The Coca-Cola

Company

The Coca-Cola Company is an American

multinational corporation, and
manufacturer, retailer, and marketer of
nonalcoholic beverage concentrates and
syrups.[2] The company is best known for
its flagship product Coca-Cola, invented in
1886 by pharmacist John Stith Pemberton
in Atlanta, Georgia.[3] The Coca-Cola
formula and brand were fully bought with
US$2,300 in 1889 by Asa Griggs Candler,
who incorporated The Coca-Cola Company
in Atlanta in 1892.[4][5][6][7]
 The Coca-Cola Company

Corporate headquarters in Atlanta, Georgia

Type Public

Traded as NYSE: KO
DJIA component
S&P 100 component
S&P 500 component

Industry Beverage

Founded January 29, 1892

Atlanta, Georgia, U.S.

F d John Stith Pemberton

Founders John Stith Pemberton
as Coca-Cola
Asa Griggs Candler
as The Coca-Cola
Company
Headquarters Atlanta, Georgia, United
States
Area served Worldwide
Key people James Quincey
(Chairman and CEO)
Brian Smith
(President and COO)

Products List of The Coca-Cola

Company products
Revenue US$31.85 billion
(2018)[1]

Operating income US$8.70 billion

(2018)[1]

Net income US$6.43 billion

(2018)[1]

Total assets US$83 21 billion

Total assets US$83.21 billion
(2018)[1]

Total equity US$16.98 billion

(2018)[1]

Number of employees 62,600 (2018)[1]

Subsidiaries List of The Coca-Cola

Company subsidiaries
Website Coca-
ColaCompany.com

The company—headquartered in Atlanta,

Georgia, but incorporated in Wilmington,
Delaware[8]—has operated a franchised
distribution system since 1889: the
Company largely produces syrup
concentrate, which is then sold to various
bottlers throughout the world who hold
exclusive territories. The company owns
its anchor bottler in North America, Coca-
Cola Refreshments. The company's stock
is listed on the NYSE and is part of DJIA,
the S&P 500 index, the Russell 1000 Index,
and the Russell 1000 Growth Stock Index.

History
In 1886, pharmacist John Pemberton from
Columbus, Georgia invented the original
Coca-Cola drink and sold it as a medicinal
beverage.[9] Pemberton's bookkeeper,
Frank M. Robinson, is credited with
naming the products and creating its
logo.[10] Robinson chose the name Coca-
Cola because of its two main ingredients
(coca leaves and kola nuts) and because it
sounded like an alliteration. John
Pemberton had taken a break and left
Robinson to make and promote, as well as
sell Coca-Cola on his own. He promoted
the drink with the limited budget that he
had and succeeded.[11]

In 1889, American businessman Asa G.

Candler completed his purchase of the
Coca-Cola formula and brand from
Pemberton's heirs.[4][5][7][9] In 1892, the
Coca-Cola Company was formally founded
in Atlanta by Candler.[4][5][6][7] By 1895,
Coca-Cola was being sold in every state in
the union.[12] In 1919, the company was
sold to Ernest Woodruff's Trust Company
of Georgia.[13]

Coca-Cola's first ad read "Coca Cola.

Delicious! Refreshing! Exhilarating!
Invigorating!"[11] Candler was one of the
first businessmen to use merchandising in
his advertising strategy.[9] As of 1948,
Coca-Cola had claimed about 60% of its
market share.[12] By 1984, The Coca-Cola
Company's market share decreased to
21.8% due to new competitors, namely
Pepsi.[12]

