Sl No.

Questions
1 Born entrepreneurs are
2 Startups are especially vulnerable
3 Companies across America saw huge profits through

4 A fluid and flexible equation

5 Cultural balances can be created in a start-up by

6 MDP is referred to as
7 Soft landing accelerators are
8 When building a team, MVT stands
9 Grant can come in 2 flavors. They are

10 When it comes to innovations in business, the goal is to

“A lot of times people don’t know what they want until you show it to
11 them” who said those words.

Start-ups show large companies who might have thought of leaving or

12 relocating somewhere else.

13 Great entrepreneurs with the DEO Gene.

14 Attack problems (ATK) element is a

15 The Global start-up Economy there are :

16 Program are usually set around in pay-per-click (PPC) programs

17 Cultural readiness is
18 A tagline usually comes from______ of a startup

19 Customer insight is
20 A logo offers the most impactful way to ______ a brand.
21 A marketing strategy gets broken into two core pieces

The areas that must come together to build minimum delightful

22 product are
The sense of _____ emotionally affects human up to 75% more than
23 any other sense

24 The digitization era sees

25 The success of a business only has value if it can

26 Proof of concept prototype tests
27 Qualities of great entrepreneurs
A prime example of transformative entrepreneurship, game changer or
28 disruptive innovation in early 18th century in US was
Reinvestment, Diversification ,Streamlining ,Recruiting and expansion
29 are options that can be looked at after

30 The results of Adobe’s 2012 regarding creativity at the workplace show

31 Merchandising is ?

32 With many great place to start a business, it depends

Coinciding with the physical nature of maker nets and digital
33 manufacturing, people are more focused on small batch that signifies

Local and state governments facilitate in _______________ for

34 entrepreneurs

While Crafting the equation function for a startup an entrepreneur

35 considers / Crafting the equation function applies to
As per the Duke university study the demographic and psychographic
36 factors great entrepreneurs share
At the heart of attracting a strategic investment in your company sits
37 the _____________
38 A leader is accountable to

Sensory branding leverages _________________to connect your

39 customers and potential customers on a much deeper level.

The economic shift between Britain and America has parallels with
events happening today. A great example is the current standoff
40 between

The emergence of the post-industrial society during the second half of

the twentieth century accelerated the move to an interconnected
41 economic landscape, including ________________

No great idea is without vision but it must have ______________ in

42 order for people to take action and carry out your vision.

43 Explainer Video, landing page, raise fund from customers qualify as

44 A Pivot While managing a startup refers to/ A pivot
 Give to Three People Each Day, make a List of Your Needs, Stop
45 Selling are ways of

Funding that involves institutional investments by limited partners

46 who place their money in a fund to create a larger pool.

47 Inside sales is when

In get-keep-grow approach, using your passion and product

knowledge as a launch pad, you can craft a sales strategy that
48 includes key component such as

49 The best kind of new customer is one who is

50 Knowing your key performance indicators allows to /Knowing your KPI al

51 Companies will need an “innovation culture”

Programs as per Startup Marketing Alchemy''are a set of customer-

52 based
53 Staying Casual and Building a Partnership
54 Sketching serves as an excellent tool for
55 Lean start up prefers
56 The term mission implies
57 Stories (Sto) in star ups
58 What kind of advisors fit the bill for a start-up
59 SWOT analysis is

60 A/B testing allows for a company to

Developing an effective message strategy begins with identifying
61 ________ that can be used as advertising appeals.
After determining its advertising objectives, the company's next step in
62 developing an advertising program is to ________.
63 Local Economic Development Incubators are
cultures seem to subscribe prominently to one of the three implicit
64 and/or explicit views of the self
involves the of likely job vacancies and information about the nature of
these jobs into a set of objectives or targets that specially the member
65 and typically applicants to be contacted it is called
 A B
The artists
To other start -ups
expansion of mass-produced goods
Allows one to play around with
elements till you can build an equation Does not help a successful business Helps only a certain aspect of
that fits you best
Hiring individuals with complimentary
skills
Minimum Delightful Product
Non-profit in nature
Minimum Viable Team
Government and Private
Create new customers
Bill gates
a new era of prosperity
create resilient organizations that value
expertise
Part of generating ideas through
brainstorming
Few all over the world
Key words
about adopting values and a mission
that supports an innovation culture
USP
Where the interests of the consumer
and features of your brand, product or
service meet
Remember
Selling and planning
Whole Product Approach
Sense of smell
Giving home hobbyists or makers the
ability to create solutions to real-world
problems
Run on its own for a while without you
as a founder at the helm
C
The Builder (Bld) The franchisee
To mindset mistakes To less enthusiastic team mates
Agriculture Lower wage levels
model running a business
Hiring individuals willing to disagree Both a) and b)
Maximum Delightful Product Minimum Data processed
Focussed only vertically Focussed horizontally
Minimum Volume Maximum Viable Team
Bank and government VC and Government
to create valuable intellectual
Increase profitability without invest property with financial returns
Elon Musk Steve jobs
partnerships and pools of talent to
draw from that never would have
existed without a startup
potential acquisitions, ecosystem
Make room for failure for certain peoMake no room for failure
Solving day to day problems Solving the mundane problems
Only in certain geographic areas of
Hundreds all over the world the world
Budget Benchmarks
Creating new culture for the market, Creating a parallel culture in the wo
Positioning statement Purpose of the product and business
Simply attracting customers with bettCustomer is studied in depth about
Recall Visualize
Programs and Channels Online sales and marketing
Elegant design, focused quality Both a and b
touch sound
Create a whole new sector of
entrepreneurial opportunities Both a) and b)
Innovate once in a while Ensure employee satisfaction
some aspect of the intended design
without attempting to simulate the
visual appearance exactly, the choice of
materials, or the intended
manufacturing The product is completely made withThe product is only discussed with
Having a clear, Shared Vision Making the commitment to See it thEnabling to Get the task done

