MWC15 Daily DAY3.
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IN THIS ISSUE
KT TELECOM EYES 2018 5G NETWORK
MEANWHILE NOKIA NETWORKS AIMS TO BE TOP TWO PLAYER
PAGE 3
BLACKBERRY UNVEILS LEAP SMARTPHONE
CANADIAN VENDOR ALSO TEASES NEW CURVED-SCREEN HANDSET
PAGE 4
JIMMY WALES JOINS CALL FOR ZERO-RATED
ACCESS
WIKIPEDIA FOUNDER URGES MOBILE OPERATORS TO HELP OPEN
UP THE ONLINE ENCYCLOPEDIA PAGE 4
FCC chief
defends net
neutrality rules
By Richard Handford
peaking in the Mobile World
S Live keynote last night,
Federal Communications
Commission (FCC) chairman Tom
Wheeler defended the agency’s use
of decades-old regulatory tools in
putting together its new net
neutrality rules.
Debating with Anne Bouverot,
director general of the GSMA,
Wheeler said: “Those opposed to
open internet rules, they like to say
we used depression era regulation.
But we took Title II and modernised
it. We built our model on a regulatory
model that has been wildly
successful in the US for mobile.”
The FCC intends to reclassify
broadband providers, both mobile and
EU digital chief hails
collaborative 5G effort
By Saleha Riaz
E
U Commissioner Günther
Oettinger said that Europe’s
authorities have a crucial
role in driving the continent’s 5G
efforts, and that “without the the 5G
Public-Private Partnership, without
the European Commission to
moderate the process, and without
the Horizon 2020 funding, Europe
would not stand a chance to even
be part of the game.”
He was speaking at a press
conference where the PPP –
including companies such as
Alcatel-Lucent, Ericsson, Nokia and
Orange – presented its vision for
5G, and where he was quizzed on
how this body will give European
operators an advantage that they
“lost in 4G”.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
fixed, as common carriers under Title
II of the Communications Act, a piece
of legislation that dates from 1934.
Wheeler argued Title II has been
modernised. “This is about as far as
you can get from old school
regulation.”
The FCC voted to approve net
neutrality proposals just last week
in a 3-2 decision, with Democrats
outvoting Republican members of
the commission.
The proposal called for a stricter
set of rules that will treat
broadband providers, including
mobile operators, more like utilities.
“The basic question is if the
internet is the most powerful and
pervasive platform in the history of
the planet, can it exist without a
referee? We need a referee to say
Earlier in the day in a Mobile
World Congress keynote session,
Oettinger mentioned that “being a
5G lead adopter requires to be a 4G
leader, but Europe is still lagging
behind on 4G deployments.”
The commissioner said that 5G
infrastructure must support
multiple vertical industries and
promote “confidence in the future,”
which is “the key for investments.”
5G technology, he said, will lower
entry barriers for third party
developers, as networks become
more software-oriented.
He also stressed the importance
of the digital single market, which
“enhance economies of scale and
scope,” with hope for a convincing
decision by summer of this year
supporting it.
“We must create pan European
OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015
D AY T H R E E • W E D N E S D AY 4 T H M A R C H
‘wait a minute, does that make
sense?’ Do we have a set of rules
that says that is just and
reasonable?” said Wheeler.
The two also chewed over
spectrum, and the bumper $45
billion auction of radio frequencies in
the US that finished a few weeks ago.
Bouverot pointed out the price is
high in comparison to international
virtual infrastructures drawing on
physical resources implemented in
different Member States,” he said,
adding that “our ambition is
towards a global standard rather
than a divided one, with European
input.” This would “avoid a war on
standards contrasting clearly with
the situation at the start of the
previous generations of
communications systems.”
Oettinger also said that the issue
of spectrum should be solved by the
end of the decade, and spectrum
should come under ministers in
charge of digital, rather than finance.
Oettinger concluded that the PPP
can count on the undivided support
of the commission to consolidate
European leadership on this critical
infrastructure for our economies
and societies.
auctions, raising the prospect of
slowing future network investment
by the country’s operators.
“With this and the new rules [on
net neutrality], is there a fear that
the US might lose out to Asia and
China?” she asked. Wheeler argued
the bidders had made rational
business decisions based on their
likely returns.
EVERY CONNECTION COUNTS
ALL-DIGITAL
DAS FOR HIGHLY
EFFICIENT HIGH
QUALITY
NETWORKS
TE Connectivity
Hospitality 16:00
Booth 6B52
Wednesday 4th March
2015 Global
Mobile Awards
winners revealed
A
ctor, comedian, writer and
film producer John Cleese
yesterday announced the
winners of the 20th Global
Mobile Awards. Cleese opened
the ceremony in an irreverent
style, referring to the audience
as “technical geeks” and
recalling his experiences of hotel
service on his global travels. A
full list of the winners can be
found on page 4.
FOR
www.te.com/mwc
PAGE 1
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:36 Page 2
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 17:47 Page 3
KT Telecom
eyes 2018
5G network;
Nokia aims
to be top 2
player
By Paul Rasmussen
V
isitors to the 2018 Winter
Olympics in Korea will have
access to commercial 5G
services, according to KT Telecom
CEO Chang-Gyu Hwang (pictured),
speaking at Tuesday’s opening
keynote session.
Undaunted by the lack of
worldwide standards, Hwang said that
the company was moving ahead
rapidly with 5G. “It’s the next-
generation network we need. Speed is
only one part of the requirement, the
biggest is capacity. We need to build a
network that’ll be able to deliver real-
time data with very low latency.”
One clear reason for KT Telecom’s
interest in pushing ahead with 5G is
Hwang’s assertion that the network
costs will be significantly lower.
“Computing costs have fallen
1000-fold since their inception.
We’ve achieved this change with
semiconductors, we now have to do
the same with 5G compared to 2G,”
he added.
KT Telecom’s aggressive ambitions
were watered down by Nokia
Networks’ CEO Rajeev Suri. “The
2018 Winter Olympics 5G service will
be a trial network. We won’t see
commercial services until 2020.”
“But, Korea could be first with
5G, followed by Japan and then the
US. However, Europe could
leapfrog all of these,” he added.
Of note, Suri confidently asserted
that the supply of 5G network
equipment would come from a
small selection of vendors. “It’ll be
a three-horse race: Ericsson,
Huawei and Nokia Networks.”
“To stay in this race to develop
and deliver 5G equipment you need
market share and the revenues to
carry through with the required
long-term R&D investment. And I
don’t intend to be third in this race.”
Suri remains convinced that Nokia
Networks’ approach of programmable
networks will be significant to 5G. “It
will offer huge flexibility while
providing rock-solid reliability.”
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
BlackBerry unveils
Leap smartphone;
continues shift to
software
By Joanne Taaffe
B
lackBerry had billed “a very
strong device roadmap” in the
buildup to its Mobile World
Congress presence this year. What
the company showed at its press
conference yesterday was a full-touch
screen smartphone, called Leap.
BlackBerry’s CEO John Chen
also promised a curved-screen
handset with a separate keyboard
to come out “as soon as it’s done.”
In addition, the company stressed
the integration of its software into
Samsung's KNOX workspace.
The Leap smartphone comes with a
five-inch 1280 x 720 touch screen and
no keyboard and will cost $275. But
the latest BlackBerry handset “will find
it tough to compete with the iPhone
and Android devices,” according to
analyst house CCS Insight. However,
the research company added that “the
Leap will be essential to a more-
rounded portfolio.”
In the meantime BlackBerry
made it clear it remains heavily
focused on developing cross-
platform software services that
Huawei and Qualcomm
differ on 5G
By Paul Rasmussen
T
echnology vendors
disagreed over the
timescales for 5G
deployments at Tuesday’s keynote.
Qualcomm’s CEO Steve
Mollenkopf (pictured far right) called
for the benefits of LTE to be fully
maximised to protect R&D and
deployment investment, whereas
Ken Hu (pictured right), Huawei’s
rotating CEO, stressed the benefits
of 5G over today’s LTE.
“The debate is when do we call it
5G,” said Mollenkopf. “There’s still
a lot to do.”
“The biggest challenge we face
with 5G is the extreme number of
use cases. There will be many new
methods for billions of devices to
connect and interact, and we need
to transform the edge of the internet
to better support mobile devices. It’s
at the edge that real innovation will
take place,” he added.
However, he warned that there was
an ongoing need for multimode
support to protect existing and future
Chen said will extend to “any end
point” – i.e any IP address –
“whether it is a vending machine or
a rice cooker”. In addition to
developing a software platform to
address the internet of things
market, BlackBerry is aiming its
enterprise mobility software at the
vertical sectors of healthcare,
finance and government.
“We’re expanding into the
software and services business and
doing it quickly,” said Ketan
Kamdar, global head of device
portfolio, BlackBerry.
Hardware still accounts for the
majority of BlackBerry’s revenues,
according to Chen, who admits “it
will take some time for hardware
and software to be twin towers”.
In its effort to build up software
revenues quickly BlackBerry is
working with any operating system,
whether it is Windows, Android or iOS.
In particular, BlackBerry underscored
its collaboration with Samsung to
“create a highly integrated
experience” for BlackBerry’s
enterprise software on Samsung
KNOX. The strategy of putting
LTE investment, and “we don’t
need to make a huge technology
jump when LTE is providing some
of this already.”
Hu countered this viewpoint with
the claim that LTE cannot support
the 1,000s of connections needed
for IoT services. “5G will be capable
of connecting 100 billion devices,
BlackBerry’s enterprise software and
encrypted messaging functions onto
Samsung phones could call into
question the future of BlackBerry
handsets. However, for now
BlackBerry claims to be committed to
continuing to develop handsets aimed
at the enterprise market.
BlackBerry’s enterprise software
services include secure access, and
a split billing function that lets
companies pay only for work-
related voice, data and SMS usage.
The company, which cites
operators as its key channel, also
showed collaboration tools, such as
one-touch conference call dial that
does away with the need to enter
passwords.
which will be very valuable for
industrial applications.”
The Huawei executive noted that
only 5G latency capabilities could
fulfil the much-hyped driverless car
concept. “Stopping a car travelling at
100kph would extend braking
distance by another 1.4 meters due to
LTE latency, but only 2.8cm with 5G.”
Wednesday 4th March
NEWS
NEWS IN BRIEF...
M2M alliance
leads to battery-
life uplift
Teclo Networks and Stream
Technologies have announced
a tie-up to improve the
performance of M2M network
performance, including a
significant increasing battery-
life cycles. The pair have used
Stream Technologies' S-
Series solution to achieve
faster data transfer times
between connected devices,
this means such devices use
less power when they
‘communicate’ with one
another.
Ams turns down
noise on Huawei
smartphone
Ams, a provider of high-
performance analog ICs and
sensors, announced that the
headset of Huawei’s Ascend
Mate 7 smartphone uses low-
power noise cancellation,
courtesy of its ANC (active
noise cancellation) chip. The
firm said the ANC feature,
combined with passive noise
reduction provided by in-ear
housings, creates a near-
silent background even in
noisy environments.
Spirent adds
testing to Wi-Fi
access points
Spirent has launched
software to test service
performance from the core
network and Wi-Fi offload
gateways, through to access
points. The solution is in
response to growing cellular
network traffic offload onto
Wi-fi networks by operators.
“5G provides us with a very
powerful applications platform that
will take the technology into new
industry segments and trigger
positive disruption. But we must
involve the key industry verticals in
how 5G evolves. The
communications industry did this in
isolation in the past, which resulted
in a fragmented approach.”
As an indication of Huawei’s
keenness to move forward, the
company confirmed it had already
developed a new air interface for
5G. Hu added that 5G would have
a virtualised architecture leading
to a single physical network
providing support for a multitude
of different apps.
Mollenkopf, meanwhile, indicated
that the concept of 5G was still very
much under discussion, emphasising
Qualcomm’s views that this next-
generation technology must target
user-centric connectivity. “It’s
important that the mobile user is
seen as part of the network, a node.”
PAGE 3
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 17:59 Page 4
NEWS
GSMA ANNOUNCES
WINNERS OF 2015 GLOBAL
MOBILE AWARDS
The GSMA yesterday announced the winners of the 20th Global Mobile
Awards, in a ceremony hosted by actor, comedian, writer and film producer
John Cleese.
THE WINNERS OF THE 2015 GLOBAL MOBILE AWARDS ARE:
Best Mobile Innovation for Health
Trice Imaging & Qualcomm Wireless
Reach for Mobile Ultrasound Patrol
Best Mobile Innovation for Education &
Learning
EDUMOBI for EDUMOBI Mobile Learning
Network
Best Mobile Innovation for Automotive
Ericsson for Connected Vehicle Cloud
The NFC & Mobile Money Award
Dialog Axiata for eZ Cash
Best Use of Mobile for Retail, Brands
& Commerce
Etisalat for Connected Commerce
Best Mobile Innovation for the
‘Internet of Things’
Jasper for Cloud IoT Platform
The Mobile Connect Award for Best
Authentication & Identity Solution
Etisalat for Mobile Connect
Best Mobile Enabled Consumer
Electronics Device
ZTE for Smart Projector
Best Mobile Service or App for
Enterprise
Citi for CitiDirect BE Mobile
Best Mobile Service or App for
Consumers
Bharti Airtel for One Touch Internet
Best Mobile Cloud Service or App
AirWatch for Enterprise Mobility
Management
Best Mobile Advertising or Marketing
Mnet Mobile for Game On
Best Mobile Network Product or
Solution for Serving Customers
Alcatel-Lucent for VoLTE and Service
Innovation
Best Mobile Product, Initiative or
Service in Emerging Markets
Opera for Opera Web Pass and
Sponsored Web Pass
Best Mobile Product or Service for
Women in Emerging Markets
BBC Media Action: Mobile Academy &
Mobile Kunji for Harnessing Mobile for
Community Health Workers
Best Use of Mobile in Emergency or
Humanitarian Situations
TabangKO Emergency E-transfers for
Haiyan Survivors
Best Mobile App, Service or Initiative
for Accessibility & Inclusion
OtoSense for Sound Recognition
Best Mobile Device for Accessibility &
Inclusion
Doro for Doro Liberto 820
Ooredoo casts hungry
eye at $10B market
By Richard Handford
O
oredoo used a press event
here at Mobile World
Congress to talk up the
growth potential of its B2B
business, flourishing the kind of
statistics that would make operators
in other regions, particularly
Europe, weak with envy.
PAGE 4 Wednesday 4th March
The Green Mobile Award
Indus Towers for Enabling Green Telecom
Best Mobile Music App
Smart Communications for SPINNR
Best Mobile Game App
Gameloft for Asphalt 8: Airborne
Best Mobile Photo, Art, Video or TV
App
Peel
Best Mobile Media & Publishing App
News Republic for Start a Conversation
Most Innovative Mobile App
Mnet Mobile for Game On
Judges' Choice - Best Overall Mobile
App
IFTTT
Best Smartphone
Apple iPhone 6
LG G3
Best Low Cost Smartphone
Motorola Moto E
Best Mobile Tablet
Microsoft Surface Pro 3
Best Wearable Mobile Technology
Motorola Mobility for the Moto 360
Best Mobile Infrastructure
Huawei for LampSite Solution
Best Mobile Technology Breakthrough
Airvana OneCell
Best Technology Enabler
Dialog Ideamart
Best Solution for Growing Smaller or
Independent Networks
Vodafone for Vodafone Interstandard
Roaming Services
Best Security/ Anti-Fraud Product or
Solution
Samsung for KNOX Workspace
Broadband for All: Outstanding LTE
Solution
Telstra for LTE Advanced Network for
Emergency Services (LANES)
Outstanding Overall Mobile
Technology – The CTOs’ choice
Airvana OneCell
GSMA Chairman’s Award 2015
Dato’ Sri Jamaludin Ibrahim, Managing
Director/President & Group CEO, Axiata
Group Berhad
Government Leadership Award 2015
Government of Brazil
Spectrum for Mobile Broadband
Award 2015
Government of the Islamic Republic of
Pakistan
The operator launched its
business unit a year ago and
generated revenue of more than $1
billion in the first nine months of
2014, a 10 per cent increase on the
previous year. Customer volumes
were up by 25 per cent, perhaps
unsurprising for a new initiative.
“Unlike west European markets,
Ooredoo is still exposed to a new
Autonomous cars coming next
year: Renault-Nissan Alliance chief
By Saleha Riaz
C
onnected cars and security
were at the heart of the
‘Keys to the Connected
Lifestyle’ keynote on Monday, with
the first two speakers shedding light
on the future of intelligent vehicles.
Carlos Ghosn (pictured), chairman
& CEO at Renault – Nissan Alliance,
believes cyber security and approval
from regulatory authorities will be
key challenges when it comes to
connected cars, but says both Nissan
and Renault know exactly where
they are headed with “autonomous”
cars (not driverless).
In 2016, both companies will
launch vehicles that will allow drivers
stuck in traffic jams to switch to
autonomous mode, take their hands
off the wheels, and let the car handle
navigation and driving.
In 2018, the car could be put into
autopilot on highways and will take
care of everything, including
Wikipedia’s Jimmy
Wales steps up drive
for zero-rated access
By Anne Morris
W
ikipedia founder Jimmy
Wales called on mobile
operators across the
globe to provide zero-rated access
to the online encyclopedia.
In Tuesday’s second keynote session
at Mobile World Congress, Wales said
the cost of mobile data prevents
millions of people from getting online.
“Imagine a world where every single
person is given free access to the sum
of all human knowledge,” Wales said.
Wikipedia now approaches
mobile carriers around the world
and negotiates with them to provide
zero-rated access to the online
information services. The scheme is
called Wikipedia Zero, which is
designed to enable more people in
developing countries to access the
online encyclopedia via their
frontier of telecoms which is
powering significant growth in B2B,”
said Thomas Craig, group executive
director of the operator’s B2B activity.
And Craig should know, with a
background of working in Europe
where B2B spend is flat, he said. His
previous employers were Vodafone
and BT Global Services.
The company has an estimated
nine million companies present in
its core markets of Algeria, Tunisia,
Iraq, Kuwait, Qatar, Indonesia,
Oman and Myanmar.
There are reasons underlying Craig’s
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
changing lanes. In 2020, they will
be able to make more complicated
decisions such as what to do when
waiting at crossroads.
Ghosn predicts that the
automobile industry “will grow at a
slower pace, but with much more
technology” and driverless cars may
become a reality in the next 10 years.
mobile phones without incurring
charges for the data they use.
The zero-rated service is now
available in 46 countries with 54
operators. “We estimate that more
than 400 million people can now
access Wikipedia free of data
charges. Our goal is to work with
every mobile operator on the
planet,” Wikipedia says on its site.
In Wales’ view, it’s a win-win
situation: operators benefit as
people are tempted to use more of
their services and drive traffic, and
users benefit as they gain access to
the same online services that are
available to everyone globally.
“The next billion people are
coming online much faster than
people had thought,” he
commented, noting that online
users in developing markets are
also tending to access the same
bullishness that puts a $10 billion
valuation on the business market
across its footprint, a figure including
only core connectivity and not
additional businesses such as cloud.
The company’s research found
high numbers of young people
across its region (typically 80 per
cent to 95 per cent) who are eager
to start their own businesses, a
potential future customer base.
Also GDP growth, often a proxy for
business connectivity, is 3.6 per cent
across its region. In fact, Ooredoo is
growing well ahead of that figure.
As for his take on Apple wanting
to make cars, he says it is
“refreshing” to hear that
mainstream companies are
interested in the industry and is
curious to see what they come up
with.
Ralph de la Vega, president &
CEO, AT&T mobility & business
solutions, said all car manufacturers
are thinking about connected cars,
even if it is just about downloading
updates to the software in vehicles.
He reiterated the importance of
security and privacy, saying it is
AT&T’s main priority, along with
making connected devices
effortless to use by consumers.
His company has invested in four
“foundries” — in California, Texas,
Georgia and Israel — where they
are working on the Internet of
Things and developing ways to
connect “things that have never
been connected before,” such as
putting sensors in garbage cans.
websites such as Google, Facebook
and Wikipedia. “As this next billion
come online they are joining the
global conversation,” he added.
Wales said a strong focus is to
provide more information in local
languages. He noted that although
people are unlikely to edit or add
information on a mobile phone, the
increase in mobile readership inspires
those with access to a PC to edit
information in their own language
However, there are reasons for
caution. One is that 75 per cent of the
$10 billion figure is small business,
which can be hard to reach. “How to
build channels to these markets is an
issue, it’s very, very different from
western Europe,” said Craig.
And Ooredoo has won its share
of business from multinationals.
Such customers tend to pick several
operators to serve its regions,
which suits Ooredoo fine.
“Can we be best globally? I don’t
think so. But can we be best in-
region? Yes,” said Craig.
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:41 Page 5