Acquisitions
The company has a long history of
acquisitions. Coca-Cola acquired Minute
Maid in 1960[14] and in 1982, it acquired
the movie studio Columbia Pictures for
$692 million but Columbia was sold to
Sony for $3 billion in 1989.[15] It acquired
the Indian cola brand Thums Up in
1993,[16] and Barq's in 1995.[17] In 2001, it
acquired the Odwalla brand of fruit juices,
smoothies, and bars for $181 million.[18][19]
In 2007, it acquired Fuze Beverage from
founder Lance Collins and Castanea
Partners for an estimated
$250 million.[20][21]
The company's 2009 bid to buy Chinese
juice maker Huiyuan Juice Group ended
when China rejected its $2.4 billion bid, on
the grounds the resulting company would
be a virtual monopoly.[22] Nationalism was
also thought to be a reason for aborting
the deal.[23]

In 2011, it acquired the remaining stake in

Honest Tea, having bought a 40% stake in
2008 for $43m.[24] In 2013, it finalized its
purchase of ZICO, a coconut water
company.[25][26][27] In August 2014, it
acquired a 16.7% (currently 18.5% due to
stock buy backs) stake in Monster
Beverage for $2.15 billion with an option to
increase it to 25%, as part of a long-term
strategic partnership that includes
marketing and distribution alliance, and
product line swap.[28] In 2015, the
company took a minority stake ownership
in the cold pressed juice manufacturer,
Suja Life LLC.[29][30] In December 2016, it
bought many of the former SABMiller's
Coca-Cola operations.[31] The Coca-Cola
Company owns a 68.3% stake in Coca-
Cola Bottlers Africa. Coca-Cola Bottlers
Africa's headquarters located in Port
Elizabeth South Africa.

On August 31, 2018, it agreed to acquire

Costa Coffee from Whitbread for £3.9bn.
The acquisition closed on 3 January
2019.[32]

The Coca-Cola Company acquired a 40%

stake in Chi Ltd on January 30, 2016. The
Coca-Cola Company acquired the
remaining 60% stake in Chi Ltd on January
30, 2019.

During August 2018 The Coca-Cola

Company acquired Moxie for an
undisclosed amount.[33]

On September 19, 2018 The Coca-Cola

Company acquired Organic & Raw Trading
Co. Pty Ltd the manufacturer of MOJO
Kombucha in Willunga, Australia.
On August 14, 2018 The Coca-Cola
Company announced a minority interest in
Body Armor.

On October 5, 2018 The Coca-Cola

Company acquired a 22.5% stake in MADE
Group from Luke Marget, Matt Dennis and
Brad Wilson the company's 3 founders.
The Coca-Cola Company owns a 30.8%
stake in Coca-Cola Amatil ltd, therefore
The Coca-Cola Company owns a further
6.93% stake in MADE Group through its
ownership stake in Coca-Cola Amatil ltd.

Revenue and sales

The Coca-Cola Company's Minute Maid group North
America offices in Sugar Land Town Square, Sugar
Land, Texas, United States

According to The Coca-Cola Company's

2005 Annual Report, the firm at that time
sold beverage products in more than 200
countries.[34] The 2005 report further
states that of the more than 50 billion
beverage servings of all types consumed
worldwide, daily, beverages bearing the
trademarks owned by or licensed to Coca-
Cola account for approximately 1.5 billion.
Of these, beverages bearing the trademark
"Coca-Cola" or "Coke" accounted for
approximately 78% of the company's total
gallon sales.[34] According to the 2007
Annual Report, Coca-Cola had gallon sales
distributed as follows: 43% in the United
States, 37% in Mexico, India, Pakistan,
Brazil, Japan, and the People's Republic of
China, and 20% spread throughout the rest
of the world. The figure in 2010 showed
that they sold 1.6 billion drinks every day.

