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Designed for: Designed by: Date: Version: Documentation:

The Lean Canvas Read Instructions


Watch YouTube video

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Problem Solution Unique Value Prop. Unfair Advantage Customer Segments and paste it to the
canvas.

This is a post it! Copy


and paste it to the
canvas.

Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters This is a post it! Copy
and paste it to the
canvas.

This is a post it! Copy


and paste it to the
canvas.

Cost Structure Revenue Streams

Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Designed for: Designed by: Date: Version: Documentation:

The Business Model Canvas Read Instructions


Watch YouTube video

This is a post it! Copy


Key Partners Key Activities Value Propositions Customer Relationships Customer Segments and paste it to the
canvas.

This is a post it! Copy


and paste it to the
canvas.

Key Resources Channels This is a post it! Copy


and paste it to the
canvas.

This is a post it! Copy


and paste it to the
canvas.

Cost Structure Revenue Streams

Designed by: Business Model Foundry AG (www.businessmodelgeneration.com/canvas)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Designed for: Designed by: Date: Version:

Customer Personas

Persona Name Persona Name Persona Name


Provide here a one line description of the persona: job title, Provide here a one line description of the persona: job title, Provide here a one line description of the persona: job title,
demographic, business information, ... demographic, business information, ... demographic, business information, ...

Attributes DESCRIPTION DESCRIPTION DESCRIPTION

A1 A1 A1

A2 A2 A2

A3 A3 A3

A4 A4 A4

A5 A5 A5

A6 A6 A6

A7 A7 A7

A8 A8 A8

A9 A9 A9

A10 A10 A10

A11 A11 A11

A12 A12 A12

A13 A13 A13

A14 A14 A14

A15 A15 A15

Designed by: Neos Chronos Limited

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)


Designed for: Designed by: Date: Version:

Channel Implementation Canvas

Segment Segment Segment


Provide here a one line description of the segment. Provide here a one line description of the segment. Provide here a one line description of the segment.

CHANNEL KEY ACTIVITIES KEY RESOURCES KEY PARTNERS KEY ACTIVITIES KEY RESOURCES KEY PARTNERS KEY ACTIVITIES KEY RESOURCES KEY PARTNERS

AWARENESS

EVALUATION

PURCHASE

DELIVERY

AFTER SALES

Designed by: Neos Chronos Limited

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)


Designed for: Designed by: Date: Version:

Value Proposition Canvas

Benefits Experience Wants Fears

Features Needs

PRODUCT CUSTOMER
Company Enter value in the -- Designed for: -- box Substitutes

Value Proposition

Ideal Customer
By Peter J. Thompson, based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Designed for: Designed by: Date: Version: Documentation:

The Value Proposition Canvas Read Instructions

This is a post it! Copy


Product Customer and paste it to the
canvas.

This is a post it! Copy


and paste it to the
canvas.

Benefits Wants
This is a post it! Copy
Experience Fears and paste it to the
canvas.
Features Needs

This is a post it! Copy


and paste it to the
canvas.

Company Enter value in the -- Designed for: -- box Substitutes

Product

Ideal Customer
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Designed for: Designed by: Date: Version: Documentation:

The Lean Canvas Lean Canvas Ash Maurya 01 January 2010 1.0
Read Instructions
Watch YouTube video

This is a post it! Copy


Problem Solution Unique Value Prop. Unfair Advantage Customer Segments and paste it to the
Business models needs Lean Canvas Helps startups raise Personal Authority canvas.
Startup Founder (Creators)
to be more portable theirs odds of success
Advisors / Investors (Collaborators)
Measuring progress is Progress Dashboard
"Expert" endorsements
hard work

Communicating learning Sharing Learning


This is a post it! Copy
is critical
and paste it to the
canvas.

Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters This is a post it! Copy
and paste it to the
Github meets Weight- canvas.
Intuition, business plan, Create Lean Canvas 1. Blog / Book / Workshops Familiarity with Lean Startups,
watchers for business
spreadsheets models.
Track Experiment 2. Startup / Acelerators / Investors Customer Development,

Invite Collaborator Startup report card Business Model Canvas.

This is a post it! Copy


and paste it to the
canvas.

Cost Structure Revenue Streams

Hosting Costs - heroku (currently $0) 30-day Free trial @ $14/mo


People Costs - 40hrs & $65/hr - $10K/month (1 private canvas / 3 collaborators)

Break-even point: 743 customers

Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.