FREELANCE MENU

MAY 2019 SERVICES BY MICHAEL FLAMANK

"
COPYWRITING & IDEA DEVELOPMENT

$45/hr

#
PHOTOGRAPHY - CONTROLLED SHOOT
(ex. subject/product photography)

$400/half-day*
$800/full-day*

!
PHOTOGRAPHY - UNCONTROLLED SHOOT
(ex. event coverage)

$250/two hrs
(+$50/each additional hour)

*Price Match Guarantee - should another professional of equivalent

output offer a lower rate, I promise to match or beat their offer
COPYWRITING & IDEA DEVELOPMENT - EX#1

Re: Crayon Tin Lines

Suggestions:

- Wax on, Wax on

- May contain traces of art

- These are your crayons, there are many like them, but these ones are yours

- Draw or draw not, there is no try

- Snapple’s lawyers wouldn’t let us put fun facts down here

- Truth or Draw?

- If you’re reading this, it’s too late… to save the date you are on

- To be used for “drawing straws,” since we got rid of all of ours for the environment : )

- Help! A sorcerer turned me into a crayon tin!

- Candle Making Instructions: Step 1 - bake tin of crayons at 325* for 25 min Step 2 - add wick

- Give a man a crayon, feed him for a day, teach a man to crayon and he’ll realize the crayon wasn’t for eating

- “To draw or not to draw,” that is the question. “Yes” is the answer.

- Objects in the tin are exactly as close as they appear.

- If you’re happy and you know it draw some hands!

- C.R.E.A.M. - Crayons Rule Everything Around Me

- Not to be used for heist planning

- Choking Hazard: when used for playing “Hangman”

- Remember to sign your work at the bottom right : )

- Roses are red, violets are blue, this tin contains both, so which will you choose?

- Crayon a poem. Haikus technically count. Refrigerator.

- He who can, draws; he who cannot, still draws, there are literally no rules against it

Bonus Less Usable Suggestions:

- The bees are still dying at an alarming rate!

- The person across from you is an imposter. Beneath the table you’ll find a 9mm. You know what to do.

- If he doesn’t know how to handle these, you should lower your expectations for later tonight

Description: my contribution to an email thread requesting copy suggestions

for the bottom of Jack Astor’s crayon tins

Total Copywrite Time: 2 HRS

 MICHAEL FLAMANK | FREELANCE WORK

E
IC
INVOICE Attention: SIR Corp
Project Contact: Xxxxx Xxxxx

647-573-0374 Date: XXXX-XX-XX

michaelflamank@gmail.com Invoice Number: XXX

VO
TAX#: XXXXX XXXX XXXXXX
10 Capreol Ct. Apt. 816
Toronto, ON
M5V 4B3

Description Hours Rate Cost

Crayon Tins
IN
April 2019 - Jack Astor’s

- Copy Development
2 $ 45.00 $ 90.00

Subtotal $ 90.00

Tax 13.00% $ 11.70

Total $ 101.70
-

Thank you for your business.

Please make all cheques payable to Michael Flamank

#1
EX
COPYWRITING & IDEA DEVELOPMENT - EX#2

30 SECOND GO PRO IDEAS:

(1) The Next Great Pitch : Once upon a time someone pitched the idea of using craft paper for
tablecloths. Once upon a time someone pitched the idea of Farside comics as far as the eye
could see. And once upon a time someone pitched the idea of setting aside one booth in the
restaurant strictly for Elvis paraphernalia! Every crazy amazing thing Jack’s has ever done started
with a great pitch. It’s about time we had another ; )

Objective: Each location will have 30 seconds to make their pitch into the Go Pro of what the next
crazy Jack’s-ism should be (ex. moonboots for servers, little white flags for every table that the
guest can prop up when they want the check [signalling that their stomach surrenders and can’t
take anymore tasty food], serving trays that double as shields, etc.)

(2) Half-Minute In The Life: Working in the service industry often brings bizarre situations,
relatable situations and sometimes both at once. Although every Jack’s location is a part of one
big Jack’s family, there are undoubtably unique quirks and scenarios that come with working at
specific locations. Let’s show each other what it’s like to step into our shoes.

