Artificial Intelligence 101

Irzan Raditya - CEO & Co-Founder of Kata.ai

CEO & Co-Founder of Kata.ai

Studied Computer Science at HTW Berlin, Germany

Previous experience:
• Head of Mobile Product at Takeaway.com
• Mobile Engineer at Zalando (Rocket Internet)
Introducing Kata.ai

• Conversational AI startup from Indonesia,


raised USD 3.5mn Series A
• Providing B2B Enterprise Chatbot solution

for 35+ clients and 73 million end users
• Use-case expertise: 

Marketing & Customer Support
 1997 2007 2017 - now
Dot Com Economy App Economy Intelligence
Economy
What is
A.I?
 Demistifying Artificial Intelligence

AI
(Artificial Intelligence)

ANI AGI
(Artificial Narrow Intelligence) (Artificial General Intelligence)
E.g: smart speaker, self-driving car, Do anything human can do and beyond
web search, AI in farming and factories
AI value creation by 2030

$13
trillion
Global Investment in AI is Growing Rapidly
AI Technologies: Unlocking Opportunities in SEA
Enter Machine Learning: Supervised Learning

A
Input
B
Output
Input (A) Output (B) Application

email spam? (y/n) spam filtering

audio text transcript speech recognition

English Bahasa Indonesia machine translation

ad, user info click? (y/n) online advertising

image, GPS position of other cars self-driving car

image of phone defect? (y/n) visual inspection

Applied AI in Our Daily Lives
The Tipping Point of AI: Significant Computing Power Growth
The Tipping Point of AI: Algorithms Advancement
The Tipping Point of AI: Smartphone Boom
Example of a table data (datasets)

A B

A B
Acquiring Data

1. Manual Labeling

2. From observing behaviours

3. Download from websites / partnerships

Data is messy

1. Garbage in, garbage out

2. Data problems
- Incorrect labels
- Missing values

3. Multiple types of (unstructured) data: text, image, audio

Machine Learning vs Data Science

Machine Learning Data Science

“Field of study that gives Science of extracting

computers the ability to learn knowledge and insights from
without being explicitly data.
programmed”

- Arthur Samuel (1959)

Output: Software Output: Insights & Reports

Machine Learning vs Data Science

Home
prices

A B
Machine Learning Data Science
Running AI system Homes with 3 bedrooms are more expensive than
(websites / mobile app) homes with 2 bedrooms of a similar size.

Newly renovated homes have a 15% premium.

Deep Learning

size

# of bedrooms

# of bathrooms
Price

newly renovated
Neural networks were originally

(Artificial) Neural Network inspired by the brain, but the details

of how they work are almost
completely unrelated to how
biological brains work.
AI has many tools
AI
1. Machine learning and data science
ML
2. Deep learning / neural network
DL/NN
3. Other buzzwords:
Unsupervised learning,
reinforcement learning,
graphical models, planning,
knowledge graph, …
DS
Supervised Learning
Input (A) Output (B) Application

email spam? (y/n) spam filtering

audio text transcript speech recognition

English Bahasa Indonesia machine translation

ad, user info click? (y/n) online advertising

image, GPS position of other cars self-driving car

image of phone defect? (y/n) visual inspection

Anything you can do with 1 second of thought, we probably soon can automate
What machine learning today can and cannot do

“The toy arrived two days late, so I wasn’t able to give it to

my niece for her birthday. Can I return it?”

Refund Request Oh sorry to hear that. I hope

your niece had a good birthday.
Yes, we can help with…
What happens if you try?

Input (A)
 Output (A)


User email 2-3 paragraphs response

1000 examples only

“My box was damaged.” “Thank you for your email”

“Where do I write a review?” “Thank you for your email”

“What’s the return policy?” “Thank yes, now when..”