In 2010, it was announced that Coca-Cola

had become the first brand to top
£1 billion in annual UK grocery sales.[35] In
2017, Coke sales were down 11% from a
year earlier due to consumer tastes
shifting away from sugary drinks and
health risks associated with artificial
sweeteners in diet drinks.[36]
 Revenue Net income Price per Share
Year Employees
in mil. USD$ in mil. USD$ in USD$

2000[37] 17,354 2,177 17.11

2001[37] 17,545 3,969 15.24

2002[37] 19,394 3,050 15.82

2003[37] 20,857 4,347 14.28

2004[38] 21,742 4,847 15.34

2005[39] 23,104 4,872 14.47

2006[40] 24,088 5,080 15.26

2007[41] 28,857 5,981 19.24 90,500

2008[42] 31,944 5,807 19.71 92,400

2009[43] 30,990 6,824 18.49 92,800

2010[44] 35,119 11,787 22.12 139,600

2011[45] 46,542 8,584 26.84 146,200

2012[46] 48,017 9,019 30.70 150,900

2013[47] 46,854 8,584 33.78 130,600

2014[48] 45,998 7,098 35.82 129,200

2015[49] 44,294 7,351 37.29 123,200

2016[50] 41,863 6,527 40.63 100,300

2017[51] 35,410 1,248 42.80 61,800

Stock
Certificate of Purchase Class A Stock for 20 Shares of
The Coca-Cola Company, issued 20. February 1929

Since 1919, Coca-Cola has been a publicly

traded company.[52] Its stock is listed on
the New York Stock Exchange under the
ticker symbol "KO".[53] One share of stock
purchased in 1919 for $40, with all
dividends reinvested, would be worth $9.8
million in 2012, a 10.7% annual increase
adjusted for inflation.[54] In 1987, Coca-
Cola once again became one of the 30
stocks which makes up the Dow Jones
Industrial Average, which is commonly
referenced as a proxy for stock market
performance; it had previously been a Dow
stock from 1932 to 1935.[55] Coca-Cola
has paid a dividend since 1920 and (as of
2019) has increased it each year since
1963.[56][57][58][59] Stock is available from a
direct purchase program, through
Computershare Trust Company, but unlike
many programs, has investment fees.[60]

Staff and management

The following are key management as of
May 2017 (excluding VP positions and
regional leaders):[61]
James Quincey (chairman and chief
executive officer)
Brian Smith (president and chief
operating officer)
Marcos de Quinto (chief marketing
officer)
J. Alexander M. Douglas, Jr. (President,
Coca‑Cola North America)
Ceree Eberly (Chief People Officer)
Irial Finan (President, Bottling
Investments Group)
Bernhard Goepelt (General Counsel and
Chief Legal Counsel)
Julie Hamilton (Chief Customer and
Commercial Leadership Officer)
 Brent Hastie (Senior Vice President,
Strategy and Planning)
Nancy Quan (Chief Technical Officer)
Barry Simpson (chief information
officer)
Clyde C. Tuggle (Chief Public Affairs and
Communications Officer)
Kathy N. Waller (chief financial officer)
Craig Williams (President, The
McDonald's Division)

The following are all directors as of

November 2016:[61]

Muhtar Kent (Chairman)

Herbert A. Allen Jr.
 Ronald W. Allen
Marc Bolland
Ana Botín
Howard G. Buffett
Richard M. Daley
Barry Diller
Helene D. Gayle
Alexis M. Herman
Bobby Kotick
Maria Elena Lagomasino
Sam Nunn
David B. Weinberg

Bottlers
Coca-Cola

In general, The Coca-Cola Company and

its subsidiaries only produce syrup
concentrate, which is then sold to various
bottlers throughout the world who hold a
local Coca-Cola franchise. Coca-Cola
bottlers, who hold territorially exclusive
contracts with the company, produce the
finished product in cans and bottles from
the concentrate, in combination with
filtered water and sweeteners. The bottlers
then sell, distribute, and merchandise the
resulting Coca-Cola product to retail
stores, vending machines, restaurants, and
food service distributors. Outside the
United States, these bottlers also control
the fountain business.

