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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Axiom
The AcademyCoin token operates on the world’s first decentralized
blockchain for online education with an established network of
educators, students, creators and programmers. AcademyCoin
makes digital currency e-learning payments easy and simple for global
participants.
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Executive Summary
Hacksaw International Inc. is executing a token issuance under the
name AcademyCoin. Hacksaw International expanded its global
e-learning footprint by designing and launching AcademyCoin as the
first fully-functional blockchain for online educators. The
AcademyCoin token (ACAD) facilitates e-learning payment
transactions and supplants third-party payment processors like
PayPal, Patreon and other credit networks. AcademyCoin expects to
lower the overall costs compared to traditional payment structures
while mitigating inefficiencies and streamlining the payment process
of online education.
Key Points
• Starting with a community that reaches over two
million designers and developers each month1
• The AcademyCoin network, blockchain, and wallet
are fully-functional with active beta users2
• Existing partners and active users on the ACAD
network3
• The first company to provide a payment system to
replace traditional payment methods for online
education platforms and reoccurring membership
businesses
• The AcademyCoin team has a successful history
together of developing, building and growing
tech-centric educational platforms4
1
https://imgur.com/a/w5V6v
2
See “Distribution Strategy”
3
See “Expansion Plan Network Effect”
4
The core team worked together at LendLayer (https://techcrunch.com/2015/08/05/affirm-acquires-
coding-bootcamp-lending-startup-lendlayer/) and presently at Hacksaw Academy.
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
E-Learning Landscape
The online education future is here with explosive growth and rapid
evolution. Over the next decade, the global e-learning market is set
to reach approximately $325 Billion.5 The established trends in
e-learning education in the marketplace have seen categories
focused on learning through gaming, cyber security, cloud based
solutions, corporate MOOCs (massive open online courses), online
content & digitization, innovations in wearable technologies and
learning management systems. As the growth continues, the top
venture capital investment firms continue to invest heavily into
e-learning platforms and businesses.6
5
Research & Markets Inc 2017 report
6
https://pitchbook.com/news/articles/a-second-wind-vc-investment-in-edtech-is-rising-again-
datagraphic
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Four of tech’s biggest companies
— Apple, Google, Microsoft and Amazon are moving aggressively
into the online education market. Beyond the potential of selling their
products to a previously untapped trillion-dollar industry, there’s a
chance to create lifelong brand loyalist by connecting to younger
generations as early as possible via schools.7 Corporations are
increasing their budget expenditures for training purposes and
development professionals are using e-learning as a tool to meet
company expectations. The market is segmented into mobile
e-learning, application simulation tools, podcasts, content
management system, videos, virtual classrooms and computer
programming and of course, blockchain technology.
A key catalyst for e-learning’s adoption is that the millennial
generation is comfortable with education-centric technologies.
Online education has displaced educators from traditional academia
and moved educators to migrate to online classrooms. Educators are
now utilizing online courses and advertising-based video platforms like
YouTube to supplement and enhance their learning tools. Uploading
e-learning content makes it available throughout a network, which
means that learners can access it and
“Millennials are unique in that
view anytime on their smart phones
from the time most of them and tablets, the main devices used in
could walk they were operating mobile learning. Regardless of screen
some kind of mobile device.” size; one can use a platform for not
Source: opensesame.com/blog/infographic-why- only searching online video resources,
elearning-perfect-millennials
but also sharing presentations, and
inviting e-learners to take an active part through their commenting
and participation.8
7
https://www.recode.net/2016/6/24/12014994/ed-tech-entrepreneurs-educational-technology-
investment-big-four
8
https://elearningindustry.com/8-important-reasons-youtube-part-elearning-course
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Market Problem
How an educator gets paid fairly and adequately is a problem in the
e-learning ecosystem. Currently, an educator has namely two options
to receive compensation for their services, either through an
advertisement-sharing model or through a membership model. The
e-learning landscape has been infiltrated with service providers that
charge a substantial amount of fees and transaction costs. These
costs typically range from 10% to 45% that the service provider
keeps. The fee schedule associated with the available processing
providers is complex. YouTube and Facebook’s new Watch tab
feature pays out only 55% of advertisement revenue off a creator’s
content.9 While Google does not disclose what it pays, its AdSense
partners' forums estimate that partners make between $0.001 and
$0.005 a click - depending on what type of ads they run.10 This not
only makes educators' income low and consistently undefined from
fees but unreliable. The current
payment environment makes it “If PayPal decides for some reason
difficult for educators to that your account has been
generate substantial income. misused, it has the power to freeze
all of the assets held in the account,
without consulting the user.”
