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Inductive research methods are used to analyze the observed phenomenon whereas,
deductive methods are used to verify the observed phenomenon. Inductive approaches
are associated with qualitative research and deductive methods are more commonly
associated with quantitative research.
One of the most important aspects of research is the statistics associated with it,
conclusion or result. It is about the �thought� that goes behind the research.
Research is conducted with a purpose to understand:
2. Research is based on logical reasoning and involves both inductive and deductive
methods.
4. There is an in-depth analysis of all the data collected from research so that
there are no anomalies associated with it.
5. Research creates a path for generating new questions. More research opportunity
can be generated from existing research.
6. Research is analytical in nature. It makes use of all the available data so that
there is no ambiguity in inference.
For e.g Revenue of a car company has decreased by 12% in the last year. The
following could be the probable causes: There is no optimum production, poor
quality of a product, no advertising, economic conditions etc.
One-to-one interview
Focus groups
Ethnographic Research
Content/ Text Analysis
Case study research
Learn more: Qualitative Research Methods
Online surveys, questionnaires, and polls are preferable data collection tools used
in quantitative research. There are various methods of deploying surveys or
questionnaires. In recent times online surveys and questionnaires have gained
popularity. Survey respondents can receive these surveys on mobile phones, emails
or can simply use the internet to access surveys or questionnaires.
To understand research methods we must first understand what research is. Research
is a careful study of a specific problem or concern using scientific methods,
tools, and instruments. Remember as kids, we were given projects in elementary
schools and we were asked to know about it in details. Research is the adult form
of that elementary project, only a more precise and thorough version!
Research really begins with asking the right research questions, what follows next
is choosing appropriate research method to be able to investigate the problem or
issue in the right direction and then finally analyze your findings or observations
to draw appropriate conclusions.
When it comes to customers and related research, there should be no stone unturned.
Specify and plan the customer�s research, help make smart decisions about how to
market and position your business efficiently. Choosing the right research method
will help you get important answers about your clients. But before we go any
further, first let us identify t