Strengths Weaknesses Opportunities Threats

Product/ Service Uniqueness of Limited to bread In line with today’s People might not
Offering products and pastries only trend want to try
something new
Brand/ Marketing Attractive to the Long brand name Target market is Competitors offer
youth vast pure Korean
product
Staff/HR Staffs can do Limited in number Easier to train and Staff might not
multi-tasking control acquire all the skills
required which will
result to high
employee turn over
Finance More Competitors might Investment Economical factors
contributions of offer lower prices opportunities and such as inflation
capital and open that our company possible discounts that will cause
for partnership cannot afford since from suppliers higher prices of our
with other related it might not be able ingredients.
business to cover up for
operating expenses.
Operations/ Continuous and Do not maintain Avoids loss due to Possibility of delay
Management easy to manage inventories product spoilage in operation and
sales loss
Market Easy to persuade Our target market Youth are the best Easily to be
or attract only depends on advertisers of attracted to other
customer their allowances products and products
services
Can any of your strengths help with improving your weaknesses or combating your threats? If
so, please describe how below.
The uniqueness of our products will help us in combating our weakness and threats by providing to our
target market that it is worth trying for and it is also in line with today’s trend, the Korean culture.

Based on the information above, what are your immediate goals/next steps?
Our immediate goal is to focus on training our staffs since we want this business to follow lean manufacturing
process. We need our employees to be fully equipped with the skills needed, such as maintenance.

Based on the information above, what are your long-term goals/next steps?
One of our long term goals is to manufacture product for export but first, we need to enhance our existing
products. Also, we want to expand our business by opening another store in Pampanga to penetrate the
market.