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Communication - the act or process of using words, sounds, signs, or OHP, LCD projectors
behaviors to express or exchange information or to express your ideas, Information Age (1900s-2000s)
thoughts, feelings, etc., to someone else. The Internet paved the way for faster communication and the creation of the
NON-VERBAL social network. People advanced the use of microelectronics with the
COMMUNICATION invention of personal computers, mobile devices, and wearable technology.
• Signs Moreover, voice, image, sound and data are digitalized.
• Symbols
• Colors
• Gestures Four (4) Skills to be Information Literate
• body language
• facial expressions
VERBAL
COMMUNICATION
• Oral
• Written
7 Elements of communication Republic Act 10173
1. Source DATA PRIVACY Act of 2012
2. Message (National Privacy Commission)
3. Encoding people whose personal information is collected, stored, and processed are
4. Channel called data subjects. Organizations who deal with your personal details,
5. Decoding whereabouts, and preferences are dutybound to observe and respect your
6. Receiver data privacy rights.
7. Feedback If you feel that your personal data has been misused, maliciously disclosed,
INFORMATION or improperly disposed, or if any of the rights discussed here have been
data, knowledge derived from study, experience, or instruction, violated, the data subject has a right to file a complaint with us.
signals or symbols 1. RIGHT TO BE INFORMED
knowledge of specific events or situations The Right to be Informed is a most basic right as it empowers you as a data
Media messages contain “texts” and “subtexts.” subject to consider other actions to protect your data privacy and assert your
The text is the actual words, pictures and/or sounds in a media message. other privacy rights.
The subtext is the hidden and underlying meaning of the message. 2. RIGHT TO ACCESS
Information Literacy you have a right to obtain from an organization a copy of any information
• The ability to know when there is a need for information, while at relating to you that they have on their computer database and/or manual
the same time, being able to identify, locate and effectively use filing system. It should be provided in an easy-to-access format,
sources of information. accompanied with a full explanation executed in plain language.
Technological Literacy 3. RIGHT TO OBJECT
• The ability to use the appropriate technological tool in a You can exercise your right to object if the personal data processing involved
responsible manner to communicate, solve a problem, analyze is based on consent or on legitimate interest.
data, and acquire new learning. 4. RIGHT TO ERASURE OR BLOCKING
A telegraph message sent by an electrical telegraph operator or telegrapher Under the law, you have the right to suspend, withdraw or order the blocking,
using Morse code (or a printing telegraph operator using plain text) was removal or destruction of your personal data.
known as a telegram. A cablegram was a message sent by a 5. RIGHT TO DAMAGES
submarine telegraph cable, often shortened to a cable or a wire. You may claim compensation if you suffered damages due to inaccurate,
Pre-Industrial Age (Before 1700s) incomplete, outdated, false, unlawfully obtained or unauthorized use of
People discovered fire, developed paper from plants, and forged weapons personal data, considering any violation of your rights and freedoms as data
and tools with stone, bronze, copper and iron. subject.
Example: 6. THE RIGHT TO FILE A COMPLAINT WITH THE NATIONAL PRIVACY
Cave paintings (35,000 BC) COMMISSION
Clay tablets in Mesopotamia (2400 BC) If you feel that your personal information has been misused, maliciously
Papyrus in Egypt (2500 BC) disclosed, or improperly disposed, or that any of your data privacy rights
Acta Diurna in Rome (130 BC) have been violated, you have a right to file a complaint with the NPC.
Dibao in China (2nd Century) 7. THE RIGHT TO DATA PORTABILITY
Codex in the Mayan Region (5th Century) Data portability allows you to manage your personal data in your private
Printing Press using Wood Blocks (220 AD) device, and to transmit your data from one personal information controller to
Industrial Age (1700s-1930s) another. As such, it promotes competition that fosters better services for the
People used the power of steam, developed machine tools, established iron public.
production, and the manufacturing of various products (including books Digital Immigrant:
through the printing press). - Adopters of the web technologies
Example: Digital Native:
Printing press for mass production (19th century) - born during or after the digital age
Newspaper- The London Gazette (1640) Types of Media
Motion picture photography/projection (1890) • Print Media
Commercial motion pictures (1913) • Broadcast Media
Motion picture with sound (1926) • Film/ Cinema
Electronic Age (1930s-1980s) • Video Games (Digital Games)
The invention of the transistor ushered in the electronic age. People • New Media
harnessed the power of transistors that led to the transistor radio, electronic New media - digital media that are interactive, incorporate two-way
circuits, and the early computers. communication.
Example: Social Media- forms of electronic communication (such as web sites)
Transistor Radio through which people create online communities to share information, ideas,
Television (1941) personal messages, etc.
Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951) SIX KEY CONCEPTS IN MEDIA ANALYSIS
Mainframe computers - i.e. IBM 704 (1960) 1. All media messages are “constructed.”
Personal computers - i.e. Hewlett- Packard 9100A (1968), Apple 1 (1976)
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2. Each medium has different characteristics, strengths, and a unique Basic Camera Movements
“language” of construction.
3. Media messages are produced for particular purposes.
4. All media messages contain embedded values and points of view.
5. People use their individual skills, beliefs and experiences to construct their
own meanings from media messages.
6. Media and media messages can influence beliefs, attitudes, values,
behaviors, and the democratic process.
Mass Media - refers to channels of communication that involve transmitting
information in some way, shape or form to large numbers of people.
Media Effects - are the intended or unintended consequences of what the
mass media does.
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