Content

1. Questions for interview in initial study

2. Questionnaire Form
3. Measurement scale record
1. Questions for interview in initial study
I. Identify the factors that affect on online shopping
1. Have you ever been shop online? What site that you buy the products from? How often do you shop online?
2. What factors make you buy online?
3. What do you think about factors in the model such as Performance Expectation, Perceived Usefulness, Perceived Ease of Use, Social
Influenced, Trust, Perceived Risk, Perceived Enjoyment, Intention to change? Is there any factor you think is not suitable or do you
want to add?
II. Identify the measurement sales
1. Performance Expectation
In your opinion, do you expect for better personal life and job when you use is online shopping?
Do you wish for Laos having online shopping?
Do you think this item is suitable for Laos or not? Beside this, is there any item else you think it is suitable?
2. Perceived Usefulness
In your opinion, is online shopping useful? What are they?
Do you think the online platform is necessary?
Do you think this item is suitable for Laos or not? Beside this, is there any item else you think it is suitable?
3. Perceived Ease of Use
Do you think online shopping is easy to use? About the system? And process? Interaction?
Do you think this item is suitable for Laos or not? Beside this, is there any item else you think it is suitable?
4. Social Influenced
Do you think friends, families, society has power on shopping’s behavior?
Do you think this item is suitable for Laos or not? Beside this, is there any item else you think it is suitable?
5. Trust
Do you feel secure when you shop online? Do you trust online store?
Do you think this item is suitable for Laos or not? Beside this, is there any item else you think it is suitable?
6. Perceived Risk
What are the things you concern when buy products online?
Do you think this item is suitable for Laos or not? Beside this, is there any item else you think it is suitable?
7. Perceived Enjoyment
Do you feel enjoyable when shop online?
 Do you think this item is suitable for Laos or not? Beside this, is there any item else you think it is suitable?
8. Intention to Change
Do you think this item is suitable for Laos or not? Beside this, is there any item else you think it is suitable?
 2. Questionnaire Form
Part 1: General Information
1. What age group do you belong to?
a. <18 years old
b. 18-24 years old
c. 25-34 years old
d. 35-54 years old
e. >54 years old
2. Genders
a. Male
b. Female
c. Others……..
3. Education level
a. High school or lower
b. College or university
c. Master or higher
4. Have you ever experience online shopping before?
a. Yes
b. No
5. If no, what is the reason?
a. Do not know the service
b. It is difficult to use
c. It is risky
d. No need
6. If yes, what kind of online shopping site do you use?
a. Website
b. Social media (Facebook/Instagram/Viber, etc)
c. Online shopping application (Lazada, Shoppee, etc)
d. Others………
 7. If yes, what is the device you use to login to online shopping platform?
a. Computer/laptop
b. Mobile phone
c. Others……..
Part 2: please select the appropriate responses that best describe you by rating scale:
1. Strongly disagree 2. Disagree 3. Neither agree nor disagree (So-so) 4. Agree 5. Strongly agree
Factors New scales 1 2 3 4 5
I expect that online shopping will enhance my personal life when I
buy products for personal use; or enhance my job efficiency when I
buy it for business.
I expect that online shopping will bring convenience to my life and
Performance
Expectancy

my job as when I buy it for business, or for daily use.

I expect that online shopping will improve my personal life and job
performance in term of buying, ordering, payment time and process.
I assume that online shopping would help me save my energy
I assume online shopping would help me reduce the transaction cost
Distance from home to store is an important factor
Buy product offline shop is a hassle because bringing much cash in
Perceived Usefulness

pocket, waiting in queue, hold many package.

