Beruflich Dokumente
Kultur Dokumente
(Human Resource)
Programme Structure
and
Curriculum & Scheme of Examination
2010
This booklet contains the Programme Structure, the Detailed Curriculum and the Scheme of
Examination. The Programme Structure includes the courses (Core and Elective), arranged
semester wise. The importance of each course is defined in terms of credits attached to it. The
credit units attached to each course has been further defined in terms of contact hours i.e.
Lecture Hours (L), Tutorial Hours (T), Practical Hours (P). Towards earning credits in terms
of contact hours, 1 Lecture and 1 Tutorial per week are rated as 1 credit each and 2 Practical
hours per week are rated as 1 credit. Thus, for example, an L-T-P structure of 3-0-0 will have
3 credits, 3-1-0 will have 4 credits, and 3-1-2 will have 5 credits.
The Curriculum and Scheme of Examination of each course includes the course objectives,
course contents, scheme of examination and the list of text and references. The scheme of
examination defines the various components of evaluation and the weightage attached to each
component. The different codes used for the components of evaluation and the weightage
attached to them are:
It is hoped that it will help the students study in a planned and a structured manner and
promote effective learning. Wishing you an intellectually stimulating stay at Amity
University.
July, 2010
PROGRAMME STRUCTURE
FIRST SEMESTER
Old Course New Course Title Lectures Tutorial Practical Total
Code Course (L) Hours (T) Hours (P) Hours Credits
Code Per Week Per Week Per Week
MHRHR 10101 MHR 101 Management Process & 2 1 - 3
Organizational Behaviour
MHRMK 10101 MHR 102 Marketing Management 3 - - 3
MHRCS 10101 MHR 103 Computer Application 2 - 2 3
MHRFN 10101 MHR 104 Accounting for Management 3 1 - 4
MHREN 10101 MHR 105 Economic Analysis 3 1 - 4
MHROM 10101 MHR 106 Quantitative Techniques 2 1 - 3
MHRPY 10101 MHR 107 Neuro Linguistic Programming 2 - - 2
MHRPY 10102 MHR 108 General Human Psychology 2 1 - 3
MHRBS 10101 MHR 142 Business Communication – I 1 - - 1
MHRBS 10102 MHR 143 Behavioural Science – I 1 - - 1
Foreign Language - I 2 - - 2
MHRFR 10101 MHR 144 French
MHRGR 10101 MHR 145 German
MHRSH 10101 MHR 146 Spanish
MHRJP 10101 MHR 147 Japanese
MHRCE 10101 MHR 148 Chinese
TOTAL 29
SECOND SEMESTER
MHROM 10201 MHR 201 Operations & Quality 4 - - 4
Management
MHRHR 10201 MHR 202 Performance Management 2 1 - 3
System
MHRGM 20301 MHR 203 Strategic Management 4 - - 4
MHRHR 10202 MHR 204 Human Resource Management 2 1 - 3
MHRRM 10201 MHR 205 Market Research 3 - 2 4
MHRLW 10201 MHR 206 Economic and Business 4 - - 4
Legislation
MHRFN 10201 MHR 207 Financial Management 3 1 - 4
MHRBS 10201 MHR 242 Business Communication - II 1 - - 1
MHRBS 10202 MHR 243 Behavioural Science – II 1 - - 1
Foreign Language - II 2 - - 2
MHRFR 10201 MHR 244 French
MHRGR 10201 MHR 245 German
MHRSH 10201 MHR 246 Spanish
MHRJP 10201 MHR 247 Japanese
MHRCE 10201 MHR 248 Chinese
TOTAL 30
THIRD SEMESTER
MHRPY 10201 MHR 301 Social & Industrial Psychology 2 1 - 3
MHRGM 20302 MHR 302 Managerial Competencies & 1 - - -
Career Development (Non-credit
course)
MHRSI 20350 MHR 350 Summer Internship (Evaluation) - - - 9
MHRBS 20301 MHR 342 Business Communication - III 1 - - 1
MHRBS 20302 MHR 343 Behavioural Science - III 1 - - 1
Foreign Language - III 2 - - 2
MHRFR 20301 MHR 344 French
MHRGR 20301 MHR 345 German
MHRSH 20301 MHR 346 Spanish
MHRJP 20301 MHR 347 Japanese
MHRCE 20301 MHR 348 Chinese
ELECTIVE COURSES: Choose total 6 courses (18 credit units) from Stream I and II. Choose minimum 2 courses (6
credit units) from a stream. IRLL of STREAM – I is compulsory for all students.
STREAM – I
MHRLW 20301 MHR 303 Industrial Relations & Labour 2 1 - 3
Laws
MHRHR 20301 MHR 304 Strategic Human Resource 2 1 - 3
Management
MHRHR 20302 MHR 305 Cross Cultural Management 2 1 - 3
MHRHR 20303 MHR 306 Recruitment & Selection 2 1 - 3
MHRHR 20304 MHR 307 Training & Development 2 1 - 3
MHRHR 20305 MHR 308 Compensation & Reward 2 1 - 3
Management
STREAM – II
MHRHR 20306 MHR 309 Organization Structure, Design & 2 1 - 3
HR Planning
MHRHR 20307 MHR 310 HR Audit & HR Information 2 1 - 3
Systems
MHRHR 20308 MHR 311 Resource Based Strategy 2 1 - 3
MHRHR 20309 MHR 312 Management of Creativity & 2 1 - 3
Building Learning Organizations
MHRHR 20310 MHR 313 Organizational Change & 2 1 - 3
Development
MHRPY 20301 MHR 314 Psychological Testing 2 1 - 3
TOTAL 34
FOURTH SEMESTER
MHRGM 20401 MHR 401 Management in Action-Social 4 - - 4
Economic &Ethical Issues
MHRGM 20402 MHR 402 Managerial Excellence (Non- 1 - - -
credit course)
MHRBS 20401 MHR 442 Business Communication - IV 1 - - 1
MHRBS 20402 MHR 443 Behavioural Science - IV 1 - - 1
Foreign Language - IV 2 - - 2
MHRFR 20401 MHR 444 French
MHRGR 20401 MHR 445 German
MHRSH 20401 MHR 446 Spanish
MHRJP 20401 MHR 447 Japanese
MHRCE 20401 MHR 448 Chinese
MHEDI 20460 MHR 455 Dissertation - - - 9
ELECTIVE COURSES: Choose total 6 courses (18 credit units) from Stream III and IV. Choose minimum 2 courses
(6 credit units) from a stream.
STREAM – III
MHRHR 20401 MHR 403 Occupational Safety and 2 1 - 3
Ergonomics
MHREL 20401 MHR 404 Entrepreneurship and New 2 1 - 3
Ventures
MHRHR 20402 MHR 405 Self Development and 2 1 - 3
Transactional Analysis
MHRGM 20401 MHR 406 Managing Business Process 2 1 - 3
Outsourcing
MHRPY 20401 MHR 407 Managerial Counselling 2 1 - 3
STREAM – IV
MHRMK 20401 MHR 408 Corporate Image Building 2 1 - 3
MHRHR 20403 MHR 409 Wages & Salary Administration 2 1 - 3
MHRHR 20404 MHR 410 Emotional Intelligence & 2 1 - 3
Managerial Effectiveness
MHRHR 20405 MHR 411 Managing Redundancy & 2 1 - 3
Thinking Skills
MHRHR 20406 MHR 412 The Art of Leadership, Power & 2 1 - 3
Politics
TOTAL 35
Notes:
1. For non-credit courses, evaluation will be done but no credit units will be assigned. They will be reflected in
the grade sheet with result as “satisfactory” or “Unsatisfactory”.
2. In semester III & IV, a student can opt for one course of BSI/ EMC2 in each semester either as an alternative
to one of the elective courses or as an additional course. In case these are taken as an alternative to an
elective course, each of these courses will have 4 credit units and if taken as an additional course then each
will be treated as non-credit course.
Course Objective:
To help the students gain understanding of the functions and responsibilities of the manager and to provide the
student understand Human Behaviour in organizations so as to improve his managerial effectiveness.
