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A Boutique Hotel
• WI-FI
• LUMOSINE SERVICE
• LAUNDRY SERVICE
• SWIMMING POOL
Location
Hinejawadi located in the outskirts of Pune is the next upcoming IT hub of India.
Approximately 80 thousand people work in more than 30 companies (And many
more coming in with Phase-3 getting developed) with in Hinejawadi. The location
is quite often blooming with overseas delegates who are in search for a place
where they can relax after work and can actually experience there stay rather than
just staying. Also I would like to stress upon the point of contact i.e. any guest
coming from Mumbai via express way( A faster medium to reach Pune) will
directly enter Hinjewadi first. This Location is also preferred because of low initial
investment as compared to any other part of Pune city. Also hotel can earn good
revenue from corporate seminars and functions thus making it the most preferred
location.
MISSION: It will be our constant effort to be class apart with in our class so as to
redefine the meaning of Hospitality.
2( OPENING
MARRIOTT CHAIN 1 3 YES NO
SHORTLY)
1(OPENING
HYATT CHAIN 0 1 NO NO
SHORTLY)
TAJ CHAIN 0 1 1 NO NO
ORCHID
CHAIN 0 1 1 NO NO
Page1
GROUP
LEMON
CHAIN 1 1 2 YES NO
TREE
GORDON STAND
1 0 1 NO YES
HOUSE ALONE
From the above table it is clear that the competition is intense but still the market is
open in Hinjawadi because out of the four players operating there, two are
relatively new (Marriott and Sayaji) which are just one year old therefore denting
their market share would require proper positioning of “La mansion”.
La mansion-Positioning
La mansion will be positioned as a small sized business hotel but will compete
with medium and large scale hotels directly. Because of its unique interiors it will
be marketed as a place not only for corporate but also for food lovers who want to
experience the true meaning of Hospitality.
Point of Focus:
With the Average room rate (ARR) in and around Pune closing up to Rs. 5500/-
La Mansion target for the initial year will be to achieve at least a 40% occupancy
with an average room rate (ARR) of Rs. 5000/-
SWOT Analysis:
Strength Weakness
1) Integrated Teamwork 1) Stand alone Property with a brand
2) Professionals from the Industry to be built
3) Uniqueness of the Hotel & some
of the facilities provided
Opportunities Threats
1) A lot of Potential Market is left 1) Highly Competitive Environment
untapped 2) Major global players present in
2) Many New companies coming in the market
who can in turn be potential
customers