• RUSSO

JOSSY
• PRN No.15050221150
• Subject: Communication Design
• Academic Year: 20`16-17
• Batch:2015-19
• Faculty: Pranita Ranade
 A STUDY ON TEENAGERS’
PERCEPTION ON CULTURAL
BRANDING OF FOOD
PRODUCTS
AIM - TO PROVIDE DESIGN SOLUTION FOR CULTURAL BRANDING OF FOOD
PRODUCTS
Introduction
●Today’s teenage custome rs have emerged as big-time spenders
● Have a good amount of pocket money
● Know how to supplement money by means of internships, summe r jobs, part-time jobs.
● Have an increase d awareness of all things
● A voice which speaks out what they want.

OBJECTIVE
To gather information from teenagers on brand ide ntity of food products
METHOD ADOPTED
CULTURAL BRANDING
• Survey Method
●Managing brands
to become icons of
TOOL USED culture.
• A questionnaire consisting of 10 items ●Brand becomes
embedded in the
SAMPLE culture.
• Teenage rs(13-19) ●Brands becomes
• The sample consist of 5 boys and 5 girls contributor of
culture
 THE QUESTIONNAIRE
• •The questionnaire for data collection consist of 10 questions
• •The maximum score is 3 for an item and minimum score is 1. Thus a total of 30 is maximum and 10 is
minimum.

CULTURAL BRANDING AMONG TEENAGERS

Please go through the questions and tick appropriately. The data will be used for research purpose only.
Name: Age : Sex: Boy/Girl

3. To a gre at extend 2. To som e extend 3. Not at all

Questions 3 2 1

1. Do you prefer branded food items while you shop?

2.Can you ide ntify the brand of a food product from its appearance?
3. Do you think that the quality of a branded product is bette r than a usual
food item?
4. Do you buy a brande d food product at any cost?
5.Do you compare different branded food items?
6.Do you keenly watch the advertisements of food products?
7.Do you visit the web pages of food products?
8.Do you think that the branded food products are more reliable?
9.Do you believe that a branded food item is an icon of your culture?
10. Do you encourage friends for using brande d food products
DATA ANALYSIS
Question To a great To some Not at all
No. extent % extent % %
1 4 40 4 40 2 20
2 5 50 4 40 1 10
3 7 70 3 30 - 0
4 1 10 4 40 5 50
5 7 70 2 20 1 10
6 6 60 4 40 - 0
7 4 40 2 20 4 40
8 5 50 4 40 1 10
9 5 50 3 30 2 20
10 4 40 2 20 4 40
GRAPHICAL REPRESENTATION
THE OBTAINED SCORES FOR 10 ITEMS ARE GIVEN IN THE GRAPH

5 • To a great
extent
4 • To some
3
extent
• Not at all
2

0
1 2 3 4 5 6 7 8 9 10