Course Contents:
Module I: Management Process
Concepts and processes of Planning, Organizing, Directing and Controlling. Functions and Responsibilities of
Managers, Fayol's Principles of Management, Management Thought; The Classical School, The Human
Relations School, Systems Theory, Contingency Management.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
MARKETING MANAGEMENT
Course Objective:
The objective of this course is to introduce the basic concepts of marketing and to develop a feel of the
marketplace.
Course Contents:
Module I: Understanding Marketing Management
The orientations towards market place, Relationship marketing, Social marketing, Strategic Planning.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Rajan Saxena, latest edition, Marketing Management Tata McGrow Hill
• Ramaswamy, latest edition Ed, Marketing Management, Namakumari
COMPUTER APPLICATION
Course Objective:
The course will expose the students to the latest trends in computer and understand the concepts and working of
latest business application packages.
Course Contents:
Module I: Introduction to computers
Computer fundamentals: History and development of computers, Computer architecture. Introduction to
hardware and software, Generations of software, Types of software, System Software (Operating Systems,
Computer Languages), Introduction to various application softwares
Laboratory Sessions
MS Word: Mail Merge, Macros.
MS PowerPoint: Slide animation, creating hyperlinks, Custom Ppt’s.
MS Excel: ‘What if’ analysis, Scenarios, Pivot chart, Advanced statistical tools, Graphical representation.
MS Access: Data base creation & Query handling.
Using SPSS software.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
Participants in this course will develop the essential ability of all managers, to use complex accounting
information as a platform for decision-making. As the course unfolds, participants will build an increasingly
sophisticated level of understanding of the language of accounting and its key concepts. In addition the course
develops skills in interpreting earnings statements, balance sheets, and cash flow reports. This ability to analyze
financial statements will enable participants to deal more effectively with strategic options for their businesses
or business units.
Course Contents:
Module I: Accounting Basics
Introduction, Foundations, Accounting policies, Accounting and management control, Branches of accounting,
Recording of transactions and classification, Trial Balance & Errors, Cash book and Bank reconciliation
statement.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Narayanaswamy R,2005, 2nd Edition,Finanacial Accounting –A Managerial Perspective,PHI (Prentice Hall
of India.)
• Maheshwari S N and S K Maheshwari, 2006, Accounting for Management, Vikas Publishing House Pvt.
Ltd.
• Tulsian, P.C. 2006 - Financial Accounting, 2nd Ed, Tata McGraw Hill.
• Banerjee, A. 2005 - Financial Accounting, 2nd Ed, Excel Books.
• Ghosh,T.P, 2005, Fundamentals of Management Accounting, Excel Books
ECONOMIC ANALYSIS
Course Objective:
To familiarize the students with theoretical concepts of modern Economic Analysis so that they can use these as
inputs in managerial decision making process. Emphasis would be laid on the understanding of key economic
variables both at micro and macro level which influence the business operations and strategies of the firm and
the business environment under which they operate.
Course Contents:
Module I: Theory of demand and supply
Nature and scope of economic analysis: its relevance for managerial decision making, Demand analysis: nature
of demand for a product- individual demand and market demand, demand by market segmentation. Demand
function and determinants of demand. Supply function: determinants of supply of a product, law of supply.
Elasticity of supply.
Concept of elasticity of demand- income, cross, price and advertizing elasticity. Theorems on the price
elasticity of demand. Applications of the concept of price elasticity of demand in business decisions. Demand
forecasting—need for forecasting and techniques of forecasting. Cost concepts: costs relevant for management
decision making. Economies of scale: internal and external. Cost function: cost and output relationship. Short
run and long run.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The aim of this course is to develop the understanding of the various statistical models used for decisions
making and how each applies to and can be used in the business environment using contemporary computer-
based technology.
Course Contents:
Module I: Introduction
Application of Statistics in Business & Management; Basic Concepts of Statistical Studies: Variable and
Classification of Data; Diagrammatic & Graphical Presentation of Data: Bar Diagram, Histogram, Pie –
Diagram, Stem Leaf Display, Frequency Polygons, and Ogives.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Levin R.I. & Rubin S.R. 1998, Statistics for Management, 7th Ed. Prentice Hall Of India
Reference:
• Anderson David R, Sweeny Dennis J, Williams Thomas A, Statistics for Business and Economics 9th
ed, Cengage learning.
• Keller Gerald, Statistics for Management, Cengage Learning
• Anderson David R, Sweeny Dennis J, Williams Thomas A, Quantitative Methods for Business,
Cengage learning.
• Vohra N.D., Quantitative Techniques in Management, Tata McGraw Hill
NEURO LINGUISTIC PROGRAMMING
Course Objective:
This course would help the students to understand the importance and need of NLP techniques for maximizing
ones own potential for managing their thoughts, feelings and behaviour.
Course Contents:
Module I: Introduction
What is NLP? How does NLP work?
Module II
Neuro, Filters on your World
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
This course will help the students to understand the basic concepts of individual psychology from affective,
behavioural and cognitive perspectives.
Course Contents:
Module I: Introduction
The science of psychology, psychology and common sense, the beginnings of modern psychology,
psychology today.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Clifford T. Morgan, Richard A. King, John R. Weis and John Schopler, 1993, “Introduction to
Psychology”-7th Edition. Tata McGraw Hill Book CO. New Delhi
• Ernest R. Hillgard, Richard C. Atkinson, Rita L. Atkinson, “Introduction to Psychology” – 6th Edition,
Oxford & IBH publishing Co. Pvt. Ltd., New Delhi.
BUSINESS COMMUNICATION - I
Course Objective:
One cannot‘not communicate’. This course is designed to facilitate our young Amitians to communicate
effectively by emphasizing on practical communication through refurbishing their existing language skills and
also to bring one and all to a common take-of level.
Course Contents:
Module I: Fundamentals of communication
Relevance of communication
Effective communication
Models of communication
Effective use of language
Examination Scheme:
Course Objective:
This course aims at imparting an understanding of:
Self and the process of self exploration
Learning strategies for development of a healthy self esteem
Importance of attitudes and their effect on work behaviour
Effective management of emotions and building interpersonal competence.
Course Contents:
Module I: Understanding Self
Formation of self concept
Dimension of Self
Components of self
Self Competency
Course Objective:
To familiarize the students with the French language
• with the phonetic system
• with the accents
• with the manners
• with the cultural aspects
To enable the students
• to establish first contacts
• to identify things and talk about things
Course Contents:
Unité 1, 2: pp. 01 to 37
Contenu grammatical: 1. articles indéfinis, masculin et féminin des noms, pluriel des noms
2. Je, il, elle sujets, verbes parler, habiter, s’appeler, être, avoir, masculin et
féminin des adjectifs de nationalité
3. tu, vous sujets, verbes parler, aller, être, c’est moi/c’est toi
4. verbes faire, connaître, vendre, c’est/il est + profession, qui est-ce ? qu’est-
ce que ... ?
5. article défini, complément du nom avec de, quel interrogatif
6. adjectifs possessifs (1), pour + infinitif
7. verbe avoir, ne...pas/pas de, question avec est-ce que ?, question négative,
réponse Si
8. Prépositions de lieu, il y a/qu’est-ce qu’il y a
9. accord et place des adjectifs qualificatifs, il manque...
10. comparatifs et superlatifs, pronoms toniques, pronom on
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Contents:
Module I: Introduction
Self introduction: heissen, kommen, wohnwn, lernen, arbeiten, trinken, etc.
All personal pronouns in relation to the verbs taught so far.
Greetings: Guten Morgen!, Guten Tag!, Guten Abend!, Gute Nacht!, Danke sehr!, Danke!, Vielen Dank!, (es
tut mir Leid!),
Hallo, wie geht’s?: Danke gut!, sehr gut!, prima!, ausgezeichnet!,
Es geht!, nicht so gut!, so la la!, miserabel!
Module V: Articles
The definite and indefinite articles in masculine, feminine and neuter gender. All Vegetables, Fruits, Animals,
Furniture, Eatables, modes of Transport
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable students acquire the relevance of the Spanish language in today’s global context, how to greet each
other. How to present / introduce each other using basic verbs and vocabulary
Course Contents:
Module I
A brief history of Spain, Latin America, the language, the culture…and the relevance of Spanish language in
today’s global context.
Introduction to alphabets
Module II
Introduction to ‘Saludos’ (How to greet each other. How to present/ introduce each other).