Source: www.huffingtonpost.com/ameer-rosic-/7-incredible-
benefits-of-_1_b_13160110.html
9
Facebook launches Watch tab of original video shows,
https://techcrunch.com/2017/08/09/facebook-watch/
10
https://www.edsurge.com/news/youtube-education-summit-recap
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
In order to generate income from online platforms, educators have
moved to a membership format where they are paid a reoccurring
monthly amount for educational content. Educators and creators
have searched for the ability to unlock alternative revenue streams
through subscriptions and recurring patronage. “Lots of creators are
relying on an ad-supported model,” said Patreon VP of data science
and operations Carlos Cabrera during a recent interview with Variety.
“That model is broken.”11 Therefore, educators have become heavily
reliant on third party payment processors like PayPal, membership-
based platforms like Patreon and major credit networks. As a result of
this reliance and lack of alternatives, these educators are paying
substantial fees per transaction. The following chart12 is the virtual
terminal fee structure for PayPal users.
11
http://variety.com/2017/digital/news/patreon-60-million-series-c-1202563002/?ex_cid=SigDig
12
https://www.paypal.com/us/webapps/mpp/merchant-fees
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
The direct-platform payment model may remove a third-party
processer but includes costs and complexity. Lynda,13 a popular skills-
based learning platform is another example where royalty fees are as
high as 10%. After taking a deeper dive into the pay structure, we can
see how convoluted it is for the educators to understand the formula
to make money. Lynda collects membership participation numbers
every month and uses that information to calculate payment to
educators, which is proportionally based on how many subscribers
they have as a whole. Then, Lynda analyzes how many videos are
viewed by each subscriber and which videos they are watching.
The formula equates to (total monthly revenue) x (% of active use) x
(% of distinct views/course) x (contract royalty rate) = payment. The
educator must rely on the platforms-payment formula and hope for
both accuracy and fairness.
Beyond the fact that the current payment systems are saddled with
bloated costs, the control of both payment timing and consistency is
beyond the education provider’s purview. If
PayPal deems your account has been “When you give your credit card to a
misused or is noncompliant, PayPal has the merchant, you give him or her access to your
power to freeze all of the assets held in the full credit line, even if the transaction is for
account without first consulting you. a small amount. Credit cards operate on a
Stripe, Payoneer and other payment “pull” basis, where the store initiates the
services may take up to 5 business days to payment and pulls the designated amount
process and remit payment to an from your account. Cryptocurrency uses a
educator’s account. Furthermore, when “push” mechanism that allows the
you give your credit card to a merchant, cryptocurrency holder to send exactly what
you give them access to additional credit he or she wants to the merchant or recipient
information, even if the transaction is for a with no further information.”
nominal amount. Credit cards operate on a Source: www.huffingtonpost.com/ameer-rosic-/7-incredible-
benefits-of-_1_b_13160110.html
“pull” basis, where the store initiates the
payment and pulls the designated amount
from your account. Cryptocurrency uses a “push” mechanism that
allows the cryptocurrency holder to send exactly what he or she wants
to the merchant or recipient with no further information.14
13
www.lynda.com
14
http://www.huffingtonpost.com/ameer-rosic-/7-incredible-benefits-of-_1_b_13160110.html
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Market Solution–Blockchain
Blockchain is a technology where a group of distributed computing
systems can compute the authenticity of transaction in a
decentralized manner. In simplest terms, blockchain harnesses a
significant number of computers to cooperate and create a common
record (a "ledger") that is accessible to everyone and controlled by no
one. This database is maintained by the community of users and not a
centralized authority (i.e., private corporation, government agency,
etc.). The decentralized database is secured by encryption to prevent
unauthorized mischief and manipulation. The encryption uses
complex mathematical functions to determine who owns what and
when they own it.
The distributed database maintains a continuously growing list of
recorded transactions called "blocks". Each block contains a time
stamp and a link to a previous block transaction. A key blockchain
feature is that it “chains” verified transactions into “blocks.” A
blockchain is managed by a network that adheres to a protocol for
validating new blocks and additions to the database. Once recorded,
the data in any given block cannot be altered retroactively and thus,
maintains transactional integrity.
