Our Lady of the Sacred Heart College of Guimba, Inc.

Guimba, Nueva Ecija

Submitted by:
GROUP 4
Patricia Mae Bernardo Vernie Mendoza
Tricia Anne Mateo Jericho Jorenz Nolasco
Jan Efraime Marquez Joan Gallevo
Nerissa Baluca

11 – ABM

Submitted to:
Ma’am Annalyn Lamera

October 9, 2017
1st Semester
 OPPA CAFÉ is determined to become a daily necessity for local
coffee and Korean heartthrob addicts, a place to dream with your favorite
Korean oppa as you try to escape the daily stresses of life and just enjoy a
comfortable place to meet your friends and family, to relax, to read a book
or to study, all in one café. Oppa Café will offer its customers a variety of
the best prepared coffee in the area like cappuccinos, gourmet, lattes,
espressos, smoothies, regular coffee that will be complimented with
pastries like muffins, croissants, cinnamon rolls coffee cake and other
tasty treats, as well as free books that its patrons can read to enjoy their
visit.

It is a full-time service café, open from 5:00 A.M. to 7:00 P.M. located
in Faigal Street, Guimba, Nueva Ecja along the highway wherein traffic is
always present so if people can’t take the traffic anymore, they can cool
off and relax for a while at Oppa Café. It is also located near the schools
and establishments, so students, teachers and employees can easily go to
Oppa Café whenever they like to study, chill with friends and family, have
a group meeting, etc.

Oppa Café will work on various marketing strategies in order to gain

the attention of our loyal customers.
 OPPA CAFE is an excellent establishment that serves high qualities of foods,
coffee-based beverages,and entertainment especially for K-pop and kdrama addicts
out there. It is also a good place to relax and feel better because our staff will be
highly-trained, courteous, efficient and attentive at all times, they will serve you with
great pleasure. In order to build a solid base of loyal customers, as well as
maximizing the sales of high margin products, such as espresso drinks, unique and
extraordinary marketing strategies will be done. Oppa Café also offers great
ambiance with your favorite Korean heartthrobs displayed on the walls of the café
where you can take selfies and groupfies with your friends and family, enjoy the
Korean feels while promoting the delicious coffee and pastries here in the
Philippines.

Oppa Café will make its best effort to create a unique place where customers
can socialize with each other in a comfortable and relaxing environment while
enjoying the best brewed coffee or espresso and pastries in town. We will be in the
business of helping our customers to relieve their daily stresses by providing piece
of mind through great ambience with handsome oppas displayed on the wall of the
café, convenient location, friendly customer service, and products of consistently
high quality. Oppa Café will invest its profits to increase the employee satisfaction
while providing stable return to its shareholders. The Oppa Cafe is committed to
serve special coffee with a pleasure to our customers, to provide perfect delish
coffee and pastry, to earn trust for our customers, guest, partners and to inspire the
people, to serve everyone the best way possible.

• Become selected as the "Best New Coffee Bar in the area" by the local restaurant guide.
• Turn in profits from the first month of operations.
• Create a solid concept in the industry and track performance in order to begin expanding to
other markets within six months
 A. EXPENSES

CONSTRUCTION

Site design, architectural plan PhP 15,000

Demolition/ Construction PhP 100,000

Electrical, Lighting PhP 25,000

Electrical, other PhP 10,000

Flooring/Installation PhP 70,000

Bathroom Construction PhP 700,000

Plumbing PhP 8,000

Painting PhP 10,000

City premises/licenses/ fees PhP 10,000

TOTAL = PhP 318,000

LEGAL

Accounting PhP 10,000

Legal PhP 20,000

Insurance PhP 15,000

TOTAL = PhP 45,000

MARKETING

Opening Marketing/advertising PhP 50,000

Brochures PhP 25,000

TOTAL
= PhP 75,000
 OFFICE

Office equipment PhP 8,000

Computer, scanner, printer PhP 30,000

Telephones/Fax/DSL PhP 10,000

Stationery etc. PhP 10,000

TOTAL = PhP 58,000

APPLIANCES

Blenders (3) PhP 5,000

Microwave PhP 10,000

Music System PhP 20,000

Food display case PhP 10,000

Storage room shelving PhP 50,000

Bulk bean grinder PhP 75,000

Sinks (2), prep counters PhP 50,000

Menu Board Construction PhP 25,000

Cups/Lids PhP 50,000

Television PhP 30,000

Espresso Machine PhP 75,000

Milk Coolers (3) PhP 60,000

Ice Machine PhP 50,000

Coffee Maker (3) PhP 50,000

TOTAL = PhP 560,000

 OTHER EXPENSES

Retail supplies (Napkins, coffee bags,

PhP 10,000
cleaning)