Goodbyes (despedidas)
The verb llamarse and practice of it.
Module III
Concept of Gender and Number
Months of the years, days of the week, seasons. Introduction to numbers 1-100, Colors, Revision of numbers
and introduction to ordinal numbers.
Module IV
Introduction to SER and ESTAR (both of which mean To Be).Revision of ‘Saludos’ and ‘Llamarse’. Some
adjectives, nationalities, professions, physical/geographical location, the fact that spanish adjectives have to
agree with gender and number of their nouns. Exercises highlighting usage of Ser and Estar.
Module V
Time, demonstrative pronoun (Este/esta, Aquel/aquella etc)
Module VI
Introduction to some key AR /ER/IR ending regular verbs.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
• Español, En Directo I A
• Español Sin Fronteras
JAPANESE - I
Course Code: MHR 147 Credit Units: 02
Course Objective:
To enable the students to learn the basic rules of grammar and Japanese language to be used in daily life that
will later help them to strengthen their language.
Course Contents:
Module I: Salutations
Self introduction, Asking and answering to small general questions
Module V: Demonstratives
Interrogatives, pronoun and adjectives
Learning Outcome
Students can speak the basic language describing above mentioned topics
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
References:
• Shin Nihongo no kiso 1
CHINESE – I
Course Code: MHR 148 Credit Units: 02
Course Objective:
There are many dialects spoken in China, but the language which will help you through wherever you go is
Mandarin, or Putonghua, as it is called in Chinese. The most widely spoken forms of Chinese are Mandarin,
Cantonese, Gan, Hakka, Min, Wu and Xiang. The course aims at familiarizing the student with the basic aspects
of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in
practical skills and nurturing them to interact with a Chinese person.
Course Contents:
Module I
Show pictures, dialogue and retell.
Getting to know each other.
Practicing chart with Initials and Finals. (CHART – The Chinese Phonetic Alphabet Called “Hanyu Pinyin” in
Mandarin Chinese.)
Practicing of Tones as it is a tonal language.
Changes in 3rd tone and Neutral Tone.
Module II
Greetings
Let me Introduce
The modal particle “ne”.
Use of Please ‘qing” – sit, have tea ………….. etc.
A brief self introduction – Ni hao ma? Zaijian!
Use of “bu” negative.
Module III
Attributives showing possession
How is your Health? Thank you
Where are you from?
A few Professions like – Engineer, Businessman, Doctor, Teacher, Worker.
Are you busy with your work?
May I know your name?
Module IV
Use of “How many” – People in your family?
Use of “zhe” and “na”.
Use of interrogative particle “shenme”, “shui”, “ma” and “nar”.
How to make interrogative sentences ending with “ma”.
Structural particle “de”.
Use of “Nin” when and where to use and with whom. Use of guixing.
Use of verb “zuo” and how to make sentences with it.
Module V
Family structure and Relations.
Use of “you” – “mei you”.
Measure words
Days and Weekdays.
Numbers.
Maps, different languages and Countries.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To get acquainted with the basic aspects of Production / Operations Management. The course attempts to discuss various
important concepts of Operations Management and also to study its interrelationship with other functional areas of
management. The aim is also to introduce the students to the basic concepts of total quality management and to tell them
how the focus of TQM has become so important for all companies in recent times.
Course Contents:
Module I: Introduction
Introduction of operations function and Operations Management; Input/output transformation; Operations as competitive
advantage; Forecasting in OM
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Chase, Jacob, Aquilano, Agarwal (2008). Operations Management for Competitive Advantage, Tata McGraw-Hill
• Evans & Collier (2007). Operations Management: An integrated goods and service approach, Cengage
• Heizer, Render, Jagadeesh (2009). Operations Management, Pearson
• Klassen & Manor (2007). Cases in Operations Management, Sage
• Krajewski, Ritzman, Malhotra (2007). Operations Management: Processes and Value Chains, Prentice-Hall /
Pearson
• Mahadevan (2007). Operations Management: Theory and Practice, Pearson
• Russell and Taylor (2009). Operations Management along the Supply Chain, Wiley
• Shroeder (2009). Operations Management: Contemporary Concepts and Cases, Tata McGraw-Hill
• Stevenson (2007). Operations Management, Tata McGraw-Hill
• Young (2009). Essentials of Operations Management, Sage
PERFORMANCE MANAGEMENT SYSTEM
Course Objective:
In today’s competitive world, the key to success lies in high performance. This course will help them
understand the significance of appraisal for an organization and individual. It will develop an understanding of
various P.A. tools and this applications further it will develop a right perspective in them towards managing and
improving performance.
Course Contents:
Module I: Overview of Performance Management
Employee Motivation & Needs (Vrooms & Adam theory of Motivation)
Performance Appraisal: The past & the future
Human Resource Development & Performance Appraisal
Planning Performance & Role Clarity, Accountability and Effectiveness
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Cartin Thomas J: Principles & Practices of organization performance Excellence
• Fisher M: Performance Appraisal
• Newman Milkovich: Compensation
• Modi B K: Performance – A Manager’s challenge
• Rao T V: 360 deg Feedback
• Rao Pareek: Redesigning P A System
• Watling Brian: The degree Appraisal checklist
STRATEGIC MANAGEMENT
Course Objective:
The objective of this course is to develop an understanding of:
• The integrative role of all areas of management in business.
• The prescriptive and descriptive ideas of theorist’s practitioners and researchers in the field.
• The principles of management and their relevance in business.
• The methods and techniques of strategic choice and strategic implementation over different industries
• Measurement of performance in various business and effect of strategies
• Difference between traditional and contemporary business management
Course Contents:
Module I: Introduction
Concept of Planning, Evolution of Strategic Management, Corporate Strategy, Patterns of Strategy
Development, Levels of Strategy, Competitive scope and value chain
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Pearce John A & Robinson R B, 1977, Strategic Management: Strategy Formulation and Implementation,
3rd Ed., A.I.T.B.S. Publishers & Distributors.
• Aaker David, Strategic Market Management, 8th Ed., John Wiley and Sons
• Regular reading of all latest Business Journals: HBR, Strategist, Business World, Business India, Business
Today.
• Porter Michael, Competitive Advantage: Creating and sustaining superior performance, Free press.
• Thomson & Strickland, Business Policy and Strategic Management, 14th Ed., Tata Mc Graw Hill
HUMAN RESOURCE MANAGEMENT
Course Contents:
Examination Scheme:
Text
Gary Dessler, Human Resource Management, Pearson Education, New Delhi
References:
• William B. Werther Jr. and Keith Davis, 1993, 4th Ed., Human Resources and Personnel Management,
McGraw Hill, Singapore.
• Arun Monappa and Mirza S. Saiyadain, 1995, Personnel Management, Tata Mc-Graw Hill, New Delhi
MARKET RESEARCH
Course Objective:
This course in marketing research aims at familiarizing the participants of the MBA program with scientific
research and its various methods in the field of management. The focus of the course is applied and decisional.
It aims at providing the relevant inputs to the participants so that they could study systematically various
complex management problems and provide information and solutions for the same. Besides the course work,
the participants shall be required to undertake a market research project incorporating the research techniques
studied during the semester
Course Contents:
Module I: Nature and scope of marketing research
Marketing research as input in decision making process, Marketing research and marketing information system.
Applications of marketing research, Planning a research project: Problem identification and formulation.
Research Design: Exploratory, Descriptive and Experimental research designs, Market research on the Internet
Module V
Pre-Writing Considerations, Format of the Marketing research report, Common Problems Encountered when
preparing the marketing research report. Presenting the Research Report
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Luck, David J And Rubin, Ronald S, Marketing Research, Seventh Edition, Prentice Hall Of India
• Beri, Gc., Marketing Research, Second Edition, Tata McGraw Hill
• Thomas H. Wancott and R. Wancott, Introductory Statistics for Business and Economics, John Wiley and
Sons, New York.
• Burns, Alvin C and Bush, Ronald F: Marketing Research, 5th Edition, Pearson Education
Software:
• Students can use SPSS 15.0 for analyzing the data for marketing research.
The software is available in the computer lab.
