Midlands State University

Faculty of Commerce
Centre for Entrepreneurship

Entrepreneurship (ENT 205) Course Outline

1. Objectives
The purpose of this module is to prepare a ground where the students view
Entrepreneurship as a desirable and feasible career option. In particular the
module seeks to build the necessary competencies and motivation for a career in
Entrepreneurship.

2. Entrepreneurship and Small business in the economy

GENERAL OBJECTIVES

- Defining entrepreneurship
- Defining an entrepreneur
- Defining the small business
o Qualitative and quantitative definitions
- Why entrepreneurship and small businesses?
o Economic development
o Employment creation
o Broadening of choices

3. ENTREPRENEURSHIP THEORY

GENERAL OBJECTIVES

 Develop an understanding of the entrepreneurial mindset;

 Develop an awareness of the diverse characteristics of an entrepreneur;

 Understand the different types of entrepreneurs

 Identify potential mistakes/pitfalls of entrepreneurship;

 Assess successes and failures of entrepreneurship;

4. THE ENTREPRENEURIAL PROCESS

GENERAL OBJECTIVES

 Identify the steps in the entrepreneurial process;

 Discuss some of the methods of generating ideas;

 Identify sources of entrepreneurial opportunities;

 Distinguish between an idea and an opportunity;

 Evaluate an opportunity from given information;

5. CREATIVITY AND INNOVATION

GENERAL OBJECTIVES

 Understand the nature of creativity and innovation;

 Appreciate the process of nurturing and managing innovation;

 Appreciate the value of creativity and innovation;

 Understand the importance of protecting creations and innovations.

6. ENTREPRENEURSHIP PRACTICE

THE BUSINESS ENVIRONMENT

GENERAL OBJECTIVES

 When to set up
 Where to set up
 Which sector to choose
 Barriers to market entry

7. ESSENTIALS OF BUSINESS OWNERSHIP

GENERAL OBJECTIVES

 Understand the various types of ventures;

 Conform to local, regional and international legal and regulatory frameworks;

 Understand the importance of ethics and social responsibility in operating

venture.
 8. NEW VENTURE PLANNING AND CREATION

GENERAL OBJECTIVES

 Understand the importance of a market research and feasibility analysis;

 Appreciate the process of determining the viability of a venture;

 Be aware of the components of a business model and a business plan;

 Understand the importance of start-up capital and sources of finance in venture

creation;

 Understand the importance of a business model and a business plan.

9. MANAGING AND GROWING THE VENTURE

GENERAL OBJECTIVES

 Understand the stages in the venture life cycle;

 Be aware of various venture models;

 Understand how E-Commerce can aid in the operations and growth of the
venture.

Reading Text

Barringer, B.R., and D. Ireland Entrepreneurship: Successfully Launching New

Ventures, 4th Edition. New Jersey: Pearson Education, 2011,

Barreira, J., and B. Urban. The Entrepreneurial Mindset: Cognition, Motivation and
Behaviours. South Africa: Pearson Education, 2011.

Kuratko, Donald F. Entrepreneurship: Theory, Process, Practice 9th Edition. Mason,

Ohio: South-Western Cengage Learning, 2011.

Mariotti, S.,T.Towle, and N. Patel Entrepreneurship: Owning your future, 11th Edition.
New Jersey: Prentice Hall, 2011.

Mariotti, S. and Toni Towle Entrepreneurship: How to Start and Operate a Small
Business, 10th Edition. New Jersey: Prentice Hall, 2011.
Scarborough, N. M., Essentials of Entrepreneurship and Small Business Management,
6th Edition. New Jersey: Prentice Hall, 2011.

Spinelli, S., and R. Adams New Venture Creation, Entrepreneurship for the 21st
Century, 9th Edition. New York: McGraw Hill/Irwin, 2011.

Verstraete, T. and Jouioson-Laffitte, E. A Business Model for Entrepreneurship.

Cheltenham: Edward Elgar Publishing Ltd, 2012.

Academic Journals:

Journal of Entrepreneurship Theory and Practice

Journal of Small Business and Entrepreneurship

International Journal of Entrepreneurship and Innovation

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