IB Business

Management
Introduction
What do you
study in IB
BM?
Aims of Business Mgmt Course
✓ Encourage a holistic view of the world of
business
✓ Empower students to think critically and
strategically about individual and
organizational behavior in business
✓ Promote the importance of exploring business
issues from different cultural perspectives
✓ Promote awareness of the importance of
environmental, social and ethical factors in the
actions of individuals and organizations
✓ Develop an understanding of the importance
of innovation in a business environment.
IB Business Management Units
Unit 1: Business Organization and
Environment
Unit 2: Human Resource
Management
Unit 3: Finance and Accounts
Unit 4: Marketing
Unit 5: Operations Management
How will you
be assessed?
IB Business Mgmt Assessment
Paper 1 – Pre-seen Case Study
Paper 2 – Unseen Case Studies
✓ Section A - Focus on Calculations/Formats
✓ Section B – Focus on BM Theory
✓ Section C – CUEGIS Essay
Internal Assessment – Research Project
HL: P1-35%, P2-40%, IA-25%(4.5 hrs)
SL: P1-30%, P2-45%, IA-25% (3 hrs)
Schedule of Topics
Year 1 – Unit 1 BM Organization,
3- Finance, 4-Marketing, 2-HR
IA Research over summer break

Year 2 – Unit 5 Operations, IA Due,

Pre-Seen Case Study and Review
Relationship of Course Components
Concepts (CUEGIS)
(Change, Culture, Ethics,
Globalization, Innovation,
Strategy)

Contexts Content
(Case Studies and (BM Tools, theories,
Examples) techniques)
Skills needed of BM Students
✓ Knowledge and understanding of business
terminology, concepts, principles and theories
✓ Application of skills and knowledge learned to
hypothetical and real-business situations
✓ Analysis and evaluation of business decisions and
business strategies and practices using critical
thinking
✓ Decision-making by identifying the issue(s),
selecting and interpreting data, applying
appropriate tools and techniques, and
recommending suitable solutions
✓ Synthesize knowledge in order to develop a
framework for business decision making.
What is CUEGIS??
CHANGE
CULTURE
ETHICS
GLOBALIZATION
Write down your INNOVATION
ideas about what STRATEGY
each word means.
CUEGIS Concepts
Change - the modification or transformation in the way business is
conducted as a response to internal factors or external influences.
Culture - the norms, beliefs and values of an organization or a
collective group of individuals, which shape its practices and
characteristics. (Internal and External)
Ethics - the moral principles and values that form the basis of how
business activity is conducted.
Globalization - the process by which people, ideas, goods and services
become increasingly spread around the world, creating greater
integration and understanding of countries, organizations and
cultures.
Innovation - the improvements of a product or process to better
meet the needs and wants of customers, in a profitable way and
increase the likelihood of a business succeeding.
Strategy - planned actions designed to achieve the long-term goals
or overall aims of an organization.
CUEGIS Essay Questions
Paper 2, Section C of the BM assessment is a conceptual
extended response question. You are asked to use two of
the six concepts of CUEGIS to discuss the situation and
issues faced by real-life organization(s) making use of BM
tools, techniques and theories. (Worth 20 marks, 25% of
Paper 2 score) Examples of CUEGIS Questions:
▪evaluate different strategies businesses can adopt to
respond to issues of globalization.
▪discuss the importance of innovation and of ethics in
marketing.
▪discuss how marketing strategies may differ in two
cultures that you are familiar with.
▪examine what changes globalization brings about in the
management of human resources.
General Expectations
✓ Read the assigned chapters from the
textbook. Having familiarity with the
material is essential.
✓ Come prepared for class.
✓ Don’t be a passive learner, take an
active role in your learning. Participate!
✓ Ask questions if you aren’t sure.
✓ Don’t procrastinate.
Theory of Knowledge
Throughout the course we will be
looking at how TOK relates to our
understanding of Business
Management. As a part of the
Area of Knowledge of Human
Sciences, you will explore the
interactions between humans and
their environment.
IB Business
Management
Introduction
Time to Set some Goals!

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