance mart. It includes
their profit maximization strategy and how to retain their customer and how to
increase the no. of customer.

Objectives of Study

 To study the promotional strategies of Reliance Fresh

 To study the challenges and future prospects of Reliance Fresh
 To study the different Brand offerings by Reliance Fresh
 To study the distribution strategies of Reliance Fresh
 Scope of study

This project will give exposure to the customer’s perception to the

marketing strategies adopted by the Reliance Fresh. Becauseit includes
the service offered by them. The study also identifies the attitudes and
preference of the consumers. The study also focused on Media through
which the product reaches the consumers this project helped us in
knowing the market practically.

Research Methodology

Research Methodology is a way to systematically solve the research

problem. When we talk to research methodology we not only talk of
research methods but also consider the logic behind the method we use
in the context of our research results are capable of being evaluated
either by researcher himself or by other.

The purpose of this section is to describe the methodology carried out to

complete the work. The methodology plays a dominant role in any
research work. The effectiveness of any research work depends upon the
correctness and effectiveness of the research methodology.

This section deals with research design used, data collection, methods
used and sampling methods used.