ECONOMIC AND BUSINESS LEGISLATION
Course Contents:
Module I: Legal Environment of Business
Environment of Business, Its importance, Change in business environment consequent to economic reform,
industrial policy, trade policy, macro reform, MNC’s role, financial services, private sector, Legal environment
of business.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The objective of this course is to develop an understanding of short-term and long-term financial decisions of a
firm and various financial tools used in taking these decisions. It is also aimed to develop the understanding of
the financial environment in which a company operates and how it copes with it.
Course Contents:
Module I: Introduction
A Framework for Financial Decision-Making- Financial Environment, Changing Role of Finance Managers,
Objectives of the firm
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of
the corporate communication network. The Verbal Communication (oral and written) will be the lingua franca
of this endeavour.
Course Contents:
Module I: Communication in Practice
Verbal Communication
1. Communication Networks
2. Developing writing skills
Inter- office communication
The business letters
E mail – Netiquette (etiquette on the mail)
Intra- office communication
Memos
Notices
Circulars
Agenda and Minutes
Business Report writing
Resume writing
Examination Scheme:
Course Contents:
Module I: Behavioural Communication
Scope of Behavioural Communication
Process – Personal, Impersonal and Interpersonal Communication
Guidelines for developing Human Communication skills
Relevance of Behavioural Communication in relationship management
Course Objective:
To enable the student
• to talk about his time schedule
• to talk about travel
Course Contents:
Unité 3, 4: pp. 42 to 72:
Examination Scheme:
Components CT1 CT2 C I V A
Weightage (%) 20 20 20 20 15 5
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar,
which will later help them to strengthen their language.
To give the students an insight into the culture, geography, political situation and economic opportunities
available in Germany
Introduction to Grammar to consolidate the language base learnt in Semester - I
Course Contents:
Module I: Everything about Time and Time periods
Time and times of the day.
Weekdays, months, seasons.
Adverbs of time and time related prepositions
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable students acquire more vocabulary, grammar, Verbal Phrases to understand simple texts and start
describing any person or object in Simple Present Tense.
Course Contents:
Module I
Revision of earlier modules.
Module II
Some more AR/ER/IR verbs. Introduction to root changing and irregular AR/ER/IR ending verbs
Module III
More verbal phrases (eg, Dios Mio, Que lastima etc), adverbs (bueno/malo, muy, mucho, bastante, poco).
Simple texts based on grammar and vocabulary done in earlier modules.
Module IV
Possessive pronouns
Module V
Writing/speaking essays like my friend, my house, my school/institution, myself….descriptions of people,
objects etc, computer/internet related vocabulary
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
• Español, En Directo I A
• Español Sin Fronteras
JAPANESE - II
Course Objective:
To enable the students to converse in the language with the help of basic particles and be able to define the
situations and people using different adjectives.
Course Contents:
Module I: Verbs
Transitive verbs, intransitive verbs
Learning Outcome
Students can speak the language describing above-mentioned topics.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
References:
• Shin Nihongo no kiso 1
CHINESE – II
Course Code: MHR 248 Credit Units: 02
Course Objective:
Chinese is a tonal language where each syllable in isolation has its definite tone (flat, falling, rising and
rising/falling), and same syllables with different tones mean different things. When you say, “ma” with a third
tone, it mean horse and “ma” with the first tone is Mother. The course aims at familiarizing the student with the
basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training
students in practical skills and nurturing them to interact with a Chinese person.
Course Contents:
Module I
Drills
Practice reading aloud
Observe Picture and answer the question.
Tone practice.
Practice using the language both by speaking and by taking notes.
Introduction of basic sentence patterns.
Measure words.
Glad to meet you.
Module II
Where do you live?
Learning different colors.
Tones of “bu”
Buying things and how muchit costs?
Dialogue on change of Money.
More sentence patterns on Days and Weekdays.
How to tell time. Saying the units of time in Chinese. Learning to say useful phrases like – 8:00, 11:25, 10:30
P.M. everyday, afternoon, evening, night, morning 3:58, one hour, to begin, to end ….. etc.
Morning, Afternoon, Evening, Night.
Module III
Use of words of location like-li, wais hang, xia
Furniture – table, chair, bed, bookshelf,.. etc.
Description of room, house or hostel room.. eg what is placed where and how many things are there in it?
Review Lessons – Preview Lessons.
Expression ‘yao”, “xiang” and “yaoshi” (if).
Days of week, months in a year etc.
I am learning Chinese. Is Chinese difficult?
Module IV
Counting from 1-1000
Use of “chang-chang”.
Making an Inquiry – What time is it now? Where is the Post Office?
Days of the week. Months in a year.
Use of Preposition – “zai”, “gen”.
Use of interrogative pronoun – “duoshao” and “ji”.
“Whose”??? Sweater etc is it?
Different Games and going out for exercise in the morning.
Module V
The verb “qu”
Going to the library issuing a book from the library
Going to the cinema hall, buying tickets
Going to the post office, buying stamps
Going to the market to buy things.. etc
Going to the buy clothes …. Etc.
Hobby. I also like swimming.
Comprehension and answer questions based on it.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Contents:
Module I: Social and Industrial Psychology
Definition, Nature and Background.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• S.C. Tailor, L.A. Peplau and D.O. Sears, 1995, 7th Ed., “Social Psychology”, New Jersey, Prentice Hall Inc.
MANAGERIAL COMPETENCIES AND CAREER DEVELOPMENT
Course Objective:
In this course, students will actively learn and practice job-related skills vital to becoming a successful manager
in contemporary organizations. Class sessions will consist of diverse exercises, self-assessments, role plays,
etc., which help students’ evaluate and develop their skills. It will help the students to perform well at an
acceptable entry level in each skill area; and better interact with other students, faculty, alumni and industry
professionals.
Course Contents:
Module I: Introduction to Managerial Competencies
Business Service Performance Management and Future Managers, managerial Competencies. Values for
managerial effectiveness and competencies in career development. Individual career goals and action plan.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
In order to achieve these objectives, each student will maintain and submit a file (Internship File) and a report
(Internship Report)
INTERNSHIP FILE
The Internship File aims to encourage students to keep a personal record of their learning and achievements
throughout the Programme. It can be used as the basis for lifelong learning and for job applications. Items can
be drawn from activities completed in the course modules and from the workplace to demonstrate learning
and personal development.
The File will assess the student’s analytical skills and ability to present supportive evidence, whilst
demonstrating understanding of their organization, its needs and his/her own personal contribution to the
organization.
The File is essentially a comprehensive documentation of how one proceeds while working on the assignment
and should be regularly checked by the faculty guide/ supervisor, issues discussed with the students, doubts if
any clarified and signed as having done so. This will form the basis of continuous evaluation of the project.
The File will include five sections in the order described below.
1. The Title Page – An Internship Experience Report For (Your Name), name of internship organization,
name of the Supervisor/Guide and his/her designation, date started and completed, and number of credits
for which the report is submitted.
2. Table of Content – An outline of the contents of the file by topics and subtopics with the page number
and location of each section.
3. Introduction – Short, but should include how and why you obtained the internship experience position
and the relationship it has to your academic/professional and career goals.
4. Main Body – Should include a brief summary/ executive summary of the Internship Project Report that
the student has worked on, an analysis of the company/organization in which the student is working, a
personal review of the student’s management skills and how they have been developed through the
programme, the daily tasks performed, major projects contributed to, dates and hours spent on a task,
observations and feelings, meetings attended and their purposes, listing of tools and materials and their
suppliers, and photographs if possible of projects, buildings and co-workers.
5. Appendices – Include pamphlets, forms, charts, brochures, technical and descriptive literature, graphs and
other information related to your Internship experience.
INTERNSHIP REPORT
The Internship Report is the research report that the student has to prepare on the project assigned by the
organization. (Incase a student is not assigned a specific research project in the organization, he has to select any
one aspect of the organization and prepare a research report on it). The lay out of the report should be as per the
standard layout prescribed by the organization wherein the student undertakes the Internship. In case, there is no
layout prescribed by the organization the following components should be included in the report:
Acknowledgements
Acknowledgment to any advisory or financial assistance received in the course of work may be given. It is
incomplete without student’s signature.
Abstract
A good "Abstract" should be straight to the point; not too descriptive but fully informative. First paragraph
should state what was accomplished with regard to the objectives. The abstract does not have to be an entire
summary of the project, but rather a concise summary of the scope and results of the project. It should not
exceed more than 1000 words.