Objective: Each location will have 30 seconds to show off a super condensed version of what it’s
like working at their Jack’s whether it be super boring and normal or pure surreal insanity ([ex.1]
swooping underneath some flaring bartenders, turning a corner to find a donkey is taking skip
orders, emerging in the back of house where peeps are gathered around a whiteboard with secret
battle plans to add a death ray to the roof [ex. 2] twenty-five seconds of servers sitting around
during what should be lunch service, looking bored and a little frustrated until one asks “wait… did
we not unlock the front door?” followed by a group moment of clarity and a stampeding panic as
they all rush to unlock the front doors where their customers eagerly stand in wait [ex. 3] manager
calls a preshift and all the peeps arrive while walking on their hands)

Example of Surreal “Day In The Life” Video: https://youtu.be/VlntDhjzsUw

(3) Recipe Swap: As anyone who’s ever played with Legos knows, you don’t always have to
build what the instructions tell you to build, you can use those blocks to build whatever your
imagination dreams possible! In fact you can borrow blocks from many different sets and often
times the result will be chaotic, a little rough around the edges, but ultimately an epic creation of
your own making. Each recipe at Jack’s is made up of similar building blocks (aka fresh
ingredients) and it’s time to build your masterpiece.

Objective: Each location will have 30 seconds to share their unique recipe or spin on a Jack’s
classic recipe with the Go Pro using only Jack’s available ingredients (ex. cookie ate my brownie
baked inside a bigger brownie = Brownie Ate My Cookie That Ate My Brownie, gummy bears +
bread = The Gummy Bearwich, salmon served in a fishbowl = Fishbowl Squared)
(4) Greeting The Newbie: It’s always a bit awkward starting a new job, even for outgoing people
in an environment of other awesome outgoing people. How do you make someone feel welcome,
while also explaining how absolutely bananas their life is about to get?

Objective: Each location will have 30 seconds to speak to the Go Pro as if it were a brand new
peep and give the low-down on what to expect (fact or absurd fiction) as a peep at Jack Astors
([ex. 1] “alright so this the peep’s quarters, you see that table there, that’s where the arm wrestle
gambling happens” [ex. 2] “and over here we have the room where we microwave all our food, just
kidding, this isn’t Moxies! [ex. 3] “you are going to love it here, everyone is so supportive and
amazing, just don’t make any wishes on that monkey paw resting on the ancient pedestal in the
middle of the walk in cooler and you’ll be fine”)

(5) Jackest Draw In The West: In the Old West, after counting ten paces, it was whoever had the
fastest wrist and control of that wrist that made it to supper that night. We want to know who
would have survived back then, which location has the least carpel tunnel, and which peep has the
“Jackest Draw in The West.”

Objective: Starting with an empty piece of craft paper, each location will use the Go Pro to record
30 seconds of their fastest drawer/drawers creating a unique piece of crayon art (ex. the Jack’s
Donkey with a cowboy hat and holster filled with crayons, an elegant calligraphy spelling of the
word “lit,” a swirling chaotic Jackson Pollock-esque scribble of uncontrolled crayon)

(6) Leave an Impression: Over the years Jack Astor’s has served many extremely famous people
from the legendary Justin Bieber, to the lesser known Degrassi actor Drake, to the dealiest of
dealmakers… Howie Mandel! Unfortunately, every time we have such noble guests in our
restaurants, we forget to document the experience on video. So like an episode of Cold Case
Files, we must do our best to reenactments for future peeps to cherish.

Objective: Each location has 30 seconds to do their best impression of a celebrity/celebrities as

they may act while in a Jack Astor’s (ex. Christopher Walken ordering Chicken Fingers, Jeff
Goldblum commenting on the unique decor, Alec Baldwin trying to draw a dog on some craft
paper but frustratingly can’t remember what dogs look like)

(7) Jack’s For Laughs: Even though we may not be sponsoring the festival this year, we’ve
always been known for our humour (for better or worse). What we don’t know yet, is which
location will leave us in so many stitches we’ll have to restock the med kit.

Objective: Each location has 30 seconds to perform their best bit, skit or joke to the Go Pro in an
effort to make the viewer laugh (ex. telling a funny joke or jokes, peeps performing a clever skit
critiquing tip culture, GM taking a pie to the face with peeps in the background going “whomp
whomp whomp wahwahwahwahwah”)

(8) Happy Birth-Yay To You: A recent scientific study suggests that on average the modern day
human endures at least one birthday per year. With this information we can glean that that human
will have likely heard the original “Happy Birthday” song rendition once or twice before even
stepping foot in one of our establishments on their Day of Birth. To ensure we do not come off as
plagiaristic when we sing to them, it is pertinent that we start getting creative now.

