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This document discusses the role of machine learning in social media services. It explains that companies like Twitter, Facebook, Pinterest, and Google are leveraging machine learning technologies to better understand customers, target ads, protect data, and automate processes. Machine learning allows these social media giants to analyze massive user data, improve the visual experience with technologies like video enhancement, and free themselves from labor-intensive manual tasks. Both customers and companies can benefit from the deep insights generated by machine learning.
This document discusses the role of machine learning in social media services. It explains that companies like Twitter, Facebook, Pinterest, and Google are leveraging machine learning technologies to better understand customers, target ads, protect data, and automate processes. Machine learning allows these social media giants to analyze massive user data, improve the visual experience with technologies like video enhancement, and free themselves from labor-intensive manual tasks. Both customers and companies can benefit from the deep insights generated by machine learning.
This document discusses the role of machine learning in social media services. It explains that companies like Twitter, Facebook, Pinterest, and Google are leveraging machine learning technologies to better understand customers, target ads, protect data, and automate processes. Machine learning allows these social media giants to analyze massive user data, improve the visual experience with technologies like video enhancement, and free themselves from labor-intensive manual tasks. Both customers and companies can benefit from the deep insights generated by machine learning.
Q1):- Discuss the emerging technologies in the field of computer science and engineering and Information Technology by giving suitable examples?
ANS):- Emerging technologies are
characterized by radical novelty, relatively fast growth, coherence, prominent impact, and uncertainty and ambiguity. In other words, an emerging technology can be defined as "a radically novel and relatively fast growing technology characterised by a certain degree of coherence persisting over time and with the potential to exert a considerable impact on the socio-economic domain(s) which is observed in terms of the composition of actors, institutions and patterns of interactions among those, along with the associated knowledge production processes. Its most prominent impact, however, lies in the future and so in the emergence phase is still somewhat uncertain and ambiguous. 1. Convertible Tablets/Laptops. Simple tablets and laptops with finger touch technology are giving way to more convertible devices with robust capabilities and more traditional interfaces. An example is the Lenova X1 Yoga 2. Smart Home Devices. In 2018, though, look for the competition to increase, especially from products that can connect to the big three—Amazon Echo, Google Home, and Apple HomeKit . Augmented Reality. VR is still growing, and AR is likely to explode this year as well like last few years – many of which would be available on mobile. 3. Chip Technology. The laptop combo chips that combine high computing power, longer battery life, huge memory, and major graphics capabilities. To that point, Intel, in fact, released a new chip that incorporates AMD graphics 4. Artificial Intelligence. AI, trends of the year may be such as smarter products, smarter vehicles, smarter processes, smarter consumer goods, smarter tech solutions, and even smarter cities & smart companion. 5. IoT(Health Sensors). That is especially evident in the healthcare industry. While there are certainly factors to consider when it comes to HIPAA compliance and personal data, the value of sensors to help people improve their health and well-being is undisputed. Sleep sensors were an especially hot item at this year’s conference, so keep your eyes on those. Insurance industry is focusing integration on this IoT devices. 6. 5G Technology. With blazing fast speeds and high computing power(1 sec), 5G tech is ready to change the world. Why? The IoT wouldn’t be where it is without the support and speed of 5G, which promise multigigabit download speeds in seconds. And that’s just the beginning. 7. Smarter Cars. Digital transformation touches the automotive industry, too. not only self-driving cars. This year, look for tech advances that improve the driving experience(smart drive)—everything from pricey add-on dashboard companions that include mobile app integration and internal/external cameras to less- expensive options that integrate Alexa into vehicles and allow users to quickly schedule, shop, and hear music upon command. Q2):- What is machine learning? Explain in brief? ANS):- Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on the development of computer programs that can access data and use it learn for themselves. The process of learning begins with observations or data, such as examples, direct experience, or instruction, in order to look for patterns in data and make better decisions in the future based on the examples that we provide. The primary aim is to allow the computers learn automatically without human intervention or assistance and adjust actions accordingly. Some machine learning methods Machine learning algorithms are often categorized as supervised or unsupervised. Supervised machine learning algorithms can apply what has been learned in the past to new data using labeled examples to predict future events. Starting from the analysis