Table of Contents
Titles and subtitles are to correspond exactly with those in the text.
Introduction
Here a brief introduction to the problem that is central to the project and an outline of the structure of the
rest of the report should be provided. The introduction should aim to catch the imagination of the reader, so
excessive details should be avoided.
Note that in writing the various secions, all figures and tables should as far as possible be next to the
associated text, in the same orientation as the main text, numbered, and given appropriate titles or captions.
All major equations should also be numbered and unless it is really necessary, do not write in “point” form.
While presenting the results, write at length about the the various statistical tools used in the data
interpretation. The result interpretation should be simple but full of data and statistical analysis. This data
interpretation should be in congruence with the written objectives and the inferences should be drawn on
data and not on impression. Avoid writing straight forward conclusion rather, it should lead to
generalization of data on the chosen sample.
Results and its discussion should be supporting/contradicting with the previous research work in the given
area. Usually one should not use more than two researches in either case of supporing or contradicting the
present case of research.
Appendices
The Appendices contain material which is of interest to the reader but not an integral part of the thesis and
any problem that have arisen that may be useful to document for future reference.
References
References should include papers, books etc. referred to in the body of the report. These should be written
in the alphabetical order of the author's surname. The titles of journals preferably should not be abbreviated;
if they are, abbreviations must comply with an internationally recognised system.
Examples
For research article
Voravuthikunchai SP, Lortheeranuwat A, Ninrprom T, Popaya W, Pongpaichit S, Supawita T. (2002)
Antibacterial activity of Thai medicinal plants against enterohaemorrhagic Escherichia coli O157: H7. Clin
Microbiol Infect, 8 (suppl 1): 116–117.
For book
Kowalski,M.(1976) Transduction of effectiveness in Rhizobium meliloti. SYMBIOTIC NITROGEN
FIXATION PLANTS (editor P.S. Nutman IBP), 7: 63-67
The Layout Guidelines for the Internship File & Internship Report
• A4 size Paper
• Font: Arial (10 points) or Times New Roman (12 points)
• Line spacing: 1.5
• Top and bottom margins: 1 inch/ 2.5 cm; left and right margins: 1.25 inches/ 3 cm
Examination Scheme:
Continuous Evaluation by faculty guide 15%
Continuous evaluation by CRC 15%
Feedback from industry guide 35%
Report, Presentation & Viva Voce 35%
TOTAL 100%
BUSINESS COMMUNICATION - III
Course Objective:
‘Actions speak louder than words.’ Every business communicator needs to understand the nuances of ‘body
language and voice.’ This course is designed to enable the young Amitian to decipher the relevance of Kinesics,
Proxemics and Para Language that cater to the fundamental requirements of effective business presentations and
speeches.
Course Contents:
Module I: Non- Verbal Communication
Principles of non- verbal communication
Kinesics
Proxemics
Paralanguage and visible code
Examination Scheme:
Course Objective:
This course aims to enable students to:
Understand the concept and building of teams
Manage conflict and stress within team
Facilitate better team management and organizational effectiveness through universal human values.
Course Contents:
Module I: Teams: An Overview
Team Design Features: team vs. group
Effective Team Mission and Vision
Life Cycle of a Project Team
Rationale of a Team, Goal Analysis and Team Roles
Course Objective:
To furnish linguistic tools
• to talk about work and problems related to work
• to perform simple communicative tasks (explaining a set back, asking for a postponement of appointment,
give instructions, place orders, reserve)
• to master the current social communication skills
• oral (dialogue, telephone conversation)
• Written (e-mails, reply to messages)
Course Contents:
Unité 5, 6: pp. 74 to 104
Contenu grammatical:
1. futur proche, articles partitifs, un peu de, beaucoup de, une bouteille de, un
morceau de…
2. pronoms COD, venir de + infinitif, verbes appeler (au présent)
3. passé composé avec avoir, affirmatif et interrogatif, savoir et connaître
4. passé composé avec être, accord du participe passé, négation
5. pronoms COI, être en train de
6. ne…rien, ne…personne, ne…plus, ne…pas encore, qu’est-ce que/ qu’est-ce
qui/qui est-ce que/qui est-ce qui
7. passé composé des verbes pronominaux
8. si/quand+présent, ne…plus, ne …pas encore
9. impératif présent (2) place du pronom et verbes pronominaux
10. trop/pas assez, verbe devoir au conditionnel présent
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar,
which will later help them to strengthen their language.
To give the students an insight into the culture, geography, political situation and economic opportunities
available in Germany
Course Contents:
Module I: Modal verbs
Modal verbs with conjugations and usage
Imparting the finer nuances of the language
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable students acquire knowledge of the Set/definite expressions (idiomatic expressions) in Spanish
language and to handle some Spanish situations with ease.
Course Contents:
Module I
Revision of earlier semester modules
Set expressions (idiomatic expressions) with the verb Tener, Poner, Ir….
Weather
Module II
Introduction to Gustar…and all its forms. Revision of Gustar and usage of it
Module III
Translation of Spanish-English; English-Spanish. Practice sentences.
How to ask for directions (using estar)
Introduction to IR + A + INFINITIVE FORM OF A VERB
Module IV
Simple conversation with help of texts and vocabulary
En el restaurante
En el instituto
En el aeropuerto
Module V
Reflexives
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
• Español, En Directo I A
• Español Sin Fronteras - Nivel Elemental
JAPANESE - III
Course Code: MHR 347 Credit Units: 02
Course Objective:
To enable the students to converse in the language with the help of basic verbs and to express themselves
effectively and narrate their everyday short encounters. Students are also given projects on Japan and Japanese
culture to widen their horizon further.
Note: The Japanese script is introduced in this semester.
Course Contents:
Module I: Verbs
Different forms of verbs: present continuos verbs etc
Module II
More Adverbs and adverbial expressions
Module V: Comparison
Comparative and Superlative degree
Learning Outcome
Students can speak the language and can describe themselves and situations effectively
They also gain great knowledge in terms of Japanese lifestyle and culture, which help them at the time of
placements.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
References:
• Shin Nihongo no kiso 1
CHINESE – III
Course Code: MHR 348 Credit Units: 02
Course Objective:
Foreign words are usually imported by translating the concept into Chinese, the emphasis is on the meaning
rather than the sound. But the system runs into a problem because the underlying name of personal name is
often obscure so they are almost always transcribed according to their pronciation alone. The course aims at
familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland
China. The course aims at training students in practical skills and nurturing them to interact with a Chinese
person.
Course Contents:
Module I
Drills
Dialogue practice
Observe picture and answer the question.
Introduction of written characters.
Practice reading aloud
Practice using the language both by speaking and by taking notes.
Character writing and stroke order
Module II
Measure words
Position words e.g. inside, outside, middle, in front, behind, top, bottom, side, left, right, straight.
Directional words – beibian, xibian, nanbian, dongbian, zhongjian.
Our school and its different building locations.
What game do you like?
Difference between “hii” and “neng”, “keyi”.
Module III
Changing affirmative sentences to negative ones and vice versa
Human body parts.
Not feeling well words e.g. ; fever, cold, stomach ache, head ache.
Use of the modal particle “le”
Making a telephone call
Use of “jiu” and “cal” (Grammar portion)
Automobiles e.g. Bus, train, boat, car, bike etc.
Traveling, by train, by airplane, by bus, on the bike, by boat.. etc.
Module IV
The ordinal number “di”
“Mei” the demonstrative pronoun e.g. mei tian, mei nian etc.
use of to enter to exit
Structural particle “de” (Compliment of degree).
Going to the Park.
Description about class schedule during a week in school.
Grammar use of “li” and “cong”.
Comprehension reading followed by questions.
Module V
Persuasion-Please don’t smoke.
Please speak slowly
Praise – This pictorial is very beautiful
Opposites e.g. Clean-Dirty, Little-More, Old-New, Young-Old, Easy-Difficult, Boy-Girl, Black-White, Big-
Small, Slow-Fast … etc.
Talking about studies and classmates
Use of “it doesn’t matter”
Enquiring about a student, description about study method.