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MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:39 Page 6
NEWS
Pebble steps up
product rollout
to ditch
'accessory' status
By Ronan Shields
P
ebble is stepping up its
product rollout, with the
manufacturer using Mobile
World Congress (MWC) to
announce its second product
launch in a week, plus what it
claims is the sector’s first “hardware
accessory platform” that lets sensor
manufacturers build “smart straps”
that can communicate with
smartwatches.
The smartwatch manufacturer
revealed that it has extended its
Pebble Time series, with the
addition of Pebble Time Steel
(pictured), a device unveiled by
Pebble CEO Eric Migicovsky during
an MWC conference session
focusing on Wearables that took
place yesterday.
Pebble Time Steel is available on
TD-LTE hailed as
industry saviour
By Joseph Waring
T
D-LTE will become the
“saviour” of the mobile
industry as it faces massive
data growth, proclaimed Bharti
Airtel chairman Sunil Bharti Mittal.
“At the time we joined the GTI
[Global TD-LTE Initiative] as a
founder member, we didn’t realise
how mission critical it would be. We
started to take baby steps and
monitor what China Mobile was
doing,” he said.
Speaking at the GTI Summit
yesterday at Mobile World
Congress, Mittal said: “I can’t
imagine our lives without the big
development of the TDD
ecosystem, given that India has just
5MHz of 3G spectrum to serve the
very large capacity of its
customers.”
GSMA chairman Jon Fredrik
Baksaas said TD-LTE has seen the
fastest adoption rate of any
consumer technology. In June last
year TD-LTE connections made up
just 7 per cent of all LTE
connections. “Now it’s closer to 25
per cent, and next year when LTE
connections reach one billion, it will
account for almost 30 per cent.”
The fact that TDD and FDD
PAGE 6 Wednesday 4th March
Kickstarter – a crowdfunding
platform where users ‘pledge’ funds
to a project up until they have
reached their target – for $250, and
is the second such device it has
made public in a week.
The latest update has up to 10
days of battery life and is
manufactured with stainless steel,
plus optional leather, or steel straps,
with the device to start shipping in
July. Migicovsky also said updates
are available to those that had
‘pledged’ to the previously
announced Time device.
In addition, Pebble has also
debuted what it calls the industry
vertical’s first “hardware accessory
port” initiative, that lets
smartwatch accessory makers
build watch straps containing
sensors that can transfer data to
apps running on its devices.
share common technologies and
have merged on common chipsets
and devices “means that the entire
LTE ecosystem has flourished,”
added Baksaas.
He said operators will continue to
invest heavily in both TDD and
FDD as they roll out their next-
generation networks and look for
ways to monetise their investments.
“As we look to the future, the
inter-dependence between the two
is only going to grow, especially as
carrier aggregation becomes more
common. And FDD is being
optimised for use in M2M
applications.”
He also said 2015 will be the year
when we see VoLTE become
mainstream, with the support of
more devices.
Meanwhile ITU Secretary
General Zhao Houlin encouraged
China and other GTI partners to
promote the advantages of
unpaired spectrum to a wider range
of services.
Li Li, deputy director general of
China’s Department of Science and
Technology, said China’s three
mobile operators have worked
together to “give TDD a unique
advantage in the 2.6GHz band to
make it possible to operate
These “smart straps”, as
Migicovsky calls them, signify a
significant milestone for the
industry vertical, as it is the first
time such a service has been made
on wearable devices.
He added: “Pebble is no longer
just an accessory to your phone, it
is its own unique computing
device,” he said.
The new hardware platform is
“open”, meaning all developers, or
“hackers”, are able to build on top
of it, and then make device
efficiently with synchronisation,
without the need for a guard band
between two frequency ranges.”
He noted that this is a big booster
of frequency resource utilisation.
“We also are very supportive of the
TDD-FDD convergence and related
applications.”
TD-LTE terminals last year
accounted for 40 per cent of all sales
in the country and China is on track
to have 400 million LTE connections
by the end of this year, he said.
While 4G has made huge gains in
China in just one year, he said there
are a number of upstream and
downstream challenges, such as the
incomplete maturity of VoLTE and
hybrid communications.
China Mobile executive VP Sha
Yuejia said its 4G buildout has
progressed even faster than it had
imagined, ending 2014 with more
than 90 million 4G subscribers. He
noted that the ARPU of its 4G
customers is 1.46 times that of 3G
users, while data usage per user
increased over threefold.
China’s mobile leader offers
more than 1,300 4G devices from
about 200 vendors. The price of
4G handsets has dropped to as low
as $60.
He said it is aiming to cover all
domestic cities and rural areas with
one million 4G base stations by the
end of this year. Coverage will also
include 73 high-speed railways and
26,000 km of highways.
It expects to have 250 million 4G
customers and sell 200 million 4G
devices this year.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
accessories equipped with
functions such as GPS tracking
that can be attached directly to a
Pebble device.
“We believe that in the future
sensor manufacturers will not have
to create their own smartwatches
just to bring their sensors to market.
They can integrate them into a
thriving and active community of
people that want to see their
smartwatch do more,” he told
attendees.
Migicovsky also said he believed
NGMN unveils 5G
operator wishlist
By Paul Rasmussen
A
5G White Paper unveiled by
the Next Generation Mobile
Networks (NGMN) Alliance
aims to settle industry debate over
the technology’s future standards.
Following a decision late last
year by the NGMN board of more
than 20 operator CTOs, a team of
100 technical specialists were
asked to contribute towards
defining the end-to-end
requirements for 5G. The resulting
White Paper, according to the
NGMN, now presents a deployments timescales will vary
consolidated view of operator
requirements intended to support
the standardisation and
subsequent availability of 5G for
2020 and beyond.
“The White Paper provides
essential and long expected input for
the work of many industry bodies”,
said Peter Meissner, CEO of the
NGMN Alliance. “Together with our
global partners from within industry
and research, we will now focus on
setting up and implementing a 5G
work-programme ensuring that
future solutions will meet our
ambitious targets.”
The NGMN document states it
would like to see any 5G ecosystem
as being global, lacking in
smartwatches will become
indispensable to consumers, but did
concede that this was unlikely to
“happen overnight”, although he did
express his opinion that such devices
could exceed smartphones in terms
of popularity in the long-run.
“With smartwatches now, you
can start to get things done from
your wrist, without having to take
your phone out… It’s about not
forcing the user to change their
habits around the device,” he
added.
“we will now focus
on setting up and
implementing a 5G
work-programme
ensuring that future
solutions will meet
our ambitious
targets.”
fragmentation and open to
innovation. However, while
conceding that commercial
across the operator community, it
urges 5G availability by 2020.
The White Paper is set for open
discussion at the NGMN industry
conference in Frankfurt this
month. However, equipment
vendors have been calling for open
collaboration across industry
sectors for some time.
“We want the standardisation of
5G to be done differently to past
efforts,” said Ken Hu, Huawei’s
rotating CEO, at Tuesday’s keynote
presentation at Mobile World
Congress. “There should be a better
understanding of the particular
requirements of vertical industries
and improved communication
between interested parties.”
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:42 Page 7
4.5G –
For the Next
Five Years
There are some upcoming trends that
have been tipped to take place within
the next 5 years. These trends mainly
revolve around redefining visual
experience, building a better
connected world over cellular Internet
of Things and realizing Industry 4.0 to
accelerate mobile network evolution
to support real-time services
I
n the next 5 years, visual experience will
undergo a transition from HD video to
virtual reality where users could watch
sports matches or even shop for things
through virtual reality headsets and carry it
like they do with their smartphones. People’s
demand for better video experience will
always be endless; virtual reality is a step
forward in delivering such immersive
experience. Furthermore VR can be deployed
in other businesses like virtual tours of
potential real estate buyers. Virtual reality is
now gaining industry momentum with
companies like Oculus have created the first
consumer mobile VR headset in the industry
while other social networking platforms like
Facebook would also provide some VR
applications. NBA will film the ALL-Star
game with virtual reality cameras. NBA fans
who don’t have the opportunity to attend a
game will be given the next best thing, 4.5G
presents a platform required for ensuring
immersive experiences of VR for users.
The second trend is cellular IoT. The
industry has been used to M2M
communication over short range
technologies like Bluetooth. but which will
not end there. The concept of cellular
Internet of Things which mainly deals with
M2M communication over the cellular
network technologies will vastly increase the
number of smart, always on demand and
online things in our environment. Cellular-
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
IoT will further enable smart things like
connected cars, connected wearables, smart
grid, smart waste bins to directly connect the
internet over long ranges . In the near term,
more personal devices will not only be
connected to smartphones over the short
range but also to the internet directly.
The third trend is that the transformation of
industrial automation through the enabling of
communication between factory machines
and equipments. It is obvious that short
latency will mainly benefit interaction
between machines. For example cyber
systems can realize control over factory
machines and industry equipments through
the support of wireless connections. 4.5G
network will enable cooperation of cyber
systems in real time so they can execute real
time monitoring of industrial processes.
Industry 4.0 has been steadily rising to
prominence; this has encouraged the
government of Germany to make it a target
for this year. The evolution of 4G to 4.5G is
quite timely taking into consideration the
platform needed to support these trends in
the next 5 years.
NEW TECHNOLOGIES NEEDED TO
SUPPORT THESE TRENDS
The requirements to support these trends can
be classified into three main types of
connections: high speed connection, massive
connections and low latency connections.
The visual user experience requirements
for applications like virtual reality and ultra
HD video are defined by three main factors:
connectivity, speed and service. In other
words an “anywhere anytime” type of
connection is essential to guarantee an
immersive VR video experience. To be able to
realize these requirements, there is the need
for more spectrum complemented with high
spectral efficiency.
The requirements to realize the concept of
cellular Internet of Things can be defined as
deeper coverage and low power
consumption. A clear way to make this
possible is the introduction of a new air
interface and new chipset to lead a transition
from 1K connections per cell to 100K
connections per cell.
Lastly, one of the key requirements to realize
an Industry 4.0 is very low latency, mainly
because these cyber physical systems need to
control physical equipments and cooperate
with each other all in real time. Short
transmission and short air interface latency are
the ways to realize the needed E2E latency of
10ms to enable Industry 4.0 requirement
4.5G is the natural evolution of 4G.It offers
enhancements on LTE-Advanced to meet
new services and the trends emerging in the
next 5 years.
4.5G OPENS A GIGA WORLD
To be able to guarantee an immersive
experience, large capacity is quite essential.
As the visual experience of users will be
changing from ultra HD video that required
about 30Mbps to virtual reality that will
require about 1Gbps, 4.5G will enable
operators with the capability to deliver the
large capacity required in this transition.
Some technologies have been recognized as
the major capacity enablers (Technologies in
a Giga World) which aim at the key
performance target of xGbps peak rate.
These are Massive Carrier Aggregation,
Licensed Assisted Access, Massive MIMO &
256QAM.
4.5G WILL MAKE CELLULAR
INTERNET OF THINGS A REALITY
4.5G through LTE-M will introduce more
connections which will mainly be devices like
smart meters and wearable user devices
HUAWEI | 4.5G
connecting to the cellular network. There are
several inherent characteristics of LTE-M
that make this specification the best fit for
Cellular IoT deployment, these are providing
deep extensive coverage of about 20dB, low
power consumption that ensures that battery
life lasts beyond 10 years, ensuring massive
amount of connections around 100K per cell.
These capabilities tend to show why LTE-M
stands out as the best fit for the deployment
of cellular Internet of Things.
4.5G MAKES REAL TIME APPLICATION
A REALITY
4.5G will be able to provide end to end
network latency of 10ms compared to the 40-
80ms of 4G. This is made possible by a
shorter TTI/RTT aimed at air interface
latency reduction. Also CloudEdge solution
introduces network function virtualization
principles in the network to ensure that
transmission latency is also further reduced.
This level of E2E network latency enable
industrial transformation through leveraging
the benefits of cyber physical systems.
Currently, we have industry equipments
mainly being controlled by single cyber
system; 4.5G will enable the control of
several industrial equipments through the
cellular network, which will trigger a
transition known as intra factory to inter
factory.
TIME FRAME OF 4.5G
It is predicted that the first 4.5G services will
be launched around 2016. As it is well
understood, 4G LTE-Advanced is covered by
3GPP Rel-10, Rel-11 and Rel-12, with a
timeframe stretching from 2013 to 2015. 4.5G
will be mainly addressed by 3GPP Rel-13 and
Rel-14. 4.5G represents a next 5 year network
evolution to smoothly prepare for the
migration towards 5G around 2020.
Wednesday 4th March PAGE 7
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:44 Page 8
CUSTOMER EXPERIENCE | CA
By Denise Dubie, Senior Principal, Content Strategy at CA Technologies.
Research – Mobility:
Why Your Customers Aren’t
Satisfied and What to Do About It
New research shows enterprise-wide
mobility can improve your
customers’ overall experience.
I
n the application economy, simply
providing the next killer app is no longer
enough. Consumers’ expectations have
never been higher, and you can lose a
customer in a split second if you have not
focused on optimizing the entire customer
experience.
CA technologies recently sponsored
research company Vanson Bourne to conduct
a global survey of 1,425 senior IT and
business executives on their mobility
initiatives. The results revealed that overall
user satisfaction with mobility efforts to date
remains low: respondents report that only
20% of their customers are completely
satisfied with their experiences with mobility.
The most important result is what
organizations are actually doing to meet
these challenges: implementing a more
holistic approach to enterprise-wide mobility.
In fact, 40% of respondents have already
adopted enterprise mobility and another 47%
plan to in the next two years.
By taking a holistic approach to improving
and securing the overall end-to-end mobile
experience, organizations are reaping huge
rewards:
• Enterprise mobility adopters report six
times more end users who are completely
satisfied with their mobility products or
services.
• Twice as many enterprise mobility
adopters have already seen an
improvement in overall user experience.
• Enterprise mobility adopters have seen a
24% revenue increase from customer-
facing mobility apps and a 25%
improvement in the overall customer
experience.
The research proves a few critical points
about mobility. For one, optimization of the
overall end-user and customer mobile
experience is the most important thing you
can focus on for success in the application
PAGE 8 Wednesday 4th March
economy. And two, the best way to achieve
this is to implement an enterprise-wide
approach to mobility.
UNDERSTAND THE CUSTOMER
EXPERIENCE.
To truly deliver a quality mobile experience,
IT and the business must know how the
customer interfaces with the app and how
well the app responds to customer demand.
Learn, understand and try to experience what
your customers are experiencing.
DEFINE CUSTOMER-DRIVEN RESULTS.
Do you want more customers using your
services? Do you want to deliver more apps
or more feature releases to existing apps?
Businesses must understand the goals of their
mobility efforts to better design the enterprise
strategy.
DEVELOP AN ENTERPRISE MOBILITY
STRATEGY.
It’s clear mobility projects cannot thrive in an
ad hoc environment—they must be
integrated across and baked into all IT and
business endeavors from the start. A
successful enterprise mobility strategy will
encompass managing the data from the back
end to the user device.
IDENTIFY AND NURTURE MOBILITY
TALENT.
To drive an enterprise mobility strategy, IT
organizations must be equipped with the skills
needed to not only develop mobile apps and
services but also the talent to envision how Denise Dubie
mobility could enhance existing applications.
Denise is senior principal, content strategy at CA Technologies. As a former IT
MEASURE MOBILE SUCCESS. industry journalist with IDG Enterprise, her work was featured in print and online daily
Mobility needs monitoring. Mobile apps can in publications such as Computerworld, CIO and Network World. Now Denise is a top
thrive or die in an instant. Learn what works contributor of articles, blogs, whitepapers, eBooks and more. She manages the
and what doesn’t early, and build on REWRITE and Highlight content editorial process and leads social media strategy. With
successes. more than 20 years experience, Denise reports and writes on the application economy,
IT skills and careers, management cloud, mobility, DevOps, big data, security and more.
See more at rewrite.ca.com
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:44 Page 9
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:14 Page 10

NEWS
Small Cell GSMA charter to make
Forum mobile humanitarian
sees services more efficient
$163B “Mobile networks and
By Joanne Taaffe
the connectivity that
operator T they provide can be a he GSMA launched an
industry-wide Humanitarian
lifeline for those affected
Connectivity Charter. The aim
benefit by natural disasters and
of the charter, which Axiata, Etisalat
other humanitarian
and Ooredoo have already adopted, is

from rural
emergencies”
work Smartphones
to help mobile network operators
more efficiently
humanitarian agencies.
with

By Anne Morris
Humanitarian agencies already
use mobile connectivity to locate
people and exchange essential
The Charter is supported by the
United Nations Office for the
Coordination of Humanitarian
essential to US
T
he Small Cell Forum said
rural and remote coverage is
a big opportunity for mobile
information, while mobile operators
provide services such as early
warning systems and SMS
Affairs (UN OCHA), the UN
Emergency Telecommunications
Cluster (ETC) and the International
consumers - Verto
operators, opening up a market information services. Federation of the Red Cross and By Joanne Taaffe Apple meanwhile continues to
worth a potential $163 billion and The charter, however, lays out a Red Crescent Societies (IFRC). count on its loyal users to maintain
providing affordable mobile coordinated and predictable The UN Secretary General, Ban Ki-

broadband services to an extra 650
million users, according to a study
carried out by Real Wireless.
“It’s not niche,” said Alan Law,
chair of the Small Cell Forum, who
was speaking during the
presentation of Release Five of the
forum’s programme.
Release Five: Rural and Remote is
the Small Cell Forum’s fifth body of
work that sets out how small cells
can and are being used in a diverse
range of remote and rural
environments. Indeed, Julius
Robson, who sits on the forum’s
steering committee, said 17,000
small cells are already deployed in
rural and remote environments.
The forum has already explored
small cell opportunities in the
home, the enterprise and urban
areas in previous releases, and said
it has now “completed the set” with
the addition of rural and remote,
although emphasising that its work
is far from done.
In future, the forum will address
new and emerging topics such as
virtualisation, SON, Wi-Fi
integration and 5G. In addition, the
relevance of small cells to what is
variously called LTE-Unlicensed or
LTE-LAA (licensed assisted access)
response to disasters so that
operators can better support not only
their customers, but also the agencies
that are working on the ground.
“Mobile networks and the
connectivity that they provide can be
a lifeline for those affected by natural
disasters and other humanitarian
emergencies,” said Anne Bouverot,
director general, GSMA.
MasterCard and Egyptian
government team
on mobile payments
By Joanne Taaffe
moon, said: "I congratulate the
GSMA and its membership for
developing this partnership with the
humanitarian community, which will
enable people affected by crises to
gain access to vital communications.”
MNOs that sign the charter will
commit to a common set of
principles and work towards the
adoption of initiatives.
Banks Co., the Phone Cash mobile
wallet interoperable platform
already provides a range of
interoperable financial services,
including online and retail payment,
money transfers and phone bill
payment to banked and unbanked
Egyptians. And it does so
independently of mobile operators.
With a mobile penetration rate of
over 100 per cent, the Egyptian
government now wants to take the
service a step further and create a
U
S consumers increasingly
see smartphones as a must-
have, regardless of income,
according to a new report on US
digital device usage by data
analytics company Verto.
At the end of the fourth quarter
2014, 42 per cent of people in the
US earning $15,000 or less owned a
smartphone, compared to 80 per
cent of those earning over
$150,000.
Unsurprisingly, younger people
are the most likely to favour
smartphones: 75 to 78 per cent of
18-to-39-year olds in the US own
one, with 30-to-34-year-olds being
the most likely to do so.
And although US consumers tend
to have several devices – 4.6 each
on average – they are casting aside
PCs, portable media players and
electronic book readers in favour of
tablets and smartphones: Amazon’s
share of the tablets in use decreased
from 22 per cent in 2013 to 18 per
cent last year, according to Verto.
its lead. Mac users are more likely
to have a smartphone or tablet of
any kind than Windows users – and
they tend to choose Apple. Out of
all Mac users, 79 per cent have a
smartphone, and 58 per cent have a
tablet and they are four times more
likely to own an iPad than an
Android tablet. Windows users,
however, show no clear preference.
At the end of 2014 Apple’s users
accounted for 42 per cent of the
total installed base of smartphones
and 43 per cent of the installed
base of tablets.
Nevertheless, Samsung managed
to increase its share of sales in the
US tablet market from 12 per cent in
2013 to 15 per cent in 2015 and its
share of smartphones purchases
from 27 per cent in 2013 to 29 per
cent. The other area of growth is in
the use of smart TVs and streaming
media devices, which increased 26
per cent and 22 per cent to reach 45
million and 35 million users,
respectively.

is attracting urgent interest from
the mobile communications
industry in general, the forum
noted.
With this technology due to be
standardised in 3GPP’s Release 13,
the Small Cell Forum said it has an
opportunity to take an active role in
driving forward this emerging
standard.
Mark Grayson, a Cisco engineer
who sits on the forum’s board,
observed that an operator requires
licensed coverage to access
license-exempt spectrum, and said
LAA is a subset of carrier
aggregation.
“It makes sense to co-locate the
licensed and license-exempt
bands,” Grayson said.
M
asterCard and the
Egyptian government
yesterday unveiled a
partnership to use mobile
technology to extend financial
services to 54 million Egyptians.
MasterCard will work with the
government to create and introduce
a digital ID program that links
Egyptian citizens’ national ID to an
existing interoperable national
mobile money platform.
MasterCard has already carved
out a sizeable role in the Egyptian
mobile payments market. In mid-
2013 the company launched a
Mobile Payment Gateway, followed
later in the same year by the Phone
Cash mobile wallet. Rolled out in
conjunction with the National Bank
of Egypt, Fawry and Egyptian
secure mobile platform that brings
financial services to millions more
Egyptians. By providing a single
cashless electronic platform
underpinned by national ID cards, the
Egyptian government hopes to include
more citizens in the formal economy.
“This collaboration with
MasterCard will provide millions of
Egyptians with access to an
innovative, safe and simple way to
conduct financial transactions using GSMA HONOURS THE GOVERNMENTS OF BRAZIL AND PAKISTAN
their national ID card,” said H.E. Atef IN ITS 2015 GOVERNMENT MOBILE EXCELLENCE AWARDS
Helmy, minister of communications
l. to r. His Excellency Mr. Ricardo Berzoini, the Minister of
and information technology.
Communications of Brazil; Her Excellency Ms. Anusha Rahman
MasterCard and the Egyptian
Khan, the Minister of State for Information Technology of Pakistan;
government will jointly build an
Mr. David Thodey, CEO & Executive Director, Telstra (who
innovation center in Cairo, which will
presented the awards).
draw on MasterCard’s technologies
to develop the services.

PAGE 10 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3.qxp_DAY1 03/03/2015
03/03/2015 16:14
16:11 Page 11
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:45 Page 12
ANALYSIS | SPECTRUM
Dennisa Nichiforov-Chuang,
Mobile Spectrum Analyst, GSMA Intelligence
www.gsmaintelligence.com
Spectrum for new
entrants: lessons
learned
Regulators must be wary of the
conditions under which new entrants
can thrive before allocating valuable
spectrum, as reserving spectrum for
new entrants may not result in
effective competition or sustainable
market players, while leading to an
inefficient use of spectrum.
R
egulators should ensure that operators
are assigned sufficient amount of
spectrum and the right bandwidth to
achieve the required quality of service. Each
new technology generation uses wider
channel bandwidths, as well as improved
spectrum efficiency to drive faster
connection speeds. This means that they use
increasing amounts of spectrum making the
need for new mobile frequency bands
essential. For example, a 2G channel is 0.2
MHz wide, a 3G channel is 5 MHz wide and a
4G-LTE channel can range from 1.4MHz to
20MHz wide – the fastest 4G-LTE services
are only possible with the wider channel
sizes. The most recent types of 3G and 4G-
LTE networks are capable of providing users
with especially fast speeds by combining
several channels together, making them even
more reliant on large amounts of spectrum.
In some cases, reserving spectrum for new
entrants led to inefficient use of spectrum.
For instance, in the AWS auction in 2009 in
Chile, the three incumbents have been
effectively excluded from participating in the
auction, leading to valuable spectrum being
awarded to two new entrants that reached a
limited market share of connections.
Spectrum allocation is often seen by
regulators as a way to facilitate the entry of
new players in a market with a view to
stimulate competition. However, our research
demonstrates that the majority of new
entrants that launched services since early
2010 did not impact the competitive structure
of their respective markets, in turn showing
that the success and lifespan of new entrants
depends on a number of factors that tend to
be excluded from the regulatory framework.
PAGE 12 Wednesday 4th March
REGULATORY MODELS USED TO
ENCOURAGE NEW ENTRANTS
Once a government or regulator decides to
encourage a new entrant into the market,
different models are usually employed to
ensure both access to spectrum as well as
facilitation of entry conditions. Examples of
these models include:
- the use of spectrum caps
- set-asides of spectrum for entrants
- different roll-out and coverage
requirements for the new entrant
- obligations imposed on incumbents or
established operators to provide facilities
sharing (such as access to infrastructure)
and roaming
NEW ENTRANTS – 2010 TO PRESENT
DAY
A number of factors impact the ability of new
entrants to successfully challenge established
operators. Recent data shows that most new
entrants tend to struggle to gain a foothold in
established markets. The number of existing
players in the marketplace at the time of
launch of a greenfield operator is a significant
indicator of its ability to grow market share
(see chart).
From Q1 2010 to the present day, a total of
62 new players launched operations across 48
markets worldwide. If we examine the
success of new entrants over this timeframe,
it is clear that the number of existing players
in a market at the time of launch has a large
bearing on its performance, in terms of its
ability to change the market landscape. Of
the 62 launches, 24 entered markets with
three or less existing players, and 7 of these
broke hitherto monopolies. The remaining 38
launched in markets with 4 or more existing
operators.
Those entering markets with only one
existing operator performed best, recording
an average market share of connections of 21
per cent some 26 quarters (6.5 years)
following commercial launch. However, our
data shows that the marginal gains of new
entrants fall significantly as the number of
New entrants’ average connections market share by market
structure, quarters after launch
25%
Average market share of connections
20%
15%
10%
5%
0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
Number of existing operators: 1 2 3 4 5 6+
Source: GSMA Intelligence
existing operators climbs. Those entering market share of 10 per cent. Finally, new
markets with two existing operators can entrants entering markets with four or more
expect a corresponding average market share existing players did not witness market share
of connections of 14 per cent in the same in excess of 5 per cent in the 6.5 years period
timeframe, while those entering markets with since their launch.
three existing operators achieved an average
ABOUT GSMA INTELLIGENCE
GSMA Intelligence is the definitive source of global mobile operator data,
analysis and forecasts; and a publisher of authoritative industry reports
and research. Our data covers every operator group, network and MVNO
in every country worldwide – from Afghanistan to Zimbabwe. It is the
most accurate and complete set of industry metrics available, comprising
tens of millions of individual data points, updated daily.
GSMA Intelligence is relied on by leading operators, vendors, regulators,
financial institutions and third-party industry players, to support strategic
decision-making and long-term investment planning. The data is used as
an industry reference point and is frequently cited by the media and by
the industry itself. Our team of analysts and experts produce regular
thought-leading research reports across a range of industry topics.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:14 Page 13

NEWS
SIM card evolves to continue to do so as the market
evolves,” said Hyunmi Yang, chief
Q&A r

support M2M and strategy officer at the GSMA. “By

remote provisioning
By Anne Morris recently been deployed in some
M2M devices and tablets. These
include embedded solutions, where
2020 we forecast nearly 1 billion
cellular M2M connections and 9
Rob Sinclair,
Microsoft Chief Accessibility Officer
billion consumer connections that
will require SIM cards, so it is Mobile accessibility:
critical to ensure security and The business angle for
robustness in the evolution of the
SIM.” improving the quality of life
The GSMA has developed

T
he SIM card is evolving to
support future new services
in both the machine-to-
machine (M2M) and consumer
markets.
A new report from GSMA
Intelligence noted that alternative
SIM solutions to the traditional
approach of a single SIM card
issued by a single operator have
SIM cards are fixed in the device
and cannot be moved, and remote
provisioning, where SIM cards can
be updated over the air and store
one or more operator profiles.
"The SIM has provided the
security and authentication to
access mobile networks for almost a
quarter of a century and it will
specifications for these two
solutions, announcing the GSMA
Consumer Remote SIM
Provisioning initiative at Congress
this week. The GSMA Embedded
SIM Specification, which was
developed to serve the M2M
market, has been adopted by nearly
30 operators and vendors to date.
Hall 4 – Conference Village – Auditorium 5
Wednesday, 4 March 14:00-15:00
What will be the key themes you’ll touch on in your session?
I will discuss the growing relevance of accessibility solutions for everyone who
uses technology – regardless of age, ability or injury. I will emphasise the
growing importance of viewing accessibility as the foundation of a new
generation of digital experiences capable of understanding and responding to
the person’s individual preferences or needs.

Telefonica offers ad campaigns while they were

surfing online at home, to establish
if they would return to the
Why has this segment received so little attention?
Historically, accessibility was viewed as a niche investment for a very small
number of customers, or in some cases as a set of legal requirements. The new

marketing insights restaurant more frequently as a

through free Wi-Fi
By Ronan Shields they install in business outlets with
high levels of footfall traffic, such as
restaurants and sporting arenas.
result, with the brand achieving a
"three-times higher response rate to
its digital marketing, than it
achieved through other means",
according to Franks.
Both Franks, and fellow panellist
Kelly Ahuja, Cisco, SVP & GM,
view emerging in today’s business environment is that accessibility is about
creating more flexible user experiences that optimise productivity for each
person and ensure everyone is able to fully participate in the digital world
around us.
In a more direct sense, there also is growing regulatory pressure, increasing
litigation and rising competition – all indications that accessibility will become
increasingly important to businesses around the world.

T
elefonica is using its free
public Wi-Fi rollout to aid
bricks-and-mortar based
businesses, such as restaurants, in
calculating the return on
investment of their online
marketing spend, by helping them
establish just how much footfall
they drive in-store.
The strategy was discussed
during a Mobile World Congress
(MWC) panel session on
'Personalising the Consumer
Experience', where Robert Franks,
Telefonica's managing director,
digital commerce, took to the stage
to discuss the operator’s 'big data'
collaboration with Cisco.
Telefonica's UK arm O2 has
rolled out a free public Wi-Fi
network, which is available even to
rival network providers' customers,
using Cisco technology and which
Frank told MWC attendees: "A
restaurant chain with O2 Wi-Fi
came to us to see if we could help
them maximise return on their
digital marketing, which was
targeted at driving people into their
restaurants by giving them offers,
etc. However, they didn't know if
their campaigns were being
effective, or how they could be
improved."
Telefonica and Cisco helped the
restaurant chain identify audiences
it served with 'behaviourally
targeted ads' online (a technique
made possible using ‘cookies'), and
then subsequently visited its
outlets, using ‘unique identifiers’
that were flagged when they then
logged on to the O2 Wi-Fi network
in-store.
They were then retargeted with
service provider business, products
& solutions, said helping bricks-
and-mortar outlets establish the
link between their online marketing
(the fastest growing advertising
format), and subsequent in-store
visits was crucial, as only 17 per
cent of all UK commerce is carried
out digitally.
“A restaurant chain
with O2 Wi-Fi came
to us to see if we
could help them
maximise return on
their digital
marketing”
How is it possible to profitability serve these niche markets?
Profitability becomes a core outcome if one views this as an opportunity to
create great solutions for the 15 per cent of the population with disabilities. We
are seeking to shift accessibility out of the ‘niche’ technology space and into
‘mainstream’ value creation for every customer.
What are some of the things we’re likely to see in the short term?
As part of Microsoft’s transformation to a mobile-first, cloud-first company, you
will see accessibility and inclusive design playing a larger role in how we deliver
more personal experiences across the full range of devices.
In the short term this will be most apparent in the Windows Universal
Application Platform, our built-in assistive technologies, and the work we are
doing with our partners to improve their accessibility solutions.
How much of a role do governments need to play?
Governments around the world are already expressing a clear perspective that
digital inclusion of the aging and disabled communities is an essential part of the
modern world. More than 150 countries have ratified the UN Convention on the
Rights of Persons with Disabilities (UN CRPD) – a step that signals their intent to
take specific actions to ensure the goals of digital inclusion are achieved.
We support that convention and are dedicated to working with those
governments to find technology neutral approaches to achieving that outcome.

Spectrum panel calls for more depending on the content. “Policy

makers going forwards have to
make some value judgments – how
Rancy said the optimisation of
spectrum use is a high priority for
all players.

cooperation and flexibility much should be allocated to

By Joseph Waring move away from a conversation on
what we each can do separately to
how the industries can work
“The question is what are we going
to do to create more value?”
Gordon Smith, president and
broadband and how much should
be preserved for other socially good
policies, like weather, local news
and emergency information.”
He concluded that price, policy and
Romano Righetti, VimpelCom’s
group chief regulatory officer, told
the audience that more harmonised
spectrum management could lower
the costs of devices and be an
enabler of new investments.