of a known training dataset, the learning algorithm produces an inferred function to make predictions about the output values. The system is able to provide targets for any new input after sufficient training. The learning algorithm can also compare its output with the correct, intended output and find errors in order to modify the model accordingly. In contrast, unsupervised machine learning algorithms are used when the information used to train is neither classified nor labeled. Unsupervised learning studies how systems can infer a function to describe a hidden structure from unlabeled data. The system doesn’t figure out the right output, but it explores the data and can draw inferences from datasets to describe hidden structures from unlabeled data. Semi-supervised machine learning algorithms fall somewhere in between supervised and unsupervised learning, since they use both labeled and unlabeled data for training – typically a small amount of labeled data and a large amount of unlabeled data. The systems that use this method are able to considerably improve learning accuracy. Usually, semi-supervised learning is chosen when the acquired labeled data requires skilled and relevant resources in order to train it / learn from it. Otherwise, acquiringunlabeled data generally doesn’t require additional resources. Reinforcement machine learning algorithms is a learning method that interacts with its environment by producing actions and discovers errors or rewards. Trial and error search and delayed reward are the most relevant characteristics of reinforcement learning. This method allows machines and software agents to automatically determine the ideal behavior within a specific context in order to maximize its performance. Simple reward feedback is required for the agent to learn which action is best; this is known as the reinforcement signal. Machine learning enables analysis of massive quantities of data. While it generally delivers faster, more accurate results in order to identify profitable opportunities or dangerous risks, it may also require additional time and resources to train it properly. Combining machine learning with AI and cognitive technologies can make it even more effective in processing large volumes of information. Q3. Explain the role of machine learning in social media services? ANS):- Effects of Machine Learning on Social Media. What was once seen as a fiction in the scientific movies, has now become a reality- and its gaining popularity across the various sectors. Yes, we are talking about Artificial intelligence and machine learning. More and more companies are leveraging this technology to understand what the customer demands and engage for better success. Even the social marketing giant Twitter has joined the league. The company has recently announced that it will now use insightful machine learning technology to recommend tweets to its users. It’s no secret that social media has become a new way to conduct a business. Just have a look at these mind- boggling statistics. 1.65 billion of web- users that are active on social media, 96% of brands use social media and in 2015 Facebook prompted 52% of purchases online, 71% of the people who have good social media experience are likely refer the same to others. Not to mention, about the treasured lead information that is neatly packed in the profiles. How machine learning is changing the social media revolution? 1. To improve the visual experience As per the statistics, 82% of the twitter users watch video content and around 90% watch it on a hand held screen. Hence, to improve the visual experience further, Twitter has announced to purchase Magic Pony Technology, a London based technology firm that has developed machine learning techniques for visual enhancement. This technology will help Twitter to automatically sharpen the video and images. As videos and live streaming are critical for the next generation social media, so we believe that this Twitter strategy should work to its advantage. 2. It helps the social networking giants to market their products to the targeted users Facebook uses deep neural networks to decide which adverts needs to be shown to which users. By tasking this work to the machines, the company can free itself from labour intensive activities. These include collecting the data, clustering it in an insightful way, and serving the data in a way to maintain supremacy in their domain. 3. Protects the reputation and keeps the data safe Today, even the big conglomerates are vulnerable to data spam, hence Pinterest has started using machine learning technology to its advantage. With it, the company can detect the spam content and the users, recommend the content and predict the likelihood that a person will pin the content, can monetize ad performance.
4. It helps to automate the data
Today there are 2.2 billon Google+ users, out of 111 million are active users and reaching out to so many users is always a concern. Hence, Google has followed the suite of machine learning through which it can automatically attach tags without further data input. The web giant actually wants to recognize abstract concepts (like sunset, beach) and attach metadata to it without the further mouse click. Definitely, machine learning technology is stepping up its game and changing the future of social media trends and with its deep insights both the customers are getting benefited. Starting from big shops to small companies, everyone can use it to step up their competitive advantage and customer engagement objectives.
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