Grammar: Negation of a sentence with a verbal predicate.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To become familiar with the concept, institutions and approaches to Industrial relations and collective
bargaining. Moreover to develop skills on dealing with unions and negotiating collective agreements and to
identify approaches to promotion of second labour management relations.
Course Contents:
PART - I
PART - II
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Swaminathan and C.S. Venkata Ratnam (eds) Globalisation & Labour Management Relations in South Asia
• Mamoria CB : Dynamics of Industrial Relations, Himalaya Publishing House
• Srivastava SC : Industrial Relation and Labour Laws, Vikas, Delhi, 200 Fourteen Revised Edition
STRATEGIC HUMAN RESOURCE MANAGEMENT
Course Objective:
This subject provides an understanding of the strategic contribution of the Human Resource Management
(HRM) function. This course will place previous studies of human resource management within a strategic,
dimension so as to illustrate the concept of competitive advantage applied to human resources. The emphasis
will be on the strategic significance of HRM.
Course Contents:
Module I: The Concept of Strategy
Strategy Defined, Key concepts of strategy, formulations of strategy, strategic management, the process of
strategic management
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Michael Armstrong Strategic Human Resource Management: Strategic and Action, Kogan Page
• Mahey C and Salam G, 1996, Strategic Human Resource Management, Oxford Blackwell
• Srinivas R. Kandula, 2002, Strategic Human Resource Development, Prentice Hall of India
• Beardwell and Holden, 1996, Human Resource Management, London Pitman
• Gary Dessler, 1997, Human Resource Management, Prentice Hall of India
CROSS CULTURAL MANAGEMENT
Course Objective:
The main objective of this course is to explore the dynamics of global business development as growth through
internationalization is a business imperative. The course also helps the student to develop a cognitive framework
to appreciate the impact of culture on managerial behaviour and business processes.
Course Contents:
Module I: Internationalization
The strategic business context – A strategic business imperative localization of the talent port folio, Relationship
between International Strategy and SIHRM - International Human Resource Management – Broad
overview of International Human Resource Management features, elements, benefits and limitations
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Harris Hilary and Brewster, International HRM, Contemporary Issues in Europe, Viva Books.
• Perkins J. Stephen, Internationalization: The People Dimension, Kogan Page.
• Ashkenas, Ulrich, The boundryless Organizations, Jossey- Bass.
• Dalton, Ernst Christ, Success for the Global managers, Jossey- Bass.
• Dhar & Ravishankar, Global Managers, Himalayan Publishing House.
• Oddou, Mendentiall, Selected Cases in International Organizational Behaviour, Infinity Books
RECRUITMENT AND SELECTION
Course Objective:
The course aims at clear understanding of the influence of challenging job of recruiting, selecting and retaining
the human capital from the perspective of organizational excellence.
Course Contents:
Module I: Recruitment and Placement
Job Analysis, Writing Job Descriptions, Job, Specification, Job Analysis in a Jobless World
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
To enhance the students with the knowledge of how to assess, develop, carry out, and evaluate a training
program.
Course Contents:
Module I: Introduction
Concept of training, Culture and Context, Training Strategy
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Pareek Udai, Training and Development, Tata McGraw Hill.
• Srivastava, S., 1999, Recruitment, Selection & Retention, ABS Course pack
• Wexley, K & Lathan Gary, 2002, Developing & Training HR in Organization., P. Hall
COMPENSATION AND REWARD MANAGEMENT
Course Objective:
To learn how compensation system operates to attract, retain and motivate competent work force.
Course Contents:
Module I: Introduction
Concept of Compensation, System of Compensating, Concept of Reward and Reward System, Economic
Theory of Wages, Limitations of Economic Theories. Wage and Salary Administration at micro level, Wage
concepts, Role of various parties – Employees, Employers, Unions & Government, Overview of Legislations
affecting Compensation
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
To develop an understanding of the nature, functioning and design of organization as social collectives and to
develop theoretical & practical insights & problem solving capabilities for effectively managing the
organizational processes.
Course Contents:
Module I: Overview of Organizations
Introduction & brief overview of the course, what are organizations, why study organizations, Are organizations
real? Types of organizations, Determinants of organization design, Parameters of organization design,
Definition of organizational structure, complexity, formalization and centralization
Module V: HR Planning
Tools, methods & Techniques- linkage of HR, Planning with other HR Functions, Recent trends in HR
Planning.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Ackoff, R.L. (1999), ‘Recreating the corporation: A Design of Organization for the 21 st century.
Oxford University Press.
• Banner, D.K. & Gague, T.E. (1995), ‘Designing Effective Organizations’, Sage Publications.
HR AUDIT AND HR INFORMATION SYSTEMS
Course Objective:
To create an awareness among managers of recent developments in Human Resource Audit and Human
Resource Information Systems (HRIS) in an organization.
Course Contents:
Module I: Human Resource Development Audit
Introduction to Human Resource Development Audit, Objective, Methodology, reasons for poor utilization and
effectiveness.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Wayne F Castio, Managing Human Resources, McGraw Hill
• Pareek Udai, Pioneering HRD, TVRLS
• Pareek Udai, Designing and Managing HR Systems, TVRLS
RESOURCE BASED STRATEGY
Course Objective:
To gain an understanding of the concepts, frameworks and checklists associated with the resource-based
approach to strategy and to develop the skills to apply these to analyze resources.
Course Contents:
Module I: Introduction
The Resource Based Perspective, Resources Based View of the Firm Integrating with Industrial Organization
Paradigm
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Text & References:
Text:
• Cook Michelle & Cook Curtis, Competitive Intelligence, Kogan Page.
References:
• Chris West, Competitive Intelligence, Palgrave Publications.
• John Kay, Strategy and the Delusion of Grand Designs.
• Laura Empson, The Challenge of Managing Knowledge.
MANAGEMENT OF CREATIVITY AND BUILDING LEARNING
ORGANIZATIONS
Course Objective:
The course aims to develop an understanding of creative processes and creative problem solving techniques,
managerial/behavioural skills conducive to encouraging creative efforts in self and other, and an insight into
organizational systems and structures, which facilitate creativity and innovation.
Course Contents:
Module I: Introduction
Understanding Creativity, Unblocking Creative Potential, Creative Person and Process, Creative Style, Profiles
of the Creative People
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• IBM Consulting Group - The Learning Organization, The University Press.
• Marsich J. Victoria, Watkins E. Karen - Facilitating Learning Organizations, Gower Publications.
ORGANZATIONAL CHANGE AND DEVELOPMENT
Course Objective:
The Objective of the course is to provide a conceptual input of meaning, characteristics, processes & influences
of Organizational Development & Change Management. The course also intends to impart skill sets through
experiential learning. The course gives various OT theoretical frameworks in detail which provides
comprehensive overview of human capital from the perspective of organizational excellence in the light of
transitional phases of Indian Industries.
Course Contents:
Module I: Organization Development
Nature, basic assumptions, Characteristics & Techniques, Historical framework of OD, The Lab Training Stem,
The Survey Research & Feedback Stem, The Action Research Stem, Steps involved in OD, Factors affecting
OD, Role of Managers
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Ghosal Sumantra, Managing radical Changes, Viking Pengiun India
• Pettigrew Andrew, Change Management, Infinity Books.
• Wind Jerry Yoran, Driving Change, Free Press.
• Nilakant & Ramnarayana, S., Change Management
• Ramnarayana, S., Rao T. V., Singh K., Organization Development: Interventions & Strategies
PSYCHOLOGICAL TESTING
Course Objective:
To develop an understanding of the concept of psychological testing by providing a theoretical background of
psychological assessment of personality tests and their applications and the ethics of the usage of different types
of psychological tests.
Course Contents:
Module I: Functions and origins of psychological testing
Concept of Psychological Testing, Nature and Use of Psychological Tests, Historical Antecedents of Modern
Testing.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Freeman, Frank S (1962). 3rd Edition, Theory Practice of Psychological Testing. Oxford and I B H, New
Delhi.
• Edward Hoffman (2004), Psychological Testing at work, Tata McGraw-Hill, New Delhi.
• Charles Jackson (2001), Understanding Psychological Testing, Jiaco Publishing House.
