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EXECUTIVE SUMMARY
Project Background
Pizarro, Rusty
Boado, Bonifacio R. Jr
II. INTRODUCTION
The Tebker Shell Unit, since it is formed under the partnership type of
ownership, is structured in a flat structure manner in order to achieve its goals in an
efficient and effective manner.
Tebker Shell Unit will be established in Brgy. Bukang Liwayway, Science City
of Muñoz, Nueva Ecija for this location can give better access and service for the target
market of the business since Tebker Shell Unit is targeting to serve wide range of
students, workers, and people needing a house for short term tenure to long term.
The market has always been affected by number of factors. These factors are
the ones responsible for how the market reacts to a certain product or service. In
entrepreneurship, it is very important to know the factors so one may use that certain
knowledge to gain profit.
The business is named Tebker Shell Unit and it will be constructed at Brgy.
Bukang Liwayway, Science City of Muñoz, Nueva Ecija.
Since the target market is their main consideration, the proponents chose to
build it in Science City of Muñoz near Central Luzon State University which has great
access to transportation, electricity, and water supply. The proponents chose the place
because their target market is the students and faculty members of the said university.
Based on the financial feasibility of the study, it can be concluded that the
business is feasible in terms of financial matters. The business will be able to meet its
long-term obligations. The business will show effectiveness and great performance in
the next ten years of operation. It will also have continuous flow of money that will be
used for the workers’ salaries, utilities, maintenance and for purchasing raw materials.
A total project cost of PHP 5,474,443.63 will be used by the business. The
business will be able to meet its long-term obligations provided that serious external
factors will not affect the business.
MANAGEMENT FEASIBILITY
Business Organization
The proponents came up with the project Tebker Shell Unit which will be owned
and managed under the partnership form of organization and under the company
TEBKER Co.. TEBKER Co. is a land developer company that produces affordable
housing for everyone. The business venture has five partners namely: Januarell A.D.
Verde, Rusty Pizarro, Ronel Matthew Vicente, Bonifacio Boado Jr., Renz Nizar
Valentin.
Type of Ownership
The type of ownership is limited partnership. Limited partnership allows each
partner to restrict his or her personal liability to the amount of his or her investment. It
is in which the partners share money, skills, and share the same goals and objectives.
The proponents also agreed to share the profits, and losses according to their terms of
agreement. They also agreed to have one general partner of the business venture in
which, he or she manages the day-to-day business operation and has unlimited liability
for the debts and obligations of the business venture. Limited partners do not receive
dividends but enjoy direct access to the flow and income and expenses. The partnership
should also create a partnership agreement to spell out how to run the partnership and
what happens in various circumstances. In the absence of agreement of the partners, the
business venture is deemed to operate and share the risks, profits and losses equally.
Mutual support, better understanding, and motivation are needed for the business
venture to operate longer.
Capital Requirement
Table 1. Proponents’ Personal Information
Name Address Nationality Percentage of
Ownership
Verde, Januarell A.D. Guimba, Nueva Ecija Filipino 20%
Pizarro, Rusty Umingan, Pangasinan Filipino 20%
Vicente, Ronel Matthew San Jose City, Nueva Filipino 20%
Ecija
Boado, Bonifacio Jr. Bongabon, Nueva Filipino 20%
Ecija
Valentin, Renz Nizar San Jose, Nueva Ecija Filipino 20%
Table 1 shows the proponents’ identity and corresponding personal profile with
their respective equivalent percentage ownership of the business. The initial capital for
the business venture is PHP 10,000,000.00 to start up their business venture.
Logo
Mission
To offer a decent, safe, and affordable residential units to people
with modest means.
The Tebker Co. is not new to everyone especially for the individuals living in
Science City of Muñoz when it comes to the service they have to offer. However, the
business venture will have an edge to the competitors since they have objectives to
fulfil: that is to offer the students of Central Luzon State University a homey boarding
house. The service providers will stay generous, courteous, and friendly among the
individuals who will patronize the business venture and will consider them as a valuable
customer.
Study of Demand
To obtain consumer feedback for the idea that the proponents came up with,
they conducted a consumer survey to know what are the opinions of their target market
about their business venture. Among the people of Central Luzon State University the
total population, 87% would like to try living in the boarding house the proponents
came up to.
Table 2. Past Demand Data of Tebker Shell Unit
Where:
Ʃ𝒀 52,066.02
a= = = 10,413.20
𝒏 𝟓
Ʃ𝑿𝒀 4364.70
b = Ʃ𝑥 2 = 𝟏𝟎 = 436.47
Study of Supply
Table 4. Projected Supply of Boarding House
Year Projected Supply
2020 32
2021 32
2022 32
2023 32
2024 32
The tables above show the supply for the boarding house units. It is showed
constant throughout the operating period of the business venture.