A
rising level of sharing and
cooperation between
competing interest groups is
emerging as demand for scarce
spectrum soars.
The mobile and satellite industries,
for example, have an unprecedented
opportunity to converge because
there are things “we can do that
other technologies simply can’t do on
the video front”, said Karim Michel
Sabbagh, president and CEO of
satellite player SES.
“We all have much more to gain
by working together. But we need to
together,” he said.
Speaking on a panel discussion
on spectrum at the Mobile World
Congress on Monday, Sabbagh
called for finding the parts of the
spectrum where the two industries
can collaborate. “This is where we
can generate more revenue and
more profit.”
Looking at the mobile industry in
Europe, he said ARPU has dropped
26 per cent since 2008. On the
broadcaster side, there also has
been some level of price erosion.
CEO of the National Association of
Broadcasters (NAB), argued that
the world of tomorrow needs both
broadband and broadcast since
they serve very different needs.
“The broadcast architecture – one
to everyone in a geographic area – is
important, especially as it relates to
video. There’s not enough spectrum
in the universe to do video one-to-
one through broadband.”
Regarding the question whether
consumers want on-demand or live,
he said the answer is they want both
technology will ultimately answer the
question as to what the future holds for
broadband and broadcast.
Francois Rancy, director of the
ITU’s Radiocommunications
Bureau, pointed out that it’s vital
that the decisions for the World
Radiocommunication Conference
15 are made by consensus since the
impact lasts for decades. “That last
vote was 20 years ago. We need to
think 15 years ahead and establish a
stable framework. We can’t afford
to change things in a seismic way.”
He noted that predictability is a
key issue at the national level. “It’s
important to know in a reliable
manner the spectrum management
plan because a lot of investment
needs to be put in place for
auctions, rolling out networks and
putting together a good
commerical offering.”
Righetti said how much spectrum
will be made available, when and at
what price, are important
conditions “for creating the right
confidence for future investment”.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Wednesday 4th March PAGE 13
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:15 Page 14
NEWS
Nest Labs pushes ‘Thread’ to
drive the connected home
By Joseph Waring
I
n the emerging Internet of
Things (IoT) space telecoms
operators will likely continue to
provide connections into
consumers’ homes and power the
different screens. But to remain
relevant within the connected home
landscape, Chris Boross (pictured),
Nest Labs’ product marketing
manager, insists operators will need
to find new ways to interact with the
things people care most about in
their homes – things that help them
stay comfortable, help keep them
safe and help them save energy.
He said Thread – an IP-based
wireless networking protocol
developed by seven companies – is
AT&T in talks over global
Digital Life rollout
By Steve Costello
A
T&T is in trials to license its
Digital Life home security
and automation platform
worldwide, Ralph de la Vega,
president and CEO of AT&T Mobile
and Business Solutions, told Mobile
World Daily.
“We announced last month that
we’d be adding technology from
third parties to the platform,
opening it up so a user can easily
add products from other
developers. This is just the
beginning,” he said.
AT&T is already working with
companies such as Lutron
Electronics (window shades and
lighting controls), Samsung
(Samsung Techwin’s Wi-Fi IP
camera, wearables), Qualcomm Life
(secure medical data) and LG
Electronics (smart TVs).
The operator has already
announced a “limited trial” of
Digital Life in Europe, working with
Telefonica.
Last month, AT&T said that
Digital Life is currently available in
82 markets across the US. And de la
Vega said the company is seeing
commercial momentum behind it.
PAGE 14 Wednesday 4th March
designed to create a better way to
connect products in the home.
Boross is the president of Thread.
He’ll be speaking on Thursday
about the challenges that have kept
developers from being able to
efficiently and securely connect
products within a home. The
session runs from 11:30-13:00 in
Auditorium 2.
Using proven standards and IPv6
technology with 6LoWPAN as its
foundation, he said Thread offers a
number of advantages over other
wireless standards, including secure
and reliable networks with no single
point of failure, simple connectivity
and low power.
“With Thread, product
developers and consumers can
“We’re seeing positive gains and
our subscriber additions rival the
more entrenched players in the
space. We built the Digital Life
platform to be industry leading and
it is,” he said.
Echoing a theme that was evident
at AT&T’s Developer Summit last
month, the executive also noted that
the increased focus on security
easily and securely connect more
than 250 devices into a low-power,
wireless mesh network that also
includes direct internet and cloud
access for every device,” he said.
A big challenge for Thread, he
noted, will be spreading the word so
developers can understand the
benefits of using it to connect
products in the home.
More than 100 companies have
joined the Thread Group since last
October, and it is working to release
technical specifications in June.
Boross said the goal is for
consumers to be able to easily set
up, use and secure Thread products,
which require fewer wires and
battery changes. “In addition,
millions of existing 802.15.4
globally, following a number of
high-profile stories, is an area for
operators to focus on.
“It’s not just a differentiator, it’s an
imperative for success. Nearly every
CIO I talk to has security as his or
her number one concern. What IoT
can do for businesses is so exciting,
but customers want to know their
data is secure,” he observed.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
wireless devices already on the
market can run Thread with just a
software enhancement — no new
hardware is required. This means
the truly connected home can be
here a lot sooner than we think.”
4G networks to cover 76% of
LatAm population by 2020
By Anne Morris
4
G-LTE networks will cover
more than three-quarters of
the population in Latin
America by 2020, according to new
research from GSMA Intelligence.
The new data predicts that 76 per
cent of the population will have
access to 4G networks by this point,
up from 35 per cent at the end of
2014. In terms of subscribers, 4G
currently accounts for fewer than
10 per cent of mobile connections.
However, GSMA Intelligence
predicts that 4G will account for
one in four connections by 2020.
Total mobile connections in Latin
Doro set for
social service
launch
By Steve Costello
D
oro, a maker of devices
targeting older users, is
planning to launch a
service intended to “provide
peace-of-mind and assurance to
the families of seniors”.
Called Connect & Care, it is described
as an “innovative mobile social
networking tool applied to real life”.
“With Thread, product
developers and consumers
can easily and securely
connect more than 250
devices into a low-power,
wireless mesh network”
America are forecast to grow from
709 million at the end of 2014 to
889 million by 2020, with 4G
accounting for 28 per cent (245
million connections) by this point.
Smartphones accounted for 32 per
cent of Latin America connections
in 2014 and are expected to account
for 68 per cent of the total by 2020.
Regarding network spend, mobile
operator CAPEX in Latin America
is forecast to reach a cumulative
$193 billion in the seven-year
period between 2014 and 2020.
Latin American operators invested
almost $8 billion in spectrum
licences in 2012-2015, primarily to
support 4G deployments.
It can be set up to monitor an
older user’s behaviour patterns, for
example movement and
communication, to raise an alert if
any problems are detected.
It will also connect seniors with
local people who are ready to help,
support and offer assistance.
The service is supported by select
Doro mobile phones for seniors,
with an iOS and Android app for
family members.
The launch follow’s Doro’s
acquisition of CareTech. Connect &
Care will “pave the way for telecare
services later in life if needed”.
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:46 Page 15
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:47 Page 16

FEATURED INTERVIEW | GOOD TECHNOLOGY

Christy Wyatt, Chairman and
CEO of Good Technology

Enterprise mobility
comes of age
In 2013, Good Technology found there was very little conversation about
enterprise mobility at Mobile World Congress. Fast forward two years and
the company believes that the 2015 event will see a new level of
sophistication among enterprises as they recognise the need for more
complex mobility strategies.

MOBILE WORLD DAILY (MWD):
LOOKING BACK OVER THE LAST 12
MONTHS, WHAT ARE THE KEY
CHANGES YOU HAVE SEEN IN THE
ENTERPRISE MOBILITY MARKET?
Christy Wyatt (CW): I think that the big
trend we're seeing right now is the maturation
of customer thinking. We've been talking
about a vision for the past few years that
these mobility strategies are going to get
more sophisticated, and that the device
landscape is going to become more diverse.
And that's going to increase the complexity,
which is then going to drive the risk. Higher
risk and higher complexity are also going to
drive cost.
In 2013 and early 2014, so much of the
conversation was around MDM and BYO that
many companies weren't really thinking
about the bigger picture, for truly mobilising
their enterprise. We're now starting to see
customers trying to do more sophisticated
workflows that require these robust platforms
like Good Dynamics.
We're also seeing a lot of growth in non-
regulated spaces. It used to be large
companies like banks and healthcare
organisations. Now it's companies of any
size: retailers, manufacturing, logistics etc.
And that's because the message came across
loud and clear in 2014 that security wasn't
just a topic for banks.
One of the things holding enterprises back
when it comes to mobility strategies is
confusion. There's a lot of noise in the market
and a lot of vendors claiming to do the same
thing. I think that much of the hype doesn't
clearly spell out what kinds of breaches are
actually happening within these
organisations. What are the things you're MWD: WHAT TRENDS DO YOU EXPECT and having bigger conversations. But I think a lot
actually trying to protect against, and what's TO BE MORE EVIDENT AT MWC THIS of the dialogue was still focused on what I'd call
the right set of tools to be able to mitigate YEAR COMPARED TO LAST YEAR? the young MDM/enterprise mobility market.
that risk? My hope for this year would be that we start to
The only path through that is to be able to CW: I'll actually start with two years ago. In see the maturation of not just the platforms and
create a more open dialogue about what the 2013, there were very few enterprise vendors tools but also the complex mobility strategies.
risk profile looks like and then what the real there and very little enterprise conversation. And that's what we see with our customers.
solutions are to solving some of those We were one of the very few, and that was They're not just doing simple employee
problems. even more the case in previous years. productivity; they're mobilising significant
Last year, enterprise mobility vendors took a parts of their business. It's real-time; it's five
more prominent position, taking bigger spaces 9s; it's always-on.

“One of the things holding enterprises back “The first assumption that every enterprise
when it comes to mobility strategies is should make is that somebody is trying to
confusion. There's a lot of noise in the market compromise you right now: breaches are
and a lot of vendors claiming to do the same going to happen; devices will get stolen;
thing.” accounts will get hacked.”

PAGE 16 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 17
GOOD TECHNOLOGY
It's the critical lifeblood of these
organisations, and that's what enterprise
mobility has become.
MWD: WHAT ARE THE MOST
CRITICAL CHALLENGES BEING FACED
NOW BY ENTERPRISES AS THEY
INCREASINGLY EMBRACE MOBILE
DEVICES, APPLICATIONS AND
MANAGED SOLUTIONS WITHIN THE
WORKPLACE?
CW: I think that you have this interesting
dynamic where users are far more
comfortable with mobile devices than they
have been with any other piece of technology
in their lives. You don't reach for your PC
when you open your eyes in the morning. So
I think users then get a much bigger vote in
terms of what they're doing on their device,
how it's configured, what they'd like.
But at the end of the day, if the IT department
is putting data on that device, it has to remain
accountable for that data. That doesn't
necessarily mean they need to take over the
entire device. And I think getting organisations to
a point where they're clear on the problem
they're trying to solve, and in what phase of their
mobility strategy, is one of the biggest challenges.
Because when you first start the conversation in
this market it's very noisy. It's very hard to
differentiate. Companies need to ask themselves:
"Where is my data? Who do I want to have
access to it, on what device and where? What are
the risks? What would happen if somebody else
got this data?” And then they need to know what
the right tools are to provide all that.
Through 2013 and 2014 lots of folks were
saying, “I don't need a significant security
technology for my employees’ devices. I can
just use simple Exchange ActiveSync because
all my users have is email." And then
something like the Sony breach happens, and
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
you can then see that email can actually have
a pretty big impact on a business.
MWD: HOW SHOULD ENTERPRISES
BE ADDRESSING SECURITY ISSUES IN
THE LIGHT OF SUCH CYBER
ATTACKS?
CW: The first assumption that every
enterprise should make is that somebody is
trying to compromise you right now:
breaches are going to happen; devices will get
stolen; accounts will get hacked. The devices
themselves are going to be compromised if
they're not already.
So you have to assume you have to protect
your data no matter what. What is the right
platform to do that? That's what we focus on.
That's what we're the experts in.
MWD: DO YOU THINK THAT
ENTERPRISES HAVE ADAPTED WELL
TO THE “BYOD” TREND?
CW: I think that with the kinds of mobility
strategies we see companies deploying, BYO is
“My hope for this year
would be that we start to
see the maturation of not
just the platforms and
tools but also the complex
mobility strategies.”
| FEATURED INTERVIEW
going to be a tiny part of a much more complex,
much broader landscape in a year or two.
Right now we're still talking about employee-
facing applications. Do you let them buy their
device or do you buy a device for them? You
haven't even started the conversation about
wearables, the Internet of Things, M2M, all of
these other places where your data could leak.
Is BYO important? Yes it is. Som e of the
friction points we've seen with customers
have been with some of the older MDM
technologies; there was concern about data
privacy if you're actually using MDM on the
entire device.
We've also seen concerns about who pays
for the data plan. Again, I think Good
Technology has removed a lot of those
friction points with our investments both in
our platform and creating clear lines between
the corporate assets and the personal assets.
We don't violate the end user's privacy.
We have also invested in split billing,
which we believe is a great step forward
towards providing the clarity of what is
corporate space and what is personal space,
and not letting who pays the bill become the
friction point.
MWD: WHAT LIES AHEAD FOR
ENTERPRISE MOBILITY
MANAGEMENT?
CW: Our view is that this is an increasingly
complex network of things. It's not just
mobile; it's going to be fixed and mobile; on
big and small screens. The same CIO who is
thinking about how to provide email to an
executive will also have to think about how to
protect data that is going back and forth to
the vending machine that they're supporting.
Or to the retail floor or manufacturing space;
or out to their end business users and
customers. When data is travelling the
concerns are different, and the kind of
application might just be different. But the
approach remains the same.
Wednesday 4th March PAGE 17
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 18
SECURITY | TRESYS TECHNOLOGY
Robert Stalick, Chief Executive Officer, Tresys Technology
Android Security:
More Cooperation,
Discipline Needed
The success of Android™ in the smartphone marketplace has clearly
demonstrated that open source software is a viable foundation for
Communications Service Providers (CSPs) and device manufacturers.
Unfortunately, the dynamism and diversity that result from open source
development models are inherently more risky to deploy into Enterprises.
IOs and CISOs need to be able to
C quantify and manage risk. In their
minds, Enterprise solutions should
have reliable release cycles, strong customer
and technical support, and a commitment to
patching critical bugs in a timely manner. By
their very nature, open source solutions have
inherent disadvantages in these areas, though
unfortunately, not all proprietary solutions
effectively deliver on these goals either!
Linux is an instructive example of open
source done well. By all measures, Linux has
a strong share of the server market. Linux has
an active developer community, with deep
support in the technology industry and
academia. Security is a primary focus for the
Linux development community, with
vulnerabilities rapidly fixed and accessible to
administrators worldwide.
Recently identified vulnerabilities in
Android underscore the contrast with Linux.
Google announced in January that it will not
address vulnerabilities in any versions of
Android prior to 4.4, leaving OEMs and CSPs
to fend for themselves. January 2015
statistics from the Google Play Store showed
that 54% of Android devices using Google
Play were on versions 4.2 and older. That
means that Google will not be addressing
vulnerabilities for over half of the Android
users in the world! And even if Google
provides a patch for a vulnerability, the vast
majority of individual users cannot apply that
patch until their CSP either backports the
patch to whichever Android they are
providing (and then rolls that out to the users)
or the CSP eventually upgrades the user to a
later Android version.
So, how should a CIO or CISO feel about
this situation? Enterprises need to know that
PAGE 18 Wednesday 4th March
critical security fixes will be provided in a
timely manner and that the devices their
users depend on will be supported long
enough to recoup their IT investment.
Consider Enterprise rollouts in the desktop or
laptop space—most Enterprises go three or
more years before doing major upgrades or
operating system refreshes. And, they do a
great deal of testing before performing a new
rollout or applying a widespread patch. In the
mobile space, those cycles have to be
shortened tremendously. Mobile operating
systems have been evolving much more
quickly than traditional operating systems,
while hardware often comes and goes in
under a year. Enterprise mobile deployments
will have many more hardware and software
combinations to manage, dramatically
increasing the potential number of possible
security vulnerabilities.
For Android to be a viable option for
Enterprise mobile deployments, the process
for addressing the inevitable security
vulnerabilities needs to be improved. If
Google is going to continue to own the
upstream Android distribution, they need to
be much more proactive about addressing all
security vulnerabilities for all widely fielded
Android versions. If CSPs are going to
continue to own the operating system and
upgrade path for their customers, then they
need to increase their ability to independently
develop or integrate security-relevant
patches. And Enterprises need to hold their
mobile vendors accountable for supporting
their products in the same way they hold their
desktop and server vendors accountable.
Proprietary solutions based on the Android
Open Source Project (AOSP), e.g., Samsung
Knox, LG Gate, Blackphone, are in an
interesting position because while they claim
security advantages, they necessarily have
many of the same vulnerabilities as the
underlying OS. In fact, many vulnerability
researchers and attackers focus on these
platforms precisely because it can be
assumed that anyone buying them has
something to protect. Samsung’s partnership
with Google to release portions of the Knox
code as part of Android L is a good step
toward improving open source Android
security. But, there needs to be a consistent
focus on security and cooperation among all
of the Android stakeholders.
The history of server (and, to a lesser
extent) desktop operating systems shows us
that closed, proprietary operating systems
are excellent launching points for Enterprise
solutions. However, the closed nature of
those operating systems can lead to
stagnation, while the open source community
will continue to push features and fixes into
the entire range of computing applications.
The very nature of open source, with the
diversity of perspectives that can be brought
to bear on software, can even help address
the security vulnerabilities in Android—if
only there was an efficient way for these fixes
to move into upstream or CSP versions of
Android.
While the open source model is successful
for the operating system itself, it appears to
be less successful when it comes to security
applications on the device or in the
supporting infrastructure. If the products
used to protect open source solutions are
themselves closed, how confident can users
be about the security vulnerabilities in those
products?
Mobile solutions make enterprise
applications available from anywhere via the
Cloud. This means user authentication and
data in transit protections are critical. These
problems have been solved conceptually
since the days of mainframes, but the recent
SSL vulnerabilities remind us that poor
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
implementations continue to plague the
industry. Thus, independent analysis is ever
more important—security architecture
assessments that focus on defense in depth,
vulnerability assessments, and red teams are
definitely money well spent.
Effective security is a constant struggle
against ever-evolving adversaries. Designing,
developing, deploying, and managing
systems that are less susceptible to
exploitation requires discipline. Identifying
and addressing vulnerabilities in a timely
manner requires coordination and
cooperation between the developer, vendor,
and user base - including CSPs, OEMs,
security application vendors, security
consultants and independent experts,
academia, and government. We encourage all
stakeholders to work together to make
effective mobile security as ubiquitous as the
flexible functionality to which users have
become accustomed.
Android is a trademark of Google Inc.
“For Android to be a viable
option for Enterprise
mobile deployments, the
process for addressing the
inevitable security
vulnerabilities needs to be
improved. If Google is
going to continue to own
the upstream Android
distribution, they need to
be much more proactive
about addressing all
security vulnerabilities for
all widely fielded Android
versions.”
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 19
MWC15 Daily DAY3_DAY1 23/02/2015 23:20 Page 20
CONNECTIVITY FIRST | DEVICESCAPE
David Nowicki, CMO, Devicescape
Connectivity First:
An Operator Census
Mobile operators are not alone in
providing wireless connectivity. And
as end users’ connectivity options
become more diverse, mobile
operators must seek out new ways
to keep themselves relevant.
obile World Congress is where the
M mobile operator community
convenes to search its soul. To
collectively address the big existential
questions: What are we? What are we going
to be? In the good old days, when
competition existed only within the
community itself, imagination was the sole
constraint on discussions. In 2015, a new
reality has entered the building.
You can answer those big questions in many
ways. A mobile operator is at once a legally
obligated licensee, engineering organization,
retailer, distribution channel, billing engine,
customer service operation, brand, wholesale
dealer, and more. Many have wider
aspirations, their sights set on advertising
revenues or the Internet of Things.
Ask a typical end user, though, and they’ll
probably get right to the nub of it, telling you
a mobile operator is a company they pay for
wireless connectivity.
So, how does the operator landscape look
today? GSMA counts almost 800 mobile
operator members, which shakes out at
roughly one operator to every ten million
people on the planet. It seems like a fairly
spacious environment. Indeed, the current
wave of operator consolidation continues to
gather momentum, so it looks as if the
prevailing trend is towards a decrease in their
total number.
Scan the landscape for the wider category
of wireless connectivity providers, however,
PAGE 20 Wednesday 4th March
and it becomes clear that mobile operators
are not alone.
There are MVNOs and resellers, for a start.
Many may be niche players but by no means
all. As discussions around UK consolidation
continued in February, Sky and Carphone
Warehouse Dixons—both heavyweight
consumer brands in adjacent sectors—
announced plans to enter the UK market with
virtual offers.
Many markets are evolving to quad-play
service models as cable and fixed broadband
providers everywhere are adding wireless
connectivity to the mix. They’re muscling in
on what was once the peacefully exclusive
preserve of the mobile operator.
And feverish anticipation is building around
Google’s entry into the U.S. wireless market.
Reports suggest Google will buy wholesale
connectivity from two operators, connecting
customers to whichever provides the better
service in the moment. It simply doesn’t get
more disruptive than that.
Wi-Fi will form an additional element of
Google’s connectivity mix, one I’d bet will be
fundamentally important. We don’t yet know
exactly how this will look, but we do know
that traction gained by the ‘Wi-Fi First’
service model was one of the key trends of
2014. Initially a means of start-up disruption,
Wi-Fi First is now being embraced by larger
players. U.S. pay-TV provider Cablevision
provides a recent, high-profile example.
Emerging, alternative wireless service
providers, large and small—unrestricted by
legacy networks, investments, and business
models—view wireless connectivity as bigger
than mobile. They view connectivity as a
means to an end, and, in so doing, they align
themselves more closely with today’s
smartphone user than mobile operators do.
Here’s another perspective shift: Beyond the
wider communications sector is a further group
of wireless connectivity providers, equally
disruptive in their own way. Businesses
providing amenity Wi-Fi for free exist in such
vast numbers that their continued growth
constitutes a genuine connectivity megatrend.
Now, I suspect it’s difficult enough for the
mobile operator community to accept Wi-Fi
First players as entirely legitimate operators.
Businesses offering amenity Wi-Fi probably
don’t even register.
But this a dangerously restricted, cellular-
centric view. In reality, every consumer-
facing business that provides amenity Wi-
Fi—from airports, sports arenas and
shopping malls, right down to the café on the
corner—is a player in the operator landscape.
Like mobile operators, they are providing a
valuable connection. Like mobile operators,
they are actively sought out by consumers
who want to be connected. And they affect
the operator landscape on an altogether
different scale.
Because the connections amenity
operators provide are secondary to their core
business, the experience available to users is
not always first rate. This is tolerated because
connectivity is free and available where the
user needs it. But it’s a world away, for
example, from the experience offered by
mobile operators on their networks.
Mobile operators ensure the best available
connection (across three generations of
network technology), deliver network access
that is invisible and automated, has in-built
security, and requires no user intervention.
This experience is one of their greatest
assets, and it’s the benchmark for all wireless
connectivity experiences. But it begins and
ends on the cellular network.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
“Google will buy wholesale
connectivity from two
operators, connecting
customers to whichever
provides the better service
in the moment. It doesn’t
get more disruptive than
that.”
Smartphone connectivity very definitely
does not begin or end on the cellular network.
We believe that end users want an
integrated wireless service that delivers
connectivity everywhere, irrespective of
bearer technology. Keen to check we weren’t
wide of the mark we surveyed hundreds of
mobile operators for their opinion this time
last year: 70% of them agreed with us.
Take a look at today’s operator landscape;
there’s no way 70% of mobile operators are
doing what they said they think is necessary.
It does look, on the other hand, as if powerful
incumbent players from neighbouring sectors
have spotted an opportunity to take
advantage of this inertia. And these new
competitors may not even be concerned, in
the first instance, by profit.
The mobile operator landscape is part of a
wider wireless connectivity provider
landscape which we believe will be
dominated by players that take a Connectivity
First approach to service provision. That
landscape is changing fast. The biggest
question of all for mobile operators today is:
How will they secure their position within it?
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 21

ADVERTORIAL

Redefining
CONTROL Smart Device Solutions

Is this the era of the InfraRed (IR) Blaster? Why would anyone want a piece of
old technology in their latest state-of-the-art smart phone, phablet or tablet?
There are multiple reasons, so stay tuned; we will reveal the answer at the end
of this article.
First let’s go back in time – the year 2013 was not the official launch of IR blasters in
mobile devices. This actually happened sometime way back in early 1990 with IrDA on
featured phones and again in early 2000 with the Compaq pockets PCs and palm devices.
So 2013 was actually the rebirth year of IR Blaster where we started seeing all the phone
manufacturers adding IR transmitting abilities to their high- and mid-end smart phones.
Samsung, LG, HTC, Sony and several Chinese mobile manufacturers all jumped on board
and now anyone and everyone can buy an Android phone, phablet or tablet with an IR
transmitter built right in. There are also now built-in applications to use these devices to
control all audio video equipment next to home control and air conditioning systems.
Recently other alternatives to the good old IR control emerged. Things like RF (Bluetooth,
ZigBee) and IP-based controllers (using Wi-Fi or even cellular data) remove some of the
restrictions that IR has with almost unlimited range, and the “NEW” cloud-based controls
like IoT devices are the next big thing. But IR isn't going anywhere anytime soon and,
because it's cheap, with a huge installed base of trillions of devices around the world, with
no complex pairing method with only a few limitations like line-of-site and distance aside,
it works really well.
applications available in the Google Play® store. The intelligence behind this small IR
blaster (Hardware) is UEI’s QuickSet™ SDK* software that just celebrated the shipping of its
150 millionth device, announced during CES 2015. Quickset enabled smart products
including smartphones, phablets and tablets, as well smart watches, game consoles, smart
TV and set top boxes.
So far so good – I’m sure that up to now you haven’t heard anything really new.
When we spoke to Marcel Hilbrink – vice president of business development at Universal
Electronics he revealed some interesting new developments “Besides the control of your
audio video (AV) system with your smart phone there are less obvious reasons for using an
IR Blaster. For example to provide a control eco system solution for triple or quadruple play
service providers that want to bridge the mobile and TV products with a Universal Remote
Control application including electronic program guide (EPG) and content recommendation
engine. We are working with multiple customers at the moments and we will deploy new
products and services that will make it easier for subscribers to find content and control
their entertainment system with ease across multiple devices (TV, set top box and
smartphone/tablets).
Our Quickset™ solution is built on top of
our Device Code Database and provides the
intelligence between all these products
that have their own control application and
also share control configurations amongst
your products in the same network without
going through a painful installation
process. It is also future proof with UEI’s
cloud-based services providing the
subscriber or end user access to the latest
Device Code Library to support any new
device they want to control.

Besides supporting IR devices with our

Universal Electronic Inc. with HQ based in Southern California has been at the forefront Quickset™ solutions we are also adding
of Universal Remote Control solutions for many years and is the main supplier of IR Blaster new control methods using IP based
technology behind many of the smart phone manufacturers of today. When we did some control and CEC control to our database.
research on this topic we found that Universal Electronics was the producer of the first LCD The UEI Device Code Database is adding
touch screen Universal Remote Control back in 1998, and the company deployed the first another layer of intelligence through Device Code Profiles. This ensuress the subscriber or
dedicated IR blaster into the Compaq iPAQs back in the early 2000s under the application the end user always has the best possible way to control their entertainment system, home
name NEVO™. control and air-conditioners.

Last year UEI announced the smallest With this latest addition I’m proud to announce Quickset™ Release 3.0 -that will take
fully integrated IR blaster iTWO with a control to the next level and as such Redefines Control on all smart devices”
package size of 1.6x1.6mm, 16 balls WLP
packaging that supports all the required This is all very exciting and I’m sure that we got your imagination running wild on new
functions by built-in applications next to use cases that will transform the remote control paradigm as we know it today.
downloadable applications. The addition of
the IR Manager in Kit Kat - Android 4.4 Have a great MWC and please feel free to contact Mr. Hilbrink at mhilbrink@uei.com for
(ConsumerIrManager) has increased the any questions you might have or visit their website www.uei.com/europe-middle-east-
amount of remote control type of africa/tablets-and-smartphones

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Wednesday 4th March PAGE 21
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 22

FLOORPLANS | HALLS 1 & 2

1E111 1J60

1B52 1B54 1D51 1D50 1E50 1F49

1B50 1D49 1F50 1G49
1E49
1D48 1E48 1F47
1A48

1B42 1D42 1D46 1F46 1G45

1E46 1H50 1I50

1G50

1A40
OTHER HALLS

1E40 1F40
1C39 1C40
ACCESS TO

1H32 1I31 1I30 1J50

1A38

1H31 1H30
1G29 1H27

1A30 1C29 1C30 1E30 1G30

1G25 1H21 1H25 1H26

1H20
1E18 1E22
1A20 1C19 1C20 1E19 1E20 1G19 1G20 1H19 1H28
1E16 1E14

1H10

1A10 1A12 1A14 1C7 1C5 1C10 1E9 1E10 1E12 1G11 1G9 1G10 1G08 1H09

ON-SITE REGISTRATION / FAST TRACK

K
TRAC
FAST

ITE
ON-S ATION ANC E
I S T R
E N T R
REG H
SOUT

2D6
1MR
Vending Machines Vending Machines

Meeting Room

2D60 2E60 2F60 2G61 2J61

2G60 2H60 2I60 2J60

2J51
2D50 2E46 2F50 2G29

Executive Meeting Rooms

2K60
D

2E40
2F40 2G30 2H30 2I31 2J29
2J30
2D40 2G31 2H31 2I30 2N60

2A40 2A42 2A44 2B29 2B27 2B30 2B60 2C27 2C25 2C26 2D27 2D25 2E36
2F36 2G26 2H26 2I25 2J28
2A15 MR MR MR MR MR MR MR MR MR MR MR MR
2J25 2K40 2O1
MR 2A36 2B37 2B33
2B52 2B54 2B56 2C23 2C21 2C22 2C24 2D23
2A34 MR 2A38 MR 2B35 MR 2B31 MR MR MR MR MR MR MR MR
MR MR MR MR
2A13
MR
2A11 2A28 2A30 2A32 2B21 2B19 2B46 2B48 2C19 2C17 2D21 2D20 2D19
2C16 MR MR MR
MR MR MR MR MR MR MR MR MR MR MR
2A22 2A24 2A26 2B17 2B15 2B40 2B42 2B44 2C15 2C13 2D17 2D15 2D13 2F20
2A9 MR MR MR MR MR MR MR MR MR MR MR MR MR 2D20
MR 2G20 2L10
2A7 2A18 2B26 2E10 2G21
MR MR 2B32 2C11 2C8 2C12 2D9 2H20 2J20 2M10
MR 2B13 2B9 2B28 MR MR MR 2D11 2I20
2A20MR MR MR 2B24 MR MR MR MR
2A5 2A16 2F18
MR MR 2C9 2C10
MR MR MR 2L8
2C6 2D5 2G10
2B5 2B7 2B18 2B20 2B22 2C7 2C4 MR 2D7
2A3 2A10MR MR MR MR MR 2C5 MR MR
MR MR MR MR
MR

Meeting Rooms Meeting Rooms Meeting Room

Vending Machines

2A2 2A4 2A6 2A8 2B3 2B2 2B4 2B6 2B8 2B10 2C3 2C1 2D4 2E4 2E2 2I2 2I4 GF18 2J2 2N2
2D2 2F10 2F12 2G13- 2G11 2H2 MR 2L3 2L2-
MR MR MR MR MR MR MR MR MR MR MR MR MR MR
VENT VENT VENT VENT VENT VENT VENT VENT VENT VENT

GF12 GF13 GF14 up

GF15
Z1.3 Z1.2

PAGE 22 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 23 12:17
05/02/2015

A SIMPLER, SAFER WAY TO LOG-IN

IS IN OUR HANDS

Welcome to digital identity that makes passwords a thing of the past.