I assume that online shopping allows me to handle my transactions
quickly
I find online shopping site useful for my shopping activities.
 I assume that I would find online shopping is the system easy to use.
I assume that learning to use the online shopping system would be
easy for me.
Perceived Ease of Use

I assume that the process of buying, ordering, and payment online

would be easy
I assume that the online shopping platform would have a friendly
design,
I assume that the online shopping platform would provide supportive
languages.
I will shop online because my family or friends suggest me.
I will shop online because I am influenced by society.
Influence
Social

I believe that using online shopping would make me feel in trend and
not out of date.
I believe that the online shopping site is trustworthy.
I believe that the online shopping site would keep its promises and
commitments.
I believe that making payments on the online shopping site would be
secured
I believe that the product and store review system in the online
Trust

shopping site would be reliable

I am concerned that the product delivered may not be exactly as it
eived
Risk
Perc

appeared when displayed on the screen

 I am concerned that it is not safe to give my credit card number
when I order online.
I am concerned that online retailers may disclose my personal
information
I am concerned about the delay of the delivery date
I am concerned about the trustworthiness of some online stores.
I am concerned about the products damage during the shipping
I believe that while shopping online, I would feel the excitement of
the hunt
I believe that online shopping is more enjoyable than shopping with
Enjoyment
Perceived

family/friends
I believe that online shopping would be challenging
I intend to buy products online in the near future
change to online

I likely to buy product online.

Intention to

shipping

I will adopt to use online shopping site

I predict that I will shop online on a regular basis in the future
 3. Measurement scale interview record
Factors Opinion about the factors Original
scale code
Performance Some people do not think PERFEX1
Expectancy this is matter to them
because they concern only
(Ratten, V.,
2014) for the benefit in front, they
do not expect for anything.
Some people think this is an
important factor, especially,
the sellers. They can use the PERFEX2
online platform to connect
and buy from the producers,
companies, so that they can
buy the cheaper price.
PERFEX3
PERFEX4
Perceived PERUSE1
Usefulness
Original scales Opinions about the New scale New scales
scales codes
Shopping online will Should be express PERFEX1 I expect that online shopping
enhance my personal life clearer will enhance my personal life
and job efficiency when I buy products for
personal use; or enhance my
job efficiency when I buy it for
business.
Shopping online will bring Should be express PERFEX2 I expect that online shopping
convenience to my life, clearer will bring convenience to my
both on the job and outside life and my job as when I buy
the job it for business, or for daily use.
Shopping online provides They think this item X X
information needed for should be removed
personal use and use on the from here and put into
job benefit factor instead.
Because this is direct
benefit that buyers can
receive
Online shopping will Should be express PERFEX3 I expect that online shopping
improve my personal life clearer will improve my personal life
and job performance and job performance in term of
buying, ordering, payment time
and process.
Traditional shopping is too They think the word PERUSE1 I assume that online shopping
tiring “tiring” does not show would help me save my energy
(Butt et al., They agree that this is a the benefit directly,
2016) factor influence them to buy should be change to
online “save energy”
PERUSE2 Online shopping saves time It is not “save time”, it PERUSE2 I am assume that online
is “reduces transaction shopping would help me
cost”, and “time get to reduce the transaction cost
the shop”.
Because buying online
cannot have products
immediately.
PERUSE3 Distance from home to It is okay PERUSE3 Distance from home to store is
store is an important factor an important factor
PERUSE4 Getting to where I shop is a Should be mentioned PERUSE4 Buy products offline shop is a
hassle clearer which added hassle because bringing much
bring much cash in cash in pocket, waiting in
pocket, waiting in queue, hold many package.
queue, hold many bags

They see that that online PERUSE5 I assume that online shopping
buyers can benefit from allows me to handle my
the time use for transactions quickly
information searching
They add item number PERUSE6 I find online shopping site
6 useful for my shopping
activities.
Perceived PEREAS1 I find online shopping is They agree PEREAS1 I assume that I would find
Ease of Use system easy to use. online shopping is the system
(Pahlavanyali easy to use.
et al., 2016) PEREAS2 Learning to use the online They agree PEREAS2 I assume that learning to use
shopping system would be the online shopping system
easy for me. would be easy for me.
PEREAS3 Interaction with Internet They do not agree, X X
shopping does not require a because buy online
lot of mental effort. sometimes does chat
with the seller which
also require mental
effort.
They add about online PEREAS3 I assume that the process of
shopping process buying, ordering, and payment
online would be easy
The support, design and PEREAS4 I assume that the online
language are important. shopping platform would have
a friendly design, Commented [sl1]: ເຂົ້ າເຖິງ

