G5- REGIONAL EXECUTION RECO CONFIDENTIAL

MARS PETCARE LATIN AMERICA

PROJECT: PROJECT LEADER (SITE):

BRAND(S)/SUB: PROJECT SPONSOR (SITE):
TECHNOLOGY: ISSUE DATE:
LEAD MARKET: PPM ID:

DOCUMENT PURPOSE: Approve the execution of the activity. all spokes must recognise their commitment to delivering on volume,
cost and timing. View it as your “contract” with the rest of the Business

G5 EXECUTIVE SUMMARY

Objective: Scope: Commented [RM1]: Andrew: se debe confirmar el objetivo del

Proyecto (En teoría debe ser igual al de NPR)
Commented [RM2]: Andrew: se debe confirmar si el alcance
inicial se mantiene o se ha modificado

G5 Executive Summary Commented [RM3]: Andrew : se describe de forma simplificada

cómo se ejecutará el proyecto

Major Milestones Target Launch Dates Follow Markets Commented [RM4]: Andrew : se confirma la fecha de
Launch (Open Sales): G6/Post-Launch Review: Market 1 lanzamiento, la fecha estimada y la fecha inicialmente comunicada,
así como también la fecha para el post launch review, la estimada y
Target: Target: Market 2 la actual
Current: Current: Market 3

Critical Success Factors Commented [RM5]: Andrew: debe confirmar si los CSF’s
definidos en el NPR se mantienen o alcanzaron. Lo mismo aplica
para los targets
CSF NPR G2-DB G3-AB G5-ER
Ex. MAC Parity vs current.

Ex2. New users Quantitative test must show

attractiveness positive impact on
increasing NEW USERS plus
maintaining current users.

Ex3. Hero kibble Have at least one meat

nugget in the kibble mix.

Targets

1/ 7
© COPYRIGHT MARS INCORPORATED – CONFIDENTIAL – INTERNAL USE ONLY
 G5- REGIONAL EXECUTION RECO CONFIDENTIAL
MARS PETCARE LATIN AMERICA

PROJECT: PROJECT LEADER (SITE):

BRAND(S)/SUB: PROJECT SPONSOR (SITE):
TECHNOLOGY: ISSUE DATE:
LEAD MARKET: PPM ID:

TARGETS (optional) NPR G2-DB G3-AB G5-ER

Ex. Packaging structure Use mate structure in
small <10 Kg SKUs.
Ex 2. Kibble harmonization Use the same kibbles for
all the region.
Ex. 3. MAC Higher vs. current.
Size of the Prize (local currency): P&L- Launch (local currency): P&L Y3 (local currency):
Volume (ton): Volume (ton):
Total NSV Y3: NSV (Mi): NSV (Mi):
Incremental NSV Y3: NSV(%): NSV(%):
Target MAC Y3 = % MAC %: MAC %:
Absolute Volume ‘000 kg: Earnings (Mi): Earnings (Mi):
Incremental Volume ‘000 kg: Earnings %: Earnings %:
F&S (Mi): F&S (Mi): Commented [RM6]: Andrew : confirma esta información

Project Classification: Commented [RM7]: Andrew :confirma la info que viene del
Partition: NPR

R/I Class:
Project Type:
OGSM Class:
Channel(s):
Product Source:
Factory:

2/ 7
© COPYRIGHT MARS INCORPORATED – CONFIDENTIAL – INTERNAL USE ONLY
 G5- REGIONAL EXECUTION RECO CONFIDENTIAL
MARS PETCARE LATIN AMERICA

PROJECT: PROJECT LEADER (SITE):

BRAND(S)/SUB: PROJECT SPONSOR (SITE):
TECHNOLOGY: ISSUE DATE:
LEAD MARKET: PPM ID:

G5- EXECUTION RECO

Marketing/CMI Commented [RM8]: Andrew: Info sobre el portafolio a
Consumer (Name(s)) importar (Punto 5) En los demás se puede completar con la info de
Argentina o colocar la nota no aplica .
También se debe describir por qué los consumidores quieren este
1. Target Consumer portafolio.
2. Validated Concept (Insight, benefit, RTB)
3. Consumer Test Results
4. HPE Results
5. Portfolio (SKUs)
6. Brand Compass
7. Competition analysis
8. Communication Plan evaluated and approved

