Beruflich Dokumente
Kultur Dokumente
Semester III
Rationale:
❖ The basic objective of this course is to develop an understanding about Consumer
decision-making process and its application in marketing function of firms in India.
Course Duration:
The course duration is of 32 sessions of 90 minutes each
Rationale:
❖ To acquaint the students with concepts and techniques in the application for
developing and designing an effective advertising and sales promotion program.
❖ To sensitize students to the various facets of advertising, public relation and
promotion management.
Course Duration:
The course duration is of 32 sessions of 90 minutes each
Rationale:
❖ To acquaint students with notions of Investments and Securities Market
Structure.
❖ To lead them in to discussion of Modern Investment and Portfolio Theories.
❖ Equip them with ability to carry out Security Valuations, and Creations and
Monitoring of Investment Portfolios.
L T P ET MT CE Total
(L: Lecture, T: Tutorial, P: Project, ET: End Term, MT: Mid Term, CE: Continuous Evaluation)
Course Duration:
The course duration is of 32 sessions of 90 minutes each
Mid Term
L T P ET MT CE Total
Course Duration:
The course duration is of 32 sessions of 90 minutes each
Rationale:
(a) To enable the students to understand the working of Indian Financial System as a
whole.
(b) To provide an insight into the quality and range of the package of the
financial services largely provided by the non-banking financial companies.
Course Duration:
The course duration is of 32 sessions of 90 minutes each
First Quiz
Rationale:
❖ To introduce the students with the fundamentals of Business Ethics and to make
them aware of ethical practices of the business world.
❖ To teach them the reasons for stress and how to cope with it in the workplace.
Teaching Scheme Examination Scheme
L T P ET MT CE Total
4 2 2 50% 20% 30% 100
(L: Lecture, T: Tutorial, P: Project, ET: End Term, MT: Mid Term, CE: Continuous Evaluation)
Course Duration:
The course duration is of 32 sessions of 90 minutes each
Cases: Working for Eli Lilly & Company, Conflict Diamonds, Exxon Mobil, Amerada
Hess, and Marathon Oil in Equatorial Guinea
Cases: Drug Company Monopolies and Profits, Fixing the Computer Memory Market,
Oracle and PeopleSoft
Take Home Cases: Playing Monopoly: Microsoft, Archer Daniels Midland and the
Friendly Competitors
First Quiz
Module - III Business and Its External Exchanges: Ecology and Consumers
5 Ethics and Environment:
The dimensions of pollution and Resource Depletion, The Ethics of Pollution Control,
The Ethics of Conserving Depletable Resources.
Cases: The Aroma of Tacoma, The Auto Companies in China, Exporting Poison
Cases: The Tobacco Companies and Product Saftey, Advertising Death?, New Balance
and the “Made in USA” Label
Take Home Cases: Becton Dickinson and Needle Sticks, The Ford/Firestone Debacle
Cases: Johson Controls’ Fetal Protection Policy, Wall Street: It’s Man’s World,
Peter Oiler and Winn-Dixie Stores
Take Home Cases: Shoulder Kroger Pay for What Ralphs’ Employer Did Then?,
Wal-Mart’s Women
8 The Individual in the Organization:
The Rational Organization, The Employee’s Obligations to the Firm, The Firm’s
Duties to the Employee, The Political Organization, Employee Rights,
Organizational Politics, The Caring Organization
Rationale:
To introduce the student to competitive strategy and competitive advantage
Course Duration:
The course duration is of 32 sessions of 90 minutes each
2 The value chain and competitive advantage, competitive scope and value chain;
Strategic Management; Strategy as a Subject of Study; Strategic Management in
Different Contexts; The Challenges of Strategic Management
3 Cost Advantage
First Quiz
Second Quiz
▪ “Exploring Corporate Strategy – Text and Cases”, Gerry Johnson & Kevan
Scholes, 7th edition (or later), Prentice-Hall of India
▪ “Strategic Management – Concepts and Cases”, Arthur A Thompson, Jr. and A J
Strickland III, 10th ed. (or later) The McGraw Hill Companies
• “Competitive Advantage”, Michael Porter, New York, The Free Press
• Economic Times, Financial Express, Business Today, Business India,
BusinessWorld, Harvard Business Review, Vikalpa
Course: Legal Aspects of Business
Code: 324
Rationale:
❖ Linkage of the acts done for business for various rights and liabilities arising
there from. To make them able to independently interpret the laws. To make
students understand the legal implications of Business Communication made /
received, agreements made, modified, cancelled
❖ To make the students aware of various commercial laws
❖ To make the students understand the legal implications of Business
Communication made / received, agreements made, modified, cancelled
Course Duration:
The course duration is of 32 sessions of 90 minutes each
First Quiz
Second Quiz
8 MRTP and Competition Bill: Unfair Trade Practices, Restrictive Trade Practices,
Unfair Trade Practices, MRTP Commission, CCI, Why India adopted a new
competition law, Historical Developments Leading to Enactment of MRTP,
Enforcement of MRTP, Economic Reforms and Impact of MRTP, Experience with
MRTP, Metamorphosis of MRTP Act to Competition Bill, New Wine in the Old
Bottle, Conclusion
Rationale:
❖ This course will take a participant through the nitty-gritty of taking decisions on capital
allocation framework, generation and screening of project ideas, selecting a project,
market & demand analysis, technical analysis, financial estimates & projections, risk
analysis of investments, project financing, and finally implementation of a project
successfully
Teaching Scheme Examination Scheme
L T P ET MT CE Total
4 2 2 50% 20% 30% 100
(L: Lecture, T: Tutorial, P: Project, ET: End Term, MT: Mid Term, CE: Continuous Evaluation)
Course Duration:
The course duration is of 32 sessions of 90 minutes each