MANAGEMENT IN ACTION – SOCIAL, ECONOMIC AND ETHICAL
ISSUES
Course Objective:
The course aims at bringing the students closer to reality by developing their understanding of the professional
prerequisites to practice of management in terms of required skills and attitude to respond proactively to rapid
discontinuous change in business environment. Integrative in approach, this course aims at developing not
theoreticians but practitioners who are expected to sense the ongoing conflict between environmental change
and internal desire of management for stability.
Course Contents:
Module I: Introduction
Modern Management Practices and Issues Involved, Outsourcing Management Services and Evolution of
Management Consultancy, Skills-set required for Management Consultants, Consulting and performance,
counseling
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Cadbury, Sir Adrian, “Ethical Managers Make Their Own rules”. Harvard Business Review, 65, September
/ October 1987.
• Cogner, Jay A, David Finegold and Edward E Lawler III, ‘appraising Boardroom Performance. Harvard
Business Review, January-February 1998.
• Drucker, Peter F. “Managing the Future: The 1990s and Beyond”. Dutton 1992
• Kumar Mangalam Birla Committee Report on Corporate Governance – “Legislation alone is not enough”,
“activating adult committees”. “Shareholder – friendly steps” - The Hindu, October 10, 1999.
• Parekh, Deepak S, “The Real Meaning of Corporate Governance”. Indian Management, August 1999.
• Paine, Lynn Sharp, “Managing Organizational Integrity”. Harvard Business Review, March – April 1994.
• Salmon W.J. “Crises Prevention’s; How to Gear up Your Board”. Harvard Business Review, January-
February 1993, pp 68-75.
• Sodarn, Dr. Kailash, “Transparency in Corporate Governance”, Indian Management Vol. 38, No.10.
October 1999.
• Cadbury, Sir Adrian, “The Company Chairman”, Director Books, Simon Schuster International Group
1990.
• Eccles, R.G. and Crane, D.B. 1995, Doing Deals: Investment Banks at Work, McGraw Hill International
• James O-Shea, Dangerous Company, NB
MANAGERIAL EXCELLENCE
Course Code: MHR 402 Non Credit Course
Course Objective:
To help the students of Business Management believe in excellence and create an environment that cultivates
the same. It aims at focusing on the basics and establishes a flexible strategic direction with a team-based
organizational concept as they work to advance their team and their department.
This course is designed to provide hands on experience for professional success. This common sense approach
combining self-examination surveys, class exercises, practical exposure and team work is applicable. The main
area to provide the practical exposure include small activities to a mega event such as guest lectures, industry
visits, placements, seminars, conferences, management competitions, corporate meet, alumni meet, publications
etc. The course will be delivered as under:
Class room 20%
Practical 80%
Course Contents:
Module I: Introduction to Excellence
Self-evaluation, Definition of Excellence, Cultivating the Attitude &Developing the Habit for achieving
excellence
Examination Scheme:
• English, Gary, ‘Phoenix without the ashes: achieving organization .Excellence through common sense
Management’ CRC Press.
BUSINESS COMMUNICATION - IV
Course Objective:
The influx of multinationals, FDIs and Retail Management makes global communication a harsh reality and
offers cultural communication challenges. This course is designed to inculcate transcultural communication
skills among the young Amitians.
Course Contents:
Module I: Importance of Culture in Communication
Principles of effective cross cultural communication
Developing Communication Competence
Examination Scheme:
Course Objective:
This course aims at imparting an understanding of:
Build and leverage your professional reputation
Maintain focus in pressure situations
Make a balanced choice between professional and personal commitments
Course Contents:
Module I: Individual, Society and Nation
Individual Differences and Dimensions of Personality
Socialization Process
Relating to the Nation: Values, Culture, Religion
Sense of pride and Patriotism
Managing Diversity
• J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996);
Pfeiffer & Company
• Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College
Publishers
• Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi.
• Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd. Delhi
FRENCH - IV
Course Objective:
To strengthen the language of the students with both oral and written
To provide the students with the know-how
• to master the tenses – present, past and future
• to express emotion
• to accomplish simple tasks of day-to-day programmes
• to prepare résumé
Course Contents:
Unité 7: pp. 106
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar,
which will later help them to strengthen their language.
To give the students an insight into the culture, geography, political situation and economic opportunities
available in Germany.
Introduction to Advanced Grammar Language and Professional Jargon
Course Contents:
Module I: Present perfect tense
Present perfect tense, usage and applicability
Usage of this tense to indicate near past
Universal applicability of this tense in German
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable students acquire working knowledge of the language; to give them vocabulary, grammar, voice
modulations/intonations to handle everyday Spanish situations with ease.
Course Contents:
Module I
Revision of earlier semester modules
Introduction to Present Continuous Tense (Gerunds)
Module II
Translation with Present Continuous Tense
Introduction to Gustar, Parecer, Apetecer, doler
Module III
Imperatives (positive and negative commands of regular verbs)
Module IV
Commercial/ business vocabulary
Module V
Simple conversation with help of texts and vocabulary
En la recepcion del hotel
En el restaurante
En la agencia de viajes
En la tienda/supermercado
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable the students to comfortably interact using basic Japanese.
Note: Teaching is done in roman as well as Japanese script, students will be taught katankana (another form of
script) in this semester i.e. to be able to write all the foreign words in Japanese.
Course Contents:
Module I
Comparison using adjectives, making requests
Module II
Seeking permission
Module III
Practice of conversations on:
Visiting people, Party, Meetings, After work, At a ticket vending machine etc
Module IV
Essays, writing formal letters
Learning Outcome
Students can speak the language describing above-mentioned topics.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
References:
• Shin Nihongo no kiso 1
CHINESE – IV
Course Code: MHR 448 Credit Units: 02
Course Objective:
How many characters are there? The early Qing dynasty dictionary included nearly 50,000 characters the vast
majority of which were rare accumulated characters over the centuries. An educate person in China can
probably recognize around 6000 characters. The course aims at familiarizing the student with the basic aspects
of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in
practical skills and nurturing them to interact with a Chinese person.
Course Contents:
Module I
Dialogue Practice
Observe picture and answer the question
Pronunciation and intonation
Character writing and stroke order.
Electronic items
Module II
Traveling – The Scenery is very beautiful
Weather and climate
Grammar question with – “bu shi …. Ma?”
The construction “yao … le” (Used to indicate that an action is going to take place)
Time words “yiqian”, “yiwai” (Before and after).
The adverb “geng”.
Module III
Going to a friend house for a visit meeting his family and talking about their customs.
Fallen sick and going to the Doctor, the doctor examines, takes temperature and writes prescription.
Aspect particle “guo” shows that an action has happened some time in the past.
Progressive aspect of an actin “zhengzai” Also the use if “zhe” with it.
To welcome someone and to see off someone …. I cant go the airport to see you off… etc.
Module IV
Shipment. Is this the place to checking luggage?
Basic dialogue on – Where do u work?
Basic dialogue on – This is my address
Basic dialogue on – I understand Chinese
Basic dialogue on – What job do u do?
Basic dialogue on – What time is it now?
Module V
Basic dialogue on – What day (date) is it today?
Basic dialogue on – What is the weather like here.
Basic dialogue on – Do u like Chinese food?
Basic dialogue on – I am planning to go to China.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
The dissertation can be defined as a scholarly inquiry into a problem or issues, involving a systematic approach
to gathering and analysis of information / data, leading to production of a structured report.
Deciding this is often the most difficult part of the dissertation process, and perhaps, you have been thinking of
a topic for some time.
It is important to distinguish here between ‘dissertation topic’ and ‘dissertation title’. The topic is the specific
area that you wish to investigate. The title may not be decided until the dissertation has been written so as to
reflect its content properly.
Few restrictions are placed on the choice of the topic. Normally we would expect it to be:
• relevant to business, defined broadly;
• related to one or more of the subjects or areas of study within the core program and specialisation stream;
• clearly focused so as to facilitate an in-depth approach, subject to the availability of adequate sources of
information and to your own knowledge;
• of value and interest to you and your personal and professional development.
Keeping records
This includes the following:
Draper P and Pandyal K. 1991, The Investment Trust Discount Revisited, Journal of Business Finance and
Accounting, Vol18, No6, Nov, pp 791-832.
• Finally, you should give any appendices. These should only include relevant statistical data or material
that cannot be fitted into the above categories.