Tables, Chairs, Furnishings PhP 350,000

Coffee Filters PhP 20,000

Baked Goods PhP 50,000

Other beverages, tea, ingredients PhP 100,000

Wall Design PhP 50,000

TOTAL = PhP 580,000

TOTAL EXPENSES = PhP 1,631,000

B. INCOME
ESPRESSO DRINKS

Café Americano PhP 200 x 350 = 70,000

Espresso Macchiato PhP 125 x 350 = 43,750

Cappuccino PhP 200 x 350 = 70,000

Café Latte PhP 100 x 350 = 35,000

Café Mocha PhP 200 x 350 = 70,000

Caramel Macchiato PhP 200 x 350 = 70,000

Latte Machiato PhP 225 x 350 = 78,750

White Chocolate Mocha PhP 150 x 350 = 52,500

Iced White Chocolate Mocha PhP 125 x 350 = 43,750

Espresso Con Panna PhP 250 X 350 = 87,500

TOTAL = PhP 621,250

OTHER DRINKS

Hot Chocolate PhP 100 X 350 = 35,000

Hot Tea PhP 150 X 350 = 52,500

Chai Tea Latte PhP 250 X 350 = 87,500

Kid’s Hot Cocoa PhP 50 x 350 = 17,500

Fountain Drinks PhP 150 x 350 = 52,500

Juice PhP 50 x 350 = 17,500

White and Chocolate Milk PhP 100 x 350 = 35,000

 TOTAL = PhP 297,500

COFFEE

 Brewed Coffee
PhP 100 x 350 = 35,000

 Café Mistro PhP 200 x 350 = 70,000

 World Tour Blend PhP 200 x 350 = 70,000

TOTAL = PhP 175,000

FRAPPUCCINO

 Chocolate Chip Cream Frappuccino PhP 250 x 350 = 87,500

 Strawberry and Cream Frappuccino PhP 250x 350 = 87,500

 Caramel Frappuccino PhP 250 x 350 = 87,500

 Green Tea Cream Frappuccino PhP 250 x 350 = 87,500

TOTAL = PhP 350,000

BAKERY (PASTRIES)

Croissants PhP 200 x 350 = 70,000

Bagels PhP 500 x 350 = 175,000

Assorted Brownies and Cookies PhP 150 x 530 = 52,500

Pie and Cakes by slice PhP 500 x 350 = 175,000

Muffins PhP 500 x 350 = 175,000

Cinnamon Rolls PhP 500 x 350 = 175,000

Breakfast Sandwiches PhP 150 x 350 = 52,500

Corned Beef Pandesal PhP 150 x 350 = 52,500

 Triple Cheese Ensaymada PhP 250 x 350 = 87,500

Ham nd Cheese Danish PhP 500 x 350 = 175,000

Sausage Roll PhP 400 x 350 = 140,000

Doughnuts PhP 450 x 350 = 157,500

TOTAL = PhP 1,487,500

SMOOTHIES

 Fruit PhP 100 X 350 = 35,000

 Blended Ice Coffee Drinks PhP 250 X 350 = 87,500

TOTAL = PhP 122,500

ICED DRINKS

Iced Coffee PhP 100 x 350 = 35,000

Iced Choco PhP 100 x 350 = 35,000

TOTAL = PhP 70,000

TOTAL SALES/INCOME = PhP 3,123,750

C. COMPUTATION

TOTAL SALES = 3,123,750

TOTAL EXPENSES = - 1,631,000

NET INCOME = PhP 1,492,750

 OPPA CAFÉ is for coffee and pastry lovers and also for k-pop and kdrama addicts. It is a
great place for relaxation and also for entertainment. It is located in Faigal Street, Guimba, Nueva
Ecija wherein it is near a lot of establishments, schools, and traffic often occurs in this area, so if
students, employees, teachers, or drivers needed a place to relax, or to read a book, magazine or
newspaper while drinking a hot and special coffee exclusively made for you, the Oppa Café is a
great place for you because in Oppa Café you will experience love at first sip.

OPPA CAFÉ will be located in Faigal street, Guimba, Nueva Ecija near the schools like
Bartolome Sangalang National High School and Our Lady of the Sacred Heart College of Guimba to
attract teachers, employees and especially students who just wants to relax from all the stress from
their work or in school.
 Oppa Café also offers entertainment for our customers especially for the teenagers because
there is a section in the café wherein you can watch Korean drama (kdrama) or Kpop music videos
and just dance along to the music on the mini stage prepared exclusively for our dear customers,
also niche magazines and newspapers are available for purchase.

The facility's perimeter will feature a simple garden and bocci courts which will be
comfortable waiting areas during the warm weather months.

The floor plan will include a 200 square feet back office or approximately 19 square meters
and a 2,300 square feet coffee shop or approximately 214 square meters , which will include a
seating area with 15 tables, a kitchen, storage area and two bathrooms.

The space in the coffee shop will be approximately distributed the following way – 1,260
square feet (i.e., 55% of the total) for the seating area, 600 square feet (26%) for the production area,
and the remaining 440 square feet (19%) for the customer service area.

The coffee shop’s open and clean interior design with modern wooden décor with Korean
heartthrobs will convey the quality of the served beverages and snacks, and will be in-line with the
establishment’s positioning as an eclectic place where people can relax and enjoy their cup of
coffee.

