Sie sind auf Seite 1von 21

MAMA MO SNACKS CORPORATION

Starmall, City of San Jose del Monte, Bulacan


Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!


______________________

EXECUTIVE SUMMARY
Mama Mo Snacks is a snackeria shop is located in Starmall,

City of San Jose Del Monte, Bulacan. The company or the business just

started this year of 2018. It is a corporation form of a business. The

corporation is composed of ten people combined together for the same

objectives and goals.

In the idea of products and services we have only one mission

and that is ‘To promote our own delicasies and give comfort to every

customer.” Nowadays the idea of snacks with drinks in one cup is very

popular. It makes life easier. We offer snacks such as Camote Chips,

Banana Fries and Choco Popcorn and for the drinks we have Choco Sago

and Iced Tea, we also offer Banana Pizcake and for the summer season we

offer fruit salad fries.

A review of our competitors shows that we will be

competing against many food stalls in the food court of the mall. We have

1
the edge in attracting customers by giving high quality and unique product

to them and also a comfortable service.

MAMA MO SNACKS CORPORATION


Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

In the market, our major target consumer are students, the next is workers

or professionals then the local residents near in Starmall and shoppers in

the mall. Starmall is a good base for a business because it is surrounded by

many schools and subdivisons or local residence.

In planning for our launch, we have put our financial plan

based on forecasts for the first year of operations. The capital assumption

on the first year to build our business and to operate it is ₱1,690,000.00.

In our financial plan we can see the growth of the income of

the corporation in three years.

2
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!_____________________

A. COMPANY DESCRIPTION

Mama Mo Snacks offers snacks to the people around Starmall

CSJDM, Bulacan. The business is a corporation form or business and a

snack food industry and located at Starmall CSJDM, Bulacan.

MMS recognizes the busy and tiring lives of the costumers and wants

to give relaxation through their snacks.

Mama Mo Snacks wants to serve the costumers high quality and affordable

snacks and to give the costumers satisfaction. The mission statement of

MMS Corp. is “To promote our delicasies and give comfort to every

costumer.” and the vision statement is “To give satisfaction to the

costumers with our affordable and high quality products.”

We choose Mama Mo Snacks for the name of our products because

we know that this is very easy to remember and catchy.

3
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!


______________________

B. PRODUCTS AND SERVICES

SNACKS DRINKS

Mama Mo Kamote Chips Choco Sago

Mama Mo Banana Fries Mama Mo Tea

Mama Mo Popcorn

We also offer:
Banana Pizcake

Limited edition for summer (April-May)


Fruit Salad Sticks

4
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!_____________________

SNACKS

DRINK

5
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!


______________________

C. INDUSTRY ANALYSIS

The competition facing MMS is vast. This includes every snack house

in Starmall. Major competitors include: Potato Corner, Ice Cream House,

Kerrimo, and Kappu Potet”o

The competition is difficult but the product and services idea is

enough for it overcome.

MMS will promote the quality of the snacks and draw in those

individuals who see these as unhealthy and low quality.

Therefore, MMS Corp. believes that there is an opportunity to gain

local market share.

6
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!


______________________

DIRECT COMPETITORS

INDIRECT

COMPETITORS

7
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!


______________________

D.MARKETING ANALYSIS

MMS expects high demand because of some factors:

1. Population- the population growth around Starmall is high.

2. Students- there are lots of school around Starmall the students

could be the potential customers.

3. Affordable price- consumers usually look for snacks that is budget


friendly to satisfy them.

8
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!


______________________

15.00%

Student
Workers/Professionals
25.00% Others
60; 60.00%

A pie that shows our target consumers;

9
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!


______________________

E. MARKETING STRATEGY

In the marketing strategy we have our store to attract customers. In the

store of us we have a cozy place where you can relax and also study. We

decided to have a music in our store that can fit to a cozy place.

We also give flyers and advertise on social media.

The graph shows below; the right time and day to advertise in the mall.

10
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!


______________________

F. OPERATIONAL PLAN

MMS intends to operate on Monday to Friday from 10:00 a.m.

to 8:00 p.m. Every week days there will be two staffs operating.

SCHEDULE

(OPENING AND CLOSING)

Monday 10:00 a.m. to 8:00 p.m.


Tuesday 10:00 a.m. to 8:00 p.m.
Wednesday 10:00 a.m. to 8:00 p.m.
Thursday 10:00 a.m. to 8:00 p.m.
Friday 10:00 a.m. to 8:00 p.m.
Saturday 10:00 a.m. to 8:00 p.m.
Sunday 10:00 a.m. to 8:00 p.m.