Objective: Each location has 30 seconds to sing their own unique rendition of Happy Birthday
into the Go Pro (ex. Happy Birthday done as a rap, Happy Birthday sung by a harmonized
barbershop quartet, Happy Birthday done as a spoken word slam poem)
(9) Pep Talk: Rise and grind! Wake up and get this cake up! Work hard play harder! Have you
ever felt unmotivated or in need of extra motivation? Maybe you just need a little more vitamin
YOU! Which location can inspire the most greatness in the other’s using only their raw passion
and words! WE’RE SO PUMPED TO FIND OUT!

Objective: Each location has 30 seconds to give their most inspiring motivation speech into the
Go Pro to prepare it for the lunch/dinner rush (ex. an Any Given Sunday style fourth quarter “let’s
go out and get them!” style speech, a Bill Pullman Independence Day “we will not go gently into
the night!” style speech, an Glen Gary Glen Ross “Always Be Closing” type speech)

(10) Word Salad: United we are greater than the sum of our parts. Each of us contributes to the
collective Canadian (and small fraction American) spirit that is Jack Astor’s and it is together we
make up this great company and timeless identity. Every location is a piece of our puzzle and an
ingredient in our chopped salad.

Objective: The Go Pro is shipped with 41 sealed envelopes with the name of each Jack’s location
written across its own letter. When the Go Pro package arrives at a location, that location opens
the letter addressed to them, which will reveal 15 seemingly random words that they must have 15
different peeps speak into the Go Pro in under 30 seconds. Once every Jack’s location has
recorded their 15 random words from 15 different peeps into the Go Pro, we supercut clips of each
peep saying their word and rearrange the clips to create an entire speech performed by over 615
peeps!

(note: we would obvious write the speech before hand, then chop up and assign all the words)

(11)  The Longest Boomerang:  Strange wouldn’t you say, that of all the video fads in recent
memory, the most popular is one that seems impossible to get rid of, almost as if by its own
namesake.  In fact, it would not be an understatement to suggest that if the current generation of
youth were to hear the term “Boomerang,” that more often than not they might first think of the
video aesthetic and not the banana shaped frisbee from whence it was named.  Well it’s time to
redefine the “Boomerang” once more… 

 
Objective:  Each location has 30 seconds with the Go Pro to (1) copy the last 15 seconds of the
previous video completely in reverse and then (2) film their own 15 seconds with which the next
location will have to reenact completely in reverse.  Once every location has filmed their 30
seconds, the video clips will be stitched together into one of the world’s longest changing
“Boomerangs!”
 
 
(12)  “They’re Called Illusions Michael!”:  As the great G.O.B. once exclaimed on Arrested
Development after performing one of his magical acts and having them labeled “tricks” by his
brother Michael “they’re called illusions Michael, tricks are something a-“ you know what, I’m not
going to go there.  But our locations are…  
 
Objective:  Each location has 30 seconds with the Go Pro to (1) try to copy the trick/illusion
performed in the last 15 seconds of the previous location’s video and then (2) film their own 15
second trick/illusion that the next location will have to try and reenact and decide for themselves if
it was a trick… or an illusion! (ex. one location does a fancy nearly impossible flairtending move
and the next location tries their best to figure out how to recreate it, etc.)

 (13)  Jack’s Shanty:  Though few of our locations be near the swirling sea, each contains a crew
bound close as family and captains of their own many friendships.  Though each location may
have shanties, songs or limericks that they hold near and dear, it seems about time that one was
made for our fleet as a whole.

 
Objective: Each location has 30 seconds with the Go Pro to finish the open ended rhyme left by
the previous location, add a few more lines and rhymes of their own, and then end on their own
open-ended rhyme.  Once all locations have filmed their contributions, the clips will be stitched
together into a glorious Jack Astor’s Sea Shanty Anthem for the ages 

(ex.:

Location #1:

We work at Jack’s all night and day

Twerk in the back or so they say
Our guests don’t know what brillant shows
We throw without our serving trays
If only we knew how to floss…

Location #2:

…our teeth would keep from being lost

We think we need a tooth fairy
Or more cheese menus with dairy
That calcium makes us say yum
Lactose intolerance is dumb
Jk don’t write to BlogTO… 

etc.)