We hold the future of digital authentication in our hands – and so do our customers. Simply by matching people to their mobile phone,
Mobile Connect allows people to log-in to websites and apps quickly and safely without the need to remember passwords.
This innovative solution is provided by mobile operators worldwide and supported by the GSMA.
Log-in at GSMA Innovation City.

8.0 8.1 Monday – Thursday GSMA Innovation City: Mobile Connect – The new standard in digital authentication Hall 3, Stand 3A11 & 3A31 A

Monday 14:00 – 15:30 Conference: Spotlight on Mobile Identity Solutions Hall 4, Conference Village B
7 6
Monday 16:00 – 17:30 Conference: User-centred Privacy in a Connected World Hall 4, Conference Village B
5 4 B
A
Tuesday 09:00 – 12:00 Operator and Service Provider Seminar: Mobile Connect – Restoring trust in online services Seminar Theatre CC1.1 C
3
2 Wednesday 11:30 – 13:30 Seminar: SIM – Security, Identity and Money Seminar Theatre CC1.1 C

1 Thursday 08:30 – 10:00 Seminar: Mobile Big Data – Solving real life problems & maintaining users’ trust Seminar Theatre CC1.5 C
C Secure digital identity is now in our hands
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 24

FLOORPLANS | HALL 3 & CONGRESS SQUARE

MR MR MR MR MR 3H32 3H34
LIFT
8 9 10 11 12 MR MR
Vending Machines Meeting Rooms GF
6

3N
33
3B30 3C10 3C30 3K30 3L30 B

3J30

3H30
3A31 3A20 3D30 3E30 3F30 3I30
3M30 3N30
B

3N
3K20 3L20 31
3B20 3C20
3J20

CC3

3N
11

3B10 3I10 3K10 3M10 3N10 B

3A11 3A10 3D10 3E10 3H10

3G10

3N

Plasma
VIP Waiting Area
21

Refreshments
Plasma
Meeting Rooms Meeting Rooms

MR MR MR MR4/ MR MR 3G2 3G4 3G 3K2 3K4 3K6

1 2 3 MR5 6 7 MR MR 1 MR MR MR

CC7.10 CC7.9 CC7.8 CC7.5 CC7.4

CC7.10 CC7.9 CC7.8 CC7.7 CC7.6 CC7.5 CC7.4

CC7.7 CC7.6

CC7.11 CC7.12 CC7.2 CC7.3

CC7.11 CC7.12 CC7.2 CC7.3

CC7.14 CC7.13 CC7.1C

CC7.14 CC7.13
CC7.1C

CC7.15
CC7.1B
CC7.15
CC7.1B
CS210 CS212
CC7.16
CC7.16 CS CS
210 212
CC7.1A
CS213
CC7.1A
CS213

CS200 CS202 CS204 CS206 CS208

CS200 CS202 CS204 CS206 CS208

Broadcast village
GSMA Innovation City
CS130 CS180
Stand 3A11 & 3A31 CS130
CS180
CS124- CS125
CS125

Mobile Connect - The convenient and secure CS124

CS122
CS123
CS123
CS160 CS165

universal log-in solution with privacy protection. CS122 CS121

CS121
CS160 CS165
CS157MR

Meeting
CS120

Room
CS157
Wearables Pavilion

MR

83% of mobile internet users have concerns about sharing CS120

CS150 CS156
CS156

CS155

personal information when accessing the internet or apps

CS150 CS155

from a mobile. Mobile operators can put trust back into CS100 CS105 CS140 CS145

digital services by providing secure authentication and CS100 CS105

CS140 CS145

identification. We hold the future of digital authentication CS90

in our hands – and so do your customers. CS90

CS135

CS135

Simply by matching people to their mobile phone,

CS70 CS80
Mobile Connect allows people to log-in to websites and
apps quickly and safely without the need to remember
CS80

CS76 CS77
passwords. This innovative solution is provided by mobile CS76 CS77

operators worldwide and supported by the GSMA. CS70

CS75

Experience and get involved with Mobile Connect here CS87

CS87

today at the GSMA Innovation City Hall 3 Stand 3A11 & CS75
CS85

3A31. Secure digital identity is now in our hands. CS85

CS50 CS60

CS67

CS67

CS65
CS65

CS50 CS60

PAGE 24 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 25

GSMA congratulates HYLA Mobile for extending the life of more than

12,000,000
mobile devices in the past year using Device Check

HYLA™ Mobile checks every device

against the Device Check database
to make sure the device has not
been reported by participating
operators as lost or stolen. Doing
this helps to discourage device theft,
which benefits the consumer and
the entire used-device industry.

To read a case study on HYLA, please visit gsma.com/DeviceCheck

DEVICE CHECK OFFERS VALUE TO A VARIETY OF

OTHER STAKEHOLDERS IN THE ECOSYSTEM:

Mobile Retailers Recyclers Law

Network Operators Enforcement
Eliminate Stop lost/stolen
Block lost/stolen illegitimate devices from Reduce theft &
devices from your devices from your entering your help to repatriate
network inventory recycle stream stolen goods

To learn more about GSMA Device Check, please visit

gsma.com/DeviceCheck or email DeviceCheck@gsma.com
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 26

FLOORPLANS | HALLS 4 & 5

4A1
PIPE 4.8m H

Ministerial
OTHER HALLS
ACCESS TO

Programme
&
i GSMA Auditorium
Mobile World
Summit

PIPE 4.8m H

4A2

Exit down from CC4

Exit down
from CC4

GF8 GF7

5M32 5L35 5L38 5J80 5I83 5I81 5I80 5H81 5H83

5K83 5H72 5H74
MR MR MR
Low Barrier

5J81 5G81 5F81 5E81 5C81 5B81

Lift

Low Barrier
5M30 5L34 5J76 5I77 5H75 5H68 5G77
5L33 5K81
MR MR Low Barrier

MR
5M28 5D81
MR 5A81
5L31 5K71
MR
5M26 5L32 5B75
5J70 5J72 5I73 5G70 5F73 5F71 5D70 5C71 5A72
MR MR
5K70 5J71 5I69 5I70 5H70 5G71 5E71
5L29 5K09
5M24 5B73
MR 5J66 5I67 5G66 5G68 5F75 5D66 5C65 5A70
MR

5A80

5L28
5M22
5L27 MR 5G60
MR
MR 5J61 5J60 5I61 5I60 5H61 5G61
5K61
5L26 5D60 5C61
MR
5M20
MR 5F61
5L24 5G58
5L23 5E61 5D61 5B61
MR 5A61
MR 5K51
5M18
MR 5L22
5K50
Meeting Rooms

MR
5M16 5C51
5L21 5J51 5J50 5I51 5I50 5H51 5G51
MR MR 5K49
5L20
5K46
MR

5L18 5D36
5L17 5D34
MR MR 5J41 5I41 5I40 5D41
5K41 5H41 5H40 5G41 5G40 5E41 5E40
5M14 5F41 5C43 5B40
MR 5A41
5L15 5L16 5I36 5C41
MR MR 5D32
5K30
5B41
5M12 5K31
5L13
MR
MR 5K28 5J31
5L14 5D31
5I31 5H30 5G31
MR 5K29 5E30 5B26 5A31
5M10 5L11 5I30 5H31 5F31 5C31
5E31
MR MR 5K26
5H26 5H28 5G27

5I26 5A40
5H27
5L10 5J20 5J22
5L9MR MR 5G20
5H20 5G23
5K21 5I15
5K20 5J21 5F21 5B21
5G21
5J16 5J18
5L7 5C21 5B20
5H16 5H18 5G17 5G16 5E21
5M6 MR 5L8
MR MR 5E20 5D09
5L5 5K13 5I20 5A21
MR 5K12
5H19
5M4 5J11
MR 5J12 5I11
5K10
5L3 5L4 5J10 5B10
5K11 5G11 5G10 5F11 5F10 5D10 5C11 5C10 5B05
MR 5I10
5M2 MR
5K08 5J09 5J08 5I05 5H11 5E06 5E08 5D05
MR

GF4 GF3 GF2

GF5

PAGE 26 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 27

Mobile technology is constantly changing the world we live in. From

connected cars and wearable tech to mobile payments and smarter
cities, mobile is revolutionizing and enhancing every aspect of our lives.

Mobile technology is changing us, too. Our devices connect, entertain,

inform and inspire us, changing how we interact and who we are.


   






 Join us for
Mobile World Congress Shanghai, 15-17 July 2015, as we look ahead
and imagine the possibilities!

www.mwcshanghai.com

Platinum Event Sponsor Official Media Partner

Scan to
Learn More
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 28

FLOORPLANS | HALLS 6 & 7

6D73 6D71 6D70 6O33MR 6O32MR

6C60 6D61 6F62 6G63 6G60 6G62 6H63 6H60 6I69 6I67 6I62 6J61 6N30MR 6O31MR 6O30
6I60 6L61 6M60 6N27MR MR
6B60 6D60 6F60 6G61 6H61 6I61 6J60 6K61 6K60 6L60 6M57
6A60 6B62
6C56 6C58 6D55 6G57 6G56 6G58 6H57 6H56 6I63 6I58 6I56 6J55
6N28MR 6O26
MR
6C61 China Pavilion 6M56 6N25MR

6O24
6D50 6F50 6G52 6G51 6G50 6H51 6H50 6I53 6I51 6L50 MR
6A50 6B52 6B50
6C50 6I50 6J51 6J50 6K50 6M53
6N21MR 6N26MR
6F46 6G47 6G46 6H47 6H46 6I57 6I55 6L48 6M49 6O22
MR

6O20
MR

6K40 6N19MR 6O25MR 6O18

6G41 6J41 6M40
6N22MR MR
6J40 6L41 6L40
6N17MR 6O23MR
6C40 6G40 6H41 6K38
6I40 6M38
6B40 6C41 6D40 6H40 6I37
6A40 6F40- 6J37
6G37 6O21MR
6N18MR
6N15MR

6J36 6K36 6L36 6M36

6O19MR
6C36 6H37
6I36

Meeting Rooms
6O15MR
6J30
6H30
6L30
6M30
6H31 6N13MR
6I30 6N14MR 6O13MR
6C30 6E30 6K30
6G31 6G30 6J29
6J28 6K37
6B30
6H38 6I27 6L26 6M29
6M26 6N11MR 6N12MR 6O11MR
6J26 6K35 6O12
MR
Low Barrier

6A30

6O10
Low Barrier

MR
6I22 6J22 6K21 6M17 6N7MR 6O7MR
6N8MR
6G20 6H21 6I20 6J21 6J20 6K20 6L21
6L20 6M20-
6C20 6E21
Low Barrier

6E20 6G21 6H20 6I21 6J18 6K15 6O5MR 6O8

6M15 MR
6N5MR 6N6MR
6O3MR
Low Barrier

6M10
6L10 6M13 6O6
6B10 6N3MR 6N4MR MR
6I10 6I12 6J13 6J11 6J10 6K11 6L11
6C10 6E11
6G10 6H10 6I11 6K10 6O1MR
6G11 6M08
6E10 6O4
6I06 6J07 6J06 6J08 6K05 6L05 6L6 6M7 6N1MR 6N2MR
MR

6O2
MR

Z4.10
Z4.14 Z4.16

Stand: 6E20

7N89 7N91 7N93 7N94 7N95 GF11

MR MR MR MR MR

Low Barrier

7P26MR 7O37MR 7O36MR 7N85 7N83 7L78 7K78 7I90 7I92 7I94 7G80 7C86 7B87 7B85
7D80
Lift

Low Barrier
7N81 7L81 7K81 7I83 7I81 7G81 7F81 7C81
7F80 7D81
7L76 7A81
7P24MR 7O35MR 7O34MR 7N77 7K72 7K74 7I82 7I84 7G76 7D76 7C80 7B83 7B81 Low Barrier

7P22 7A80
MR
7O33MR
7P20 7N73 7N71 7K71 7J73 7J71 7G70 7F71 7C73 7C71 7A71
MR 7O32MR 7L71 7K70 7F70 7C70
7I71 7D70
7P18 7O31MR 7N65 7K68 7J65 7G71 7G68 7F67 7C68
MR 7O30MR 7N67 7L65 7K65 7J63 7D68 7C67 7C65 7B67

7O28MR 7N63 7K64 7K63

7O27MR 7N61 7N60 7L61 7J61
7I61 7G60 7C60 7B61
7F61 7F60 7D61
7O26MR 7N59 7K61 7A61 7A60

7P16MR 7C61
7O25MR
7G61
7O24MR 7N43 7C50 7B51
Meeting Rooms

7P14MR 7B146
7K51 7G50 7F51 7E51
7N45 7L51 7K50 7I51
7O21MR
7O22MR 7N41

7M59 7M57 7M55 7M40 7K43 7J40

7O19MR 7J43
7O18MR 7H40 7G41
7K41 7K40 7H41 7F41
7P12MR 7M36 7M38 7K35 7G40 7E41 7B140
7M53 7M51 7M49 7C41 7C40 7B41
7J38
7O17MR 7G37
7A41

7P10MR
7O15MR
7B33
7O14MR 7M47 7M45 7M41 7M30 7M32 7K31 7J33 7J31 7J32 7F30 7E31 7E30
7F31
7P8MR 7G31 7C30 7C32
7M43 7K30 7J30 7H31
7O13MR 7B
7O12MR 7M39 7M37 7M35 7M28 7K27 7K25 7J27 7J25 7J28 7B 7B 27
31 29

Green Technology Pavilion NFC & Mobile Money Pavilion 7A40

7O8MR 7M31 7M29 7M27 7M25 7M20 7M22 7K21 7J21 7J20 7J22 7H23 7H21 7H20 7H22 7C18 7B25 7B21
7K20 7G21 7F21 7E20 7C21
7O5MR 7C 7C 7B 7B 7A21
7O6MR 7M23 7M21 7M17 7M19 7M16 7K17 7K15 7J17 7J15 7J16 7J18 7H17 7H15 7H18 7E21 7C12 7B15
14 16 19 17

7P4MR 7O3MR 7O2MR 7M15 7M13 7M11 7M09 7K10 7K12 7J11 7J10 7J12 7H13 7H11 7H10 7H12 7G11 7E12 7E14 7C13
7A11
7M08 7G09 7F03 7E19 7C05 7B11

7P2MR 7O1MR 7O4MR 7M07 7M05 7M03 7M01 7K06 7K08 7J05 7J06 7J08 7H05 7H03 7H08 7G05 7E06 7E08 7C07

GF10 GF9

PAGE 28 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 29

50

40

30

20

10

0
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 30

FLOORPLANS | HALLS 8.0 & 8.1

8.0K25 8.0K26 8.0K27

MR MR MR
8.0K24
MR

8.0K23
8.0K22 MR
8.0K21MR
MR
8.0K20
MR
Theatre E 8.0K17MR 8.0K18
MR
8.0K19
MR
8.0K14MR 8.0K15
MR
8.0K16
MR
Meeting Rooms
8.0K13
MR
8.0K10MR 8.0K11MR
8.0K12
MR
8.0K7MR 8.0K8MR
8.0K9
MR
8.0K6
Breakout 8.0K5MR
MR
8.0K4
MR
Room E
8.0K2MR 8.0K3MR

Foyer E Theatre F
Foyer F

8.0 8.0 8.0 8.0

8.0 8.0 J30 J24 J20 J14 8.0 8.0
J40 J34 J10 J6
8.0 8.0
I33 I25

Stand: 8.1G20
8.0 8.0 8.0 8.0 8.0 8.0
I41 I35 I23 I15 I13 I9

Foyer D 8.0 8.0

NORTH ENTRANCE
8.0 8.0 I29 I27 8.0 8.0 8.0
I39 I37 I19 I11 I7

Theatre D 8.0I20
8.0I10 8.0I6

8.0I12 8.0I8

8.0H16
8.0H11 8.0H9

Networking
Lounge 8.0
H20
8.0
H14
8.0H10

8.0 8.0
G21 G17 8.0G13
CC8.9 CC8.8

8.0G19 8.0G11 CC8.16 CC8.15 CC8.14 CC8.13 CC8.12 CC8.11 CC8.10 CC8.7 CC8.6 CC8.5 CC8.4 CC8.3 CC8.2 CC8.1
Goods Lift 8.1
Max Weight - 4000 Kg
Size - 2.36m x 3.5m
Door Width - 2.67m
Door Height - 2.17m

Theatre C CC8
8.0G20 8.0G14 8.0G2

8.0F17 8.0F15 8.0F11

Foyer C 8.0
F40
8.0
F36
CC8.24A CC8.24B CC8.23 CC8.22 CC8.19 CC8.18 CC8.17A&B

ENTRANCE
8.0F30
8.0 8.0 8.0
F38 F34 8.0 8.0 8.0F10 F08 CC8.21 CC8.20
F20 F18

8.0 8.0
E39 E37
8.0E29 8.0E19 8.0E9 8.1K79 8.1K65 8.1K51 8.1K31 8.1K41 8.1K11
8.1K85 8.1K77 8.1K73

Meeting Rooms
8.0 8.0 8.0 8.0 8.0
Catalan Zone
8.0 8.0 8.0 8.0 8.0 8.0 8.0
E70MR E69MR E62MR E58 E52 E54 E40 E38 E30 E24 8.0E14
E80MR E76MR
8.1
8.1K22 8.1K14
8.0 8.0 8.0 8.0 8.0 8.0 8.0E10
K64
8.0 8.1 8.1K40
E60MR E56 E50 E46 E36 E16
8.0 8.0 8.0 D67MR 8.0 8.0 K62 8.1 8.1
D69MR E34 D29 8.1 8.1 8.1
D79MR D75MR K54 8.1
8.0 8.0 8.0 8.0 8.0 8.0 K66 K24 K20 K16
D65MR E64MR D57 8.0D21 8.1K48 8.1K42 J5
D49 D39 D25 8.1K52
8.1 8.1 8.1 8.1 8.1
K70 K68 J17 J13 J9
8.1J31 8.1
8.1 J3
8.0 8.0 8.1 8.1 8.1
8.0 8.0 8.0 8.0 8.1J71 J67
8.0 8.0 8.0D50 8.0D40 D20 D14 J15 J11 J7
8.0 8.0 D66MR D60MR D58 D30 D24
D80MR D76MR D70MR 8.0D10
8.0 8.0
8.0 8.0C35 8.0 8.0 C19 C15
8.0 8.0 C29 C25
Goods Lift 8.2
8.0 C59MR C55 8.0 C45 Max Weight - 6000 Kg
8.0 Size - 2.36m x 5.28m
8.0 C65MR C49 Door Width - 2.69m
8.0 C73MR Door Height - 2.78m
C77MR C69MR 8.1J64 8.1J34 8.1J30 8.1J20 8.1J14 8.1J10

8.0 8.1I59 8.1I51 8.1I49 8.1I41

8.0 8.0 8.0 C63MR 8.1 8.1
C79MR C75MR C67MR 8.1I35 8.1I21 8.1I11 8.1I13
I63 I61

ACCESS TO
8.0C10

8.0
OTHER HALLS 8.1 8.1 8.1
8.1I10
B17 I20 I18 I16
8.1H48
8.1I50
8.1 8.1 8.1 8.1 8.1
8.1I40 H21 H19 H15 H13 H11
8.0 8.1H65
B16 APP LOUNGE
8.1H49
Theatre B Theatre A 8.0
B15MR
Goods Lift 8.3
Max Weight - 4000 Kg
8.1H51

Size - 2.36m x 3.5m

8.0 Door Width - 2.8m
Door Height - 2.39m 8.1H20 8.1H22
B12MR 8.0B10
Mobile Cloud Pavilion

8.0 8.1 8.1 8.1 8.1 8.1 8.1 8.1G33

8.1H44 8.1G41
A16MR H70 H68 H64 H60 H58 H46
8.1H50 8.1G20 8.1G11
Meeting 8.1 8.1 8.1 8.1 8.1 8.1 8.1G35
8.0 8.0 Rooms 8.1G47
8.0A14MR A12MR A10MR G71 G69 G63 G61 G59 G49

ENTRANCE
8.1
8.1
G70
G58
8.1F49
8.1 8.1F41 8.1F31
F71 8.1F65

8.1F70 8.1F50

8.1E49
8.1E41

8.1E67 8.1E61 8.1E51

8.1E58
8.1E70 8.1E68 8.1E60 8.1E30 8.1E20 8.1E22 8.1E10
Goods Lift 8.4
Max Weight - 6000 Kg
Size - 2.36m x 5.28m 8.1D51 8.1D49 8.1D41
Door Width - 2.7m
Door Height - 2.78m
8.1D71 8.1D65 8.1D61 8.1D59 8.1D31 8.1D21 8.1D15 8.1D11

8.1
8.1 8.1
D66
D70 8.1D20 8.1D14
8.1D53 D10

Stand: 8.1B74 8.1

D72
8.1
D68
8.1D60 8.1D50 8.1C41 8.1C31

8.1C21
8.1 8.1
C13 C11
8.1 8.1
B77 B73
8.1B53
8.1B61 8.1B51
8.1 8.1
B75 B71 8.1C10
8.1C20 8.1C14
Goods Lift 8.5
Max Weight - 6000 Kg
Size - 2.36m x 5.28m 8.1B41
Door Width - 2.7m
Door Height - 2.72m
8.1B11
8.1B21 8.1B15 8.1B13

8.1B74

8.1B20
8.1A61 8.1B12

8.1A41
8.1A21
8.1A73
8.1A11

ENTRANCE

ACCESS TO
OTHER HALLS

PAGE 30 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 31

www.gsma.com/connectedliving
CONNECTED LIVING –
MOBILISING THE IoT TO TRANSFORM YOUR WORLD
The GSMA Connected Living programme is an initiative to help operators add value and capabilities to deliver innovation and value. The Connected Living Seminar is open to all MWC
accelerate the delivery of new connected devices and services in the Machine to Machine attendees, come early as spaces are limited.
(M2M) market. This is to be achieved by industry collaboration, appropriate regulation,
Visit the GSMA’s Innovation City in Hall 3 for a first-hand look at the transformational impact
optimising networks as well as developing key enablers to support the growth of M2M
and growth of Connected Living, a world in which consumers and businesses enjoy rich new
in the immediate future and the Internet of Things (IoT) in the
services, connected by intelligent and secure mobile networks. 
longer term.

Join the Connected Living Seminar today from 14:00 – 18:30 in Theatre 1 CC1.1
Join the Connected Living Seminar today at 2pm, where senior representatives, from across
A Networking Cocktail Reception will follow from 18:30 – 20:00, available for all seminar
the ecosystem, will explore the GSMA Embedded SIM Specification, from concept to reality.
attendees.
This will be followed by an in-depth look at Future IoT Networks, establishing mobile operator

Visit the GSMA’s Innovation City at

Gran Via, Hall 3, Stand 3A11/3A31
Monday and Wednesday 09:00 - 19:00,
Tuesday 09:00 - 16:30, Thursday 09:00 - 16:00
MWC15 Daily DAY3_DAY1 23/02/2015 21:32 Page 32