Demand-Supply Analysis
Table 5. Demand-Supply Analysis
Year Demand Supply Demand-Supply Gap
Projected (Boarding House)
2020 5312.78 32 5280.78
2021 5933.40 32 5901.4
2022 6599.90 32 6567.9
2023 6383.57 32 6351.57
2024 7585.70 32 7553.70
The price of the goods in a business is the one that indicates the customer’s
demand of the product.
Price Study
The Law of Supply states that the supply increases as prices increase and
decreases as prices decrease which states that those that are already in business will try
to increase productions as a way of increasing profit.
On the other hand, the Law of Demand states that at a lower price, more people
can afford to buy more goods or services and more of an item more frequently, than
they can at a higher price. Generally, if there is a low supply and a high demand, the
price will be high. In contrast, the greater the supply and the lower the demand, the
lower the price will be.
The process starts with consumers demanding goods or services. When demand
is high, producers can charge high prices for goods or services. The promise of earning
large profits from high prices inspires producers to manufacture goods or services to
meet the demand. However, the law of demand states that if prices are too high, only a
few consumers will purchase the goods or services and demand will go unmet. To fully
meet demand, producers must charge a price that will result in the required amount of
sales while still generating profits for themselves.
Marketing Program
Marketing Review
Housing is an increasing business in terms of number of people who are doing
it. There are many boarding house and apartments emerging, especially in where there
are most people. With that kind of flow, the proponents came up with their idea of
producing residential unit for students of Central Luzon State University to alleviate
the supply needed for the increasing demand for affordable apartment or boarding
house.
Tebker Co., the proponents’ company, expected this business, Tebker Shell
Units, to grow and this will be achieved through providing the best for a cheaper price
with efficiency and effective use of materials and time.
Marketing Objective
The objectives of Tebker Shell Unit is to ensure that the location of housing
offers residents adequate access to transport, employment, services, and to social and
support networks, to provide housing in a way that contributes to the sustainability of
communities and is compatible with the goal of environmental sustainability, to provide
housing choice by encouraging housing of different types, size and tenure in suitable
locations, at a range of prices within the reach of households of varying financial
capacity, and to give households access to housing that is appropriate to their needs.
Promotion
Promotion is essential to every business venture to inform, persuade and remind
customers about the products and services they are offering. Social networking sites
will be used a means of promoting the products they have to offer. Since, social
networking sites are now a daily routine, it is now easy to advertise products. Just a
scroll and the page might catch their attention. Tarpaulins will also be printed for
additional advertisement containing the contact number of the owners.
Conclusion
To know if there is a demand for the following products that will be offered by
the business firm, they conducted a market survey from the students of Central Luzon
State University. And as a result of the survey, the products that will be offered
therefore have a demand. There will also be enough supply to cover the demand of its
consumers.
The expected rent per person is PHP 2500.00. The price is based on the
willingness-to-pay, and costs of raw materials to produce the housing unit.
The marketing strategies that will be used are developing brand awareness.
Since, they are a newly opened business venture, promoting their brand is their top
priority. Gaining customers’ attention is crucial part of success and plans and
development plans, which means content should be created that attracts people that
don’t have enough knowledge about your business.
The aforementioned project, for the following years, it will continue to expand,
which will further help in the improvement of the country’s economy.
TECHNICAL FEASIBILITY
The Tebker Shell Unit is a one duplex apartment unit and one boarding house
which will be new to the customer’s choice preferences. The target market of the
business venture is the students and workers of Central Luzon State University and of
other nearby towns, cities, or provinces.
Tebker Shell Unit will be equipped with CCTV Cameras operating twenty-four
hours every day. Its purpose is to maintain the security of the tenants and to decrease
the theft activities from less to zero. Tebker Shell Unit will provide high speed internet
connection to all tenants with router in each unit to maximize the connectivity area.
Internet connection is one of the primary needs of a student because almost all
information can be found through surfing. It also offers a centralized air conditioner to
the whole house in which can only be operated at nights, which is the edge of the Tebker
Shell Unit.
The proponents of the business venture had canvassed and chose the appropriate
place for their business. Since their target market is their main consideration, they chose
to build it in Science City of Muñoz near Central Luzon State University which has
great access to transportation, electricity, and water supply. The proponents chose the
place because their target market is the students and faculty members of the said
university.