R&D Product
(Name(s)
Product Kitekat Adulto sabor pollo Commented [RM9]: Andrew: Se debe confirmar que las recetas
no cambian
Kitekat Aduntl sabor pescado Danny: Describir el proceso regulatorio en Colombia y la
Kitekat Adulto sabor Carne documentación que el equipo de Argentina te comparto y qué deben
hacer ellos para que nosotros podamos estar listos a nivel regulatorio
R&D Process:

1. Once the portfolio to be registered is defined, it must be verified that there are import requirements in force between both
countries and that there are no raw materials not allowed. For example, in the case of Colombia, products of Lamb origin from
Brazil cannot be registered.
2. Validated that there are requirements for import between both countries, the process of requesting documents for the
registration process begins.

Registration Documents:

- Guaranteed composition
- Q&Q formula
- Feeding guide
- Manufacturing process
- Analysis methods
- Information on commercial presentations, types of packaging and type of sealing.
- Free sale certificate with issue date no longer than 6 months, legalized and translated.
- Designation of importer issued by the manufacturer in favor of MASTERFOODS COLOMBIA LTDA. Legalized and translated.

3. Once we receive the drafts of the documentation, a preliminary review of it is made and comments are sent.

4. Once all the complete documentation is received, money is requested for the payment of official rates.

5. While the payment is received, the dossier is organized to present to the ICA

6. Once the payment is made, the registration application is submitted to the ICA.

3/ 7
© COPYRIGHT MARS INCORPORATED – CONFIDENTIAL – INTERNAL USE ONLY
 G5- REGIONAL EXECUTION RECO CONFIDENTIAL
MARS PETCARE LATIN AMERICA

PROJECT: PROJECT LEADER (SITE):

BRAND(S)/SUB: PROJECT SPONSOR (SITE):
TECHNOLOGY: ISSUE DATE:
LEAD MARKET: PPM ID:

7. The process is monitored. The ICA may issue requirements.

8. If the ICA issues requirements and it is necessary to request them from the manufacturer, the information is requested, the
response is prepared and submitted to the ICA.

9. The ICA proceeds with the issuance of the registry.

The licensing process can take up to 4 months from the filing of all documentation.

10. Product Appearance

a) Prototype (insert picture of pilot trials)
b) Confirm product aspect (size, shape, color, ratio)
c) Shelf life

11. Claims (validated by regional regulatory).

This project was submitted through maquila (Supplementary Adhesive), which means that only legal information established
in Resolution 1056 of 1996 was presented, without presenting claims. At the time you want to present harmonized art for
marketing, you must start the process.

Claim Support
Ex. 1 With vegetables Addition of whole peas and carrots in the recipe.

Ex. 2. For brain development Include DHA levels recommended by WCPN through tuna meal at 0.2%.

12. Recipe requirements (describe any relevant aspects of the formulation, such as new raw materials)
a) Guaranteed analysis
b) Raw availability and feasibility- Confirm availability and raws sourcing strategy, and describe if raw material/supplier
development will be needed.
c) Raws availability and feasibility confirmed- Describe new raw materials, supplier, storage and handling conditions. Describe if
a raw material will be no longer used in the factory because of this launch.

13. Pet Product Performance (PPP) Results

a) Palatability
b) Faces Quality
c) Digestibility
d) Nutritional compliance (e.g. Nutritional guidelines/lifestage/lifestyle)

14. Product KQA (Key Quality attributes)

15. Shelf life studies results
16. Consumer Care informed of changes (Y/N)

Commented [RM10]: Andrew: se debe confirmar que el

R&D Packaging
Packaging (Name(s))
portafolio se importará en la misma presentación y embalaje del
source. Describir el embalaje. También confirmar que no habrán
cambios en los artes (primary / secondary packaging)

4/ 7
© COPYRIGHT MARS INCORPORATED – CONFIDENTIAL – INTERNAL USE ONLY
 G5- REGIONAL EXECUTION RECO CONFIDENTIAL
MARS PETCARE LATIN AMERICA

PROJECT: PROJECT LEADER (SITE):

BRAND(S)/SUB: PROJECT SPONSOR (SITE):
TECHNOLOGY: ISSUE DATE:
LEAD MARKET: PPM ID:

1. Packaging Validation

a) Formats and Sizes

b) Structure
c) Final Artwork
d) SKUs

Code Description KG Channel Launch Date

e) Other Packaging considerations: (e.g. labels, suppliers, equipments).

f) Transportation trials results
g) Packaging KQA (Key Quality attributes)

R&D Process Commented [RM11]: No aplica

Technology (Name(s))

1. Process description

2. Technologies & IP(Intellectual Property) implications

3. Q&Fs considerations (Has HACCP been reviewed and updated? Are there significant changes to do to achieve Q&FS targets).