EXHIBITOR LISTING
COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

Solus Password Solutions 1E18 IMA 2D50 Hewlett-Packard 3A20

HALL 1 SOSO H&C 1C19 Imagine Communications 2A10MR Huawei Technologies Co., Ltd. 1J60, 3I30, 1J50, Z3A.3
Sunonwealth Electric Machine Industry Co.,Ltd., 1A10 Infinera 2EMR.B5, 2EMR.C6 IBM 3H30
Accenture 1C26, 2M20, 2M2
Suzhou Snail Digital Technology Co., Ltd 1H50 Infonova 8.1B61, 2B42MR Intel Corporation 3D30, 8.1E41, DMR CC1.3 Mon
3.14 1I30
Syobe Creative 1I30 IPgallery 2D50, 5E71 Jasper Innovation City, 3A11
A3&O Ltd 1F46
Tail-f Systems, a Cisco Company CC1 Reception, DMR CC1.4 Tues IronSource 2D50, 8.1A73 KT Innovation City, 3A11
Accenture 1E40, 2H2, 2H20
Taiwan External Trade Development Council (TAITRA) 1D46, 5J11 Italtel 2J2 Lenovo 3N30, 3N33
Acer Europe SA 1G50
Tamseng 1I30 Juniper Networks 2I60, 2J61 LG Electronics Inc. 3K20, 1H28, 3K4MR
Acsys Technologies Ltd. 1A14
Tangoe Inc. 1C10 Kaltura 2D50, 5F81 McAfee, part of Intel Security 3D30, 2EMR.C5, 2EMR.D4
Agency of Advanced Cultural Technologies&Services, Daejeon 1I30
Taqua 1H27 Kaymera Technologies 2D50 Microsoft Corporation 3M30, 2E10, Z3A.2
ARCHOS S.A. 1G29
Tektronix Communications 1C40 Keysight Technologies 1E10, 2I2 Mozilla 3C30
Argela 1E19
The Coca-Cola Company CC1 Reception, DMR CC1.2 Mon & Tues Kyocera Communications, Inc. 2EMR.J8 NEC Corporation 3N10, 3N11, 3N21, 3N31
Aveicellular Lda 1E20
Totaltech 1A30 La-Mark 2D50 Nextivity Inc 3H32MR
Backpackr Inc. 1I30
TRAIS Co., Ltd. 1C19 Laird 1G19, 2EMR.I3 Nokia 3B10, Z3B.7
BandRich Inc. 1G08
UzBRAINNet Inc. 1C19 Lantiq 2B10MR Oracle America, Inc. 3B20
Bango 1F47
Vigyanlabs Inc. 1D48 LCC - Lightbridge Communications Corporation 2EMR.I1 Oral-B Innovation City, 3A11
Beijing Dynamic Power Co., Ltd 1E14
VIRDI 1G9 LINE Euro-Americas Corporation 2B54MR Qualcomm Incorporated 3E10
Binbit México 1A30
Voxox 1H31 Lookout 2B7MR Red Hat 3L30
Blackphone – A Silent Circle Company 1G45
Watching My Dream 1I30 McAfee, part of Intel Security 3D30, 2EMR.C5, 2EMR.D4 Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10
Carrier iQ 1H21
Wattio 1E12 Metaswitch Networks 2EMR.C10, 2EMR.C12 Sierra Wireless Innovation City, 3A11
CEKO 1I30
WEXLER 1C20 Micron Technology 2G30 SK hynix Inc. 3J30
CITI Value in Real Time 1A30
whoop 1I30 Microsemi Frequency and Time Corporation 2C27MR SK planet
shopkick GmbH 3J30
Clips Technology Co., Ltd. 1C19
ZEPETRONIX 1C19 Microsoft Corporation 3M30, 2E10, Z3A.2 SK Telecom 3J30
Consejo para el Desarrollo de la Industria
de Software de Nuevo León AC 1A30 Microtel (UK) Plc 2B48MR Sony Mobile Communications AB 3M10, 2K60
CrucialTec Co.,Ltd 1C30 MobileIron 2EMR.D9 TELEFÓNICA SA 3J20
HALL 2 Movile 2C4MR Vodafone Innovation City, 3A11
Daegu Technopark Mobile Technology Convergence Center 1C19
Dai Nippon Printing Co., Ltd. 1G30 3M 2A16MR Mozido & DaVincian Healthcare 2B32MR ZTE Corporation 3F30
DATA FACTORY 1I30 Accellion Inc. 2C15MR Myriad Group 2EMR.B10
dotorimaker 1I30 Accenture 1E40, 2H2, 2H20 NetComm Wireless 2B19MR, 2B21MR
NetCracker Technology 5G21, 2J30, DMR CC1.2 PM CONGRESS SQUARE
EBL COMPANY, Inc 1I30 Acco Semiconductor 2A24MR
ELECOM CO.,LTD 1H32 Adaptive Mobile 2B28MR Neustar 2A30MR, 2D21MR
Abertis Telecom CS60
epay 1G49 ADTRAN Gmbh 2EMR.J9 NGMN Alliance 2B60MR
Accent Advanced Systems CS50
EPERFORMA Co., Ltd. 1I30 Advanced Micro Devices, Inc. 2B52MR Novatel Wireless, Inc 2C22MR, 2C24MR
ACUNTIA CS60
Ethertronics, Inc. 1D49 AetherPal, Inc. 2A11MR Oasis Smart SIM 2D13MR, 2D15MR, 2D19MR
AD TELECOM, S.L. CS50
eWAVE Networks Limited 1C5 Affirmed Networks 2C19MR ON Semiconductor 2A36MR, 2A38MR
ADSmovil CS140
Fingerprint Cards AB 1E50, 2A13MR, 2A15MR AGNITiO 2D20MR Ooredoo Group 2H60
Advanced Automotive Antennas CS50
Ford of Europe 1A38, 3C20 Airvana 2B29MR Openet 2F36
AGILE CONTENTS CS50
FunnyPack Inc. 1I30 ALPHA NETWORKS INC 2C13MR Overture Networks 2C10MR
AiQ Smart Clothing Inc. CS125
FUTUREROBOT Co., Ltd. 1C19 Altera 2C6MR OzVision 2D50
ALDEAMO CS140
Geneva Lab / G-Lab GmbH 1H26 Altiostar Networks, Inc. 2EMR.J4 PayPal 2EMR.A1, 2EMR.A2, 2EMR.A3, 2EMR.A4,
Aparca&Go CS50
2EMR.A5, 2EMR.A6, 2EMR.A8
Genmix Technology Co., Ltd. 1I30 American Express 2EMR.I7, 2EMR.I9 Appszoom Technologies CS60
PCCW Global 2C23MR
Good Technology 1B42, 2EMR.J6 Analog Devices 2EMR.C8 ARGELICH NETWORKS CS60
PeerApp 2D50
Graphite Software 1B50 Android Z2A.1, Z3B.5 ASCAMM TECHNOLOGY CENTRE CS50
Peregrine Semiconductor 2A28MR
Green Packet 1E9 ANOVO 2A42MR, 2A44MR Aywant (Zed) CS60
Pixelworks, Inc. 2B20MR
GSMA Connected Living Programme DMR CC1 Reception AOptix 2A8MR, 2B3MR AZETTI NETWORKS CS60
Pontis 2D50
GSMA Mobile Enabled Community Services CC1 Reception Arbooster Limited 2E2 Barcelona Digital Technology Centre (BDigital) CS50
Proxama 2EMR.J11
Guangzhou Shiyuan Electronics Co., Ltd. 1H20 Artesyn Embedded Technologies 2B9MR BARCELONA MEDIA CS50
Qnovo 2C5MR
GWC 1G20 Askey Computer Corp. 5F11, 2B6MR Beabloo CS50
Qorvo 2I25
HCL Technologies 1A12, 2F20 ASOCS Ltd 2D50 BEREPUBLIC NETWORKS CS50
RAD 2D50
HFR,Inc. 1I30 ASPIDER-NGI 2EMR.I11 Bismart CS50
RADCOM Ltd. 2D50
Honpe Technology(Shenzhen)Co.,Ltd 1F49 Aspire Technology 7F70, 2B27MR CartoDB CS60
Radware 2D50
Huawei Technologies Co., Ltd. 1J60, 3I30, 1J50, Z3A.3 Assurant Solutions 2EMR.D1 CMC DIGITAL CS140
Rambus 2EMR.B3
Hysteric Monster Co.,Ltd 1I30 ASUSTek Computer Inc. 2H31 CodiTramuntana CS50
Redbend 2H30
HZO, Inc. 1H19 ATX Networks 2D50 Compuer Vision Center CS50
RingCentral 2EMR.J7
IDEX ASA 1H25, 2A3MR Audience 2C16MR CONNECTEDEVICE Ltd CS123
Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10
ImageNEXT Co.,Ltd. 1I30 BASEBONE 2D27MR Crazy4Media CS60
Samsung Semiconductor Europe GmbH 2D40
Infinet Malta Ltd 1E46 BICS 2E40 CTTC / DLR GfR mbH CS50
Sansa Security 2F10
Ingram Micro 1I50 Biid 2E4MR Deister Software CS60
SAS 2D9MR
Instituto Federal de Telecomunicaciones IFT 1A30 Blu Products 2EMR.I2 DIALOGA GROUP CS150
Saudi Telecom Company 2G10
Integrated Device Technology 1H10 Brightcove 2C21MR DIGITAL LEGENDS ENTERTAINMENT CS50
SBCK Corp. 2EMR.I10
Intel Corporation 3D30, 8.1E41, DMR CC1.3 Mon Brightstar Corp. 2I20 DINERO POR TU MOVIL CS60
Sedona 2D50
J.Speech 1I30 BroadSoft 2C17MR, 2EMR.B8 Direccio General de Telecomunicacions CS50
Sercomm Corporation 2D5MR
Jolla Oy 1F40 Brocade 2G29 Domoti CS140
Shanghai Huaqin Telecom Technology CO.LTD 2B18MR
Joros Inc 1D51 BT Global Telecom Markets 2B15MR Doonamis CS50
Shazam Entertainment Limited 2B56MR
Kanga factory 1I30 Cambridge Silicon Radio Ltd 2EMR.D7 Droiders CS121
Sigma Systems 2A26MR, 2B17MR
Kaspersky Lab UK 5B10, DMR CC1.3 Tues Capgemini 2EMR.D3 DUAL BEAM MERGER INGENIEROS CS60
Siklu 2D50
Keysight Technologies 1E10, 2I2 Cavium, Inc. 2F60 EEN-Enterprise Europe Network ACCIÓ CS50
Smith Micro Software, Inc. 2EMR.C2, 2EMR.C4
KITA (Korea International Trade Association) 1I30 CELISTICS 2E36 Effilogics Technologies CS50
Sonim Technologies 2B46MR
KOMATECH 1C19 Cellwize Wireless Technologies PTE Ltd. 2D50 Enterdev SAS CS140
Sony Europe Limited 2D11MR
KONA I Co., Ltd. 1C19 CENX 2F50 EXSIS SOFTWARE Y SOLUCIONES S.A.S CS140
Sony Mobile Communications AB 3M10, 2K60
Laird 1G19, 2EMR.I3 ciena 5C61, 2J51 eyebee® by DYNATEC CS60
Stratus Technologies 2EMR.I12
LANDESK 1F50 Cirrus Logic, Inc. 2F12 EYETOK CS50
Symphony Teleca Corp. 8.1B75, 2G11, 2G13
LG Electronics Inc. 3K20, 1H28, 3K4MR Citi 2EMR.B11, 2EMR.B7, 2EMR.B9 Fitbit Inc CS130, 6O32MR
Synaptics, Inc. 2G61
LigoWave 1H30 Cohere Technologies 2EMR.D11 Fitbit Inc CS130, 6O32MR
Syniverse 2G21
Looq System, Inc. 1D50 CommScope 2E46 Flumotion Services SA CS50
Tata Communications 5I81, 2H26
MagnaLAB, Inc. 1I30 ConteXtream 2D50, 2EMR.A12 Fonexion Spain S.A. CS105
Tech21 2EMR.D10
Mantiz Game Stuidos 1A30 Corephotonics 2C9MR fonYou Telecom CS50
TECHNICOLOR 2EMR.I4
McKinsey & Company DMR CC1.3 Wed Coriant 2I30 FOONKIE MONKEY CS140
Telenor Group 2G20
MediaMotive 1B54 Cortica 2D50 ForceManager CS60
TeleSign 2B30MR
Meitu 1B52 CounterPath Corporation 7H40, 2D17MR GARMIN CS90, 7O25MR
TeliaSonera AB 2A18MR, 2A20MR, 2A22MR, 2B13MR
MexicoIT 1A30 Crossrider 2D50, 8.1K85 GARMIN CS90, 7O25MR
TEOCO Coporation 2EMR.C1, 2EMR.C3
Monitorlinq 1D42 CTDI Europe 2L8 GESTPOINTGSM CS60
Texas Instruments Incorporated 2A5MR, 2A7MR
Municipio Leon 1A30 Cyanogen, Inc. 2EMR.I5 GoPro CS120
Tianma Micro-Electronics Co., Ltd. 2B2MR, 2B4MR
MYCOM OSI 1A20 Cypress Semiconductor Corp. 2C26MR Government of Catalonia 8.1K48, CS50
TIMWE 2F40
NAMU Inc. 1I30 D-Link 2D23MR GP ENTERPRISE ASIA LIMITED CS122
u-blox AG 2C1MR, 2C3MR
NEOWINE Co., Ltd. 1I30 Deezer 2A34MR, 2A40MR Guru's System s.l CS50
Upstream 2L10
NetCracker Technology 5G21, 2J30, DMR CC1.2 PM Deloitte 2EMR.B6 Hi Mom S.A.S. CS140
Vasona Networks, Inc. 2D50
Nine Bridge Co., Ltd. 1C7 Devicescape 2EMR.I8 IDI EIKON CS60
VimpelCom Ltd 2G60
NINETAIL Co,.Ltd 1I30 Dixons Carphone Group 6M36, 2G26 IMAGIC CS60
WalkMe 2D50
Nomit inc 1I30 DMI (Digital Management Inc) 2B44MR imasD Tecnología CS60
wefi 2D50
Noontec Korea Co.,Ltd. 1C19 DocuSign 2EMR.D8 inAtlas CS50
Western Union Digital Ventures 2C11MR
NTT DOCOMO, INC. 1C39 Dolby 2J28 Incubio CS50
Wireless Broadband Alliance (WBA) 2D2
ONEm 1C29 Dropbox, Inc. 2C12MR, 2C7MR Indra CS60
WiSpry Inc. 2B40MR
Parkuest 1A30 DSP Group 2A32MR Ingeneo SAS CS140
Wyred 2B5MR
PCS Wireless 1E30 EMERSON NETWORK POWER 2D4MR Intesis Software S.L. CS50
XPAL Power 2C8MR
PEOPLE I Co., Ltd 1I30 EMS 2G31 IP TOTAL SOFTWARE CS140
Yahoo 2J29
PetFit 1I30 Equinix 2D7MR JAL21 Consulting & Venture Capital CS60
Yulong Technologies (Hong Kong) Co., Limited 2EMR.A11, 2EMR.A9
Playful Interactive 1A30 Ericsson Z3.B1, 2N60 Jsc Ingenium CS60
Zain 2D20
Pomeranian Science and Technology Park Gdynia 1E16 ESS Technology, Inc. 2B22MR KIMIA CS60
PowerBase Industrial (HK) Ltd 1G11 Etisalat 2J20 KITMAKER CS60
Project People Limited/GSMA Marketplace 1H09 Eurotech S.p.A. 2B8MR HALL 3 KRONOZ LLC CS100
PROMEXICO 1A30 EVENTISIMO S.L. 2EMR.J10 Lechpol CS135
PwC 1A48 Evolving Systems 2B24MR, 2B26MR AirWatch by VMware 3D10 Ledmotive Technologies CS50
Qpick 1I30 F-Secure Corporation 2A9MR Akamai Technologies 3B30 Lhings CS50
RADWIN 1G25 Facebook Inc. 2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7, Alcatel-Lucent 3K10 LPTIC CS156
Ralacoaster Inc. 1I30 2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01 Amdocs 3G10 Manduka Games, S.L. CS50
RAONTECH 1I30 Fingerprint Cards AB 1E50, 2A13MR, 2A15MR Android Z2A.1, Z3B.5 MARTIAN WATCHES CS124
Runner's High 1I30 Gameloft 2C25MR AT&T Innovation City, 3A31 Masvoz CS60
ruwido austria gmbh 1A40 GEMA International AG 2I4MR AudioCodes 5C81, 3K2MR Maxcom S.A. CS135
S Soft Inc. 1I30 GENBAND 2I31 Broadcom Corporation 3C10 Medtep CS50
Securifi Ltd. 1E48 General Motors 8.1I50, 2EMR.B1, 2EMR.B2 China Mobile Communications Corporation 3A10 Mobbeel CS60
SEMS GAMES Co., Ltd. 1I30 Global Certification Forum (GCF) Ltd 2EMR.D5 Cisco 3E30 MOBILE WORLD CAPITAL BARCELONA CS70
SeongNam Industry Promotion Agency 1I30 Good Technology 1B42, 2EMR.J6 Comverse Ltd. 3L20 Mooveteam, S.L. CS60
Seoungeun sangsa co. 1I30 Google Ireland Ltd 2EMR.J1, 2EMR.J2, 2EMR.J3, 2J60 Consumer Physics 3H34MR Movilok Interactividad Móvil CS60
Shanghai Wind Communication co., Ltd 1G10 GSMA Managed Services 2A2MR Dell Inc 3L30 MyScreenPROTECTOR CS135
Shenzhen Longsys Electronics Co.,Ltd 1E49 GSMA Marketplace 2A6MR Deutsche Telekom AG 3K30, Z3.4 Neàpolis CS50
Shenzhen PCTX Technology Development Co., Ltd. 1E22 HARMAN 2L2, 2L3 ding* Z3B.2 New Relic 8.1B13, CS60, 8.0C59MR
Smart Venture Institute 1I30 HCL Technologies 1A12, 2F20 Ericsson Z3.B1, 2N60 Nexus Geografics CS50
Smart Venture Institute (University Of Ulsan) 1I30 Humavox 2D50 Firefox 3C30 Nilox CS80
Smart Venture Startup Institute 1I30 iconectiv 2D25MR Ford of Europe 1A38, 3C20 NovaIntegra CS140
Smartlink 1I31 IDEX ASA 1H25, 2A3MR GSMA Innovation City Innovation City, 3A11 Openshopen CS50
Idomoo 2D50 GSMA Pavilion 3A06

PAGE 32 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:50 Page 33

EXHIBITOR LISTING
COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

Optima Consulting S.A.S. CS140 Centile Telecom Applications 5D05 Kaspersky Lab UK 5B10, DMR CC1.3 Tues Shenzhen Landing Technology Co., Ltd. 5J71
P2i CS165, CS157MR Ceragon Networks 5G61, 5L13MR, 5L15MR KERLINK 5B41 Shenzhen Skyworth E.A. Tech Co., Ltd. 5H18
Peel CS180 CHAMBRE DE COMMERCE ET D'INDUSTRIE HAUTS-DE-SEINE KIDOZ 5D81 Shenzhen Unistrong Science & Technology Co., Ltd. 5E08
PICK DATA, SL CS60 PARIS ÎLE-DE-FRANCE 5B41 Kingsignal Technology Co.,Ltd 5H74 Shields Environmental PLC 5J16
Polaroid CS76 ChannelVAS 5H51 KocharTech 5G27 Showell 5C31
Procolombia CS140 Chemtronics Co.,Ltd 5G16 Kontron 5H19 Siemens Convergence Creators GmbH 5G71
QUIEROAPPS.COM CS60 China Telling Telecom Co., Ltd. 5C21 Kumu Networks 5L10MR Simgo 5F81
QUOBIS CS60 ciena 5C61, 2J51 KYOCERA Corporation 5D09 SiNode Systems 5I31
Qustodio CS50 Cirpack 5D05 Lacoon Mobile Security 5E81 SIRADEL 5A70
Red Points CS50 Citrix 5A21 LANDOLSI TELECOM TECHNOLOGY - L2T 5I41 SISTEER 5D05
redBorder CS60 CJSC "PETER-SERVICE" 5J21 LATTO 5E71 Skycure 5D81
Reticare CS60 Cloudmark, Inc. 5L22MR Legos - Local Exchange Global Operation Services 5B61 Skyfire 5C21
RTC Digital Consulting CS140 Codal Inc. 5I31 Lexifone 5E81 Smartcom 5B61
Safelayer Secure Communications CS60 Com4Innov 5B61 Liberty Vaults Ltd 5B61 Sofrecom 5A61
Saygus CS65 Comarch 5J50 LivingObjects 5B61 Solstice Mobile 5I31
SDP Telecom a Molex Company CS77 Comba Telecom 5A31 LOGICOM 5K49 SOTI Inc. 5H40
Sensing & Control Systems CS60 Comigo 5C81 Lucidlogix 5F81 SPB TV AG 5D41
Shoulderpod CS50 CommuniTake Technologies 5D81 Maeglin Software 5B61 Spirent Developer Tools 5C81
Signaturit CS50 Compass Networks 5F81 Magister Solutions 5C31 Sprocomm Technologies Co., Ltd. 5K20
Sistelbanda S.A. CS60 Comptel 5G40 Magisto 5E71 START 5E06
SITmobile Soprano Group Company CS50 Computaris 5K12 ManageEngine 5K21 State of Illinois 5I31, 8.1I21
Software Quality Systems, S.A. CS60 CopSonic 5B61 MAPFA 5J51 StoreDot Ltd 5D81
Spanish Pavilion CS60 Correlor 5F81 Marben Products 5B41 StreamWIDE 5C65
SPIDERCLOUD WIRELESS CS85 Cortus SAS 5B75 MasterCard 5D61, 5L21MR Subex UK Limited 5F10
STARLAB CS50 Cradlepoint 5J20, 8.0E14, 5L31MR mce Systems Ltd 5E71 SUD DE FRANCE DEVELOPPEMENT 5B41
SVForum CS50 Creanord 5C31 MCR - Mobile Content Distribution 5D81 Sunpartner Technologies 5C51
Taisys Technologies Co., Ltd. CS75 Creoir Oy 5C31 MDS 5I10 SuperCom Ltd. 5D81
Tecnologías, Servicios Telemáticos y Sistemas SA CS60 Cresense 5C43 MePIN / Meontrust Inc 5C31 Svyazcom LLC 5G81
TELNET REDES INTELIGENTES S.A. CS60 Crowdx 5D81 Milgam Cellular Parking 5C81 Symantec Corporation 5D31, 5M24MR
Telrad Networks CS160 CSG International 5B20 Mobile Telecommunication Company of Iran 5J51 Symbio 5C43
Tu Pediatra Online CS50 Datatronics, S.A. 5F71 Mobile Tornado 5E81 Synchronoss Technologies, Inc. 5B81
Unify CS145 Defne 5G20 mobiLead 5B61 Systematic Paris Region 5B41
Validated ID CS50 dejamobile 5B41 Mobiliz Information and Communication Technologies Inc. 5J18 Systems and Electronic Development FZCO 5H70
VEXIA CS60 Deveryware 5B41 Mobiwol 5D81 Tactis 5B61
Wavecontrol CS50 Dhatim 5K46 Modz 5C31 Taiwan External Trade Development Council (TAITRA) 1D46, 5J11
Whiplash Entertainment, SL CS50 Diametriq 5G68 Movius Interactive Corporation 5L3MR Tango Telecom Ltd 5L20MR
Worldline CS60 Digital Identity Solutions Europe 5C31 Mr.Gabriel by VProject 5B61 Tata Communications 5I81, 2H26
Xopik Mobile Marketing, S.L. CS50 DigitalRoute 5L5MR, 5L7MR Mtarget 5B61 Tata Consultancy Services Ltd 5E31, 5L33MR
Xplica't CS50 Digitata Limited 5C10 MyRoll 5D81 TEAM COTE D'AZUR 5B61
Yup Charge CS50 DO YOU DREAM UP 5B61 N-SIP Ltd. 5D81 Tech Mahindra & Mahindra Comviva 5G51
DTS Licensing LImited 5I30, 5L11MR N.A.K company 5J51 Techshino Europe Technology B.V. 5I83
HALL 4 DxO Labs 5B41, 5M6MR Narada Power Source Co.,Ltd 5K81 Tecnotree 5L32MR
Eastcompeace Technologies Co., Ltd. 5K61 Navigil Ltd 5C31 Telecommunication Systems, Inc. 5I70
Facebook Inc. 2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7,
EBlink 5B73 NCC Group 5H28 Telenity 5J66, 5M32MR
2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01
Elektrobit (EB) 5D32 Nefal Bilişim Elektronik 5F61 Telit Communications PLC 5E61
GE Software 4.2
Elisa Videra ltd 5C31 Neoditel 5B61 Tensorcom 5K30
Elitecore Technologies 5I80 Netas 5F61 The Israeli Export Institute 5C81, 5D81, 5E71, 5E81, 5F81
HALL 5 EMEK GROUP 5F61 NetCracker Technology 5G21, 2J30, DMR CC1.2 PM The Qt Company 5C31
ENENSYS Technologies 5B41 NETGEAR 5F21 The Wireless Power Consortium 5D34
6d Technologies 5K41 EpiWorks, Inc. 5I31 Nolato AB 5H81 Think&Go 5B61
A2iA 5B41 ESET s.r.o. 5B05 Nov'IT - Uhuru Mobile 5B41 Tieto 5L29MR
ABC Smartcard 5B61 ESPRIT 5I41 NowSecure 5I31 Tjat Systems 2006 LTD 5D81
Accanto Systems 5C31 Essence 5E71 NuCurrent 5I31 Tosibox Oy 5C31
ACCUVER/INNOWIRELESS 5M28MR Etiya 5F61 OAXIS ASIA PTE LTD 5K71 TP-LINK 5J61
Action (Boostel) Technologies Co., Ltd. 5I73 EUROMEDITERRANEE 5B61 ODC BUSINESS SOLUTIONS 5F61 Trackimo 5E81
Adax 5J76 EVISTEL 5H30 Oledcomm - LiZE 5B41 Transaction Network Services 5L34MR
ADIPSYS 5B61 Evutec 5J22 Omniacom 5I41 TransferJet Consortium 5I20
Advantech Networks and Communications Group 5L16MR Exomi Oy 5C31 Omnitele Ltd 5M22MR Tritux 5I41
Aerotel Medical Systems 5E81 eyeSight Mobile Technologies 5D81 One Smart Star 5E71 Trusted Labs 5B41
AGUILA Technologies 5B61 F5 Networks 5G11, 5L17MR, 5M14MR OpenCloud Ltd. 5E30 TUNISIA EXPORT - CEPEX 5I41
AirHop Communications Inc. 5H68, 6N3MR FAMOCO 5B61 Opera Software 5C21 Turkcell İletişim Hizmetleri A.Ş 5G58
Alepo 5H83 Faros Business Games Oy 5C31 OptoFIdelity 5C31 TURKCELL TEKNOLOJI ARASTIRMA VE GELISTIRME A.S. 5G60
Allot Communications 5F81, 5G41 FIGENSOFT 5F61 Optulink, Inc 5I31 TVpoint 5D81
ALSETT 5B61 FingerQ Macao Commercial Offshore Limited 5F31 Ora Interactive 5I31 Ulticom (Now Part of Mavenir Systems) 5I60
Altair semiconductor 5L35MR, 5L38MR Finland - Team Finland 5C31 Orange 5A61 Vantrix 5L9MR
Alvarion Technologies 5E81 Finnay 5C31 Orga Systems 5B40 Varaani Works 5C31
AMARISOFT 5K13 Finwe Ltd 5C31 P-OSS SOLUTIONS 5J09 Vedicis 5B41
AMER INTERNATIONAL GROUP 5B26 Flash Networks 5D60 P.I.Works 5J80 Verbio 5K50
APEX Communications 5K50 Flytxt 5I77 Pangea 5I31 Verscom Solutions 5F61
Apliman 5G23 FOGALE 5B41 Pardakht-Aval-Kish (JIRING) 5J51 VESA (Brand Promoted DisplayPort) 5K70
Aptilo Networks 5G66 Foxcom 5C81 Parentsaround 5B41 VESTEL 5A81
Arcadyan Technology Corporation 5H68, 6O4MR FRENCH TECH PAVILION / 5B41, 5B61, Paris Ile-de-France Regional Chamber of Commerce and Industry 5B61 Viaccess-Orca 5C71
ARELIS 5B61 BUSINESS FRANCE 8.1D41, 8.1E49 Phoxygen 5B41 Viapass 5B61
Aria Systems 5H31 Friendly Technologies 5E71 PIXELS TRADE 5I41 VidMind 5E81
AriadNEXT 5B41 Front Porch, Inc. 5K09 Plan de Souveraineté Télécom 5B41 Virtual SIM Card Association 5K83
ARKAMYS 5B61 FUJIAN SUNNADA COMMUNICATION CO.,LTD. 5G70 Planet Network International 5B61 VisualOn, Inc. 5L18MR
Artiza Networks 5J70 Fujitsu 5A40 Pole Star 5B61 W-HA 5A61
ARVENTO MOBIL SISTEMLER A.S 5F61 Futurecom 5I36 Power HF Co., Ltd 5D66 WakingApp 5D81
Asentria Corporation 5F73 Gemalto 5A80 PRAGMA 5B61 WaveIP 5F81
Askey Computer Corp. 5F11, 2B6MR Gemtek Technology Co., Ltd. 5I26 PrinterOn 5H16 WinkApp 5D81
Aspenta International 5F41, 5M2MR Genymobile 5B61 Printsecure 5I41 Wirepas Oy 5C31
ATES Networks 5B41 Georama 5I31 PRISMA 5I41 Wisesec 5D81
Atrinet 5C81 Gilat Satellite Networks Ltd. 5F81 Procera Networks 5H61, 5M4MR Wotronics Technology Limited 5H72
AudioCodes 5C81, 3K2MR GITEX TECHNOLOGY WEEK 5J72 PROTEI 5H20 Wulff Entre Ltd 5C41
Ausonia Srl 5J81 GLOBAL ENGINEERING TELECOM 5B41 Prove & Run S.A.S. 5B61 Xaptum, Inc 5I31
Authentify 5I31, 5L27MR Globitel 5H70 PROVENCE PROMOTION 5B61 Xentris Wireless 5K26
Avanquest 5B61, 5L23MR GoNet Systems 5D81 Proxym 5I41 XIlinx 5L14MR
Avast Software 5K29 Good Sign 5C31 Qosmos 5G31 XOOLOO 5B61
B-ON LIMITED 5K31 Goodspeed mobile Wi-Fi by UROS 5C31 Qowisio 5B41 Yepzon Enterprises 5C31
BACTECH 5B61 Guayacom 5B61 QUCELL 5M30MR Yezz / Avenir Telecom 5C51
BaseN 5C31 Haltian Ld 5C43 Quuppa 5C31 Zenic8 Limited 5I67
Basset AB 5J31 Hisense International Co.,Ltd 5E21 Qvantel Oy 5A41 ZENITTHYS 5B61
BD Multimedia 5B61 I-New Unified Mobile Solutions AG 5I15 Radisys 5I61, 5M16MR, 5M18MR, 5M20MR Zimperium 5C81
BEAWARN 5B41 i4drive 5E81 Ramot at Tel Aviv University - Unispectral 5D81 ZyXEL Communications Corporation 5G10
Beddit Oy 5C31 iBasis 5F75, 5L24MR RCS - Rampal Cellular Stockmarket 5D81
Beezz Communication Solutions 5C81 iDSCREEN 5D81 RECOMMERCE SOLUTIONS 5A72
BehPardaz Jahan 5J51 IEI Integration Corp. 5K28 RED TECHNOLOGIES 5B61 HALL 6
BENOMAD 5B61 IMImobile 5B21 Redknee Solutions Inc. 5H41, 5M10MR, 5M12MR
BeSpoon 5B41 @-yet GmbH 6B40
INBOX 5B41 Reminiz 5B41
Bitville 5C31 2operate 6C50
Industrial Technology Research Institute 5G77 REVE Systems 5I05
Blancco 5M26MR 3TECH CORPORATE LTD 6K10
INMOBILES 5H11 Rintek 5F61
Bluwan UK Limited 5D10 3Z Telecom, Inc 6D61
Inomera Research 5F61 RoamSmart 5I41
Boogie Software Oy 5C31 4G AMERICAS 6O12MR
Inovar 5I50 Rohde & Schwarz Topex 5J12
BoomeRing Communication (2005) Ltd. 5D81 7Layers 6C56
Intense Technologies 5K51 Ruckus Wireless 5E41
BOOSTEDGE - ACTIVNETWORKS 5B41 Ab Initio Software 6L50
Intersec 5C11 Rx Networks Inc 5H75
bq 5J10 Accolade Technology 6I56
INVEST, TRADE & INNOVATE In TOULOUSE MIDI-PYRENEES 5B61 Saft 5I69
Bretagne Commerce International 5B41 ACL Mobile Limited 6K50
Invigo Off-Shore SAL 5I11 Saguna 5E81
Broadpeak 5B41 ADAPTit S.A. 6F46
IPDiA 5B61 Sandvine 5I51
Buzzinbees 5B61 AirHop Communications Inc. 5H68, 6N3MR
IPgallery 2D50, 5E71 Sanjole Inc. 5H26
Bynet Data Communication 5D81 Airspan Networks 6J30
IPT PowerTech Group 5J60 Sarokal Test Systems Oy 5C31
callstats.io 5C31 AIRTAG Mobile Shopping 6O5MR
IQP Corp. 5C81 SCANOVATE 5D81
CALLUP 5D81 ALCATEL ONETOUCH 6B10, 6C30
IQSIM 5B61 Screenovate Technologies 5F81
CallView 5D81 Altom Consulting 6H40
IsItYou Ltd. 5E71 SCS Cluster 5B61
Capricode 5C31 AM3D A/S 6C50
ISTANBUL CHAMBER OF COMMERCE 5F61 SD Association 5I20
Casa Systems 5J41 ams AG 6E20
Ixonos Plc 5C31 Secure-IC 5B41
CBNL 5H27 Andreessen Horowitz 6N1MR
Japan Radio Co., Ltd. 5K10 SELECOM 5B41
Cell Buddy Network 5D81 Anite 6I50
JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP) 5I41 Sensirion AG 5D70, 5L26MR
Cellex 5D81 Anritsu 6F40
Jiangsu Trigiant Technology Co.,Ltd 5J08 Setelia 5G17
Cellint 5D81 AR Consultores SRL 6M20
Jinny Software 5J31 SFM Technologies 5I41
CellMining 5F81 Arcadyan Technology Corporation 5H68, 6O4MR
JOT Automation Ltd. 5D36 SHENZHEN BRIGHT FUTURE TECHNOLOGY CO.,LTD 5K08
Cellrox 5D81 ARGENTINA 6M20
JOUVE 5B41 ShenZhen Fortuneship Technology Co.,ltd 5K11
CelPlan Technologies Inc. 5I40 Arieso, a JDSU Mobility Solution 6I37
Kaltura 2D50, 5F81 Shenzhen JSR Technology Ltd 5E20