MAMA MO SNACKS CORPORATION


Starmall, City of San Jose del Monte, Bulacan

11
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!______________________

DAY STAFFS TIME


MONDAY 2 staffs 9 AM – 9 PM
TUESDAY 2 staffs 9 AM - 9 PM
WEDNESDAY 2 staffs 9 AM – 9 PM
THURSDAY 2 staffs 9 AM – 9 PM
FRIDAY 2 staffs 9 AM – 9 PM
SATURDAY 2 staffs 9 AM – 9 PM
SUNDAY 2 staffs 9 AM – 9 PM

● Ordering of product will set every 2 weeks

● The maintenance schedule will set every day before opening and closing

● Providing training to staffs

● Providing orientation for staffs once a week

● Providing the best customer service as fun students atmosphere

● The operational manager will list the report and progress of the shop

12
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!


______________________

G. MANAGEMENT AND ORGANIZATION

I.MANAGEMENT TEAM

Position Responsibilities Requirements

CEO  Decides the mission, goals  Earns a master degree,


and policies, growth plan relevant of at least 10
and the direction of the years in managerial,
company. must have excellent
people management
skills.
VP OF  Manage all the operation  Earns master degree in
OPERATION of the Company and business
ensure that there is steady administration, sound
growth in the company knowledge in
and its profit. accounting, experience
working on the board
of direction.

13
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan

VP OF  Developing and  Required BA/BSA


MARKETING implementing a undergraduate degree
cohesive marketing plan in marketing, business
to increase brand or other related field,5
awareness, setting years in a leadership
current and long term position, ability to
goal for internal teams, lead, create and work
designing and reviewing within cross
the marketing functional team
department budgets. environment.

VP OF  Direct all aspects of  Experience in


ACCOUNTING accounting operations, budgeting at least 8
overseeing all years in corporate
transaction ledger finance environment
,receivables, payables, of a publicy held
payroll and financial company.
reporting, have BA/BS
Accounting at least 4
years experience with
financial analysis and
planning.
Mamamosnacks.facebook.com/mamamosnacks@gmail.com

09065936518/092984076 _

Snacks ko! Paborito ng Bayan ko!

MAMA MO SNACKS CORPORATION


Starmall, City of San Jose del Monte, Bulacan

14
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!


______________________
OPERATION  In charge of overseeing  Earns Bachelor’s
MANAGER the production of Degree in operations
good/service that management or related
company provided, field. Experience in
ensure that the management,
organization works as operations and
efficiency as possible and leadership.
that the product or service Understanding of
exceed client expectation. general finance and
budgeting, including
profit and loss ,balance
sheet and cash flow
management.
MARKETING  Interviews, hires and  Have a Bachelor degree
MANAGER trains marketing staff in marketing
members. Work within advertising, brand
the department budget to management or sales.
develop cost effective
marketing plans for each
product or service. Tracks
all marketing and sales
data and creates detailed
written reports and verbal
presentations to bring to
senior executives.

MAMA MO SNACKS CORPORATION


Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

15
Snacks ko! Paborito ng Bayan ko!
______________________

ACCOUNTING  Responsible for all areas  Bachelor’s degree. A


MANAGER relating to financial popular degree
report. This position will program for aspiring
be responsible for accounts managers is
developing and the Bachelor of
maintaining accounting Business
principles and procedures Administration, which
to ensure accurate and generally includes
timely financial classes in accounting,
statements. advertising,
communications
,finance, management
and marketing.

16
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!______________________

II.ORGANIZATIONAL CHART

GUEVARRA,MARION
President

SOLANO,JULIE PEARL
Vice President

FUENTES,IMEE
Secretary

DE VERA,MIKHAIL DAQUIZ,SHANEL MABAG,RIZIEL


Vp of Operation Vp of Marketing Vp of Accounting

ROBLES,MARK CARREON,KYLA SOLMIANO,JEAN


ANGELO
Marketing Manager Accounting Manager
Operation Manager

17
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!______________________

GRAND
OPENING
MAMA MO
HEARTS
MAMA MO
THANKSGIVING
BEAT THE
HEAT!!!
10 % OFF TO
STUDENTS
GO UNLI
RAFFLE ENTRY
EAT OR TREAT
CHRISTMAS
SPECIAL and
EMPLOYEE OF
THE YEAR
MONTH Jan Feb March Apri
l
May June July Aug Sep
t
Oct Nov Dec

H.IMLPLEMENTATION OF ACTIVITIES

18
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!______________________


SWOT ANALYSIS
STRENGTHS WEAKNESSES

 Products  Experience

 Location  No other branches

 Management

OPPORTUNITIES THREATS

 Population  Competition

 Partnership w/ other business  Cost of Ingredients

19
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!


______________________

I.FINANCIAL PLAN

Chart Title
0.9

0.8

0.7

0.6

0.5

0.4

0.3

0.2

0.1

0
1st Yea r 2nd Year 3rd Year

20
MAMA MO SNACKS CORPORATION
Starmall, City of San Jose del Monte, Bulacan
Mamamosnacks.facebook.com/mamamosnacks@gmail.com
09065936518/09298407639

Snacks ko! Paborito ng Bayan ko!______________________

J.APPENDIX

https://www.transparencymarketreasearch.com
https://smallbusiness.chron.com
nachoindustries.com
https://www.entrepreneur.com.ph
https://www.starmall.com.ph

21