They add item number 5 PEREAS5 I assume that the online

shopping platform would
provide supportive languages.
Social SOCINF1 The people around me This item is similar X X
Influence think I should shop online with item number 3
(Ratten, V., SOCINF2 I will discuss online They disagree X X
2014) shopping with my family
and friends
 SOCINF3 I will shop online because I Should change the word SOCINF1 I will shop online because my
am influenced by my “influenced” to family or friends suggest me.
family and friends “suggestion”
They add an item about SOCINF2 I will shop online because I am
“society” influenced by society.
SOCINF3 I believe that using online
shopping would make me feel
in trend and not out of date.
Trust TRUST1 I trust Internet shopping They agree TRUST1 I believe that the online
(Pahlavanyali site. shopping site is trustworthy.
et al., 2016)
TRUST2 Internet shopping site They agree TRUST2 I believe that the online
keeps its promises and shopping site would keep its
commitments. promises and commitments.
TRUST3 The Internet shopping site It is similar with X X
is trustworthy. TRUST1
TRUST4 Making payments on the They agree TRUST3 I believe that making payments
online shopping site is on the online shopping site
secure would be secured
The review from TRUST4 I believe that the product and
previous customers store review system in the
online shopping site would be
reliable
Perceived PERRIS1 I am concerned that the They agree PERRIS1 I am concerned that the
Risk product delivered may not product delivered may not be
be exactly as it appeared
 (Ahmed et al., when displayed on the exactly as it appeared when
2016) screen displayed on the screen
PERRIS2 I am concerned that it is not They agree PERRIS2 I am concerned that it is not
safe to give my credit card safe to give my credit card
number when I order number when I order online.
online.
PERRIS3 I am concerned that online They agree PERRIS3 I am concerned that online
retailers may disclose my retailers may disclose my
personal information personal information
PERRIS4 I am concerned for the time Should be mentioned PERRIS4 I am concerned about the delay
lost between ordering and clearer of the delivery date
receiving products bought
online.
PERRIS5 It is difficult to determine This should be delete X X
the reliability and expertise because its meaning
of some online stores. similar with TRUST5
PERRIS6 I am concerned about the They agree PERRIS5 I am concerned about the
trustworthiness of some trustworthiness of some online
online stores. stores.
They add new item PERRIS6 I am concerned about the
products damage during the
shipping
Perceived ONSHEN1 While shopping online, I They agree ONSHEN1 I believe that while shopping
Enjoyment feel the excitement of the online, I would feel the
hunt excitement of the hunt
(Butt et al., ONSHEN2 Online shopping is a It is not suitable with X X
2016) leisure activity the thesis topic
ONSHEN3 Online shopping is better Change the word ONSHEN2 I believe that online shopping
than shopping with “better” to “more is more enjoyable than
friends/family enjoyable” shopping with family/friends
ONSHEN4 I don’t like spending a lot They do not prefer X X
of time for window reverse code
shopping (reverse code)
ONSHEN5 Going out to shop is a They do not prefer X X
hassle (reverse coded) reverse code
They add new item ONSHEN3 I believe that online shopping
would be challenging
Intention to INTCH1 I intend to purchase clothes They agree INTCH1 I intend to buy products online
change to through Internet within in the near future
online near future.
shipping
INTCH2 I expect to purchase clothes They agree INTCH2 I likely to buy product online.
(Pahlavanyali
through Internet.
et al., 2016)
INTCH3 I expect to purchase clothes Change the word INTCH3 I will adopt to use online
through Internet in near “expect” to “will” shopping site
future.
INTCH3 I am likely to purchase They do not prefer X X
clothes from a traditional reverse code
store even though the same
product is available online.
They add the new item INTCH4 I predict that I will shop online
on a regular basis in the future