Brazil Russia

Dimension Weight Normalized Weighted

Raw Score Raw Score
Score Score
Market Size 0.25000
Electricity Consumption (2014)
0.12500 2620.00 39.68 4.96 6603.00
Urban Population (2014) 0.12500 85.00 100.00 12.50 74.00
Market Intensity 0.15000
GNI Per Capita at PPP (2014) 0.07500 11713.10 100.00 7.50 11175.70
Private Consumption/GDP (2014) 0.07500 82.10 100.00 7.50 71.40
Market Growth Rate 0.12500
CAGR of Primary Energy Use (2010-14)
0.06250 0.02 70.97 4.44 0.01

CAGR of GDP (2010-14)

0.06250 0.02 28.87 1.80 0.03
Market Consumption Capacity 0.12500
Consumer Expenditure (2014)
0.04167 1978482.11 48.97 2.04 1261198.08
Income Share of Middle Class (2014)
0.04167 56.30 100.00 4.17 47.10

Median Disposable Income per household (2014)

0.04167 2247.00 54.42 2.27 4129.00

Commercial Infrastructure 0.10000

Cellular Mobile Subscribers (2014) 0.03333 137 88.96 2.97 154
Fixed Broadband Subscriptions (2014) 0.03333 23968352 11.96 0.40 24950550
Logistics Performance Index (2014)
0.03333 2.94 83.29 2.78 2.69

Market Receptivity 0.10000

Trade as a % of GDP (2014) 0.10000 25.00 51.02 5.10 48.00
Economic Freedom 0.07500
Economic Freedom Index Score (2014)
0.07500 56.90 100.00 7.50 51.90
Country Risk 0.07500
Coface Country Risk Rating

0.07500 B 100.00 7.50 B

Total Score 1.00000 73.42

 Russia India China
Normalized Weighted Normalized Weighted Normalized Weighted
Raw Score Raw Score
Score Score Score Score Score Score

100.00 12.50 805.00 12.19 1.52 3927.00 59.47 7.43

87.06 10.88 32.00 37.65 4.71 54.00 63.53 7.94

95.41 7.16 1621.10 13.84 1.04 6104.50 52.12 3.91

86.97 6.52 68.60 83.56 6.27 51.20 62.36 4.68

18.57 1.16 0.03 92.80 5.80 0.03 100.00 6.25

32.22 2.01 0.06 75.40 4.71 0.08 100.00 6.25

31.21 1.30 1400209.01 34.65 1.44 4040567.41 100.00 4.17

83.66 3.49 44.40 78.86 3.29 45.80 81.35 3.39

100.00 4.17 616.00 14.92 0.62 1786.00 43.26 1.80

100.00 3.33 73 53.28 1.78 93 67.88 2.26

12.45 0.41 15750000 7.86 0.26 200483000 100.00 3.33

76.20 2.54 3.08 87.25 2.91 3.53 100.00 3.33

97.96 9.80 49.00 100.00 10.00 45.00 91.84 9.18

91.21 6.84 55.70 97.89 7.34 52.50 92.27 6.92

100.00 7.50 B 100.00 7.50 B 100.00 7.50

79.61 59.19 78.35

 Remarks

Measured as consumption in Kilowatt Hours (KWh) per capita; Source: World Bank

Measured as % of total population; Source: World Bank

Measured in constant 2010 US$; Source: World Bank

Measured as final consumption expenditure as a % of GDP; Source: World Bank

Energy use (kg of oil equivalent per capita) data from 2010-2014 used to calculate CAGR. Formula
for CAGR =( ((2014 Value)/(2010 Value))^(1/4))-1. Source: World Bank

GDP data at constant 2010 US$ taken. CAGR computed on this value. Source: World Bank

Absolute values of final consumption expenditure considered at constant 2010 US$ considered.
Source: World Bank
Given the focus of the case is on IMAX experience, which is a luxury good, income share of the
highest 20% is considered; India data alone is for 2011. Source: World Bank

Data for 2013 computed on a per-capita basis. Source: https://www.business-

standard.com/article/economy-policy/india-s-median-per-capita-income-lowest-among-brics-
gallup-113121600968_1.html