What makes an ML problem easier

1. Learning a “simple” concept. <1 sec


2. Lots of data, available.


3. There’s a clear SOP for the task.

Self-driving car

A B “stop” “hitchiker” “biker

turn left
signal”
1. Data
2. Need high accuracy
X-Ray Diagnosis

Can do Cannot do

Diagnose pneumonia from Diagnose pneuonomonia from

10,000 labeled X-Ray images 10 images of medical textbook
about pneuonomonia
Strengths & Weaknesses of Machine Learning

ML tends to work best when:

1. Learning a “simple” concept
2. There are lots of data available


ML tends to work poorly when:

1. Learning complex concepts from small amounts of data
2. It is asked to perform a new type of data (e.g: analyze email data
using chat data model)

 NLP
Natural Language Processing

NLU NLG
Natural Language Understanding Natural Language Generation
Natural Language Understanding
<TRANSCRIPT ANNOTATION>

Intent:
Aku mau beli paket yang 10 giga-an Purchase

buat nonton youtube sm facebook-an Confidence %:

<INTENT RECOGNITION>
0.967
tp yg harganya di bawah 100rb dong Sentiment:
Neutral
Language:
Product Type: Allowance: Content: Price:
Casual
Internet 10GB YouTube, Facebook < IDR 100k
<ENTITY EXTRACTION>

Comprehensive understanding of unstructured messages

Kata.ai’s Natural Language Understanding
Comprehensive
NLU Capability

• Name Entity Recognition

• Entity Relations

• Topic Classification

• Semantic Role Labelling

• Sentiment Analysis

• Text Summarization

Democratizing AI by allowing everyone to build

their own Natural Language model using a drag-and-drop interface with small
amount of datasets
How NLU Creates Business Impact

40% 4h 6000% ROI 90% 30x

Conversion rate of Record of on Online-to-Offline Reduction of Sales generated
credentials collection from the longest Sales conversion Customer Service
 through from
Jemma’s friends conversation done Agents’ workload automation
Natural Language Generation

Transforming from Data to Human Language,

delivering extensive personalisation at scale
NLG Case Study: Toutiao

USD 22B AI-powered Media Company

of Bytedance
Key Facts

• Founded in 2012, now with 120 million DAU

with average 1 hour 13 minutes of usage
every day.


• Aggregating stories and videos from


over 1.1 million publisher accounts.


• During the 2016 Rio Olympics, Toutiao’s

Xiaomingbot AI published 450 news stories,
some going online as quickly as two
seconds after a match ended.




How it works
• Data sourcing from:
• Real time score updates from the Olympics organization
• Images from an image-gathering-company it had recently
acquired to find relevant visual media
• Monitoring live text commentary about the game. Started
with four sports: Table Tennis, Tennis, Badminton and
Women’s Soccer


• Integration of NLP with contextual image recognition. They

ended up with a combination of a grammar-based
representation for generating story templates, a ranking
algorithm to select relevant sentences from live text
commentary, and an image-text matching algorithm to tie it
all together. 
AI Technology Behind Toutiao
Which Country Will be the AI Superpower?

Breakthrough Fusion + Speed

Technologies Applications

Vision-driven Result-driven

Light Heavy

Globalized Localized

US & China Have Become Parallel Universe

Will AI Replace Jobs?
Future of Jobs with AI in Society
Compassion needed
Wedding Planner Teacher
Concierge M&A Expert
Elderly Companion Tour Guide
Social Worker CEO
Beauty Consultant Marketing Director
Augmentation Creativity or Strategy

Customer Support Research Analyst Columnist

Radiologist
Driver Scientist Economist
Courier
Artist
Dishwasher

Compassion not needed

Future of Jobs with AI in Society
Compassion needed

AI HUMAN
+AI
HUMAN
Augmentation Creativity or Strategy

HUMAN
AI AI +AI

Compassion not needed

Suggested Further Reading
“Artificial Intelligence is going to have a
bigger impact on the world than some of the
most ubiquitous innovations in history.”
— Sundar Pichai, Google

Contact:
Irzan Raditya | CEO & Co-Founder
irzan@kata.ai | http://kata.ai