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Wednesday 4th March PAGE 33
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:51 Page 34

EXHIBITOR LISTING
COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

ARM 6C10 Morpho 6G30, 6N11MR, 6N2MR Weniger Software House 6I11 Cybercom Group 7F41
AROBS Transilvania Software 6H40 MTI Wireless Edge Ltd. 6J22 WIKO 6H30 Cybercom Poland Sp. z o.o. 7N85
Ascom Network Testing 6L26 My Mobile Payments Limited 6K50 WIT Software SA 6C60 DASAN Networks 7G61
ASTELLIA 6G20 Mymo Wireless Technology Pvt Ltd 6I12 Wolder 6L20 Dashing Com-Tek Co.,Ltd 7M36
ATX Argentina SA 6M20 myPhone sp. z o.o. 6K40 WORLDLINE 6N17MR DBM ( ACCENT ) 7J61
Avinotec GmbH 6B40 N.A.T. GmbH 6B40 Wuhan Fingu Electronic Technology Co., LTD 6J26 Desay Electronics (Huizhou) Co Ltd 7E08
Axell Wireless 6D50 Napatech 6K20 Wuhan Gewei Electronic Technologies Co., Ltd. 6K35, 6O8MR Dial Technologies 7J61
Azimuth Systems 6K61 Narda Safety Test Solutions GmbH 6M40 Wuhan GreeNet Information Service Co., Ltd 6G60 Dialog Semiconductor Ltd 7C05
BAE Systems Applied Intelligence 6M56 Nash Technologies GmbH 6M26 Xtel 6C50 Digital Turbine 8.1J14, 7O24MR
BARTEC PIXAVI AS 6H20 National Instruments 6E10 Yangzhou New Telecom Science & Technology Co., Ltd. 6H63 DIGITAL VIRGO 7J61
BEIJING ZHONGGUANCUN OVERSEAS Neomobile 8.1I16, 6N25MR zafaco GmbH 6B40 DIGITALK 7C70
SCIENCE PARK CO.LTD 6G10, 6O7MR Net Brinel SA 6H40 ZCTT 6M29 DisplayLink 7B33
Bioscience SA 6M20 NET CHECK GmbH 6J06 Zhengzhou Speed Communication Equipment co.,ltd 6I61 Doro AB 7A81
Bird Technologies 6D73 NetScout 6C20 ZXD Technology Development Limited 6F60 DragonWave Inc. 7E12
Bullitt Group 6E11 Next Biometrics AS 6H20 Zylinc A/S 6C50 Dream Payments 7J21
Cadence Designs Systems, Inc. 6L36, 6N14MR, 6O13MR, 6O15MR Nexus Telecom AG 6C58 Druid Software 7F70
CBS Interactive 6O33MR NIHON DENGYO KOSAKU CO.,LTD. 6J51 EANTC AG 7G21
CEIEC TECHNOLOGY CO., LTD 6I69 Nordic Semiconductor 6H20 HALL 7 Eden Rock Communications 7K70
Celfocus 6L05, 6N4MR NRW.International GmbH 6B40 Effire Technology Shenzhen Ltd 7M07
3D Issue LTD 7F70
Cellebrite 6H37 NRW.INVEST GmbH 6B40 ELAN Microelectronics Corporation 7G68
4iiii Innovations Inc 7H40
CellMax Technologies 6G37 OBERTHUR TECHNOLOGIES 6I27, 6I30, 6N26MR Electro Rent Europe 7G71
51Degrees 7C70
CellVision AS 6H20 Obi Mobiles 6O6MR Elliptic Technologies Inc. 7K50
6WIND 7M51, 7O26MR
CEVA 6A50 One97 Communications Ltd 6K50 EMIXIS 7G71
A1 Systems 7J17
CHECKD AS 6H20 Opencode Systems 6I36 EMnify GmbH M2M IoT 7G21
Absolute Software Corporation 7H40
CIS GROUP LATINOAMERICA S.A. 6M20 Openwave Mobility 8.1H49, 6N12MR Enea 7E41
Accuris Networks 7F70, 7N94MR
Cloudera 6M30 OPTICOM GmbH 6M53, 6O26MR Enerban 7G71
acticom GmbH 7G21
Cloudike Inc. 6L48 OtterProducts 6N6MR Energic Plus 7K25
ActiveMe 7G71
Cobham Wireless (Formerly Aeroflex) 6H21 Panasonic Marketing Europe Gmbh 6H31 Enghouse Networks Limited 7K50
Actus Mobile Solutions Ltd 7F70
Codespring 6H40 Panorama Antennas Ltd. 6J08 Ensemble Systems Inc. 7H40
Adroit Vista Predictions Inc 7H41
COMLAB 6L6 PanzerGlass TM 6C50 Enterprise Ireland 7F70
ADVA Optical Networking 7H31
COMPRION GmbH 6I20 PCTEST Engineering Laboratory 6M7 Equiendo Ltd. 7F70
Advantech Wireless 7B25
ComputaMaps 6K15 peiker acustic GmbH & Co. KG 6M26 ERCOM 7J40
Aeonpower International Co., Ltd. 7M22
COSHIP Electronics Co., Ltd 6C61 PHOTO USA ELECTRONIC GRAPHIC INC. 6G51 ESCAUX 7G71
AFP 7C67
Crystalusion Limited 6B40 Polaris Networks Inc. 6J61 Escher Group 7F70
Agence du Numérique 7G71
Cumulocity GmbH 6B40 Polish IT Pavilion 6I11 eServGlobal 7I61
Ahope Co., Ltd. 7G61
Dali Wireless, Inc. 6J60 POLYSTAR 6G31 Estmob Inc. 7E21
airG Inc. 7H40
Danalock/Poly-Control 6C50 Power Idea Technology (Shenzhen) Co., Limited 6H46 EUPEN - Kabelwerk Eupen AG 7G71
AKTAVARA AB 7F41
Dapredi Soft Systems 6H40 Prisma Telecom Testing Srl 6G41 Eurocontracts s.r.o. 7K06
Alberta Government 7H40
Daya Electronics Co.,Ltd 6I67 QBurst Poland 6I11 Europlasma NV 7M55
Alpha Wireless 7D80
Dekagb S.A. 6M20 QiTASC GmbH 6M13 Eventbase 7H40
AM Telecom Co., LTD. 7G61
DeltaNode Solutions 6D73 Qosmotec GmbH 6K11 Expeto 7H40
AMPHENOL ANTENNA SOLUTIONS 7C68
Dencrypt 6C50 Qualigon GmbH 6B40 Fabricovers 7G71
Amtran Technology corp. 7N73
Deutsche Post DHL 6B40 Quality Technology Industrial Co., Ltd 6H60 FIME 7J10
Analogix Semiconductor (Brand Promoted: SlimPort) 7L61
Dialogic 6J28, 6O18MR, 6O20MR, 6O22MR Qubit Corporate 6M20 Firstar Battery Co.,Limited 7H03
Anam Technologies 7F70
DIGILINK GROUP CO.,LTD 6I57 Relia Communication Equipment Co., Ltd 6G63 Fishtree 7F70
ANT Wireless 7M49
Digital Lightwave 6G40 RINF 6H40 Flanders Investment & Trade 7G71
Anthony Stark Merchandising GmbH 7M13
Dixons Carphone Group 6M36, 2G26 Rohde & Schwarz 6B50, 6C40 FLANDERS INVESTMENT & TRADE 7G71
APP MEDIA 7G21
Duesseldorf, City of 6B40 Rohde & Schwarz SIT GmbH 6B50 Flex Group 7H41
AppCarousel 7H40
Elliptic Laboratories AS 6H20 ROMANIAN ASSOCIATION FOR ELECTRONICS AND FlexiTon 7G50
Appland AB 7E41
Emirates Data Clearing House 6L60 SOFTWARE INDUSTRY - TIMISOARA BRANCH (ARIES-TM) 6H40 Fliplet 7C14
Applicata 7H10
Empirix 6H10 ROPARDO 6H40 Fluxtream 7G71
Applied Recognition Inc. 7I51
Eros International 6K50 Rosberg System 6H20 Flybits 7K50
aql 7B87
EXFO 6K36 RWTH Aachen University 6B40 Fortytwo Telecom 7K65
Aricent 7A11
Fibar Group Sp. z o.o. 6I11 SAF Tehnika JSC 6M17 Franklin Wireless 7E14
ARITEL 7G61
First Data 6A60, 6N28MR SAP SE 6A30 Fraunhofer Heinrich Hertz Institute 7G31
Asavie Technologies 7F70
Fitbit Inc CS130, 6O32MR Secusmart GmbH 6B40 Fraunhofer IIS 7G31
AsiaInfo 7B51
FLYPOS 6J55 Seidio, Inc. 6D55 Freescale Semiconductor 7A80
Aspire Technology 7F70, 2B27MR
Focus Infocom GmbH 6J11 Seluxit 6C50 FusionPipe Software 7H40
AT4 wireless 7H15
Forsk 6J20 Senseg 6O2MR Future Product Design a.s. 7D68
Atlantic Canada 7H41, 7P10MR
FORTECH 6H40 SevOne Inc 6O10MR Fuzhou Rockchip Electronics Co., Ltd. 7M43
ATLANTIS INTERNACIONAL S.L. 7E20
Frixtel 6M20 Shenzhen AAPPAA Technology Co.,LTD 6I60 GARMIN CS90, 7O25MR
Automation Engineering, Inc. 7H20
Fujian Helios Technologies Co.,Ltd 6F46 Shenzhen Century Optical Group Co.,Ltd 6G62 Gemotions 7G71
Avance Pay AG 7J33
G DATA Software AG 6B40 Shenzhen Cham Battery Technology Co.,Ltd 6I55 GeoPal Solutions 7F70
Avanti Communications 7G37
Gadmei Electronics Technology Co., Ltd 6I21 Shenzhen Chaoming Industrial Co., Ltd 6G58 Gfi Informatique 7O4MR
Avertim 7G71
Galtronics Corporation Ltd 6B60 Shenzhen Cheng Fong Digital-Tech Ltd 6I63 Giesecke & Devrient 7A41, 7P12MR
Avvasi Inc. 7K50, 7O19MR, 7O21MR
GEOIMAGE 6N19MR Shenzhen Huaptec Co.,LTD 6G61 Gionee Communication Equipment Co.Ltd. 7C61
AWEX Agence wallonne à l'Exportation 7G71
Gigamon 6J40, 6O31MR Shenzhen Kewang Communication Co., Ltd 6I58 Global Device Network 7C30
AWEX Barcelona 7G71
Gorilla Electronics GmbH 6B40 Shenzhen Kleadtone Technology Co., Limited 6H57 Global Warning System 7E41
Awingu 7G71
Grupo Prominente 6M20 Shenzhen KVD Communication Equipment Limited 6I62 Global Wireless Solutions, Inc. 7H12
Ballard Power Systems 7H40
GSMK CRYPTOPHONE 6J07 SHENZHEN NEOSTRA TECHNOLOGY CO., LTD 6G50 Glow Digital Media 7C70
BELGIUM - BÉLGICA 7G71
Haier telecom Co.,Ltd 6K30 Shenzhen RFLC Technology Co.,Ltd 6G57 Golden Ears Corporation 7E21
Bell ID 7J31, 7O28MR
Hanwang Technology Co.,Ltd 6G47 Shenzhen Shouxin Tongda Electronics Co., Ltd 6H56 Golla Oy 7C41
Benetel Ltd. 7F70
Happy Day Studios 6H40 Shenzhen United Time Technology Co., Ltd 6H51 GOOD WAY TECHNOLOGY CO., LTD. 7M39
BERLIN.mobile c/o Berlin Partner 7G21, 7O13MR
HENA DIGITAL TECHNOLOGY (SHENZHEN) CO.,LTD. 6F50 Shenzhen Wave Multimedia Co., Ltd 6L40 Government of Canada / Gouvernement du Canada 7H40, 7H41,
Birdstep Technology 7E41
Hitachi Data Systems 6G21 shenzhen xin kingbrand enterprises co.,ltd 6H61 7O12MR, 7O15MR, 7O27MR, 7P8MR
Blacktusk Media 7H40
Huano International Technology Ltd. 6F62 SHS Viveon GmbH 6B40 GPS Tuner Kft. 7G50
BLiNQ Networks 7I51
I-Con Mobile 6L10 SIAE MICROELETTRONICA 6J29 GREAT Britain Hospitality Area
Bluebank Communication Technology Co.,LTD 7N61
i-tec GmbH 6B40 Sichuan Jiuzhou Electric Group Co.,Ltd 6H50 c/o Tradefair 7O33MR, 7P20MR, 7P22MR
BLUEPIN 7E21
IAMAI- India Pavilion 6K50 SIGOS 6H38 GreenPower Electronics.,Ltd. 7G61
BMx Computers 7G71
Ibys Technologies 6I10 SIMARTIS TELECOM 6H40 Hama GmbH & Co KG 7C41
Boost Communications AS 7K68
ICT.NRW Cluster Management 6B40 SIMCom Wireless Solutions 6M57, 6N30MR HAUD Systems 7K65
Brandenburg Economic Development GmbH (ZAB) 7G21
Imagination Technologies 6E30 Sirrix AG 6B40 HEAD acoustics 7K74
brocoli Co., Ltd 7G61
Imprint Electronics Co., Ltd 6G56 Skolkovo Foundation 6D60 Headlane Ltd 7B83
Brodit AB 7C73
Industrial Electronics GmbH 6K11 Skyworks Solutions 6C41 Heliocentris Industry GmbH 7K31
Brussels Invest & Export 7G71
Infineon Technologies AG 6B62, 6N21MR, 6N27MR, 6O30MR SOLiD Inc. 6L41, 6N15MR Herbert Richter 7K72
BRUSSELS INVEST & EXPORT SPAIN 7G71
Infobest Romania SRL 6H40 Soliton Systems KK 6K60 HTC 7A40, 7A60
BSB Power Company Limited 7K17
Innovation Norway 6H20 Sonus 6G11 Huadoo Bright Group Limited 7M03
C Squared Systems, LLC 7M23
INTEPLA SRL 6M20 SOPHOS 6O24MR Hubble Connected Ltd. 7F81
Caleo Technologies AB 7E41
Intracom Telecom 6I40 Spectronite 6M15 Huminah Huminah Animation 7H41
Cambium Networks 7B41
iPega Limited 6J13 Spirent 6J37 Hungarian National Trading House 7G50
Cambridge Consultants 7B21
ipoque 6B50 Sunsight Instruments 6J18 i-movo 7C70
CARDMOBILI 7J15
IT SIX GLOBAL SERVICES 6H40 SwissQual AG 6B50 I.R.I.S. 7G71
castLabs 7G21
Ixia 6L30, 6N8MR Synopsys, Inc 6O1MR, 6O3MR iBeaken.com 7G71
CCS 7B67, 7P18MR
JDSU 6I37, 6N18MR, 6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MR Systemics-PAB Sp. z o.o. 6M60 iBwave Solutions Inc 7C71
Cellular Italia S.p.A. 7E51
Jiangsu Hengxin Technology Co.,Ltd 6H47 Tarana Wireless 6K21, 6N13MR Icontrol Networks 7J63
Celly SpA 7E19
Jiangxi Jinggangshan CKING Communication TE Connectivity 6B52 ICT Association of Manitoba (ICTAM) 7H41
CentralTouch Technology Inc. 7H40
Technology Co., Ltd 6G52 Tech Data Mobile 6A40 ID Fusion Software 7H41
Cerillion Technologies Ltd 7B61
JOYPLUS INT'L ENTERPRISE LIMITED 6I51 TeleBilling A/S 6C50 IDT Systems Ltd / Case Station Ltd 7G41
CertiVox 7K12
KATHREIN-Werke KG 6J36 TeleTrusT - IT Security Association Germany 6B40 IEEE 7K71
CETECOM 7L65
Kenbotong Technology Co., Ltd. 6I53 Tellu AS 6H20 Imaginet 7H41
chargifi 7C70
Keynote 6H38 TEM MOBILE LIMITED 6M10 imec 7G71, 7O17MR
Chemring Technology Solutions 7C86
Keynote SIGOS GmbH 6H38 TestPlant 6J41 IMG COMMUNICATION TECHNOLOGY CO.,LTD 7M15
CICS AB 7F41
KeyPoint Technologies 6K50 TFL S.A. 6M20 ImmerVision 7H41
Clear2Pay 7G71
Lasting Software 6H40 The Danish Chamber of Commerce / The Danish IT Incognito 7H40
Clearbridge Mobile 7K50
LitePoint 6N5MR, 6N7MR Industry Association 6C50 Infinite Peripherals 7J27
CLX Networks 7G60
Login>PT 6M49 The Eye Tribe 6C50 Infobright Inc. 7I51
COELMO spa 7M20
LS telcom 6L11 Thin Film Electronics ASA 6H20 INFOMARK 7G61
Coiler Corporation 7F71
M&M MEDIANET 6H40 Tongyu Communication Inc. 6C36 INFOPOLE Cluster TIC 7G71
Colony Networks 7H40
MALATA MOBILE 6J21 Topwise Communications Limited 6G46 InfoVista 7G40
Combain Mobile AB 7F41
MARS Antennas & RF Systems LTD. 6I22 Trend Micro Incorporated 6L61, 8.0D39 Infradata 7G71
Commsquare 7G71
Materna GmbH 6B40 udist srl 6M20 Ingenico Mobile Solutions 7J43
Communication Components
mCarbon Tech Innovation Private Limited 6K50 V3D 6K38 InnJoo Technology Co., Ltd. 7F03
International AG 7J22
MeaWallet AS 6H20 VALID 6J50 interactive digital media GmbH 7G70
Communications Consultants Worldwide 7C13
Media Digital S.A. 6M20 ValueFirst Digital Media Pvt. Ltd. 6K50 Intercede 7B81
Contela,Inc. 7G61
MediaTek, Inc. 6E21 Versoft 6I11 InterDigital 7A71
Contentful 7G21
Metro Atlanta Chamber 6M08 Visa Inc. 6D40 InvenSense 7D61
CounterPath Corporation 7H40, 2D17MR
Microlab 6K05 Visteon Innovation & Technology GmbH 6D70 ip.access 7C60
Crunchfish 7F41
Microtel Innovation 6M38 Visual Fan 6H40 iPay International S.A. 7E31
CSG SCIENCE&TECHNOLOGY CO.,LTD HE FEI 7H13
MLabs sp. z o.o. 6I11 Vodafone España S.A.U 6B30 iProov Limited 7B31
Cubic Telecom 7F70
Mobile Systems International Consultancy Limited 6L21 Vodafone Group Services Ltd 6O11MR Itos Technology, S.L. 7J16
Cummins Power Generation 7M16
Mobileum, Inc. 6H41 W2BI, Inc. (an Advantest Group Company) 6K37 JamoSolutions NV 7G71
CUPP Computing AS 7K43
Monster Products 6J10 WeHaus 6M20 jBilling 7K50
cVidya 7F30