Data considered per 100 people; Source: World Bank

Data on 'Overall Score' taken. Source:

https://lpi.worldbank.org/sites/default/files/International_LPI_from_2007_to_2018.xlsx

Source: World Bank

Scores for 2014 taken from https://tavaana.org/sites/default/files/Index2014_Highlights.pdf

Based on Coface score on 'Country Risk Assessment'. Since all the four markets have the same
rating, we give the same score (100) to all of them. If the countries had different ratings, we give
them a phased score from A1 (100), A2 (87.5), A3(75), A4(62.5), B(50), C(25), D(12.5), E(0) with A1
being the best and E being the worst.
 Top 10 Risks of 2014 (as per WEF Global Risks Report) Source of Report: http://www3.weforum.org/docs/WEF_G

Based on Highest Concern Severity to IMAX

1 Fiscal Crises in Key Economies P
2 Structurally high unemployment/underemployment P
3 Water Crises O
4 Severe Income Disparity P
5 Failure of Climate Change Mitigation O
6 Extreme Weather Events (Floods, Storms, Fires etc.) P
7 Global Governance Failure P
8 Food Crises O
9 Failure of Major Financial Institution/Mechanism P
10 Profound Political/Social Instability P
eforum.org/docs/WEF_GlobalRisks_Report_2014.pdf
 CAGE Metric Brazil Russia India China
1 Cultural Distance from Canada 1.1417 3.7598 1.5248 3.2837
2 Administrative Distance form Canada (2014) 3.2344 5.5224 4.3201 4.4380
3 Geographic Distance from Ottawa, Canada to Capital 3.8655 3.8561 4.0555 4.0202
4 Economic Distance from Canada (2014) 4.4418 4.2517 4.5770 4.4831
ctr country pdi idv mas uai ltowvs ivr PDI IDV
AFE Africa East 64 27 41 52 32 40 Brazil 1.9981 3.0698
AFW Africa West 77 20 46 54 9 78 Russia 6.4738 2.9253
ALB Albania 61 15 India 3.2058 1.7820
ALG Algeria 26 32 China 3.7320 6.2649
AND Andorra 65
ARA Arab countries 80 38 53 68 23 34
ARG Argentina 49 46 56 86 20 62
ARM Armenia 61
AUL Australia 38 90 61 51 21 71
AUT Austria 11 55 79 70 60 63
AZE Azerbaijan 61 22
BAN Bangladesh 80 20 55 60 47 20
BLR Belarus 81 15
BEL Belgium 65 75 54 94 82 57
BEF Belgium French 67 72 60 93
BEN Belgium Netherl 61 78 43 97
BOS Bosnia 70 44
BRA Brazil 69 38 49 76 44 59
BUL Bulgaria 70 30 40 85 69 16
BUF Burkina Faso 27 18
CAN Canada 39 80 52 48 36 68
CAF Canada French 54 73 45 60
CHL Chile 63 23 28 86 31 68
CHI China 80 20 66 30 87 24
COL Colombia 67 13 64 80 13 83
COS Costa Rica 35 15 21 86
CRO Croatia 73 33 40 80 58 33
CYP Cyprus 70
CZE Czech Rep 57 58 57 74 70 29
DEN Denmark 18 74 16 23 35 70
DOM Dominican Rep 13 54
ECA Ecuador 78 8 63 67
EGY Egypt 7 4
ETH Ethiopia 46
SAL El Salvador 66 19 40 94 20 89
EST Estonia 40 60 30 60 82 16
FIN Finland 33 63 26 59 38 57
FRA France 68 71 43 86 63 48
GEO Georgia 38 32