Since the early 1980s, the company has

actively encouraged the consolidation of
bottlers, with the company often owning a
share of these "anchor bottlers".[62]

Outside North America

The company's largest bottlers outside

North America are:[63]
Coca-Cola Amatil, based in Australia
(Australia, New Zealand, Indonesia,
South Pacific nations) (Company owns
a 30.8%)
Coca-Cola European Partners PLC,
based in the United Kingdom (western
Europe) (Company owns 18.1%)
International Beverages Pvt. Ltd., based
in Bangladesh (Fully owned subsidiary
of The Coca Cola Company)[64]
Coca-Cola Bottling Shqipëria, based in
Albania
Coca-Cola Bottlers Philippines, Inc.,
based in the Philippines (Fully owned
subsidiary of The Coca-Cola Company)
Coca-Cola FEMSA, based in Mexico
(parts of Mexico and Latin America)
(Company owns 27.8%)
Arca Continental, also based in Mexico
(parts of Mexico and Latin America and
in US under Coca-Cola Southwest
Beverages LLC in the state of Texas and
parts of New Mexico, Oklahoma and
Arkansas ) (independent)
Embotelladora Andina S.A, based in
Chile (southern South America)
(Company owns 14.7% of series A
common stock outstanding & 14.7% of
series B common stock outstanding)
Coca-Cola Beverages Africa, based in
Port Elizabeth, South Africa (southern
and eastern Africa) (company owns
68.3%)
Coca-Cola Korea, based in South Korea
(independent)
Coca-Cola HBC AG, originally based in
Greece but now located in Switzerland
(Greece, Ireland, Eastern Europe, Russia,
and Nigeria) (Company owns 23.2%)
Coca-Cola Icecek Based in Turkey
(Turkey, South West Asia, Arabia)
(Company owns 20.1%)
Swire Group, based in Hong Kong
(China, Taiwan, Hong Kong)
 (independent)
Kirin Company, based in Japan
(independent)
Coca-Cola Japan Holdings (Company
owns 16.3%)
PT Coca-Cola Bottling Indonesia
(Company owns 29.4%) (Coca-Cola
Amatil ltd owns 70.6%)
In the United States

Houston Coca-Cola Bottling Company

In the United States, the company
bypasses bottlers and is responsible for
the manufacture and sale of fountain
syrups directly to authorized fountain
wholesalers and some fountain
retailers.[65]

After purchasing the North American

assets of Coca-Cola Enterprises, as of
2014 the company directly owns 100% of
Coca-Cola Refreshments, the anchor
bottler of Coca-Cola products in North
America, representing about 90% of
Canada and 80% of the United States.
Other major bottlers in the United States
are:

Coca-Cola Bottling Co. Consolidated,

based in Charlotte, North Carolina
(company owns 34.8%)
Coca-Cola Bottling Company of
Northern New England based in
Bedford, New Hampshire and owned by
Kirin Company
Coca-Cola Bottling Company United,
based in Birmingham, Alabama
(independent)
Swire Coca-Cola USA, based in Salt Lake
City, Utah and owned by Swire Group
In September 2015, the company
announced the sale of several production
plants and territories to Swire,
Consolidated, and United, and creation of
the Coca-Cola National Product Supply
System which controls 95% of the territory
in the United States.[66]

Consumer relations and civic

involvement
After Martin Luther King, Jr. won the 1964
Nobel Peace Prize, plans for an interracial
celebratory dinner in still-segregated
Atlanta were not initially well supported by
the city's business elite until Coca-Cola
intervened.[67]

J. Paul Austin, the chairman and

CEO of Coca-Cola, and Mayor
Ivan Allen summoned key
Atlanta business leaders to the
Commerce Club's eighteenth
floor dining room, where Austin
told them flatly, 'It is
embarrassing for Coca-Cola to
be located in a city that refuses
to honor its Nobel Prize winner.
We are an international
 business. The Coca-Cola
Company does not need Atlanta.
You all need to decide whether
Atlanta needs the Coca-Cola
Company.' Within two hours of
the end of that meeting, every
ticket to the dinner was sold.