PAGE 34 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:52 Page 35

EXHIBITOR LISTING
COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

Jet Infosystems 7J05 ReunIT 7G71 WEVERCOMM CO., LTD. 7G61 La Comanda 8.0B10
JPL NASA 7H21 RFM WIRELESS 7G61 whatever mobile GmbH 7G21 LEXIBOOK 8.0D29
Juni Korea Co., Ltd. 7G61 RFWindow Co.,Ltd 7O18MR WiMatek Systems 7H40 M-AdCall Digital Media Pvt. Ltd. 8.0D25
KAZAM MOBILE LIMITED 7M08 Rockshore 7C16 WIN 2000 TELECOM. CO., LTD 7J32 Marfeel Solutions S.L. 8.0J6
KDLAB INC. 7G61 RTx Technology Co.,Ltd 7G61 WIND RIVER 7J65, 7O5MR MC1 8.0E10
Kernel-i 7G61 S2M 7J61 Wipro Limited 7C21 MetaGeek 8.0E14
Kisan Telecom Co., Ltd. 7G76 SalesSeek 7B27 Wirecard Technologies GmbH 7K30 mGage 8.0H11
Klas Telecom 7F70 SAMJI Electronics Co.,Ltd. 7N71 WirelessMe Limited 7H17 mLearn Mobile Education 8.0E10
KnowRoaming 7I51 SanDisk 7A61 World Telecom Labs 7G71 MOBI Antenna Technologies(SHENZHEN)Co.,Ltd 8.0J14
Korea Testing Laboratory 7G61 Santok 7F21 Wray Castle Limited 7B17 Mobile King GmbH 8.0E30
KOTRA(Korea Trade-Investment Promotion Agency) 7G61 SBS spa 7N45 Wyless 7B29 Mobile Value Partners 8.0A14MR
Kwilt INC 7K50 Scottish Development International 7B11 Wysdom 7I51 MobiMESH & VoiSmart 8.0B10
LabSat 7H18 Seavus 7E41 Xi'an Yu Tong Intelligent Technology Co.,Ltd 7K41 Mobvista 8.0I10
Lanner Electronics Inc. 7E06 Sendum 7H40 XINTEC 7F70 MONO INFO SYSTEMS CO., LTD 8.0E58
Left of the Dot Media 7H40 Sequans Communications 7I81 Xoanon Analytics 7F41 MSC Modular Smart Case by VersaSpaGmbh 8.0F36
Li Tong Group 7M32 Shanghai Tricheer Technology Co., LTD 7H22, 7O3MR Yapital Financial AG 7K20 Nafithtech 8.0D49
Lime Microsystems 7O36MR, 7O37MR Shen Zhen Unitone Electronics Co.,Ltd 7M27 Yifang Digital(Hongkong) Company Limited 7K78 NetMediaEurope 8.0E46
Limes Audio AB 7E41 SHENZHEN ACT INDUSTRIAL CO;LTD 7M09 Youmi(Guangzhou) Mobile Co., LTD 7N67 Network Kinetix 8.0F17
Linquet 7H40 Shenzhen Baolifeng Opto-Elec Co., ltd 7N83 Zetes 7G71 New Relic 8.1B13, CS60, 8.0C59MR
LogiSense 7K50 Shenzhen Bmorn Technology Co.,ltd 7I82 Zhejiang Ebang Communication co.,ltd 7D76 Ningbo Yuda Communication Technology Co., Ltd 8.0I33
Lumata 7P4MR SHENZHEN BOWAY ELECTRONICS CO., LTD 7M37 Zhejiang Shangcheng Science & Technology Co., Ltd 7L76 NTS RETAIL 8.1B61, 8.0K23MR
LUMENS Co. Ltd. 7G61 Shenzhen Chuangxinqi Communication Co.,Ltd 7I92 Zhilabs S.L. 7M05, 7O1MR OpenX 8.1J31, 8.0E69MR, 8.0E70MR
Mad Catz 7F31 Shenzhen Diadem Technology Co., Ltd 7K63 Zhuhai XH Smartcard Co.,Ltd 7J30 OSRAM Opto Semiconductors GmbH 8.1I59, 8.0C63MR
Made in Mind 7C70 ShenZhen Electronics Co.,Ltd 7J28 Zinwave Ltd 7O31MR Pakistan Software Export Board 8.0I19
mAdme Technologies Limited 7F70 Shenzhen Envicool Technology Co., Ltd 7K15 ZIRA Ltd. 7K10 Paqos 8.0B10
Manitoba Institute of Trades and Technology 7H41 SHENZHEN EYCOM TECHNOLOGY CO.,LTD 7L78 Park Smart s.r.l. 8.0B10
Manitoba Trade and Investment 7H41 SHENZHEN HAOCHENG COMMUNICATION ParStream GmbH 8.0C25
Mariner Partners 7H41 TECHNOLOGY CO.,LTD 7L51 HALL 8.0 PhotoSpotLand 8.0B10
Maroc Export - Moroccan Centre for Export Promotion 7J61 Shenzhen Hengnuo I.O.T tech company limited 7K64 pixelBook Srl 8.0B10
Abinsula S.r.l. 8.0B10
Master Merchant Systems 7H41 Shenzhen Hi-Power Technology Co., Ltd 7N63 Plus One Marketing Ltd. 8.0E19
Action Mount 8.0E14
MATRIXX Software 7F60 Shenzhen Honghaijia Communication Technology Co.,Ltd 7M35 Prime Systems 8.0E10
Actions srl 8.0B10
Mavenir Systems 7A21 Shenzhen Hosin Communication Technology Co., Ltd 7H05 PubCoder Srl 8.0B10
AdFalcon 8.0E24
Maysun Info Technology Co., Ltd 7F67 Shenzhen Huihua Exploit Technology Co.,Ltd 7M19 PublicVine 8.0K26MR
ALTRAN 8.0F30
MCS Test Equipment 7C70 Shenzhen ICOO Electronics Technology Co., Ltd. 7I84 Pushapp srl 8.0B10
Amazon Appstore 8.0K12MR, 8.0K13MR, 8.0K16MR,
Mediashaker 7H40 Shenzhen Joyful Import & Export Co.,Ltd 7M17 QUASARMED SRL 8.0B10
8.0K19MR, 8.0K9MR
Megron Tech 7C70 SHENZHEN KONECT COMMUNICATION EQUIPMENT CO.,LTD. 7M31 Quixey 8.0D80MR
AOL Platforms 8.0D70MR
MELICONI S.P.A. 7D81 Shenzhen Konka Telecommunications Technology Co.,Ltd. 7I71 Reach-in 8.0E14
Appiris 8.0K22MR
MeteoGroup 7G21 Shenzhen Noitavonne Electronics and Technology Co. LTD 7I90 RealNetworks 8.1J13, 8.0C67MR, 8.0C69MR
Applix Group 8.0B10
MHL, LLC 7F31 Shenzhen O-Film Tech. Co., Ltd 7C50 Recarga.com 8.0I23
Appnext Ltd. 8.0F18
Mobicage NV 7G71 Shenzhen Rainbow Time Technology Co.,Ltd. 7M29 RemOpt 8.0E10
Apptripper 8.0B10
Mobidia 7H40 Shenzhen SED Wireless Communication Technology Co.,Ltd. 7G05 RGT 8.0E10
APPTURBO 8.1E30, 8.0D66MR
Mobile Arts 7F41 Shenzhen Tianlong Century Technology Development Co.,Ltd 7M21 Rubicon Project Ltd. 8.0G19
Ascot Industrial Srl 8.0I20
Mobile Security Solutions by LSEC & IPACSO 7G71 Shenzhen Tianruixiang Communication Equipment Limited 7H23 Securcube 8.0B10
AsGA Sistemas 8.0E10
MobileAware 7F70 Shenzhen Trigger Scien-tech Co.,Ltd. 7I94 SHENZHEN HOMECARE TECHNOLOGY CO., LTD 8.0I6
Asurion 8.0K10MR
mobileLIVE Inc. 7K50 Shenzhen Vastking Electronic Co., Ltd. 7M41 Shoozy 8.0B10
AVG Technologies 8.1B74, 8.0D65MR, 8.0D69MR,
Mobilosoft 7G71 SHENZHEN VIKIN COMMUNICATION TECHNOLOGY 7N81 8.0D75MR, 8.0E60MR Shuangdeng Group Co., Ltd 8.0I8
MobiWeb 7D70 SHENZHEN WJM SILICONE & PLASTIC ELECTRONIC LTD.,LTD 7N59 AXONIX 8.0I37 Sicap 8.0G11
mobylla 7G71 Shenzhen ZHANWEIXUN Technology CO., LTD. 7K81 Azcom Technology 8.0E62MR SIGFOX 8.0C10, 8.0D67MR
Mogencelab Co., Ltd 7G61 SiBEAM, Inc. 7F31 Badu Networks 8.0G14 Sikur 8.0F11
Mohanet Mobilsystems Co.Ltd 7G50 Sicotel Communications 7J61 Baidu, Inc 8.0K15MR Sivers IMA 8.0D60MR
Momentus Software Inc 7H40 Silicon Image 7F31 Bamboo Group 8.0I12 SOFTEX - Association for the Promotion
Mondial Telecom 7G71 Silicon Mitus, Inc. 7G61 Beintoo 8.0C49 of Brazilian Software Excellence 8.0E10
Monizze 7G71 Simless Inc. 7K27 Beleader Internet Marketing S.L. 8.0I39 Sorriso Technologies Inc 8.0E16
MontaVista 7N77, 7O34MR SkyWave an ORBCOMM Company 7K50 BeMyApp 8.0D24 Spectrummax 8.0E40
MoodMe 7G71 SLA Mobile 7O35MR Big Data Expo 2015, Guiyang, China 8.0F34 Splunk Inc. 8.0I27
Movea 7P2MR Small Cell Forum 7F61 Big Data Lab 8.0J40 Spotlime 8.0B10
Movify 7G71 Smart Wallet 7H40 Blue Telecom Consulting 8.0D20, 8.0A10MR SpotXchange 8.0F40
mPay S.A. 7J12 SMSE - Swedish M2M Service Enablers 7F41 BTI Wireless 8.0J30 StradVision, Inc. 8.0E36
mSensis S.A. 7K08, 8.1I49 Solara Remote Data Delivery Incorporated 7H41 Butlr - Your Digital Concierge 8.0B10 Summit Tech 8.0F10
Multimedia Development Corporation Sdn Bhd 7L71 SOLARWAY F.Z.E 7K21 CAKE 8.0G17 Swenggco Software 8.0I19
Multiwave Sensors Inc. 7I51 Spacosa Corp. 7E21 CalAmp 8.1B71, 8.0D79MR Swrve 8.0E38, 8.0D76MR
myFC 7F41 SPLICE Software 7H40 Car Easy Apps Consortium 8.0D30 Talent Garden srl 8.0B10
Nakina Systems 7J11 SPS Inc. 7E21 Cartesian 8.0C73MR TapCommerce 8.0C65MR
Neofonie Mobile GmbH 7G21 Star Solutions International Inc. 7H40 Certillion 8.0E10 Taptica 8.0D50
NetAxis Solutions 7G71 Starhome Mach 7F51 Cheetah Mobile Inc. 8.0E9 Tech Mahindra Ltd. 8.0K21MR
Netrounds 7F41 STMicroelectronics International NV 7B140, 7B146 CI&T 8.0E10 Tecnew 8.0E10
Netsweeper 7K50 Stream Technologies Ltd 7C18 Compatel Ltd 8.0I13 Telecom Review 8.0F38
New Times Overseas Exhibition Co., Ltd 7M41 Sub10 Systems Limited 7N93MR Comtrade 8.0G20 TeleSemana.com 8.0I41
Newings Technology Co.,Ltd 7M11 Sun High Solutions 7N41 Confiz Limited 8.0I19 The People’s Government of Guiyang City 8.0F34
NewNet Communication Technologies 7P16MR SUN-FLY International Business Development Ltd. 7J73 Controllis Limited 8.0D21 ThingWorx, A PTC Company 8.0K27MR
Nexeven 7F41 Supercharge Ltd 7G50 Cradlepoint 5J20, 8.0E14, 5L31MR Tokenlab 8.0E10
NII SOKB Ltd. 7J71 Sweden at Mobile World Congress 7E41, 7F41 Cycle30 8.0K11MR Trend Micro Incorporated 6L61, 8.0D39
NIPA-National IT Industry Promotion Agency 7E21 Sweden Mobile Association (SMA) 7E41 DATACOM 8.0E10 Trust International B.V. 8.0C35
Nomad Connection, Inc. 7E21 Swift Labs Inc 7I51 Datalab 8.0E10 TUNE 8.1J20, 8.0C77MR
Novatti 7J25 SwiftKey 7P26MR DivX, LLC 8.0K6MR, 8.0K8MR Twilio 8.1H51, 8.0K25MR
NoviFlow Inc. 7H41 Symsoft 7G60 Dot Hill Systems 8.0H14 UBIqube (Ireland) PLC 8.0C55
NquiringMinds Ltd 7C70 SYSTRAN International 7G61 Dr Security 8.0C19 Valid8.com, Inc. 8.0I11
NRT Technology Corp 7K50 T 7M59 DSPmobi 8.0I9 ValueLabs 8.0I29
NTG Clarity Networks Inc. 7K50 Tactel AB 7F41 eMotion Digital 8.0E10 Verizon 8.0D10, 8.0A16MR, 8.0E64MR
NuRAN Wireless 7H41 TAEYANG I.S CO., LTD 7M57 Enjinia 8.0B10 Viettel Telecommunications Network Equipment
NXP 7E30 Tagattitude 7J18 Manufacturer - Viettel Group 8.0G2
ENNOVA SRL 8.0B10
Octasic In 7O22MR Takemetuit Inc. 7K50 VISA SPA 8.0H9
Enterprise Estonia 8.1K31, 8.0E76MR
OnePhone Holding AB 7F41 Tamoco 7C70 VÍSENT 8.0E10
EU 5G Research - 5G PPP / 5-Alive project 8.0B17
Ontario, Canada 7I51, 7K50 Tangram Factory Inc. 7L81 Vkansee Technology Inc. 8.0E39
Evamp & Saanga 8.0I19
OP-TIM 7G71 Tech Fuzzion Europe, Lda 7M53 Westell Technologies 8.0C15
Expway 8.1D41, 8.0E80MR
OpenSignal 7B15 Teclo Networks AG 7G11 WINDBLOCKER International B.V. 8.0G21
Feitian Technologies Co., Ltd. 8.0I7
opentrends 7J20 TEKTELIC Communications Inc. 7H40 Winjit Technologies 8.0D14
FictionCity Holding Inc 8.0C45
OptiWi-fi 7F70 Telavox AB 7E41 YO! 8.0F08
FierceWirelessEurope/TelecomsEMEA 8.0C29
Oxygen8 Communications Ltd 7F80 Telepin Software 7K50 YouAppi 8.0E54
FINEDIGITAL Inc. 8.0E56
Panamax Inc. 7N60 TERACLE 7G61 Youbiquo S.r.l. 8.0B10
Flazio Srl 8.0B10
Panasonic Enterprise Solutions Company 7M28 TestObject GmbH 7G21 YuppTV Inc Ltd., 8.0D58
FONEWARE 8.0G13
Pebble Technology Corp / Widget UK Ltd Distribution 7C32 The Human Chain 7O32MR ZTE Supply Chain Co.,Ltd 8.0E50
FotoNation 8.0A12MR
Peli Products 7J08 THEHAN INC. 7G61 Frog Cellsat Limited 8.0I15
Peraso Technologies Inc. 7K50 ThroughTek Co., Ltd. 7M01 Genesys Telecommunications Laboratories Inc. 8.0E29
Perception TV 7B85 TM Forum 7N89MR
HALL 8.1
Global Kristall Aps 8.0F20
Perfecto Mobile UK LTD 7O2MR TMONET 7G61 Google AdMob 8.0B16, 8.0B12MR, 8.0B15MR 42matters 8.1G58
PERFEKT Krzysztof Banach 7M45 Trade and Invest British Columbia 7H40 Greenwave Systems 8.0K14MR Accengage 8.1D41
Perples 7E21 TransferTo 7H08 GSMA Intelligence 8.0K2MR Accusonus SA 8.1I49
Phonedeck GmbH 7G21 Trustonic 7G81 GuangDong Saifei Sapphire Technology Co., Ltd. 8.0J20 Acision 8.1A41
PMC-Sierra Inc. 7O30MR Ttec 7N65, 7N95MR Headway Digital 8.0J24 Acrobits s.r.o 8.1K54
Polar Power Inc 7M40 TUCANO 7N43 HICS società cooperativa 8.0B10 ActLight SA 8.1G58
PortaOne 7H11 Tunnelbear 7I51 HIMOINSA 8.0D40 Adcash 8.1K68
POVR (3G Multimedia) 7G50 Tutela Technologies 7H40 HoloDigilog Human Media Research Center 8.0I25 Adiquity 8.1G69
Powerstorm 7M30 tyntec 7C80, 7P24MR Hong Kong Science & Technology Parks Corporation 8.0D57 adjust GmbH 8.1H68
Pramac 7M38 TYRONE FABRICATION LTD 7K35 Icaro Tech 8.0E10 AdMaxim 8.1I10
Primal Technologies Inc. 7I51 UBRIDGE CO., LTD. 7E21 iconmobile group 8.0H16 ADSMEDIA MOBILE ADVERTISING,S.L. 8.1K48
Priori Data GmbH 7G21 UK Trade & Investment 7C40 Idaho Department of Commerce (USA) 8.0E14 Advantage Austria 8.1B61
Professional Quality Assurance Ltd 7H40 UL 7K40 IneoQuest 8.0E34 Adxperience 8.1E49
PSA Parts Ltd - Duracell 7M47 UNISTAR TELECOM CO.,LIMITED 7K61 Intertrust Technologies Corporation 8.0F15 Affle Holding Pte Limited 8.1K11
PTM Group BVBA 7G71 UXP Systems Inc 7I51 Intis Telecom 8.0J10 Afilias (dotMobi) 8.1C31
Purple WiFi 7B19 VASCO Data Security 7G71 IOLAN B.V. 8.0E52 AgileWorks Ltd 8.1K31
PYCO GROUP 7G71 Verifone 7O14MR IOTS World Congress 8.0E37 Airpush 8.1D60
QRC Technologies 7M25, 7O6MR VeriTran 7J06 iStartLab Srls 8.0B10 ALK Technologies Ltd. 8.1D59
Quamotion 7G71 VISICOM 7C65 ITALIAN TRADE AGENCY 8.0B10 ANALOG TWELVE Co., Ltd. 8.1K42
Québec (Canada) 7H41 Vonetize 7I83 ITS Consulting 8.0E10 ANDREXEN 8.1K54
Quram 7G61 WALTOP International Corp. 7C07 IXIA CORP 8.0E10 Anyline 8.1B61
RAMZO 7J61 Watchdata Technologies 7K51 Jampp 8.0K20MR APImetrics 8.1A11
Ranplan Wireless Network Design 7C12 WebAction 7G80 KAAZING Corporation 8.0H10 App Annie 8.1D53
Raycap Inc 7J38 Wedge Networks Inc. 7H40 KHOMP 8.0E10 Appaloosa Technology 8.1D41
RealVNC 7C81 WeDo Technologies 7G09 kkM 8.0I35 Applause 8.1J9
Recon Instruments 7H40 WEENKO 7J61 Kolektio 8.0B10 Applidium 8.1D41
ResponseTek 7H40 West One Technology LTD 7C30 KUKACLIP 8.0H20 AppLift GmbH 8.1E68

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Wednesday 4th March PAGE 35
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:52 Page 36

EXHIBITOR LISTING
COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

AppNexus 8.1F65 InnerSense 8.1D41 Schreiner Group GmbH & Co. KG 8.1I59 Compuer Vision Center CS50
AppsFlyer 8.1J30 InnoQuant Strategic Analytics 8.1K48 ScientiaMobile 8.1C13 CONNECTEDEVICE Ltd CS123
Apptentive 8.1A11 Innovae Augmented Reality Agency 8.1K48 SecurePIM by virtual solution AG 8.1I59 Crazy4Media CS60
AppThis 8.1K20 INNOVATHENS 8.1I49 Sequitur Labs Inc. 8.1A11 CTTC / DLR GfR mbH CS50
Apptimize 8.1H13 INRIX 8.1A11 SIEN 8.1D41 Deister Software CS60
APPTURBO 8.1E30, 8.0D66MR Intel Corporation 3D30, 8.1E41, DMR CC1.3 Mon SignWise 8.1K31 DIALOGA GROUP CS150
Aptoide 8.1G59 InternetQ 8.1I40 SimilarWeb 8.1K62 DIGITAL LEGENDS ENTERTAINMENT CS50
Aquafadas 8.1E49 Invest Northern Ireland 8.1H49 SingularLogic 8.1I49 DINERO POR TU MOVIL CS60
arcatech ltd 8.1H49 Irida Labs 8.1I49 Sirqul, Inc. 8.1A11 Direccio General de Telecomunicacions CS50
Aula365 8.1J67 IronSource 2D50, 8.1A73 SK (Certification Centre Estonia) 8.1K31 Domoti CS140
AutoGraph, Inc. 8.1A11 ItsOn, Inc CC8.8 Smaato 8.1E61 Doonamis CS50
AVG Technologies 8.1B74, 8.0D65MR, 8.0D69MR, ITTIAM SYSTEMS 8.1K24 Smart AdServer 8.1E49 Droiders CS121
8.0D75MR, 8.0E60MR JOANNEUM RESEARCH Forschungsgesellschaft mbH 8.1B61 SMARTVISER 8.1D41 DUAL BEAM MERGER INGENIEROS CS60
Awards Solutions, Inc CC8.17A&B Kantar 8.1D51 Snow Engineering 8.1D41 EEN-Enterprise Europe Network ACCIÓ CS50
AwoX 8.1E49 Keima 8.1H20 Softonic 8.1K65 Effilogics Technologies CS50
AXIBLE TECHNOLOGIES 8.1E49 King of App 8.1K48 SOFTWEB ADAPTIVE I.T. SOLUTIONS 8.1I49 Enterdev SAS CS140
BANDAI NAMCO Games Inc. 8.1K42 Kirusa 8.1J15 Sonix Co., Ltd. 8.1K42 EXSIS SOFTWARE Y SOLUCIONES S.A.S CS140
Batch.com 8.1B21 Kizeo 8.1E49 Sonorys Germany GmbH 8.1I59 eyebee® by DYNATEC CS60
BAYERN INTERNATIONAL - Bavarian Bureau Klab 8.1K42 Sony Mobile Communications - Developer World 8.1B53 EYETOK CS50
for International Business Relations 8.1I59 Kochava 8.1K16 SPEC INDIA 8.1D70 Fitbit Inc CS130, 6O32MR
Beekeeper 8.1G58 KRITER SOFTWARE, S.L. 8.1I18 Spicysoft Corporation 8.1K42 Fitbit Inc CS130, 6O32MR
BeeOne Communications SA 8.1G58 La Factoria Interactiva 8.1K48 Spotlio AG 8.1G58 Flumotion Services SA CS50
Beeweeb 8.1H11 Leadbolt 8.1C11 Spreadtrum Communications (Shanghai) Co.,Ltd. CC8.2 Fonexion Spain S.A. CS105
Bidstalk PTE Ltd 8.1I20 LEDGER 8.1E49 SSPE "Kartographia" 8.1K66 fonYou Telecom CS50
BIGLOBE Inc. 8.1K42 Lextech Global Services 8.1I21 StartApp 8.1B12 FOONKIE MONKEY CS140
Black Pixel 8.1A11 Lleida.net 8.1I41 State of Illinois 5I31, 8.1I21 ForceManager CS60
BlueID SDK - Secure mobile keys 8.1I59 LOCAL MOBILE MARKETER 8.1H49 SUMMVIEW 8.1D41 GARMIN CS90, 7O25MR
Buddy Platform, Incl. 8.1A11 LOOPY · Quo App Solutions, Inc 8.1D20 Supersonic 8.1H48 GARMIN CS90, 7O25MR
Bulletin.net 8.1J7 M-BIZ Global Group 8.1G58 Surf The Web 8.1K48 GESTPOINTGSM CS60
BuzzCity 8.1D66 M-STAT S.A. 8.1I49 Switzerland Global Enterprise 8.1G58 GoPro CS120
CalAmp 8.1B71, 8.0D79MR M7 Managed Services Ltd 8.1H20 Swoodle 8.1H49 Government of Catalonia 8.1K48, CS50
Canonical Group Ltd. 8.1F41, CC8.20, CC8.21 Madgic 8.1D41 Symphony Teleca Corp. 8.1B75, 2G11, 2G13 GP ENTERPRISE ASIA LIMITED CS122
Capptain 8.1D41 Manage 8.1J10 Syntonic 8.1A11 Guru's System s.l CS50
CARTELMATIC 8.1D41 Mars Media Group 8.1H70 Sysmosoft SA 8.1G58 Hi Mom S.A.S. CS140
CashSentinel 8.1G58 Marvell CC8.13, CC8.14, CC8.15 Tabernus Europe Ltd 8.1H20 IDI EIKON CS60
Catalunya Apps 8.1K48 Massive Impact 8.1E22 TalisLife 8.1G58 IMAGIC CS60
Cellfish 8.1D41 Matomy + MobFox 8.1F71 Tapjoy 8.1D65 imasD Tecnología CS60
Celltick 8.1C20 Maxim Integrated CC8.3 TAPTAP Networks 8.1A21 inAtlas CS50
Centre for Secure Information Technologies (CSIT) 8.1H49 mBlox Limited 8.1C41 Teads 8.1E67 Incubio CS50
Cequens Telecom 8.1K22 MediaMath CC8.9 - DMR TEKONSULT 8.1I59 Indra CS60
CHAR.DIMITRACAS SA 8.1I49 MessageBird 8.1I63 Telecom Italia CC8.1 Ingeneo SAS CS140
ClicksMob 8.1J34 Metaio GmbH 8.1G47 TELENAVIS S.A. 8.1I49 Intesis Software S.L. CS50
CM Telecom 8.1D50 Microgaming 8.1G35 Telintel Ltd 8.1K40 IP TOTAL SOFTWARE CS140
COLOPL, Inc. 8.1K42 Micronet SA 8.1I49 TELLMEPLUS 8.1E49 JAL21 Consulting & Venture Capital CS60
COYOTE 8.1K14 Millennial Media 8.1B41 Terragon Group 8.1D68 Jsc Ingenium CS60
CreaLog GmbH 8.1I59 millenoki 8.1G71 Testbirds GmbH 8.1J3 KIMIA CS60
CRITEO 8.1F70 Mining Essential 8.1E49 The Boston Consulting Group DMR CC8.8 KITMAKER CS60
Crittercism 8.1D15 MINUTE TRANSFER 8.1E49 Tizen 8.1H65 KRONOZ LLC CS100
Crossrider 2D50, 8.1K85 Mister Bell 8.1D41 Tobit.Software 8.1I61 Lechpol CS135
CYBIRD Co., Ltd. 8.1K42 MLS FIRMWARE SA 8.1I49 Torry Harris Business Solutions 8.1D61 Ledmotive Technologies CS50
Cytech Mobile 8.1I49 MOBAPI by Bitwip 8.1E49 TouchBase 8.1A11 Lhings CS50
D'arriens 8.1E60 Mobibase 8.1H58 TouchPal 8.1E20 LPTIC CS156
D2C Inc. 8.1K42 Mobile Content Forum 8.1K42 Trademob 8.1G20 Manduka Games, S.L. CS50
DAEM S.A 8.1I49 Mobintouch 8.1D10 Tronic's Microsystems 8.1E49 MARTIAN WATCHES CS124
Dbros Co., Ltd. 8.1J5 MobiSystems 8.1B73 TRUSTe 8.1H15 Masvoz CS60
DigiFlak OU 8.1K31 MobPartner 8.1B11 Trusted Logic 8.1E49 Maxcom S.A. CS135
Digital Horizons Limited 8.1H50 Mobusi Mobile Advertising 8.1K64 TUNE 8.1J20, 8.0C77MR Medtep CS50
Digital Turbine 8.1J14, 7O24MR Mobyt S.p.A. 8.1D71 Twilio 8.1H51, 8.0K25MR Mobbeel CS60
DIMOCO Europe GmbH 8.1K41 mOddity mObile 8.1K48 Tyroo (SVG Media Pvt. Ltd.) 8.1H64 MOBILE WORLD CAPITAL BARCELONA CS70
Dinube 8.1K48 MONSAN 8.1K77 UbiNuri Inc. 8.1J5 Mooveteam, S.L. CS60
DISPLEX / E.V.I. GmbH 8.1I59 Mooncascade 8.1K31 Uepaa AG 8.1G58 Movilok Interactividad Móvil CS60
dmg - DSNR Media Group 8.1E10 MoPub CC8.4, CC8.5 UNCOVER TRUTH Inc. 8.1K42 MyScreenPROTECTOR CS135
DWANGO Co.,Ltd. 8.1K42 MotionLead 8.1D41 UNICOPE GmbH 8.1B61 Neàpolis CS50
Ecofleet by Oskando 8.1K31 Movintracks 8.1K48 Uniface 8.1K79 New Relic 8.1B13, CS60, 8.0C59MR
Edelman Spain CC8.24B Mozoo 8.1D21 UppTalk (Grupo MasMovil) 8.1K48 Nexus Geografics CS50
EDSI-Tech Sàrl 8.1G58 MPASS Ltd 8.1I49 Urban Airship 8.1C14 Nilox CS80
Eesti Telekom AS 8.1K31 mSensis S.A. 7K08, 8.1I49 UTEL 8.1D41 NovaIntegra CS140
Elatec GmbH 8.1I59 MTI Ltd. 8.1K42 VAS2Nets Technologies LTD 8.1D72 Openshopen CS50
emporia Telecom Produktions- und Vertriebs GesmbH & CoKG 8.1B61 MTT Mobile tout Terrain 8.1D41 Vci 8.1I49 Optima Consulting S.A.S. CS140
Enterprise Estonia 8.1K31, 8.0E76MR MUBIQUO 8.1D20 Viacom International Media Networks CC8.24A P2i CS165, CS157MR
Enterprise Greece S.A 8.1I49 Multimedia Knowledge & Social Media Analytics Laboratory 8.1I49 Vibes 8.1I21 Peel CS180
Exosite, LLC 8.1G61 MyOmega System Technologies GmbH 8.1I59 VIDAVO S.A. 8.1I49 PICK DATA, SL CS60
Expway 8.1D41, 8.0E80MR NAKA AG 8.1G58 VisoCon GmbH 8.1B61 Polaroid CS76
Eyelead Software 8.1I49 NCSR Demokritos - Integrated Systems Laboratory 8.1I49 Vispel by Inkspin1 8.1K31 Procolombia CS140
F5 Media 8.1J17 Neomobile 8.1I16, 6N25MR Vital Energy GmbH 8.1I59 QUIEROAPPS.COM CS60
FASMETRICS S.A 8.1I49 NeoSOFT Technologies 8.1C10 VoiceWeb S.A. 8.1I49 QUOBIS CS60
Faveeo SA 8.1G58 net mobile AG 8.1B51 Voluum 8.1J64 Qustodio CS50
Fern Software 8.1H49 netelip 8.1H60 Voxygen SAS 8.1D41 Red Points CS50
Fiksu 8.1H22 New Relic 8.1B13, CS60, 8.0C59MR Vserv 8.1G11 redBorder CS60
First Technology 8.1H46 NEWSPHONE 8.1I49 Washington Interactive Network 8.1A11 Reticare CS60
Flapit 8.1H19 NEXPERTS 8.1B61 Washington State Department of Commerce 8.1A11 RTC Digital Consulting CS140
FLIR Systems 8.1C21 NexStreaming 8.1E70 WASSA 8.1D41 Safelayer Secure Communications CS60
Flirtie 8.1K48 Next Future Lab 8.1J5 WAZAPP 8.1D41 Saygus CS65
FMC GROUP 8.1D41 Nite Ize Inc 8.1G70 Webaroo Inc. 8.1G49 SDP Telecom a Molex Company CS77
Fortumo 8.1K31 Norbsoft 8.1G33 WebToGo GmbH 8.1I59 Sensing & Control Systems CS60
FRENCH TECH PAVILION / BUSINESS Northern Ireland 8.1H49 Welsh Government 8.1H20 Shoulderpod CS50
FRANCE 5B41, 5B61, 8.1D41, 8.1E49 NTH AG 8.1K51 Wikitude GmbH 8.1B61 Signaturit CS50
Fyber 8.1I11 NTS RETAIL 8.1B61, 8.0K23MR WildTangent 8.1I13 Sistelbanda S.A. CS60
GAIDDON Software 8.1D41 NUTITEQ 8.1K31 Witigo 8.1D41 SITmobile Soprano Group Company CS50
Game Insight 8.1F31 NVIDIA CC8.10 WOOEKAN 8.1D41 Software Quality Systems, S.A. CS60
GaneshaSpeaks.com 8.1B15 OBRELA SECURITY INDUSTRIES S.A. 8.1I49 Wyconn GmbH 8.1B61 Spanish Pavilion CS60
General Motors 8.1I50, 2EMR.B1, 2EMR.B2 OLA mobile 8.1D31 xAd 8.1I51 SPIDERCLOUD WIRELESS CS85
General UI 8.1A11 OneVisage 8.1G58 Yadwire Technologies ltd 8.1E58 STARLAB CS50
Geotag Aeroview (TripInView) 8.1I49 OnYourMap 8.1J71 Yandex 8.1K73 SVForum CS50
GfK 8.1F50 Open Geospatial Consortium 8.1K52 Yoga Systems 8.1K31 Taisys Technologies Co., Ltd. CS75
Globalcomm Europe 8.1K48 Open Mobile Alliance 8.1K52 Tecnologías, Servicios Telemáticos y Sistemas SA CS60
Globo 8.1D49 OpenMarket 8.1D11 TELNET REDES INTELIGENTES S.A. CS60
Glympse 8.1A11 Openwave Mobility 8.1H49, 6N12MR CONGRESS SQUARE Telrad Networks CS160
GoodBarber 8.1D41 OpenX 8.1J31, 8.0E69MR, 8.0E70MR Tu Pediatra Online CS50
Government of Catalonia 8.1K48, CS50 Abertis Telecom CS60
Opera Mediaworks 8.1B20 Unify CS145
GREE, Inc. 8.1K42 Accent Advanced Systems CS50
OrbiWise SA 8.1G58 Validated ID CS50
Greenhouse 8.1K31 ACUNTIA CS60
Orca Wave 8.1A11 VEXIA CS60
GungHo Online Entertainment, Inc. 8.1K42 AD TELECOM, S.L. CS50
OSRAM Opto Semiconductors GmbH 8.1I59, 8.0C63MR Wavecontrol CS50
Guppy Games | Media 8.1A11 ADSmovil CS140
OXYGEN BROADBAND 8.1I49 Whiplash Entertainment, SL CS50
Healthapp, S.L. 8.1K48 Advanced Automotive Antennas CS50
PARKNAV 8.1I21 Worldline CS60
Hellenic Association of Mobile Application Companies 8.1I49 AGILE CONTENTS CS50
Pinnatta 8.1I49 Xopik Mobile Marketing, S.L. CS50
HEY! 8.1G58 AiQ Smart Clothing Inc. CS125
PlayFab 8.1A11 Xplica't CS50
Horizon Video Technologies Inc. 8.1I49 ALDEAMO CS140
Pocket Media 8.1K70 Yup Charge CS50
i-mobile 8.1K42 Aparca&Go CS50
Pradeo Security Systems 8.1E49
i2CAT Foundation 8.1K48 Appszoom Technologies CS60
PubMatic, Inc. 8.1D14
i3DESIGN Co., Ltd. 8.1K42 ARGELICH NETWORKS CS60
qipp ag 8.1G58
IKARUS Security Software GmbH 8.1B61 ASCAMM TECHNOLOGY CENTRE CS50
QuickPlay Media 8.1H44
IKCOM 8.1D41 Aywant (Zed) CS60
Reach-U 8.1K31
Iken Personics 8.1B77 AZETTI NETWORKS CS60
RealNetworks 8.1J13, 8.0C67MR, 8.0C69MR
Imaxel lab 8.1K48 Barcelona Digital Technology Centre (BDigital) CS50
REGATE SA 8.1I49
Immersion 8.1G41 BARCELONA MEDIA CS50
Remo Software 8.1J11
iMobileMagic / PhoneNear 8.1G63 Beabloo CS50
Rezopep - The Midi Pyrenees Business Incubator Network 8.1D41
indoo.rs GmbH 8.1B61 BEREPUBLIC NETWORKS CS50
RouteSms Solutions Limited 8.1E51
IndoorAtlas 8.1A11 Bismart CS50
Salesforce.com CC8.12, CC8.22
Indus Net Technologies Private Ltd. 8.1H21 CartoDB CS60
Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10
Infobip 8.1F49 CMC DIGITAL CS140
Scandit AG 8.1G58
Infonova 8.1B61, 2B42MR CodiTramuntana CS50
SchoolBusNotes 8.1I49

