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South Korea a series type of Korean Drama that has an episode of 20 and produced on

year 2002. The Korean Movie make the filipinoes amazed because of the adorable

actors,outfits that can beg to be copied, music that will be stuck in the head of watchers

for few days and etc.

The researchers conduct a comparative analysis of Korean drama and Filipino

Telenovelas watchers of Grade 9 students in Sabang National High School to know the

percentage which teleserye got higher percentage of viewers. And also an analysis to

know if the cultures of the filipino are slowly left behind. But according to Kia

Bernando,Korean and Filipino Dramas somehow have repetitive characters. Despite of

having our own teleserye filipino also watchers Korean Drama. In addition, Filipino

have many different and unique reasons why they love Korean Drama and Filipino

Telenovelas.

Theoretical Background of the Study

This part of the research presents the theories that strengthen the analysis of the

study. Further, it is supported by the theories of Social Learning Theory and Media

Theory.

Social Learning Theory (SLT) was developed by Albert (1925). It agrees with the

behaviorist learning theories of classical conditioning and operant conditioning.

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According to Albert Bandura (1925). Social Learning Theory has sometimes

been called a bridge between behaviourist and cognitive learning theories because it

encompasses attention , memory and motivation. The theory is related to Vygotsky’s

social development Theory and Lave’s situated learning which also emphasize the

importance of social learning theory.

The statement best rrelates the theory because as stated in there, it

encompasses attention, memory and motivation . It posits that people learn from one

another, via observation , imitation and modelling.

Media theory refers to the complex of social-political-philosophical principles

which organize ideas about the relationship between media and society. Within this is a

type of theory called normative theory which is concerned with what the media ought to

be doing in society rather that what they actually do. In general, the dominant ideas

about the obligations of mass media will be consistent with other values and

arrangements in a given society.

According to Siebert et al (1956) in their book four theories of the press. “the

press takes on the form and coloration of the social and political structures within which

it operates.

A comparative analysis of Korean Drama and Filipino telenovelas watchers best

relates to media theory because media theory involves people in the society and media.

Drama can be seen through media and the society involves in the study.
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Conceptual Framework of the Study

Comparison of the watchers of Korean

Drama and Filipino Telenovela in the Grade
9 students of Sabang National High School

Social Learning Normative Media

Theory Theory

Korean Drama Filipino

 Subtitles
 Repetitive
Telenovelas
characteris
 Episodes tics  Mythical creatures
 Can influence  Beautiful  Easy to understand
By the actors spots
 Korean cultures during
 Filipino cultures
shooting  Family orientation
 Actors and
actresses

Questionnaire
Interview

A Schematic Presentation of the Theoretical Background of the Study.

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Problem Statement
The main focus of the study is to the watchers of Korean Drama and Filipino
Telenovelas in the Grade 9 students of Sabang National High School.

The study attempts to answer the following:

1. Number of Grade 9 students involve in the survey.

2. Comparison of the selected Grade 9 students who watches Korean Drama and
Filipino Telenovelas.
3. Common reasons why the selected Grade 9 students watch Korean Drama and
Filipino Telenovelas.

Significance of the Study

This study would be beneficial to the following: (a.) Sabanganons (b.) Future
Researchers (c.) Reading Public

Sabanganons will benefit this study in the way of being know legable about the drama.
Because many people in Sabanganon will experienced more dramatical scene and
enhance the imagination. Future Researchers usually the beneficiaries of the study are
those experts concerned about the problem the administrators or policy makers who
make the decisions or implement the programs, the subjects themselves, future
researchers and those who are directly or indirectly affected by the problem. The
reading public can benefit this study in the way of being more aware, realize and to
have limitations. So that, the Philippines own culture will not left behind.

Scope and Limitations

The study focuses on the student in Sabang National High School. It will analyze the
preferences purpose, and the way the students reflect the own values and beliefs in
Korean dramas. The main focus is korean dramas because korean wave is the recent
trend in Philippines local television channels while other Asian drama are not.
Moreover, korean drama have more solid fan base where each drama title, actors and
actress has their own fan base. A total of 48 respondents were asked randomly. The
respondents were only limited for the Grade 9 students in Sabang National High School.
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Definition of Terms
This part of the research helps the readers to avoid confusion about the study.

Hallyu refers to commonly used term meaning “Korean Cultural Wave”.

Villain refers to bad for theatre, radio or television.

Teleserye refers to Philippine English word for television soap opera which means
”tele” short for television and “serye” tagalong for series.

Drama refers to play for theatre , radio or television.

Telenovela refers to television soap opera.

Soap Opera refers to serial drama on television or radio that examines the life of
many characters.

Korean Drama refers to revised to a televised dramas in Korean language.

Research Methodology of the Study

This part of the research presents the method used, the source of data and data
gathering procedure.

Method Used

The researchers uses a quantitative method in conducting the research. Quantitative

Method emphasize objective measurements and its statistical, mathematical, or
numerical analysis of data collected through polls, questionnaires and survey or by
manipulating pre-existing statistical data using computational techniques.

Source of Data

The primary sources of information of this research are the Grade 9 students in
Sabang National High School. The secondary source of information of this research is
the internet.

Data Gathering Procedure

The data of this study are gathered through a long process that includes research,
interviews and analysis. This method allows the research to conduct a three phase
analysis of the study.
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Phase 1 deals with the numbers of Grade 9 students involve in the survey.

This phase tells the number of Grade 9 students in Sabang National High Shool that are
involved in the survey. A total of 48 Grade 9 students are randomly choose to be
involved in this survey. Limited for the selected Grade 9 students of Sabang National
High School were involve in the survey. 23 students chooses that Filipino telenovela’s
are nice then Korean Dramas ang 25 students chooses Korean Drama. More over 25
students chooses Korean drama that can convince in their act and 23 students chooses
Filipino Telenovela.

Phase 2 deals with the comparison of the watchers of Korean Drama and Filipino
Telenovela in the Grade 9 students of Sabang National High School

Korean Drama Filipino

Subtitles Repetitive Telenovela
characteristics Mythical creatures
Episodes Beautiful spots
during shootings Easy to
Korean cultures understand
Actors and
Can influence Actresses Filipino cultures
by the action
Family Orientation

This phase shows the comparison of Korean Drama and Filipino Telenovela watchers
of Sabang National High School. The purpose of this Phase 2 is to show the similarities
and differences of the two. And also to know if the Filipino cultures were left behind
because of engaging Korean cultures. Most of the Grade 9 students choose Korean
Drama because of the realistic actings of the actors and it is more convincing to the
viewers. The rest of the Grade 9 students choose the Filipino Telenovela because it is
understandable. But still, the two has similarities.
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Phase 3 deals with the common reasons why the Grade 9 students in sabang
National High School watches Korean Drama and Filipino Telenovela.

Korean Drama Filpino Telenovelas

 Handsome leadingmans  Easy to understand

 Effective kilig scenes  Have a family orientation

 Trending  Mythical Creatures

 Influenced by friends or  Filipino Cultures

acquaintances
 Korean Culture  Real life stories

This phase shows the common reasons why the Grade 9 students in Sabang
National High School watches Korean Drama and Filipino Telenovela. The purpose of
this study is for the readers to know and choose better telenovela. And also to have an
idea about the two dramas.