A payment blockchain needs to perform two functions. The first
function is to gather and order data into blocks and the second
function is to then securely chain those blocks together.
AcademyChain is what we call our blockchain. AcademyCoin is the
token that we developed to send e-learning payments using the
AcademyChain. Hacksaw International Inc. has additional features in
the pipeline that we plan to add to the AcademyChain after the
success of our Token Generation Event.15 The AcademyChain is a
blockchain based on Bitcoin’s blockchain. Each block contains a time
stamp and a link to the previous block with transaction fees set below
0.01 to mitigate flooding of the network and slower transaction times.
AcademyCoin is targeting 2-minute block times while avoiding
congestion from ever-growing chains like Ethereum to maintain low
fees and continuous speedy transactions.
15
See “Token Generation Event Offering Details”
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Reference Guide
Hacksaw International Inc. is an established e-learning company that
built the AcademyCoin educator network and manages ACAD
tokens. The Hacksaw International team is launching the
AcademyCoin token sale.
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
AcademyCoin (ACAD)
AcademyCoin is the world’s first token operating on a decentralized
blockchain enabling educators to accept payments and monthly
membership payments from their students and fans. The ACAD
token is also the first e-learning market payment solution to provide a
less expensive and more secure payment process. ACAD allows
educators to generate sustainable monthly income that is traditionally
heavily reliant on third-party payment processors, advertising
networks and major credit networks. AcademyCoin allows the
educator to receive payments faster and avoid the risks of their
account having an incorrect ledger or inadvertent disruption.
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Token Implementation
AcademyCoin starts with a strong foundation from Hacksaw
Academy's existing community, which reaches over 2,058,000
software engineers, developers and e-learners every month. This
network was established through social media platforms such as
Instagram, Twitter, Facebook and our educational platform Hacksaw
Academy.16 Hacksaw was founded in 2015 and is a fully-interactive
e-learning platform divided into sprint programming tutorials with
over 12,000 users. With such a large existing and expanding
community, we saw a need for an AcademyCoin to serve our network
with a superior payment system. This expanding community needed a
way to make payments fast to access e-learning. The community is a
core component of our ACAD token launch for our thriving
student-to-educator network.
16
https://beta.hacksaw.academy/
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
ACAD Specs
Token name: AcademyCoin
Abbreviation: ACAD
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
ACAD Distribution Strategy
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Expansion Plans – Network
Effect
The Hacksaw team is experienced in online influencing and marketing
in both the payment and educational product development arenas
respectively. Hacksaw’s online presence is a key factor for future
growth with active followers on Instagram, Twitter, YouTube, Reddit,
Medium, Slack, Telegram and Facebook. A significant portion of the
token distribution will be used for the expansion and development of
strategic partnerships. Ice Flow Studios, Tech Genius and Howard
Pinksy are just a few of the active users that are ready to disrupt the
e-learning marketplace and introduce a streamlined payment process.
By early 2018, we expect that over 100 Educators will accept and
utilize the ACAD token. AcademyCoin already has several educators
accepting ACAD:
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Why ACAD Provides a
Needed Decentralized
Solution
The utility of the blockchain as a transaction validator for payments is
the genesis of its foundation. AcademyCoin partners with online
educators to achieve sustainable monthly income without third-party
payment processors, major credit networks or fees by using the
blockchain. The ACAD secure wallet is a decentralized peer-to-peer
network for educators that eliminate the reliance on third-party
payment processors and major credit networks. The blockchain will
validate transactions, keep records and eliminate the need for third-
party assurances. We allow educators to simply create long-term
revenue streams. We plan to add a payment reoccurring feature to
the wallet early next year.
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Summary
Online education has become a global phenomenon and requires
a global solution. AcademyCoin is the world’s first functioning
blockchain-powered online education cryptocurrency payment
solution. AcademyCoin’s token makes digital currency payments for
e-learning easy and simple for all participants. Our focus is to change
the way e-learning is paid for. We’ve chained together the critical
foundational blocks for a successful peer-to-peer payment solution
in the e-learning space. We built the technology and have proven
business partners, real users and a coveted management team.
AcademyCoin will become the ultimate payment solution for
education.
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Token Distribution
ACAD breakdown of 100,000,000 tokens
10,000,000 Pre-sale
10,000,000 Token Generation Event
20,000,000 Public Contributors
20,000,000 Management Incentives
20,000,000 Partnership Development Expansion
20,000,000 Distribute to Community of Educators, Creators & Students
100,000,000
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Roadmap
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Use of Funds
Marketing: 10% These funds will be directed at PR, social media paid
marketing, partnerships, affiliate programs and more.