Steamboats Carts Wagons

Risk assessment Launching the product A product is not performing well in

Most employees are creative at workplac potential
when you sell your product or service
through retail outlets
on you and what you need in a startup
community
Big Volume
The remaining 75 percent said they
Only one in four employees believe face growing pressure to be
they live up to their own creative productive, but not creative, at
work
Only online shopping Both online and offline shopping
Completely on the market On technology only
Small volume, valuable production
and high quality High quality, large volumes

Financial Distress Mentoring Executives Policy Making

Employers Emploees Customers

Not a family person with no
Not smart at all in high school Do not have any experience children

Business Plan Presentation Great Pitch

None Only to herself or himself Stakeholders

Touching sense All five senses The seeing sense

US and Russia China and America China and India

Industrialisation Liberalization Globalization and increased automa

Focus Essence Caliber

MVP(Minimum Viable Product) Finance Model Marketing Model

A revenue model A business model Reconfiguring business model
Building network Staffing People Recruiting Team

Angels Venture capitalists Grants

The customer comes to you at

a fixed location of business or
The customer buys from factory the transaction is done
The customer buys from a trader outlets remotely.

Pipeline Building and Trust selling Trust selling and Targeted Pipeline Building and Targeted
One who comes through Both who is reffered by existing
Referred by an existing customer promotions customers and through promotion
inform new insights in your
Use various systems to collect specific d Establish potential relationships and company’s activities

To improve existing product or services To improve business model Inventing disruptive products

Both advertisement and activities

that help you achieve your
Advertisements activities that help you achieve marketing goals
Are two ways of building relationship wi Are two ways of managing a start-up Both a) and b)
Exploring business models, developing finRefining product design Redefining teams
Experimentation over fancy planning Actual customer feedback over internIntuition and iterative design over th
Direction Purpose Goal
Are a direct, easy-to-understand form of Are to craft a culture Are only for leisurely read
Lawyer accountant Technical Expert
Marketing Research Method Product distribution plan Employee retention plan
Take two version of an Listening to two perspective of a
Take two version of a certain product onlyadvertisement only marketer

advertising specialties emotions sales promotions

use coupons
set its advertising budget use advertising specialty
Non-profit in structure Profitable structure Academic
the cognitive self, colletive self and the private self, collective self and The Psychological self, collective
public self philosophical self self and public self

Recruitment Procedure Recruitment Process Recruitment Estimation

 D
The essentialist
To competition
Inappropriate working conditions

None of the above

Only following a specific rule set always

Maximum Data processed
newly evolving type of accelerator
None of the above
None of the above

Reach out to new geographical areas

Indira Nooyi

All of the above

Are very competitive

All of the above

None of the above

All of the above

All of the above

All of the above

Customers encouraged to spread good word

Recollect
Channels and Offline sales

Focussed quality and latest technology

voice
Lack of professionalism and creative
solution

Work place harmony

None of the above
All of the above

Barges

None of the above

Only b) and c)

Both a and c

None of the above

Low quality, low volumes

Market Acquisition

All of the above

Motivated to build a company and create wealth

Great Team
Market

None of the above

America and japan

None of the above

None of the above

Customer service model

An idea
Coordinating Team people

Macro loans

Products are first tested for a specific time frame

Pipeline Building, Trust Selling and

Targeted

None of these

All of the above

All of the above

Sales Promotion
None of the above
All of the above
All of the above
Both a) and b)
Both a) and b)
All of the above
None of the above
Take two versions of a product, service,
entity or promotion and test them

customer benefits

develop its message decesion

None of the above
the private self, collectiveself and public
self

Recruitment Planning
1 Selecting in startups serves as an excellent toolbar
2 Under sales complain A/B testing allows a company to

When faced with uncertain or unknown Situations, Feel Uncomfortable and cope with it
3 members of cultures with high uncertainty avoidance through planning or elaborate technology
4
 Feel comfortable and cope with it
Feel comfortable and cope with it through through lack of planning or
planning or elaborate technology elaborate technology
Feel Uncomfortable and cope
with it through avoiding
elaborate technology