Total Production Cost
Table 6. Summary Cost Estimates for Materials and Labor for the Construction of the
One Unit in Tebker Shell Unit
NO. DESCRIPTION MATERIALS LABOR
I. EARTHWORK PHP 32,400.00
II. REBARS PHP 348,328.00
III. MASONRY WORK PHP 339,950.00
IV. FORMS & SCAFFOLDING PHP 322,895.00
V. TRUSS PHP 146,354.00
VI. TINSMITTING PHP 93,000.00
VII. ELECTRICAL PHP 56,453.00
VIII. PLUMBING PHP 128,879.00
IX. PLASTERING PHP 56,135.00
X. TILE WORK PHP 81,275.00
XI. CEILING PHP 85,106.00
XII. DOOR & WINDOW PHP 135,240.00
XIII. GRILL PHP 47,490.00
XIV. PAINTING PHP 62,148.00
Technological Assistances
Legal Forms
1. Business Permit. The government allows individuals or companies in
establishing businesses within the country’s geographical jurisdiction. The
government uses business permits as authorization to start a business. This is
issued by the local government. In Green Adobe Co., the proponents will get
this permit at the municipality of Science City of Muñoz.
2. Sanitary Permit. The Department of Public Health and Social Services
issues this official document to authorize a health-regulated establishment to
operate, after it has been determined to have met the minimum requirements for
the sanitary operation of this type of business.
3. BIR Forms. The Bureau of Internal Revenue issues this kind of form to
business owners to ensure that the owners are paying the right taxes that they
must pay.
4. Fire Safety Inspection Certificate. It is a pre-requisite prior to the
issuance of Occupancy Permit. It signifies that the owner/administrator
significantly complied with the standard requirements recommended by the Fire
Safety Inspector or the Fire Safety.
FINANCIAL FEASIBILITY
Major Assumptions Used
Fixed asset is an asset that is purchased for long-term use and is not likely to be
converted quickly into cash such as land, buildings, equipment, machinery, and
vehicles. Fixed assets enable their owner to carry on its operations. The proponents
used land, building, and equipment.
The expected rent per person is PHP 1,100.00; however, in apartment unit, the
whole place is being paid for PHP 5000.00. Expansion may be realized if the demand
is high.
For the depreciation expense, the business building will have its annual depreciation
of 10%. While the equipment, cleaning materials, and furniture will depreciate at 8%
annually.
The Tebker Shell Unit will have Nueva Ecija Electric Cooperative (NEECO II) and
Muñoz Water District to supply its power and water needs, with an estimated monthly
bill of Php 7,500.00 to be handled by the tenants.
The proponents of the business will share Php 2,000,000.00 each for the
beginning capital with a total of Php 10,000,000.00.
Total Project Cost
Table 11: Estimated Initial Funding Requirements
Description Cost
Building Php 5,264,976.16
Security Equipment Php 27,400
Furniture and Fixtures Php 245,867.30
Waste Disposal Facilities Php 1,200.00
Legal Fees Php 8,000.00
Estimated Total Project Cost PHP 5,474,443.46
Listed in the above table are the funding requirements of the proposed business
venture.
Sources of Financing
The proponents of Tebker Shell Unit contributed equal amounts of cash to
finance the capital requirements of the business venture. The contributed Php
2,000,000.00 each which totaled to Php 10,000,000.00.
Table 12. Cost of Capital of Tebker Shell Unit
Sources of Capital Amount Capital Ratio
De Leon, Capital Php 2,000,000 20%
Garcia, Capital Php 2,000,000 20%
Manalastas, Capital Php 2,000,000 20%
Reyes, Capital Php 2,000,000 20%
Silva, Capital Php 2,000,000 20%
Total Capital Php 10,000,000 100%
INVESTING ACTIVITIES
Building (5,264,976.16)
Security Equipment (27,400)
Furniture and Fixtures (245,867.30)
Cleaning Materials (1,800)
Cash used for investing activities (5,5400,043.46)
FINANCING ACTIVITIES
Owners’ equity
Verde, capital 2,000,000
Pizarro, capital 2,000,000
Boado, capital 2,000,000
Nizar, capital 2,000,000
Vicente, capital 2,000,000
Total owners’ equity 2,000,000
TOTAL LIABILITIES AND Php10,000,000.00
OWNER’S EQUITY
Table 15. Depreciation Schedule of Tebker Shell Unit
Operating Period
Less: Depreciation
Expenses
Main Building (175,499) (169,649.2) (163,799.3) (157,949.3) (152,099.3)
Operating Period
Computation for Present Worth Value (PW) and Internal Rate of Revenue (IRR)
At i= 12%
PWi=12% = 375,507.222
At i= 20%
PWi=60% = -1,162,568.282
By interpolation:
I PW
12% 375,507.222
io = 13.95% 0
60% -1,162,568.282
𝑖𝑜 − 12 0 − 375,507.222
=
20 − 12 −𝟏, 𝟏𝟔𝟐, 𝟓𝟔𝟖. 𝟐𝟖𝟐 − 𝟑𝟕𝟓, 𝟓𝟎𝟕. 𝟐𝟐𝟐
𝑖𝑜 = 13.95%
Using PW and IRR, we found out that the business is feasible since PW is greater than
0, and the IRR is greater than 12% MARR.