GER Germany 35 67 66 65 83 40
GEE Germany East 78 34
GHA Ghana 4 72
GBR Great Britain 35 89 66 35 51 69
GRE Greece 60 35 57 112 45 50
GUA Guatemala 95 6 37 101
HOK Hong Kong 68 25 57 29 61 17
HUN Hungary 46 80 88 82 58 31
ICE Iceland 28 67
IND India 77 48 56 40 51 26
IDO Indonesia 78 14 46 48 62 38
IRA Iran 58 41 43 59 14 40
IRQ Iraq 25 17
IRE Ireland 28 70 68 35 24 65
ISR Israel 13 54 47 81 38
ITA Italy 50 76 70 75 61 30
JAM Jamaica 45 39 68 13
JPN Japan 54 46 95 92 88 42
JOR Jordan 16 43
KOR Korea South 60 18 39 85 100 29
KYR Kyrgyz Rep 66 39
LAT Latvia 44 70 9 63 69 13
LIT Lithuania 42 60 19 65 82 16
LUX Luxembourg 40 60 50 70 64 56
MAC Macedonia Rep 62 35
MAL Malaysia 104 26 50 36 41 57
MLI Mali 20 43
MLT Malta 56 59 47 96 47 66
MEX Mexico 81 30 69 82 24 97
MOL Moldova 71 19
MNG Montenegro 75 20
MOR Morocco 70 46 53 68 14 25
NET Netherlands 38 80 14 53 67 68
NZL New Zealand 22 79 58 49 33 75
NIG Nigeria 13 84
NOR Norway 31 69 8 50 35 55
PAK Pakistan 55 14 50 70 50 0
PAN Panama 95 11 44 86
PER Peru 64 16 42 87 25 46
PHI Philippines 94 32 64 44 27 42
POL Poland 68 60 64 93 38 29
POR Portugal 63 27 31 104 28 33
PUE Puerto Rico 0 90
ROM Romania 90 30 42 90 52 20
RUS Russia 93 39 36 95 81 20
RWA Rwanda 18 37
SAU Saudi Arabia 36 52
SER Serbia 86 25 43 92 52 28
SIN Singapore 74 20 48 8 72 46
SLK Slovak Rep 104 52 110 51 77 28
SLV Slovenia 71 27 19 88 49 48
SAF South Africa 34 63
SAW South Africa white 49 65 63 49
SPA Spain 57 51 42 86 48 44
SUR Suriname 85 47 37 92
SWE Sweden 31 71 5 29 53 78
SWI Switzerland 34 68 70 58 74 66
SWF Switzerland French 70 64 58 70
SWG Switzerland German 26 69 72 56
TAI Taiwan 58 17 45 69 93 49
TAN Tanzania 34 38
THA Thailand 64 20 34 64 32 45
TRI Trinidad and Tobago 47 16 58 55 13 80
TUR Turkey 66 37 45 85 46 49
USA U.S.A. 40 91 62 46 26 68
UGA Uganda 24 52
UKR Ukraine 86 14
URU Uruguay 61 36 38 100 26 53
VEN Venezuela 81 12 73 76 16 100
VIE Vietnam 70 20 40 30 57 35
ZAM Zambia 30 42
ZIM Zimbabwe 15 28
Variance 450.4329004 574.6341991 361.2902098 528.6746587 587.1906088 491.6953239
 MAS UAI LTOWVS IVR CULD6
0.0249 1.4830 0.1038 0.1703 1.1417
0.7086 4.1784 3.5009 4.7716 3.7598
0.0443 0.1211 0.3761 3.6197 1.5248
0.5425 0.6129 4.4968 4.0533 3.2837
 VAC PSNV GOVE REGQ
Brazil 0.47 0.58 -0.07 1.96 -0.14 5.25 -0.08 3.94
Russia -1.04 3.96 -0.94 5.64 -0.11 5.08 -0.39 5.31
India 0.41 0.66 -1.00 5.97 -0.21 5.64 -0.45 5.60
China -1.62 6.06 -0.52 3.63 0.32 3.02 -0.28 4.80
Canada 1.41 1.18 1.76 1.85
Variance 1.51 0.80 0.69 0.94
 *All data considered for 2014
ROLW COCP ADMD
-0.05 3.57 -0.34 4.10 3.23
-0.74 6.56 -0.92 6.57 5.52
-0.06 3.61 -0.43 4.44 4.32
-0.41 5.02 -0.34 4.10 4.44
1.89 1.84
1.05 1.16