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Team
AcademyCoin is being developed by Hacksaw International
Incorporated. Each member of the team has successfully worked with
at least one other team member on a previous successful business
project. The founders Steve McGarry, John Fields and James Lovatt
bring over a decade of experience in software development and
innovative educational platforms. The founders sold their previous
business in the education space to the former CTO of PayPal, Max
Levchin’s company Affirm.
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Steve McGarry has been changing how the world learns online for the
past several years. Steve launched his first cryptocurrency in the
summer of 2014 before his education-lending startup, LendLayer,
was acquired in 2015. Leveraging his blockchain technology
experience with online education is the next step in combining his
passions. Steve’s vast network of online educators and creators
reaches over 200 million consumers worldwide and is growing rapidly.
His network of online educators has continuously boosted the
AcademyCoin community by 70% month over month.
https://www.linkedin.com/in/stvmcg/
John G Fields gravitates toward big and creative ideas that can move
the global needle. John is a strategic thinker and obsesses over
connecting the dots. His experience ranges in all aspects of starting
a company from early formation to accelerating its development and
growth. John is considered a “guru” at creating and developing
business relationships, new products and building the requisite
disparate teams for success. He is sought after globally to advise
in starting businesses and developing the narrative.
https://www.linkedin.com/in/jfields/
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Token Generation Event
Offering Details
ACAD is a cryptographic token with a limited supply of
100,000,000 and no additional tokens will be created after the
token generation event occurs. Like similar cryptocurrencies, ACAD
tokens are transferable, exchangeable and fungible. We expect
AcademyCoin to be listed and tradable on multiple crypto exchanges
in 2017.
Stage 1
The first stage is an appreciation discount sale of ACAD tokens
designated for Hacksaw Academy Inc. supporters, friends and families.
Pre-sale Terms:
• 10,000,000 ACAD tokens available
• October 1st to 31st 2017 or when then cap is reached,
whichever occurs first
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Stage 2
Terms of Token Generation Event
• 10,000,000 ACAD tokens available
• Token purchase limited to maximum purchase of 250,000
ACAD Tokens
• November 1st to 30th 2017 or when then cap is reached,
whichever occurs first
http://bit.ly/2yKXJzr
http://academycoin.io/#download
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Terms and Participation Risks
THE ACADEMYCOIN IS NOT AN INVESTMENT-GRADE SECURITY
OF ANY KIND. NO EQUITY, INTERESTS OR DIVIDENDS WILL
EVER BE DISTRIBUTED OR ASSIGNED TO ACAD TOKEN
HOLDERS FROM THE COMPANY.
The recipient understands and expressly accepts that the ACAD tokens will
be created and delivered to the recipient at the sole risk of the recipient on
an “AS IS” basis. The recipient understands and expressly accepts that the
recipient has not relied on any representations or warranties made by the
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.
Company outside of this White Paper including, but not limited to,
conversations of any kind, whether through oral or electronic
communication. The recipient assumes all risk and liability for the results
obtained by the use of any tokens and regardless of any oral or written
statements made by the company, by way of technical advice or otherwise,
related to the use of ACAD tokens.
The recipient understands that recipient has no right against the Company
or any individual that is part of the Company. The recipient understands that
recipient bears sole responsibility for any taxes as a result of the matters and
transactions of ACAD tokens in use, sale or other disposition of ACAD
tokens held by the recipient. To the extent permitted by law, the recipient
agrees to indemnify, defend and hold the Company or any of its affiliates,
employees or agents (including developers, auditors, contractors or
founders) harmless for any claim, liability, assessment or penalty with
respect to any taxes associated with or arising from the recipient’s
acquisition of ACAD tokens hereunder, or the use or ownership of ACAD
tokens.
The recipient has been complying with the applicable anti-money laundering
statutes and the rules and regulations thereunder and any related or similar
rules, regulations or guidelines, issued, administered or enforced by any
governmental agency (collectively the “Anti-Money Laundering Laws”), and
represents that he/she/it will not engage in any money laundering or
terrorist financing activity as defined under the Anti-Money Laundering
Laws through his/her/its participation in the contribution to the Company
and the distribution of the ACAD tokens.
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Copyright © 2017 Hacksaw International Inc. All Rights Reserved.