Strategic Public Policy Vision for Corporate Social Responsibility

LESSON 1.4 Strategic Vision

Vision is what project for society CSR conforms to.

WHY WE NEED STRATEGIC VISION?

When talking of CSR , they take as reference elements the two words that appear
in the title of European Commission documents; Promoting (from the perspective of
political institutions and public administration) and Contribution public (from the
perspective of business sector).

Nothing can replace business initiative when it comes to contributing through its
action to build the CSR agenda, shape its understanding and frame it in a vision. In other
words, commitment to CSR has to be linked in economic and social development; to the
generation of trust and social capital and to a certain vision of national identity. However,
commitment to CSR has to be linked to the excellence, quality, continuous improvement,
innovation, differentiation, competitiveness and internalization of the companies. In this
regard, neither companies alone nor governments alone can succeed. Thus, success for
companies and governments lies in the progressive capacity to face the development of
CSR together.

This need for a shared vision for company and also the nation is what convinces
people that corporate social responsibility is an essential component in the development
of what Donaldson (2001) calls ‘’the ethical wealth of nations’. The governance of our
complex societies will not be possible unless use turn the responsibility use turn the
responsibility of the various players into an awareness of co-responsibility. Neither co-
responsibility nor the building of a public agenda is possible without a vision for the nation;
that is, without asking themselves what kind of nation they want to become and what kind
of world they want to help to build.
 Consequently, the development of CSR all over the world is also the question of
leadership – primarily business leadership including political and social leadership.
However, it is not enough for leadership to provide to provide a road map for the future.
Guiding values are interpreted in the context of problems requiring definition and action.
To sum it up, what are society’s and company’s problem that requires actions and
definitions in terms of CSR?

To talk of CSR is to talk of what vision we have for the company and for the country.
To talk of CSR is to talk of how it is conceived and what are the consequences it has in
each particular society-and hence also in ours. To talk of CSR is to consider of what
agenda of relevant issues and actions render it significant in a company, a sector or a
country. To talk of CSR is to talk whether a country is capable of building as an economic
and social space. To talk of CSR is to talk about what sort of leadership the business
world is prepared to assume. To talk of CSR is to talk about how countries and companies
rank in a globalized and interdependent world and what differentiates them.
I. MULTIPLE CHOICE

1. It is what project for society CSR conforms to.

a. Vision
b. agenda
c. Mission
d. Understanding
e. work

2. Two words that appear in the title of European Commission documents when
talking of CSR.
a. Vision and Mission
b. Promoting and contribution public
c. Work and stakeholders
d. Business and leadership
e. Social and responsibility

3. An essential component in the development of what Donaldson (2001) calls ‘’the

ethical wealth of nations’.
a. Vision
b. Business
c. Leadership
d. CSR
e. money

4. Development of CSR all over the world is also the question of?
a. Leadership
b. Vision
c. Work
d. Agenda
e. business
 5. To talk of CSR is to talk of what vision we have for the company and for the?
a. Family
b. Employees
c. Society
d. Nation
e. Country

II. TRUE OR FALSE

1. Promoting is from the perspective of business sector.

2. Commitment to CSR has to be linked in economic and environmental

development.

3. Vision is what project for society CSR conforms to.

4. Agenda is an essential component in the development of what Donaldson

(2001) calls ‘’the ethical wealth of nations’.

5. To talk of CSR is to talk of what vision we have for the company and for the
country.

ANSWER KEY

I. MULTIPLE CHOICE

1. A. vision
2. B. promoting and contribution public
3. D. CSR
4. A. leadership
5. E. country

II. TRUE OR FALSE

1. FALSE 3. TRUE 5. TRUE

2. FALSE 4. FALSE