CONCLUSION
This aspect shows that the business will continuously grow throughout the years
of operation. The details imply the capability of business to settle its liabilities.
Throughout the operating years, efficiency is observed. Profitability is expected to be
realized since the operation of business gets more efficient as time passes by.
SOCIO-ECONOMIC FEASIBILITY
Government
To properly operate the business, it is required to pay for the following:
Barangay Clearance, Mayor’s Permit, and other documents needed to comply with the
legal requirements to start and continue the day-to-day operation of the business.
The following fees paid by the management of the business venture will help
the government to fund their future projects that may develop the operations and
projects of the government.
Taxes from the partners may also help the government for the welfare’s
development.
Other Beneficiaries
The Converging Units will not just benefit the government; but, it will also
benefit the community because of the newly offered experience the business venture
has.
CONCLUSION
The Tebker Shell Unit will be a source of income when people grab the job
opportunities given by the business venture. To properly operate the business, it is
required to pay the following: Barangay Clearance, Mayor’s Permit, and other
documents needed to comply with the legal requirement to start and to continue the
day-to-day operation of business.
APPENDICES
Appendix 1. Application Form for Mayor’s Permit
Appendix 2. Sanitary Permit
Appendix 3. Application for Sanitary/Plumbing Permit
Appendix 4. BIR Permit
Appendix 5. Fire Safety Inspection Certificate
Appendix 6. Lease Contract
TEBKER SHELL UNIT
RENTAL AGREEMENT/DORMITORY SPACE LEASE
This rental agreement or dormitory space lease shall evidence the complete terms and
conditions under which the parties whose signatures appear herein agreed.
Landlord/Administrator of Tebker Apartment and Boarding House, Science City of
Muñoz, Nueva Ecija; Januarell A.D. Verde, Rusty Pizarro, Bonifacio R. Boado Jr.,
Renz Nizar Valentin, and Ronel Matthew J. Vicente of Tebker Co. Inc., shall be referred
to as LESSOR.
Tenants shall be referred to as LESSEE.
As consideration for this agreement, LESSOR agrees to rent to LESSEE, and
LESSEE agrees to rent from LESSOR _____ bed space unit no. _______ in Tebker
Apartment and Boarding House, Science City of Muñoz, Nueva Ecija subject to the
following terms and conditions:
1. The subject property shall be used solely as a private residence.
2. The LESSEE agrees to pay a rental fee in advance in the:
a. Amount of PHP 3,000.00 per month.
The rental fee is inclusive of electric, water bills, and internet connection. Any
other electric appliances that are not initially installed by LESSOR would need
approval from LESSOR and would be subject to separate electric bill payment
on the part of the LESSEE.
With the provision of electric, water, and internet connection for free, the
LESSOR expect each LESSEE to be conscious in using such utilities and not
indiscriminately use those so that the LESSOR can continue to provide them
for free.
The LESSEE must give a thirty (30) days prior notice to the date of actual
termination of contract.
4. The security deposit will be forfeited if the LESSEE terminates this agreement
before _________ month period has elapsed or if the LESSEE terminates this
agreement without giving notice of intention to terminate at least 30 days prior
to the date of termination.
5. The LESSEE agrees to keep the premises clean at all times and in good
condition. Any damage to the property that may arise from the fault of the
LESSEE, he/she/they will be responsible to the extent of the amount of the
damage incurred.
6. The LESSEE agrees that smoking, drinking of alcoholic beverages,
consumption of prohibited drugs, and bringing deadly weapon are strictly
prohibited within the premises.
7. The LESSEE agrees not to cause or allow any noise or activities on the
premises that might disturb the peace and quiet of other lessees.
8. The LESSEE shall not paint, alter or decorate, change or install other
equipment, screws, large nails, adhesive materials, place signs, or displays in
any portion of the premises without the consent/approval of the LESSOR.
9. The LESSEE shall deposit all garbage and waste in clean and sanitary manner
to the proper receptacles and shall cooperate in keeping the property neat and
clean.
10. The LESSEE agrees to follow the house rules and regulations given by the
LESSOR, and non-obedience of the LESSEE may result to the following:
First Offense: Verbal Warning
Second Offense: Written Warning
Third Offense: Eviction from the Property
11. Grounds for immediate eviction and case shall be filed with the school,
barangay and police authority.
a. Possession of and entering/staying within the premises under the
influence of prohibited drugs.
b. Possession of and entering/staying within the premises intoxicated
with alcoholic beverages.
c. Possession of deadly weapon/s.
The undersigned LESSEE have read and understand this Rental Agreement:
LESSEE Signature over Printed Name LESSOR Signature over Printed Name
Date: Date: