MARKETABILITY OF SQUASH SPREAD IN THE URBAN BARANGAYS OF CABADBARAN CITY

A RESEARCH PROJECT PRESENTED TO DOC. GLORIA ESPERANZA

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR IN FOOD

AND BEVERAGE SERVICES MANAGEMENT

MERAFLOR G. AMPONG

ANGEL R. MELICOR

ELIZA F. RUALES

CHARICE M. LUMICTIN
 ACKNOWLEDGEMENT

The researchers would like to express their love and gratitude to the following , whose
encouragement and support have served as their inspiration to make this manuscript :

To their beloved parents and guardian , for their never ending financial and moral
support , love and care.

To their classmates and friends , for encouraged the researchers of making ths
manuscript.

To their adviser Mrs. Gigi A. Miñoza , for her time, believing, advised, concern, and
trusting in their capability.

To their subject professor Doc. Gloria Ezperanza , for the patience and advised.

To Doc. Herera, for the expertise of this research.

To the group , for the wonderful experienced of love, friendship, support,

encouragement, and most of all the joy of working together as a group.

Most important of it all, to you God Almighty for the showered gifts of wisdom,
knowledge, the courage and strength in overcoming all the trials and challenge, the guidance
and protection, and for the opportunity of serving you.
 DEDICATION

The researchers would like to dedicate this manuscript to

their beloved parents, guardian, friends , student,

and most of all for

the Almighty God.

 Page

TITLE i

AKNOWLEDGEMENT ii

DEDICATION iii

TABLE OF CONTENTS iv

LIST OF FIGURES v

CHAPTER

1 THE PROBLEM 1
Conceptual Framework 2-3
Schematic Diagram 4
Statement of the Problem 5
Hypothesis 5
Review of the Related Literature 5-6
Significance of the Study 7
Scope and Limitation of the Study 7
Definition of Terms 7-8

2 MATERIALS AND METHODS 9

Research Design 9
Locale of the Study 9
The Respondents 9
Research Instruments 10
Data Gathering Procedure 10
Statistical Treatment of Data 11
 List of Figures

Figure 1 Schematic Diagram

 CHAPTER 1

THE PROBLEM

Marketability is a challenge to business when it comes to production. It is necessary to

know its marketability, to measure its ability whether the product is marketable or not. In
determining the product marketability, it is important to note the safety features, the products
impact on society, market and demand consumers appeal and development status and time to
market.

Marketability defines the ability to quickly convert assets to cash. To find a marketable product
or service we must do a lots of research as the saying “goes slow and steady wins the race” the
more information we can gather about the potential demand for our product, about the need
and wants of our prospective customers. We have the potential to be successful.

A lot of people today are usually eat various food, such as bread , crackers and other food
products with a spread as an flavor enhancer to make it more delicious. Especially when we
celebrate the Christmas and New Year, the other occasion also and sometimes refer as a snack.

Since, Squash Spread is extremely acceptable in the previous study and already studied the
shelf life, the group conduct a research about the Marketability of Squash Spread in the Urban
Barangays of Cabadbaran City.
Conceptual Framework

The study will be focused on the Marketability of Squash Spread in the Urban Barangays
of Cabadbaran City.

Marketability is a measure of whether a product will appeal to buyers and sell at a certain price
to generate a profit. It is very important to know the marketability of such product.

Sanyo Tzeng (2009) one important aspect of commercializing is to make your product
marketable. It seems like common sense, but many investors and companies fail to realize the
importance of marketability.

Two important aspects of marketability are : design and ergonomics. The concept for design is
simple. F product does not look good, it will not attract the eyes of the consumer. As society
becomes more style conscious, consumers have been demanding products with designer flair.
Ergonomics focuses on human interaction with a product. Design and Ergonomics are keys to
making a product highly marketable but they are not the aspects of successful product. The
study try to find out the marketability of a Squash Spread in the Urban Barangays of
Cabadbaran City. Thus, based on the on the concepts presented in the Schematic Diagram
Figure 1, the first box shows the Client Profile , the second box shows the Competitors Profile,
the third box shows the Internal Environment Profile, and the fourth box shows the External
Environment Profile.