Engineering/Commercial Commented [RM12]: Fiori: Se debe describir el proceso de

Supply (Name(s)) exportación del source (Incoterms) y describir nuestro proceso de
importación, leadtimes, etc. También se debe describir que el
portafolio será sujeto a proceso de acondicionamiento (stickering),
1. Confirmed supply strategy quién provee la etiqueta? Quién es el proveedor del proceso de
maquila? En dónde se hace y si se puede incluir un ejemplo de la
2. Site impact: What is the impact to the sites regarding: TRS (Efficiency of the line), NQC (Non-Quality cost), MCCs (Manufacturing etiqueta, se podría incluir la imagen (Danny puede proveer esto)
conversion costs), SIG (Sustainable In a Generation),Other? También aquí se confirmaría la respuesta del source en cuanto a
3. CAB amount and compliance (Did the CAB covered technology needs?) capacidad de la producción y el plan de producción (si se tuviera)
4. Production Plan
5. Factory comments and other risks

S&F Commented [RM13]: Andrew: con el soporte de Juan José se

Business Model (Name(s)) debe incluir el P&L final, volúmenes, Trade investments (si aplica),
describir si el Source incurre en Inversiones, relacionar los ICP’s,
Prime+ LCC (palabras más palabras menos el archivo de RECO),
1. Size of the Price estrategia de precios, confirmar si habría canibalización o no

GATE Total NSV Y3 Incremental NSV Target MAC Y3 = Absolute Volume ‘000 Incremental Volume
(local currency) Y3 (local currency) % kg ‘000 kg

NPR
G2-AB
G3-DB
G5-ER

5/ 7
© COPYRIGHT MARS INCORPORATED – CONFIDENTIAL – INTERNAL USE ONLY
 G5- REGIONAL EXECUTION RECO CONFIDENTIAL
MARS PETCARE LATIN AMERICA

PROJECT: PROJECT LEADER (SITE):

BRAND(S)/SUB: PROJECT SPONSOR (SITE):
TECHNOLOGY: ISSUE DATE:
LEAD MARKET: PPM ID:

2. Demand Plan

3. P&L (describe assumptions and highlight relevant cost impacts)

4. Pricing Strategy

5. Cannibalization

6. IRR

Customer Marketing Commented [RM14]: Andrew: este bloque si es TODO tuyo y

Customer & Market Activation (Name(s)) es la descripción de cómo se haría la activación del portafolio,
describir a qué canales o clientes va

1. Activation Plan

a) Consumer Promotion
b) Trade promotion
c) Display
d) Other activations
e) Selling Story Summary
f) Category Leadership
g) PR plan
h) Digital
i) Internal communication

2. Trade CSFs

Project Leader/Activity Manager Commented [RM15]: YO lo incluyo más riesgos

Timeline (Name(s))

Team Commented [RM16]: YO lo incluyo

6/ 7
© COPYRIGHT MARS INCORPORATED – CONFIDENTIAL – INTERNAL USE ONLY
 G5- REGIONAL EXECUTION RECO CONFIDENTIAL
MARS PETCARE LATIN AMERICA

PROJECT: PROJECT LEADER (SITE):

BRAND(S)/SUB: PROJECT SPONSOR (SITE):
TECHNOLOGY: ISSUE DATE:
LEAD MARKET: PPM ID:

Name Function Role Regional/local(site)

Ex. Daniela Moreno RDT Latam PMO Manager Regional (QRO)
Ex2. Araceli Campos S&OP Activity Leader Local Mexico (QRO)

Project Leader
Budget (Name(s))

Concept Amount (USD) Funding Status/Comments

Ex. CMI $10,000 CMI Mexico Budget Fully resourced

Attachments:

Timetable
Gate Risk Assesment
Consumer validation studies
Product Substantiation Document
Master Spec

7/ 7
© COPYRIGHT MARS INCORPORATED – CONFIDENTIAL – INTERNAL USE ONLY