The clear window displays, through which passerby will be able to see customers enjoying
their beverages, and outside electric signs will be aimed to grab the attention of the customer
traffic.
 Oppa Café will cater to people, who want to get their daily cup of great-tasting coffee in a
relaxing and entertaining atmosphere. Such customers vary in age, although our location is close
to schools like Our Lady of the Sacred Heart College of Guimba and La Fortuna College, means that
most of our clientele will be college students, faculty and high school Korean addict students. Our
market research shows that these are discerning customers that gravitate towards better tasting
coffee. Furthermore, a lot of college students consider coffee bars to be a convenient studying or
meeting location, where they can read or meet with peers without the necessity to pay cover
charges. For us, this will provide a unique possibility for building a loyal client base.

Signs
A picture of Korean Heartthrob will be placed outside the coffee shop will be placed every morning
to remind people we are there, open and to encourage people to eat and relax in Oppa Cafe.
Changing the Korean Heartthrob everyday adding balloons and crepe paper streamers will continue
to get the attention of those driving and walking by.

Promotional Tools

A free cup of coffee will be given for every 10 that are purchased by a customer. A ten percent discount

gets the customer a 10 percent discount and free coffee mugs -- with your logo imprinted on it -- for those who are frequent at the

shop at least three times a week for three months.

Advertising

Place strategically timed advertisements in newspapers, on radio stations and on television spots. Use the ads to promote a special
coffee blend or the fact that you offer free Wi-Fi in your coffee shop. Each ad or announcement will state that mention of the ad gets
a ten percent discount on the purchase. This allows you to track which ads are successful and which are not if you have employees
record in a notebook which ad the customers refer to when getting their discount.
 Stamped Items

The coffee shop’s logo will be stamped on coffee mugs, pens and other items that the shop
offers for sale and for free. Each bag of ground coffee will be place in a foil pouch and each
package that the pastries are put into at the point of sale will be stamped with Oppa Café’s logo to
further promote the shop.

Uniforms

Employees will wear shirts branded with the shop’s logo. The shirts should be provided to
employees free of charge to wear during their shifts. Higher quality, similar shirts will be for sale
within the coffee shop.
 Oppa Cafe will offer its customers the best tasting coffee beverages in the area. This will be
achieved by using high-quality ingredients and strictly following preparation guidelines. The store
layout, menu listings and marketing activities will be focused on maximizing the sales of higher
margin espresso drinks. Along with the espresso drinks, brewed coffee and tea, as well as some
refreshment beverages with coffee, will be sold in the coffee shop. Oppa Café will also offer its
clients pastries, and some desserts. For the gourmet clientele that prefers to prepare its coffee at
home, Oppa Café will also be selling coffee beans. The menu offerings will be supplemented by free
books and magazines that customers can read inside the coffee shop.

PRODUCT DESCRIPTION

The menu of the Oppa Cafe will be built around espresso-based coffee drinks such as
lattes, mochas, cappuccinos, etc. Each of the espresso-based drinks will be offered with whole,
skimmed, or soy milk.

Each of these coffee beverages is based on a ‘shot’ of espresso, which is prepared in the
espresso machine by forcing heated water through ground coffee at high pressure.

Such espresso shots are combined with steamed milk and/or other additives like cocoa,
caramel, etc., to prepare the espresso-based beverages. Proper preparation techniques are of
paramount importance for such drinks.

A minor deviation from the amount of coffee in the shot, the size of the coffee particles, the
temperature of milk, etc., can negatively affect the quality of the prepared drink.

ESPRESSO DRINKS
 Café Americano
 Espresso Macchiato
 Cappuccino
 Café Latte
 Café Mocha
 Caramel Macchiato
 Latte Macchiato
 White Chocolate Mocha
  Iced White Chocolate Mocha  Green Tea Cream Frappuccino
 Espresso Con Panna
TEA LATTES
 Chai Tea Latte
FRAPPUCCINO BLENDED BEVERAGE
 Green Tea Latte
 Chocolate Chip Cream Frappuccino  Iced Classic Chai Teal Latte
 Strawberry and Cream Frappuccino  Iced Green Latte
 Caramel Frappuccino
OTHER DRINKS  Ham and Cheese Danish
 Sausage Roll
 Hot Chocolate
 Doughnuts
 Hot Tea
 Kid’s Hot Cocoa SMOOTHIES
 Fountain Drinks
 Fruit
 Juice
 Blended Ice Coffee Drinks
 White and Chocolate Milk
Iced Drinks
COFFEE
 Iced Coffee
 Daily Brew – Reg./Decaf
 Iced Choco
 Organic French Roast
 World Tour Blend

BAKERY (PASTRIES)

 Croissants
 Bagels
 Assorted Brownies and Cookies
 Pie and Cakes by slice
 Muffins
 Cinnamon Rolls
 Breakfast Sandwiches
 Corned Beef Pandesal
 Triple Cheese Ensaymada
 Two thousand flyers will be distributed in the adjacent neighborhood, on the nearby schools,
and establishments and in the selected office buildings within two weeks prior to the opening of
Oppa Café. Subsequently, free postcards with Oppa Cafe endorsement will be printed to increase
the company visibility among the patrons.