— Andrew Young[68]

Throughout 2012, Coca-Cola contributed

$1,700,500 to a $46 million political
campaign known as "The Coalition Against
The Costly Food Labeling Proposition,
sponsored by Farmers and Food
Producers".[69] This organization was set
up to oppose a citizen's initiative, known
as Proposition 37, demanding mandatory
labeling of foods containing genetically
modified ingredients.[70]

In 2012, Coca-Cola was listed as a partner

of the (RED) campaign, together with other
brands such as Nike, Girl, American
Express, and Converse. The campaign's
mission is to prevent the transmission of
the HIV virus from mother to child by 2015
(the campaign's byline is "Fighting for an
AIDS Free Generation").[71]

Criticism
Since the early 2000s, the criticisms over
the use of Coca-Cola products as well as
the company itself, escalated with
concerns over health effects,
environmental issues, animal testing,
economic business practices and
employee issues. The Coca-Cola Company
has been faced with multiple lawsuits
concerning these various criticisms.

Advertising

A Chevrolet Express van bearing the logo of The Coca-

Cola Company
Cola Company.

Coca-Cola advertising has "been among

the most prolific in marketing history", with
a notable and major impact on popular
culture and society as a whole.

The logo, bottle design, and brand image

are internationally recognizable. Their
product is ranked the number one soft
drink, repeatedly, internationally, and has
notoriety as the first soft drink consumed
by astronauts in space. Coca-Cola
employs a diverse range of integrated
marketing communications to advertise
through direct marketing, web based
media, social media, and sales promotions
(Stringer, 2015).[72]

The company carefully considers all touch

points a consumer (or prospective
consumer) has with the brand as potential
delivery channels for the brand's message,
and makes use of all relevant
communication systems. This well
established, long-standing, consistent
approach has created a longing for the
product that by far "superseded the desire
for that typically associated with a drink to
quench one's thirst" (Dudovskiy, 2015).[73]

Direct marketing
They have exclusive vendor company
partnerships, which eliminates
competition, e.g. cinemas and restaurants
only serving Coca-Cola over Pepsi. At
sponsored sporting events, they again
eliminate competition by attaining sole
sale rights as well as VIP sales
opportunities to important clients, for
example, baseball fields.

Viral marketing

The company also markets via mobile

marketing in text messages, e.g. viral
marketing campaigns (Stringer, 2015).[72]

Web and social media

They set the industry benchmark as the
brand so universally recognized that
audience building is unnecessary. Their
fan engagement spans 86 million globally
across social media channels. They deliver
a consistently unified message whether it
be through new products, online
interaction, and social, cultural, or sporting
events (Stringer, 2015).[72]

Sales and promotions

In the retail setting, direct store beverage

delivery trucks (mobile advertising) as well
as point of sale coolers and vending
machines have bright red logo blazoned
branding. In terms of food service, Coca-
Cola is a food pairing suggestion that is
now ingrained as a food match, e.g., for
popcorn, burgers, fries, and hot dog
combos (Stringer, 2015).[72]

Products and brands

Coca-Cola Company's office building in Madrid (Spain)

The Coca-Cola Company offers more than

350 brands in over 200 countries, aside
from its namesake Coca-Cola beverage.
Non-food assets

Columbia Pictures (no longer

owned)

Coca-Cola bought Columbia Pictures in

1982, owing to the low monetary value of
the studio. The film company was the first
and only studio ever owned by Coca-Cola.
During its ownership of the studio, the
studio released many popular films
including Ghostbusters, Stripes, The Karate
Kid, and some others. However, two years
after the critical and commercial failure of
the 1987 film Ishtar, Columbia was sold to
Tokyo-based Sony in 1989.[15]
World of Coca-Cola

Coca-Cola operates a soft drink themed

tourist attraction in Atlanta, Georgia; the
World of Coca-Cola is a multi-storied
exhibition. It features flavor sampling and
a history museum, with locations in Las
Vegas, Nevada and Lake Buena Vista,
Florida.[74][75]

