Beruflich Dokumente
Kultur Dokumente
RESEARCH”
SUBMITTED TO : SUBMITTED BY :
Dr.Priyaka khanna ASHPREET KAUR SETHI(6819)
RIDHAM CHOUDHARY(6814)
M.COM(2)
INTRODUCTION
The consideration of ethics in research, and general business is of growing
importance. It is, therefore, critical to understand the basics of ethical research
and how this might affect the research project.
Ethical problems are relationship kinds of problems. That is, ethical problems
occur only when an individual interact with other people and research generally
involves interaction with businesses or members of the general community who
serves as participants (i.e. respondents) in your research.
MEANING OF ETHICS
Ethics is the branch of study dealing with what is the proper course of action for
man. It answers the question, "What do I do?" It is the study of right and wrong in
human endeavors.
Researchers must adopt the ethical guidelines of not only the domestic
country but the host country as well.
MEANING: Ethical issues arise when the interest of the stakeholders are in
conflict or when one or more stakeholder lack responsibilities.
For example, researcher may concentrate on that area where network or sale is
strong.
6. MISLEADING REPORTING – Researcher may report in such a manner that the
audience will draw a conclusion that is not justified by the results.
For example, a research firm may report that 65% people preferred brand A
shampoo than brand B shampoo but the firm manufacturing brand A shampoo
quoted in its ad that 65% people preferred brand A shampoo to all other
shampoos.
CONDUCT
In this role, marketers are expected to embrace the highest professional ethical
norms and the ethical values implied by our responsibility toward multiple
stakeholders (e.g., customers, employees, investors, peers, channel members,
regulators and the host community).
ETHICAL NORMS
As Marketers, we must:
ETHICAL VALUES
Honesty – to be forthright in dealings with customers and stakeholders. To this
end, we will:
Fairness – to balance justly the needs of the buyer with the interests of the seller.
To this end, we will:
Citizenship – to fulfill the economic, legal and societal responsibilities that serve
stakeholders. To this end, we will:
IN PROTECTION OF RESPONDENTS
1.The MRIA will limit the collection of personal information to that which is
necessary for the purposes identified by the MRIA. The MRIA will collect personal
information by fair and lawful means.
2.The MRIA will not use or disclose personal information for purposes other than
those for which it was collected. Moreover, it will retain that information only as
long as necessary for the fulfillment of those purposes.
IN PROTECTION OF CLIENTS
IN PROTECTION OF RESEARCHER
There should be ethical use of findings. There should not be any unethical
practice that harm the reputation of research firm.
SOME OTHER CODE OF ETHICS
In case of sensitive or
personal Proper, unbiased and
questions,researcher should accurate information
give time to respondent to collection
think or quit