Beruflich Dokumente
Kultur Dokumente
Roll No.: 39
FY MMS, DIV-B
Project Synopsis
RESEARCH METHODOLOGY
RESEARCH DESIGN: - The research design will be used in this study is both ‘Descriptive’
and ‘exploratory’.
DATA COLLECTION METHODS:
The data will be collected using both by primary data collection methods as well as secondary
sources.
Primary Data: Most of the information will be gathered through primary sources. The methods
that will be used to collect primary data are:
1. Retail Survey
2. Consumer Survey
3. Observation method to study the buying habits
4. Interview
Introduction
Need of the Project
Objectives of the Study
Research Methodology
Literature Review
Expected Scope and Outcome of the Project
Limitation of the Project
PART - II
Company Profile
Organization Chart
PART – III
Theoretical Background of the project
Data Analysis & Interpretations
Findings
Recommendations
Conclusion
Bibliography
Annexure (Questionnaire, forms)