Brands

Other soft drinks

The Coca-Cola Company also produces a

number of other soft drinks including
Fanta (introduced circa 1941) and Sprite.
Fanta's origins date back to World War II
during a trade embargo against Germany
on cola syrup, making it impossible to sell
Coca-Cola in Germany. Max Keith, the
head of Coca-Cola's German office during
the war, decided to create a new product
for the German market, made from
products only available in Germany at the
time, which they named Fanta.[76] The
drink proved to be a hit, and when Coke
took over again after the war, it adopted
the Fanta brand as well. Fanta was
originally an orange flavored soft drink
which can come in plastic bottles or cans.
It has become available in many different
flavors now such as grape, peach,
grapefruit, apple, pineapple, and
strawberry.

In 1961, Coca-Cola introduced Sprite, a

lemon-lime soft drink, and another of the
company's bestsellers and its response to
7 Up.

Tab was Coca-Cola's first attempt to

develop a diet soft drink, using saccharin
as a sugar substitute. Introduced in 1963,
the product is still sold today, although its
sales have dwindled since the introduction
of Diet Coke.[77]
An ad in Berlin, Germany.

Coca-Cola South Africa also released

Valpre Bottled "still" and "sparkling" water.

In 1969, the company released Simba,

which was a take on Mountain Dew, and
had packaging that was African desert
themed, replete with an African Lion as the
symbol of the brand. The tagline was
"Simba – It Cures the African Thirst."
Also in 1969, the company released a line
of products under the name of Santiba,
which was targeted for mixing cocktails
and party usage, products including
Quinine water and Ginger Ale. Like the
above-mentioned Simba, the Santiba line
of products was short lived in the
marketplace.

BreakMate

No longer manufactured, the Coca-Cola

BreakMate was a three-flavor dispenser
introduced by Coca-Cola and Siemens in
1988. Intended for use in offices with five
to fifty people,[78] its refrigerated
compartment held three individual one-
litre plastic containers of soda syrup and a
CO2 tank. Like a soda fountain, it mixed
syrup in a 1:5 ratio with carbonated water.
In North America, Coca-Cola discontinued
spare BreakMate parts in 2007 and
stopped distributing the syrup in 2010.[79]

Healthy beverages

During the 1990s, the company responded

to the growing consumer interest in
healthy beverages by introducing several
new non-carbonated beverage brands.
These included Minute Maid Juices to Go,
Powerade sports beverage, flavored tea
Nestea (in a joint venture with Nestlé),
Fruitopia fruit drink, and Dasani water,
among others. In 2001, the Minute Maid
division launched the Simply Orange brand
of juices including orange juice. In 2016,
Coca-Cola India introduced Vio to enter
into the value-added dairy category. The
product lays the foundation for Coca-
Cola's new segment after carbonated
beverages, water and juices.[80]

In 2004, perhaps in response to the

burgeoning popularity of low-carbohydrate
diets such as the Atkins diet, Coca-Cola
announced its intention to develop and sell
a low-carbohydrate alternative to Coke
Classic, dubbed C2 Cola. C2 contains a
mix of high fructose corn syrup,
aspartame, sucralose, and Acesulfame
potassium. C2 is designed to more closely
emulate the taste of Coca-Cola Classic.
Even with less than half of the food energy
and carbohydrates of standard soft drinks,
C2 is not a replacement for zero-calorie
soft drinks such as Diet Coke. C2 went on
sale in the U.S. on June 11, 2004, and in
Canada in August 2004. C2's future is
uncertain due to disappointing sales.

Starting in 2009, The Coca-Cola Company

invested in Innocent Drinks, first with a
minor stake, increasing to 90% in the first
quarter of 2013.[81]

It was in May 2014 when Finley, a

sparkling fruit-flavored drink, was launched
in France. It was launched in other
countries later,[82] including Belgium and
Luxembourg in September 2014. Coca-
cola first started developing the drink in
Belgium in 2001.[83] As of 2014, the drink
is targeted for adults, and is low in sugar
with four flavors.[82]

Best selling

Coca-Cola is the best-selling soft drink in

most countries, and was recognized as the
number one global brand in 2010.[84] While
the Middle East is one of the only regions
in the world where Coca-Cola is not the
number one soda drink, Coca-Cola
nonetheless holds almost 25% market
share (to Pepsi's 75%) and had double-
digit growth in 2003.[85] Similarly, in
Scotland, where the locally produced Irn-
Bru was once more popular, 2005 figures
show that both Coca-Cola and Diet Coke
now outsell Irn-Bru.[86] In Peru, the native
Inca Kola has been more popular than
Coca-Cola, which prompted Coca-Cola to
enter in negotiations with the soft drink's
company and buy 50% of its stakes. In
Japan, the best selling soft drink is not
cola, as (canned) tea and coffee are more
popular.[87] As such, The Coca-Cola
Company's best selling brand there is not
Coca-Cola, but Georgia.[88] In May 2016,
The Coca-Cola Company temporarily
halted production of its signature drink in
Venezuela due to sugar shortages.[89]
Since then, The Coca-Cola Company has
been using "minimum inventories of raw
material" to make their signature drinks at
two production plants in Venezuela.[90]

Information

On July 6, 2006, a Coca-Cola employee

and two other people were arrested and
charged with trying to sell trade secret
information to the soft drink maker's
competitor PepsiCo for $1.5 million. The
recipe for Coca-Cola, perhaps the
company's most closely guarded secret,
was never in jeopardy; instead, the
information was related to a new beverage
in development. Coca-Cola executives
verified that the trade secret documents in
question were genuine and proprietary to
the company. At least one glass vial
containing a sample of a new drink was
offered for sale, court documents said.
The conspiracy was revealed by PepsiCo,
which notified authorities when it was
approached by the conspirators.[91]
Green tea

The company announced a new "negative

calorie" green tea drink, Enviga, in 2006,
along with trying coffee retail concepts Far
Coast and Chaqwa.

Glaceau

On May 25, 2007, Coca-Cola announced it

would purchase Glaceau, a maker of
flavored vitamin-enhanced drinks (vitamin
water), flavored waters, and Burn energy
drinks, for $4.1 billion in cash.[92]

Huiyuan Juice
On September 3, 2008, Coca-Cola
announced its intention to make cash
offers to purchase China Huiyuan Juice
Group Limited (which had a 42% share of
the Chinese pure fruit juice market[93]) for
US$2.4bn (HK$12.20 per share).[94] China's
ministry of commerce blocked the deal on
March 18, 2009, arguing that the deal
would hurt small local juice companies,
could have pushed up juice market prices,
and limited consumers' choices.[95]

Coke Mini can

In October 2009, Coca-Cola revealed its

new 90-calorie mini can that holds 7.5
fluid ounces.[96] The mini can is often sold
in 8 packs. Despite costing nearly 30
percent more per ounce, the mini cans
have been met with positive sales
figures.[97]

Holiday can

In November 2011, Coca-Cola revealed a

seasonal design for their regular Coke
cans as part of a partnership with the
World Wildlife Fund. However it was
withdrawn only a month after release due
to consumer complaints about the similar
look to the silver cans commonly used for
Diet Coke. There were also complaints
about deviating from traditional red as the
color of Coca-Cola cans previously.[98]

Stake in Monster Beverage

It was announced on August 14, 2014, that

Coca-Cola Co is making a cash payment
of $2.15 billion for a 16.7 percent stake in
Monster Beverage Corp to expand its
market for energy drinks. Coke's
ownership in Full Throttle and Burn will be
transferred to Monster. In return, Monster
will transfer its ownership in Hansen's
Natural Sodas and Peace Iced Tea and
Blue Sky Soda to The Coca-Cola Company.
Muhtar Kent, Coke's chief executive officer,
stated that the company has the option to
increase its stake to 25 percent but cannot
exceed that percentage in the next four
years.[99][100] Due to share buy backs by
the board of directors of Monster
Beverage Corporation, The Coca-Cola
Company's stake has since increased to
18.5%.