John Wiley 2000 the internal environment is composed of the elements within the organization,
including current employees, management, and especially corporate culture, which defines
employee behavior.
John Swendells 2000. The external environment covers parts of the organization which are
usually unable to be controlled within the organization and include factors such as social, legal,
technological and political factors. The external environment can also include the people
outside your organization who are also a part of it in some or the other way this can include
society, government and stakeholders.
The Competitors Profile summarizes information about the competitors within each business
segment. When it comes time to gathering information about your competition, it is a good
idea to find out as much as you can. Try to compile as complete a profile as possible on each of
your competitors. Doing so will not only help you understand them but it will also help you
learn how to exceed them. You can also gain insight into industry trends.

Taylor 2012. A client profile is an important marketing tool in your business arsenal. To
effectively market your business you need to know who you are marketing it too and you can’t
make assumptions about who that is. While you may think you know who your ideal client is,
doing a client profile will help you be sure you actually know who your target client is.
 Client Profile

Competitors Profile

Market Structure

Internal Profile

External Profile

Figure 1. Schematic Diagram of the Study

Statement of the Problem

The main purposed of this study is to determine the Marketability of Squash Spread in
the Urban Barangays in Cabadbaran City which also answered the following questions:

1. What are the most important factors that the customers needs?
2. Who are competitors and what are their strength and weaknesses?

Hypothesis

At 0.05 the level of significance, it is hypothesized that there is no significant

relationship in the level of Marketability of Squash Spread in urban barangay in Cabadbaran
City in terms of the profile of the respondents.

Review of Related Literature

Upon conducting this research there are also related information in this study which
taken from the electronic devices and books.

From www.smallbusiness.com stated that marketability is a measure of whether a

product will appeal to buyers and sell at a certain price range to generate to profit. And stated
also that all new products should be evaluated early in the development stage. The evaluating
process can start with your own opinion or that of close colleagues. However, it is very
important to obtain an objective opinion, which can often return intangible results. A
confidentially agreement should always be used when other people outside the organization re
approached for marketing tests.

From www.investorwords.com stated that marketability is a measure of the ability of a

security to be bought and sold. If there is an active marketplace for a security, it has good
marketability.
 Mifflin (2010) stated that marketability is the ease with which an investment may be
bought and sold in the secondary market.

Alojado (2010) define that if a barangay has a population size of 5,000 or more, then a
barangay is considered urban, or if a barangay has at least one establishment with a minimum
of 100 employees, a barangay is considered urban, or if a barangay has 5 or more
establishments with a minimum of 10 employees, and 5 or more facilities, then a barangay is
considered urban. Note that if the facility is not present in the barangay, presence of facilities
within the two kilometer radius from the barangay hall is considered."

John Wiley 2000 the internal environment is composed of the elements within the
organization, including current employees, management, and especially corporate culture,
which defines employee behavior.
John Swendells 2000 the external environment covers parts of the organization which
are usually unable to be controlled within the organization and include factors such as social,
legal, technological and political factors. The external environment can also include the people
outside your organization who are also a part of it in some or the other way This can include
society, government and stakeholders.

Taylor 2012 A client profile is an important marketing tool in your business arsenal. To
effectively market your business you need to know who you are marketing it too and you can’t
make assumptions about who that is. While you may think you know who your ideal client is,
doing a client profile will help you be sure you actually know who your target client is.

