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STRENGTHS WEAKNESSES
2. INTERNAL
ENVIRONMENT
Cebu Pacific Air has the most Additional cost are being paid by
aircraft for a low cost carrier in their passenger due to
the country. website administration fee.
Has healthy balance sheet that Cebu Pacific Air’s property and
support the business growth equipment amounted to
EXTERNAL PHP47.73 billion.
ENVIRONMENT Cebu Pacific Air operates one of the
youngest fleets in the There is no airbus of Cebu Pacific
world. Air has reached Europe.