Examination Scheme:
Contents & Layout of the Report 30
Conceptual Framework 10
Objectives & Methodology 15
Implications & Conclusions 15
Viva/ Presentations 30
TOTAL 100
OCCUPATIONAL SAFETY AND ERGONOMICS
Course Objective:
To study the interface between individual and their work environment to improve the quality of a life.
Course Contents:
Module I: Organizations
Concepts, structure, different linkages, theories of organization and decentralization of organization.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Kaji H. Hona, Syndrome in workers occupationally exposed, Journal of Hard Surgery.
• Kadefore. R., Ergonomic model for workplace assessment, Human Factors Association of Canada.
• Malik P.L., 1991, Industrial Law Eastern, Lucknow
• Muchinshy. M. Paul, Psychology Applied to Work - Wadsworth
ENTREPRENEURSHIP AND NEW VENTURES
Course Objective:
The course will help the students to acquaint with the special challenges of starting new ventures, introducing
new product and service ideas.
Course Contents:
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Allen, Foster – Entrepreneurship for Dummies, IDG Books Worldwide.
• Burton and Bragg – Accounting and Finance for your Small Business, John Wiley and Sons, New York
• Cook Michelle & Cook Curtis - Competitive Intelligence, Kogan Page.
• Peter Krass – Book on Entrepreneur’s Wisdom, John Wiley.
• West Chris - Competitive Intelligence, Polgrave Publications.
SELF DEVELOPMENT AND TRANSACTIONAL ANALYSIS
Course Objective:
To provide a theoretical and practical framework for understanding one self and human behaviour in the
organizations
Course Contents:
Module I: Transactional Analysis
TA and Self-Awareness, Concept of Script, Life Positions, Transactions
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Berne M.D. Eric, Games people play, Addison Wesley
• Indries Shah, Learning How to Learn
• James Muriel, Its never too late to be happy, Addison Wesley
• Khandwalla, Social Development, Sage Publishers.
• Thirwall, Growth and Development, Mac Millan Press.
MANAGING BUSINESS PROCESS OUTSOURCING
Course Objective:
The subject helps the student to understand the functioning of Business Process Outsourcing and its role in
various sectors.
Course Contents:
Module I: Genesis of Business Process Outsourcing (BPO)
Introduction - origin of outsourcing, Strategic objectives of outsourcing – Porter’s model, Barney’s VRIN
model and Hamel and C K Prahalad’s inside-out corporate strategy model ,BPO – what and why, concept, scope
of outsourcing activities, Significance and challenges/ barriers in outsourcing , Sourcing terminologies
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Sarika Kulkarni (2006). Business Process Outsourcing. Jaico Publishing House, Mumbai
MANAGERIAL COUNSELLING
Course Objective:
To understand the concept and process so as to develop the professional counseling skills among the students.
Course Contents:
Module I: Introduction
Self-Development of Managers as Counselors, Barefoot Counseling, Assertiveness and Interpersonal Skills for
Counselors, Counseling Relationship.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Belf Josey, Coaching with Self, Bass (A Wiley Company)
• Joseph P.T., The Nine Managerial styles of Enneagram, Response Books, New Delhi.
• Stephenson Peter, Executive Coaching, Pearson Education.
CORPORATE IMAGE BUILDING
Course Objective:
To identify & learn the components which make-up an image to trace some of the processes involved in
creating image & to creating image & to evolve some strategies for projecting a positive & consistent image of
an organization
Course content:
Module1
Corporate Image in contemporary Management Studies, Concept of corporate communication, Evolution of new
era corporate-Issues & challenges in communication, Corporate citizenship
Module 2
Components of Individual image, Management of Image & identity, Measuring reputation, Managing
Reputation Chain
Module 3
Global Advertising & corporate Image, Media Management & Planning, Concept of IMC in Image building
Module 4
Public relations of an Institution, Press Release, Event Management
Module 5
CRS as an Initiative in corporate image building ,Corporate image building of NGO’s, Grapevine & Rumors,
Stereotype, crisis Communication, Emergence of Brad presence, Employer Branding, Employee Branding,
Connect between Branding & Corporate Image, Brand Equity & Brand Value Chain
Module 6
Propaganda, Case histories of Corporate Images in Private & Public Sectors
Examination Scheme
Component Codes P1 C1 CT1 EE1
Weight age (%) 10 5 15 70
Recommended Text
1. Davies Gary, Corporate Reputation, Wiley & Sons. Henry Stewart- Olympic Sponsorship & Corporate
Reputation, Corporate Reputation Review
2. Corporate Communication- A 21st Century Primer By Joseph Fernandez , Response Books a division
of Sage Publications
Course Objective:
The objective of this course is to familiarize students with the dynamics of wage and salary administration and
current trends in India.
Course Contents:
Module I: Wage and Salary Administration
Definition, Goals, Job Evaluation, Wage and Salary surveys, Pay commission Time and Piece Rate, Merit pay
/skill based pay, Factors affecting wage concept of pay of performance.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Wendell L French, 1994, “Human Resource Management”, USA, Houghton Mifflin Company
• David D. Decenzo and Stephen P. Robbins, 1988, 3 rd Ed, “Human Resource Management”, New Delhi,
Prentice Hall
EMOTIONAL INTELLIGENCE AND MANAGERIAL
EFFECTIVENESS
Course Objective:
This course will enable the students to become aware of the sources of emotions and would help them learn how
to use emotions intelligently for gaining managerial effectiveness.
Course Contents:
Module I: Introduction to Emotional Intelligence
Emotional Brain, Theories of Emotion, Emotional Intelligence, concept and its evolution, Differences between
emotional quotient and intelligent quotient
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Cary Cherniss (Editor), Daniel Goleman (Editor). The Emotionally Intelligent Workplace: How to
Select For, Measure, and Improve Emotional Intelligence in Individuals, Groups, and Organizations
Intelligence (1997
References:
• Abad Ahmad, O P Chopra – Passion to Win, Excel Books Pvt. Limited.
• P.T. Joseph - The Nine Managerial styles of the Enneagram, Response Books
• Robert K Cooper, Aryan Sawaf – Emotional Intelligence in Business, Orion
• Goleman Daniel (2002).The new leaders- transforming the art of leadership into the science of
results. A Little, Brown, Time Warner Book U.K.
MANAGING REDUNDANCY AND THINKING SKILLS
Course Objective:
The subject aims to give an understanding of deciding what is best for both the organizations and individual. It
also gives information of how to avoid redundancy, and how it relates to dismissal, How to be caring for
redundant employees and also generate creativity in people so that they can shed off their conventional thinking.
Course Contents:
Module I: Redundancy
Concept, importance, significance, its relevance in today’s organization.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Hammond Suddards, Redundancy, Amaron.com.
• Laurel Alexander, Thrive on Redundancy, Amaron.com
THE ART OF LEADERSHIP, POWER AND POLITICS
Course Objective:
This subject aims us to understanding the different process of leadership. The different theories give us an idea
that worth are the provable skills required for being effective managers today’s. It also provides understanding
and foundation of the practice of leadership skill in today’s organizations politics and powers are very closely
related to leadership. It also gives a particular attention to a political perspective of power in modern
organization. It terms of resources design goals, technology, external environment and change and to strategize
for acquisition of power
Course Contents:
Module I
Capturing the innovativeness and reinventing work, Innovative power of ideas, Innovative environment,
Information, motivation, the changing work environment, Harley- Davidson Management, Innovative customer
services- City, Government and small business.
Module II
Innovative Leadership and barriers to innovations, Traits of innovative leaders, passionate leadership,
Innovative Leadership, removing barriers and obstacles, removing defects, rewarding mistakes, trust building.
Module III
Leadership and systematic Self Organizations, Emergence of leaders, Leadership, Communications and teams,
Leadership and new science, Leadership and ethics and values, Dynamic Cultures Understanding Corporate
leadership, Decision making power, Command and deployment of resources.
Module IV
Creation of High performance Organizations and Power and Politics.
TQM, Putting Quality into work, Making teams work, avoiding work team pitfalls, Teaming up with teamwork,,
different types of Power, Politics, concept, significance, and emerging trends.
Module V
Trans cultural Competence, new vision to Capitalism, hyper culture, recapturing the true mission, challenge of
renewal, leadership through transformation.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70