The Competitors Profile summarizes information about the competitors within each business
segment. When it comes time to gathering information about your competition, it is a good
idea to find out as much as you can. Try to compile as complete a profile as possible on each of
your competitors. Doing so will not only help you understand them but it will also help you
learn how to exceed them. You can also gain insight into industry trends.
Scope and Limitation of the Study

This study cover the Marketability of Squash Spread in the Urban Barangays of
Cabadbaran City in terms of Client Profile, Competitors Profile, Internal Profile and External
Profile were evaluated by clustered respondents in terms of different barangays in Cabadbaran
City. They were given questionnaires as a part of the survey. The study was conducted in
different barangays in Cabadbaran City.

Significance of the Study

Businessman - This study can help them to produce new products.

Community – the community can use it as their information so that they can have their
mass production. Especially those abundant of squash plant.

Teachers – the teachers can use it as their guide to apply it in their student.

Students – the students can use it as their information when they continue the study of
these research

Definition of Terms

Barangay – a village, neighborhoods or community and the basic socio political unit of
Filipino society.

Marketability – a measure of the ability of a security to be bought and sold. If there is

an active marketplace for a security, it has good.

Market Structure – is the number of firms producing identical products which are
homogeneous.

Competitors Profile – is one of the most advanced and sophisticated business

intelligence tools available.
Spread – an edible paste put on other foods.

Squash – a soft mass in a member of Cucurbita a genus of gourd plants grown for their
fruits.

Urban – is a characterized by higher population density and vast human features in

comparison to areas surrounding it.
 CHAPTER 2

MATERIALS AND METHODS

This chapter presents the research methodology and procedures that will be used in conducting
the study. This includes the research, design, locale of the study, the respondents, sampling
procedures, research instruments, data gathering procedures, statistician treatment of data.

Research Design

The researchers used a survey research design.

Locale of the Study

This study was conducted at different barangay’s in Cabadbaran City. Cabadbaran is the
capital city in the province of Agusan del Norte, Philippines. It has a population of 69,241
according to the NSO Census of 2010. Founded in 1894, the city rose from its Spanish period
beginnings to become the premier town of Agusan del Norte. Following its recent declaration
as a city, it is also the officially designated capital of the province per Republic Act 8811.
Administratively the Component City of City Of Cabadbaran is subdivided into 31 barangays. 12
compose the center of the city wheras the other 19 are in the outlying areas. Some of them are
even several kilometers away from the center of the Component City.

The Respondents

The respondents of the study were the 10 households in every barangay in Cabadbaran
City from Barangay 1 to Barangay 12. Their profile in terms of name, address, and occupation.
Sampling Procedure

The researchers choosed their respondents through clustering the households of the
different barangays in Cabadbaran City from Barangay 1 to Barangay 12. 10 selected
households in every barangay. The respondent of the study were given the questionnaire to
evaluate extent to marketability of squash spread in the urban of Cabadbaran City in terms of
client profile, competitor profile, internal environment and external environment

Research Instrument

The researchers used questionnaires to evaluate the Marketability of Squash Spread in

the Urban Barangays of Cabadbaran City. The questioner also contain the respondent’s profile
which is the name, address, and occupation. (households in different urban barangays in
Cabadbaran City.)

Data Gathering Procedure

In gathering the relevant data the following steps were made. First, the researchers
made a questionnaires. Second it was distributed to the clustered households in urban
brangays in Cabadbaran City from Barangay 1 to Barangay 12. The respondents were requested
to answer the given questionnaires, the researchers wait patiently until the respondents
finished answered those questions and collect it back. All the data and information in the
questionnaires were all gathered and ready for any measures and tools for the tabulation of
statistic that were analyzed by the statistician.
Statistical Treatment of Data

To determine the Marketability of Squash Spread in the Urban Barangays in Cabadbaran

City.

The Client Profile in problem no. 1 which are the different households in Cabadbaran
City will be given at least 15 questions for them to answer with YES or NO

The Competitors Profile in problem no. 2 which are the existing company will take
survey if what are strength and weaknesses of their product.

The internal environment and external environment will be determine if the problem 1
and 2 will be answered.