 
(14)  Harmonized: If there are 342 things Jack Astor’s is known for, one of those things has to be
our servers’ sexy singing voices… right?  Right????  Well either way for the sake of this challenge
let’s pretend that is a verified fact.  And on that note, we’re going to show the world what kind of
acapella pop music potential.

 
Objective: Each location is given a section of a predetermined song that they must sing into the
Go Pro.  Some sections may overlap, some may be solos, but by the end when everything’s been
filmed and laid over each other, the “choir effect” is going to result in the song sounding
beautiful… fingers crossed!

 
 
(15)  Conti-who-ity?:  One of the most difficult tasks of any video production is making sure that
the continuity between each cut is seamless.  Everything exactly as it was, shirts and objects
matching, characters in their expected places and nothing jarring or out of the ordinary!  Sounds
boring doesn’t it?  So let’s shake things up!

 
Objective: Each location will be given the exact same 5-10 minute scene from a well known movie
which they must recreate into the Go Pro.  Once every location has filmed the scene, each
individual reenactment will be spliced together in a continuity-free master version including a bit of
each locations performance, proving once and for all how little continuity matters when assembling
pure cinematic art!

Description: my contribution for an ask to generate ideas incorporating a

GO PRO that would be sent to each Jack’s location

Total Idea Development Time: 5 HRS

 MICHAEL FLAMANK | FREELANCE WORK

E
IC
INVOICE Attention: SIR Corp
Project Contact: Xxxxx Xxxxx

647-573-0374 Date: XXXX-XX-XX

michaelflamank@gmail.com Invoice Number: XXX

VO
TAX#: XXXXX XXXX XXXXXX
10 Capreol Ct. Apt. 816
Toronto, ON
M5V 4B3

Description Hours Rate Cost

IN
April 2019 - Jack Astor’s

30 Second GO PRO Project

- Idea Development
5 $ 45.00 $ 202.50

Subtotal $ 202.50

Tax 13.00% $ 26.33

Total $ 228.83
-

Thank you for your business.

Please make all cheques payable to Michael Flamank

#2
EX
COPYWRITING & IDEA DEVELOPMENT - EX#3a
Description: my contribution for an ask to generate copy ideas for the
Loose Moose’s “Epic Burger” program (in addition to the copy already
submitted by Brook Johnston)
Total Copywrite Time: 1.5 HRS
 MICHAEL FLAMANK | FREELANCE WORK

E
IC
INVOICE Attention: SIR Corp
Project Contact: Xxxxx Xxxxx

647-573-0374 Date: XXXX-XX-XX

michaelflamank@gmail.com Invoice Number: XXX

VO
TAX#: XXXXX XXXX XXXXXX
10 Capreol Ct. Apt. 816
Toronto, ON
M5V 4B3

Description Hours Rate Cost

IN
February 2019 - LOOSE MOOSE

“Epic Burgers” OOH

- Copy Development
1.5 $ 45.00 $ 67.50

Subtotal $ 67.50

Tax 13.00% $ 8.78

Total $ 76.28
-

Thank you for your business.

Please make all cheques payable to Michael Flamank

#3
EX
COPYWRITING & IDEA DEVELOPMENT - EX#3b
VALUE COMPARISON - BROOK JOHNSTON
Description: original copy contributions submitted by Brook Johnston

Total Copywrite Time: 3 HRS

PHOTOGRAPHY - CONTROLLED SHOOT
Description: a shoot that consists of a reserved/controlled area in which
to operate and a designated subject shot list agreed upon in advance

Half-Day: 3-4 HRS (plan 3hrs of content + last hour for rollover & extras)
Full-Day: 6-8 HRS (plan 6hrs of content + last 2hrs for rollover & extras)
PHOTOGRAPHY - UNCONTROLLED SHOOT
Description: a shoot set in an uncontrolled environment in which the goal
is to capture the best possible content of the event taking place*

Event Coverage: 2 HRS (extendable at +$50/each additional hour)

*resulting quality of images are prone to the conditions under which they were shot
 CONTACT

$
michaelflamank@gmail.com

%
(647) 573-0374