Sponsorship
Coca-Cola's advertising expenses
accounted for US$3.256 billion in
2011.[101]

Sports
Coca-Cola sponsored the English Football
League from the beginning of the 2004–05
season (beginning August 2004) to the
start of 2010/11 season, when the
Football League replaced it with NPower.
Along with this, Coca-Cola sponsored the
Coca-Cola Football Camp, that took place
in Pretoria, South Africa during the 2010
FIFA World Cup, during which hundreds of
teenagers from around the world were
able to come together and share their love
of the game, partly due to Best Buy's
efforts through their @15 program.[102]

Other major sponsorships include the AFL,

NHRA, NASCAR, the PGA Tour, NCAA
Championships, the Olympic Games, the
NRL, the FIFA World Cups and the UEFA
European Championships. The company
partnered with Panini to produce the first
virtual sticker album for the 2006 FIFA
World Cup, and they have collaborated for
every World Cup since.[103] Each fall, Coca-
Cola is the sponsor of the TOUR
Championship by Coca-Cola held at the
East Lake Golf Club in Atlanta, Georgia.
The Tour Championship is the season
ending tournament of the PGA Tour. In the
Philippines, it has a team in the Philippine
Basketball Association, the Powerade
Tigers.
Since the season of 2019 is the title
sponsor of the Uzbekistan Super League in
football, and this league is officially called
Coca-Cola Uzbekistan Super League.[104]

Television

The company sponsored the popular Fox

singing-competition series American Idol
from 2002 until 2014.[105]

Coca-Cola is a sponsor of the nightly talk

show on PBS, Charlie Rose in the US.[106]

Coca-Cola are also executive producers of

Coke Studio (Pakistan). There are various
adaptations of Coke Studio such as Coke
Studio (India) and Coke Studio (Middle
East).

Theme parks

While not necessarily having naming rights

to anything in all locations, the company
does sponsor and provide beverages in
many theme parks, usually in an exclusive
capacity. This includes the Walt Disney
Parks and Resorts,[a] Merlin Entertainment,
Universal Parks & Resorts, Six Flags, Cedar
Fair, and SeaWorld Entertainment which
are six of the nine largest theme park
operators worldwide (it is unknown
whether OCT Parks China, the Chimelong
Group, or Fantawild, the fourth, seventh,
and eighth largest theme park operators
respectively, use Coca-Cola).[109]

The company also directly sponsors, with

naming rights, the Coca-Cola London Eye
and the Coca-Cola Orlando Eye.[110][111]

The company also operates "Coca-Cola"

visitor centers in Israel, Belgium and
Turkey.[112][113][114]

See also
List of assets owned by The Coca-Cola
Company
 Stepan Company – produces coca leaf
extract

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Notes
a. Shanghai Disney Resort uses Pepsi. It
is the only Disney Parks location to
serve Pepsi and not Coca-Cola.[107][108]

Further reading
 "History of Bottling" . The Coca-Cola
Company.
August W. Giebelhaus (May 13, 2008).
"Coca-Cola Company" . The New Georgia
Encyclopedia. Georgia Humanities
Council.
"Robinson, William E.: Papers, 1935–
69" (PDF). Abilene, Kansas: Dwight D.
Eisenhower Library.
"Coca-Cola Co" . Lobbying Database. The
Center for Responsive Politics.
Zyman, Sergio (June 1, 1999). The End
of Marketing as We Know It. New York:
HarperBusiness. ISBN 0-88730-986-0.

External links
 Media related to Coca-Cola at Wikimedia
Commons

Official website
The Coca-Cola Company companies
grouped at OpenCorporates
Business data for The Coca-Cola Co:
Google Finance •Yahoo! Finance •

Reuters •SEC filings

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