PAGE 36 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:54 Page 37
Sylwia Kechiche,
Lead Analyst, M2M, GSMA Intelligence
www.gsmaintelligence.com
Unlocking growth
in cellular M2M
Cellular M2M connections are
forecast to reach one billion by 2020,
but could be a lot higher if certain
conditions are met
G
SMA Intelligence has recently
published a comprehensive forecast
of the global cellular M2M market,
based on extensive conversations with
industry players and an in-depth analysis of
current and future trends. Our coverage of
the M2M market focuses on cellular M2M
connectivity and excludes computing devices
in consumer electronics such as
smartphones, e-readers, tablets, as well as
other types of M2M connection technologies
that support the wider universe of the
Internet of Things (IoT).
Our research shows that at the current rate
of trajectory, global cellular M2M
connections will reach close to one billion by
2020, growing at 25 per cent per year (CAGR)
over the period 2015 to 2020. However,
upside forecast scenarios could emerge if a
number of the current growth inhibitors are
addressed by both the industry players and
governments.
AN EXPERT VIEW ON GROWTH
LEVERS
In order to gain insight into the potential
uplift of the cellular M2M connections
growth opportunity, GSMA Intelligence
conducted a survey across a number of
industry experts and identified the following
growth drivers:
1.Low power wide area opportunities
Low data use cases are seen by survey
respondents as the lever with the most
potential to contribute to the uplift in the
number of cellular connections in 2020.
Applications within verticals such as utilities,
smart cities and agriculture are all cases that
require low data and low power elements,
and present a significant opportunity for
operators. Operational business models and
established technological solution standards
are still to be defined for low power low data
use cases.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
Figure 1: Cellular M2M connections forecast scenarios
2.Connected consumer goods
Growth in the connected consumer goods
sector depends on whether cellular is used at
point of aggregation or for point-to-point
(P2P) connectivity. In the short term, the
cellular business model remains challenging
in the connected consumer goods space in
terms of:
• Establishing partnerships with consumer
goods manufacturers
• Engaging with existing industry alliances to
support development of open
standards/protocols
• Developing the right business models
• Establishing appropriate channels to
market
• Battery life of devices
• Price and size of modules
3.Government policy
The impact of government policy on cellular
M2M connections growth varies by
geography but in general it is seen as a
credible growth driver. However, delays in
rolling out policies inhibit the connection
growth opportunity. Government policies can
M2M | ANALYSIS
“value” i.e. insightful information analytics
from Big Data there is a need for cross-
vertical presence and cross-vertical data
mining
5.End-to-end security
The risk of having M2M data hacked and
leaked is far too great in terms of damaging
trust between end-users and providers for
doubts over security to exist. Consequently,
end-to-end (E2E) security has a marginal
effect on cellular M2M connections growth as
consumers will expect it as an absolute
minimum. Survey respondents pointed to the
fact that without partnerships between
entities in the M2M ecosystem, E2E security
cannot be assured - it is clear that operators,
alone, are unable to provide for entire value
chain.
6.Business models
The respondents highlighted that the
Source: GSMA Intelligence development of sustainable M2M business
models will be a significant factor in driving
have a stronger impact if the implementation the increase in M2M adoption for operators.
of regulation is more timely and led by a few They have indicated the following
countries championing specific regulations. recommendations for operators to consider
putting in practice:
4.Big Data analytics
Big Data is not seen as a connections driver 1. Move away from being product focused to
itself in the short term. However, there is being more service focused
strong correlation between achieving large 2. Work with relevant ecosystem partners e.g.
scale deployment of M2M devices and Big manufacturers and suppliers
Data, with interviewees indicating that to get 3. Utilise Big Data analytics over time
ABOUT GSMA INTELLIGENCE
GSMA Intelligence is the definitive source of global mobile operator data,
analysis and forecasts; and a publisher of authoritative industry reports
and research. Our data covers every operator group, network and MVNO
in every country worldwide – from Afghanistan to Zimbabwe. It is the
most accurate and complete set of industry metrics available, comprising
tens of millions of individual data points, updated daily.
GSMA Intelligence is relied on by leading operators, vendors, regulators,
financial institutions and third-party industry players, to support strategic
decision-making and long-term investment planning. The data is used as
an industry reference point and is frequently cited by the media and by
the industry itself. Our team of analysts and experts produce regular
thought-leading research reports across a range of industry topics.
Wednesday 4th March PAGE 37
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:55 Page 38

ADVERTORIAL

Changing
Healthcare
Personalizing Healthcare
services with mobile technology

Mobile World Capital Barcelona is a shared vision and collective action for
change. Using mobile as a catalyst we are changing together, impacting the
lives of our citizens and enhancing their quality of life. MWCapital’s mHealth
programme focuses on four strategic areas where mobile technologies play a
key role: chronic diseases; training & education, wellness and prevention,
mental health and mobile pharma.

The mHealth strategy is based on three programmes: mHealth Enablers, Get mHealthy
and Raising Awareness. mHealth Enablers: Boosting the adoption of solutions and best
practices involves several initiatives focused on the development of frameworks and
guidelines for standardization and interoperability to help the industry in the development
of new products and services. Evaluation is also a key topic in this field, and we work closely
with the healthcare administration and the industry to provide clear assessment
methodologies to ensure the safety of the products created. Get mHealthy: Deploying
solutions and initiatives for citizens demonstrates the viability and benefits for the use of
mobile technologies applied to healthcare. Raising Awareness: Building an mHealth
Ecosystem focuses on the dissemination of information on mHealth, creating an mHealth
community and ecosystem to share expertise and success stories.

In order to show the potential of mHealth, the mHealth Competence Center participates
in the 2nd edition of the Health&Wellness event, a two-day initiative for industry and
healthcare professionals. During the Mobile World Congress, MWCapitals mHealth team
has also prepared a specific seminar titled “Global mHealth Marketplace and Innovation” in
collaboration with the Division of Clinical Informatics -an Academic Division of the
Department of Medicine at Harvard Medical Faculty Physicians at BIDMC, Inc.-. This
seminar will provide an overview of the emerging global mHealth market approaches to
innovation, barriers in the deployment of mHealth solutions and examples of successfully
implemented initiatives.

We are witnessing a huge change in the health sector, the evolution from traditional
medicine to mobile healthcare or mHealth. In this new context, the importance of where the
healthcare professional or patient are located is no longer a challenge. The use of mobile
phones or tablets enable patients to take a more active role in the management of their
condition. Communication channels between health professionals and patients have
become a reality.

mHealth solutions boost the efficiency, effectiveness and availability of health care,
improving decision-making and citizens’ quality of life. Reduced healthcare costs support
sustainability of the healthcare systems in the long term, contributing to improvements in
patient care.

The benefits of adopting mHealth solutions are made possible through the collaboration
between public and private institutions; industry, health care professionals and citizens.

For more information on how Mobile World Capital Barcelona is changing healthcare
please visit us at Congress Square 70 or www.mobileworldcapital.com.

PAGE 38 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:55 Page 39
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:30 Page 40

SHOW IN PICTURES

PAGE 40 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:33 Page 41

SHOW IN PICTURES

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com Wednesday 4th March PAGE 41
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:34 Page 42
EXHIBITOR NEWS
Cobham Wireless
and NI Partner
for Cellular and
Connectivity
Applications
Cobham Wireless, formerly the
Wireless Test Business of Aeroflex,
and NI the provider of platform-based
systems that enable engineers and
scientists to solve the world’s greatest
engineering challenges, have
announced a worldwide partnership
to service applications in cellular and
connectivity with solutions based on
PXI technology. NI acquires the
existing Cobham PXI modular
instruments hardware product line
and becomes Cobham’s primary
provider of PXI technology. The
companies will also collaborate to
incorporate the latest NI PXI modular
instruments, including the NI vector
signal transceiver with LabVIEW
FPGA, into Cobham’s next-generation
cellular and connectivity test systems.
Cobham Wireless is the NI Global
Preferred Partner for Cellular and
Connectivity Applications, part of the
NI Alliance Partner Network.
Visit Hall 6 for Cobham Wireless
- Stand 6H21 and National
Instuments - Stand 6E10
Good Technology:
Securely Mobilise
Your Business
Recent high-profile cyber attacks
have brought renewed attention to
the importance of securing sensitive
corporate data on mobile devices. At
the same time, a proliferation of
wearables and the Internet of
Things are bringing new potential
exposure points into the enterprise.
Good Technology addresses the
convergence of innovation and
security in a world of risk. With a
comprehensive end-to-end
portfolio of secure mobility
solutions, Good mobilises content
and apps across more than 6,000
global organisations – including
more than half of the Fortune 100.
We’re innovating for operators and
businesses with new split-billing
data solutions for BYOD and COPE
that seamlessly separate corporate
data usage, and are delivering the
most secure enterprise solution for
Samsung Android devices with Good
for Samsung KNOX.
Visit Good Technology in Hall 1,
Stand 1B42.
PAGE 42 Wednesday 4th March
Huawei FusionCloud
Omni Solution Agile,
Open ROADS to Cloud
Looking for a holistic, analytics-driven approach
to enhance customer satisfaction, improve
inventory management, and lower overall cost?
The combination of Jabil
Aftermarket Services with iQor in
January 2014 created the first
global company to provide strategic
solutions that span the consumer
value chain, from customer care
and repair solutions to service
parts logistics network
maintenance and infrastructure
repair.
We help world’s leading OEMs,
network service providers and
retailers create personalized, end-
to-end product and technical
support programs that span the
MYCOM OSI Joins 5G
Innovation Initiative
Intracom Telecom
defines Service
Experience
Management &
Monetization
Huawei FusionCloud Omni
Solution is a hybrid cloud solution
OpenStack Cascading: Compatible
with 3rd party cloud, Open API,
which helps carriers to transform Support multi-clouds deployment
from conventional
services to ICT integrated
telecom
Enhanced Security: Public
services. The Huawei FusionCloud
Omni Solution connects
clouds deploy same security
policies with private cloud.
heterogeneous public and private
clouds and provides a self- Agile Network: End-to-end
management system that allows network SLA, support VM & Apps
end users to manage resources of free migration and automatic
public and private clouds. The network administration
virtual machines and applications
can freely deploy and migrate on Please come and visit us at Fira
hybrid cloud platform. Gran Via Hall 1.
customer journey. Our services
encompass complex reverse
logistics, multivendor repair
services and spare parts
management, deep domain
knowledge of both iOS and Android,
4,000+ agents providing product
and technical support, and an
award-winning, cloud-based
business intelligence system that
allows us to flag tech-support
issues early.
Meet us at MWC - +31624366961/
visit Healthy Corner Restaurant
MYCOM OSI, the leading industry giants and other major
independent provider of Service telecom players who – in addition to
Assurance & Analytics solutions to the the UK government – are investing in
world’s largest Communications the 5G Innovation Center (5GIC) of the
Service Providers (CSPs), has joined a University of Surrey.
consortium to support the research, MYCOM OSI enables ‘Smart
development and testing of 5G. 5G is
the next-generation wireless
technology that promises to further
Networks for a Smart World’.
Meet us at stand 1A20, visit
enhance mobile user experience
through improved data throughput and
latency. The consortium includes
www.mycom-osi.com or contact
us on info@mycom-osi.com.
Intracom Telecom, an simple to very complex B2B2x
international telecommunication business models. Through its
systems vendor, its real-time active participation in the
analytics platform with a plethora OpenDaylight forum and
of ready-to-deploy telco-specific innovation in the virtualization &
KPIs and machine-learning SDN areas, Intracom Telecom
algorithms, designed to provide enables the intelligent
deep insights on operational
efficiency and holistic Service
orchestration and smooth
migration of complex networks to
Experience Management, for both
CSP’s and subscribers. The
company also demonstrates its
the NFV paradigm.
Come and visit us at stand 6I40
in hall 6.
smart end-to-end Revenue
Management platform specially Contact Details:
crafted for the IoT era, enabling
Service Providers to generate
Alexandros Tarnaris,
Communications Director,
revenues from M2M applications Email: atarnar@intracom-
of diverged domains, while telecom.com
supporting the full spectrum of
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:57 Page 43
Introducing the ironSource
AppCloud Platform for Device
Manufacturers and Telcos
The world leading digital
delivery company introduced the
ironSource AppCloud platform for
OEMs, ODMs and Telcos. The
ironSource AppCloud provides a
comprehensive application
solution for devices which gives
users maximum control over what
apps they use and how, and allows
OEMs and Telcos to increase
device brand loyalty and maximize
revenue generation.
The platform consists of three
simple systems that unlock new
experiences for app discovery and
delivery, including personalized
out-of-box setup allowing for
customized preferences; an
integrated app store offering
complete flexibility and innovative
app discovery; and a sophisticated
content suggestion engine.
Viacom goes OTT to mobile-loving Millennials
with launch of MTV Play and MTV Trax in
international markets
MNOs will have access to a new
generation of MTV brand licensing
agreements designed to add value to
their entertainment offerings and
improve subscriber loyalty. The MTV
Play video service developed by
Vigour launches March 5 with mobile
network partners in Germany,
Switzerland and Romania.
Subscribers to MTV Mobile branded
tariffs with these operators will get
free access to select premium MTV
Syniverse identifies $46 billion
revenue risk for mobile operators
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
video content. Meanwhile, the MTV
Trax app, launched in partnership
with MusicQubed, offers a ‘play-as-
you-go’ digital music service tailored
for pre-pay customers.
“MTV is one of the hottest
entertainment brands among 16 to
24-year-olds, with the majority of
A new study by global mobile
enabler Syniverse identifies that
operators are at risk of losing $46
billion in roaming revenues.
Undertaken with economists at
SEEC, findings show that it’s
critical for operators to focus on
immediately pressing commercial
issues – in particular their
roaming strategies – that could
impact long-term growth.
To combat revenue risks,
Syniverse encourages operators
to implement intelligent roaming
solutions such as audience
EXHIBITOR NEWS
MTV online engagement now
coming through mobile devices,”
commented Bob Bakish,
President and CEO of VIMN.
segmentation, targeted
discounting and data roaming
sponsorship. There are billions of
dollars up for grabs for mobile
operators that leverage roaming to
unlock user demand.
Syniverse CMO Mary Clark says,
“Operators addressing roaming
strategies will gain revenues and
capture opportunities from
technologies of the future like IoT
and wearables.”
Visit us: Hall 2 Stand 2G21
www.syniverse.com
Wednesday 4th March
PROTEI
unveils
HLR/HSS –
targeting
MVNOs and
start-ups
Complementing its MVNO
products PROTEI introduces a new
product PROTEI HLR/HSS. The
platform intended to suite needs of
MVNOs and small/medium sized
operators. It`s functionality
corresponds all relevant 3GPP
standards and cover requirements
of MVNO and MVNE. The system
includes HLR and HSS functional
modules that give an opportunity to
build MVNO or MVNE delivering
both GSM/UMTS and LTE services.
One of key elements of PROTEI
HLR/HSS is Multi-IMSI module that
either can be deployed as a
standalone solution or efficiently
complement HLR/HSS functionality.
Multi-IMSI roaming is extremely
important for MVNO/MVNE as this
platform gives them an ability to
increase roaming coverage and
related services’ portfolio.
Stand 5H20, www.protei.com
Tresys Technology, a US
company, has spent years
developing its mobile security
expertise through internal and
customer-funded research and
development. These
culminated in the release of
efforts
MobileFortress™ for Android™, a
security-focused, policy-driven
mobile solution. Now, Tresys is
leveraging that experience into a
wide range of security-focused
service offerings for Enterprises,
Carriers, and OEMs. Tresys
provides mobile security
consulting, training, and
development specifically tailored to
address the needs of our
customers. Go to
http://tresys.com/mwc2015 or
email info@tresys.com to learn
more about how Tresys can help
you build and deploy more secure,
more flexible, more sustainable
mobile solutions.
PAGE 43
MWC15 Daily DAY3.qxp_DAY1 02/03/2015 23:58 Page 44

FEATURED INTERVIEW | TEKTRONIX COMMUNICATIONS

Richard Kenedi
President
Tektronix Communications

Tektronix
Communications:
Harnessing the power of big data
Operators are implementing big data and analytics strategies to save money
and generate additional revenue. Richard Kenedi, president of Tektronix
Communications, spoke to Mobile World Daily about how operators can
monetise their data in the context of flatlining ARPU and commercial pressures.
MOBILE WORLD DAILY (MWD): BIG
DATA AND ANALYTICS WERE
ALREADY MAJOR THEMES AT MWC
LAST YEAR. HOW HAVE THEY
EVOLVED IN THE LAST 12 MONTHS?
Richard Kenedi (RK): Operators have
always had access to a vast pool of
performance and usage data, customer
profiles and other information. Up until now,
that data was primarily used to identify and fix
problems, to troubleshoot issues and ensure
service delivery and quality of experience.
We are now seeing a move towards the
mobile sector recognising the monetary value
of this data, especially in its value to the
enterprise space where numerous business
cases exist.
However, a shift in thinking and approach
to data and analytics is needed. Effectively,
carriers need to become more data-centric
businesses, leveraging the data asset that
already exists. Stakeholders, beyond network
engineering, performance and customer care
need to be exposed to the opportunities that
are presented by a cohesive big data strategy.
“Effectively, carriers need to become
more data-centric businesses,
leveraging the data asset that already
exists”
These include marketing, business
development and other commercial
functions, as well as fraud and security teams.
We have seen most service providers adopt
or have plans to adopt a big data strategy for
their company as they realise the value of
having trusted sources of data for business
and technology decisions.
MWD: DO YOU THINK THAT THE
INDUSTRY NOW UNDERSTANDS AND
ACCEPTS THE FUNDAMENTAL NEED
TO IMPLEMENT ANALYTICS TOOLS
FOR THE ANALYSIS OF BIG DATA?
RK: In an environment where more
aspects of the network infrastructure are
becoming software-based, previously
disparate data sources have the potential to
be brought together.
This approach lets operators create one
central resource where data can be stored,
analysed and utilised for internal use. In this
new environment operators are likely to deploy
‘data lakes’ to store all of this information in
one place. This is much more efficient than
having silos of data which results in multiple
‘sources of truth’. By having one solid, reliable
data source, a ‘single version of the truth made
accessible to relevant stakeholders, Carriers are
far more likely to see a tangible return on
investment for their big data strategies.
Of course, this will take time but is
ultimately worthwhile given the immense
commercial value of the potential data
goldmine that all mobile carriers preside over.
MWD: AS YOU SPEAK TO OPERATORS
ON THE SHOW FLOOR, WHAT ARE
SOME OF THE KEY CONCERNS YOU
EXPECT THEM TO HAVE ABOUT BIG
DATA AND ANALYTICS?
RK: Opex and capex pressure rate among
the most common challenges we hear about,
combined with being able to guarantee a
return on investment for big data strategies.
An integrated, cross organisation approach
to carrier data can provide exactly that. Once
additional stakeholders are given access to the
data that exists, especially those in
commercial functions, a multitude of business
cases and revenue-generating opportunities
will become available and evident.
There are also organisational issues to be
solved here. Silos of information become a
major impediment to analysing the data and
deriving actionable intelligence from it. A
CMO for example should not need to employ
expensive consultants to analyse the data.
Furthermore, there’s no need for all
stakeholders to know the technicalities of
how the data is collected. They simply need
the insight that they can act upon to make
powerful business decisions, to hit and
exceed their KPIs, especially in the area of
monetisation and revenue generation.
Some of the key concerns we expect
service providers to have are around
accessibility to relevant data whenever they
need it to make a decision. Some use cases
may require real-time information and others
need to evaluate long-term trends but ease of
access would be a key concern and
differentiation for those who can provide it.
Furthermore, virtualisation potentially
offers advantages in terms of data
centralisation. Although the volume of data
will increase, software-based networks offer
the opportunity to manage all of the data in
one place creating an all-encompassing view.
MWD: DO YOU THINK THAT TELCOS
ARE MOVING QUICKLY ENOUGH
TOWARDS THE ADOPTION OF
INNOVATIVE SOLUTIONS?
RK: It’s not necessarily about speed. Some
operators are naturally able to move faster
than others. The key to success is to focus on
the business decisions you want to make first
and then invest in the right use cases for the
data. Starting the other way round – by
looking at the huge data mountain itself – and
trying to figure out what nuggets of gold, if
any, it can provide, is a costly, overwhelming
and potentially futile exercise. It’s like trying
to find a needle in a haystack.
Once you know what business decisions you
want the data to support, the job of actually
identifying, collecting and analysing it will be
far more effective and efficient. And that’s the
job of the data scientist – not the CMO!
With the trillions of data points that exist in
every network, operators should have the
confidence that the data exists to inform
pretty much any and every business case
they could possibly imagine.

PAGE 44 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 16:27 Page 45
TEKTRONIX COMMUNICATIONS
In short, it’s far easier to find what you’re
looking for, if you know where you should
be looking.
There’s a real and growing opportunity for
operators to target markets that would
benefit from the rich and unique data insights
they have available. Operators have always
had access to this powerful information. But,
it’s only by distilling and providing it in a form
that is of value to additional internal
stakeholders and third parties, such as the
enterprise market, that they will truly reveal
the monetisation opportunities this highly
lucrative revenue stream has to offer.
MWD: WHAT ARE THEY HOPING TO
ACHIEVE THROUGH THE USE OF
TOOLS TO HELP THEM PROCESS
VAST AMOUNTS OF DATA?
RK: By rolling out LTE operators have
improved network speed and connectivity,
which has encouraged subscribers to consume
and generate more data than ever before.
In doing so, operators now have a wealth of
rich, valuable subscriber information at their
disposal. This intelligence is primarily useful
for performance monitoring. However,
forward-thinking operators are already
employing data scientists to expose
opportunities far beyond service assurance
and network engineering.
Operators that are able to fully harness this
data will be able to create new revenue
streams and business opportunities with a
range of third-party organisations; sectors as
diverse as retail and entertainment brands to
regional and national governments will be
able to benefit from the high value data
network operators own.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
At the end of the day, it is about visibility
into subscriber so operators can provide the
right experience at the right time and create
upsell opportunities.
MWD: DO YOU THINK THAT TELCOS
NOW ACCEPT THAT VIRTUALISATION
THROUGH NFV AND SDN IS NOW A
REQUIREMENT FOR THEIR FUTURE
SURVIVAL?
RK: It’s widely accepted that NFV
represents the evolution of network design,
and ultimately holds the key to improving
service delivery, whilst optimizing capex. The
transition from hardware-based to software-
defined networks and more affordable COTS
hardware will simplify process management,
reduce capital expenditure and allow
operators to make changes to existing
infrastructure in minutes rather than days.
The question that remains, however, is how
operators will manage the move to a
virtualized environment. To make things run
smoothly, it’s vital operators establish data
and analytics strategies to ensure the process
is seamless and these new business
opportunities are not lost.
In a virtualised environment, it is even
more crucial to ensure visibility into the
traffic as network functions become more
dynamic and elastic. Operators really have a
lot to consider before switching on NFV/SDN
and they are in early stages at the moment,
but beginning to embrace it as a way to
compete with OTT players.
MWD: WHAT ARE SOME OF THE KEY
CHALLENGES THAT FACE THEM IN
THE MOVE TOWARDS A MORE
VIRTUALISED ENVIRONMENT?
| FEATURED INTERVIEW
RK: Operators are facing business and
technology challenges as they contemplate the
move towards virtualised environments. Their
ARPUs are typically flat or declining, they have
already invested in LTE infrastructure and this
transition to virtualisation, although reduces
cost over time, will require investments in
technologies that are in early stages of
maturing in terms of providing the same
performance as dedicated hardware.
Adopting effective measurement tools has
always been important for monitoring
performance of a hardware-based network. In
fact, Tektronix Communications has built its
business on the back of providing a robust and
reliable end-to-end service assurance platform
for operators. In a virtualised environment, the
needs of the operator are the same; they still
rely on the ability to quickly diagnose and
troubleshoot problems to ensure the highest
possible level of customer experience.
Therefore, to avoid the risk of service
disruptions, increased churn rates and damaged
reputations when moving to a software-based
network architecture, it’s essential that
operators have access to these same tools.
To ensure network functionality and
performance in a fast-moving NFV
environment, operators will need to work
with a service assurance provider that can
keep up, delivering the same level of network
intelligence and analytics, regardless of the
hardware it is running on.
MWD: HOW FAR DOWN THE LINE ARE
TELCOS IN THIS
TRANSFORMATIONAL JOURNEY -
AND ARE THEY DOING ENOUGH TO
OVERCOME COMMERCIAL
PRESSURES AND FLAT-LINING
ARPU?
RK: Mobile operators are no strangers to
change. The launch and evolution of LTE in
recent years has required a steady stream of
investment to improve network architecture
and keep up with the explosion in subscriber
data usage. However, despite this costly and
time-consuming process, operators are still
faced with flattening ARPUs and growing
competition from OTT providers.
The universal response to this has been
migration to a virtualised network infrastructure
through NFV. By virtualising, automating and
streamlining processes, operators can
significantly reduce opex. A virtualised approach
also enhances their ability to roll out new
services and features in minutes rather than days.
MWD: WHAT DO YOU EXPECT, OR
HOPE, TO SEE IN THE COMING 12
MONTHS?
RK: The average subscriber’s data usage is
showing no sign of slowing down, but as we
move through 2015 their reliance on
traditional carrier-provided services like
voice calls and text messaging is decreasing
every day.
In current network environments, over-the-
top players like Skype and WhatsApp have
the monopoly and are negatively impacting
on ARPU. This trend isn’t likely to change any
time soon, which is why NFV has become
impossible for carriers to ignore.
2014 was a test bed for NFV, which means
this is the year when operators move from
planning to implementation. It’s a fair
assumption that 2015’s Mobile World
Congress will be the start of serious NFV
discussions for the more progressive
operators and we’re enjoying some interesting
meetings with our operator customers.
Wednesday 4th March PAGE 45
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 18:05 Page 46

CONFERENCE AGENDA*

DAY 3 11:15 – 12:45

Keynote 6: Digital Transactions and Social
14:00 – 15:00
Mobile Accessibility: The Business Angle for Improving

Wednesday Interactions
Hall 4 – Conference Village – Auditorium 1
the Quality of Life
Hall 4 – Conference Village – Auditorium 3
TweetWall Pro: #MWC15ACCS
4 March TweetWall Pro: #MWC15KN6

Moderator
Moderator
Chris Lewis, MD, Lewis Insight
David Kirkpatrick
09:15 – 10:45 Founder, Host & CEO Eve Andersson, Manager, Accessibility Engineering,
Techonomy Google
Keynote 5: The New Mobile Identity
Hall 4 – Conference Village – Auditorium 1 Frances W West, Chief Accessibility Officer, IBM
Rob Sinclair, Chief Accessibility Officer, Microsoft
Moderator CEO Interview:
Francisco González Henry Evans, Adaptive Technology Pioneer, Suitable
Andreas Constantinou Chairman & CEO Technologies
CEO & Founder BBVA Michael Milligan, Secretary General, Mobile
VisionMobile Manufactures Forum

CEO Interview:
Gary Kovacs Jeanie Han 14:00 – 15:00
CEO CEO
AVG LINE Euro-Americas Mobile Innovation 1: Industry Led Innovation
Hall 4 – Conference Village – Auditorium 1
TweetWall Pro: #MWC15INO1
Dr Hans Wijaysuriya CEO Interview:
Group Chief Executive Niklas Adalberth Moderator
Dialog Axiata Co-Founder Paul Lee, Partner, Deloitte UK
Klarna Prof. Frank Koppens, Group Leader, ICFO, The Institute
of Photonic Sciences
Taavi Kotka Ana Segurado, Director, Telefónica Open Future
CIO CEO Interview:
Estonia Ryan Mclnerney Jennifer Ernst, CSO, Thinfilm Electronics ASA
Global President Luc Bretones, EVP Technocentre & Orange Vallée, Orange
Visa Inc
Patrick Gelsinger
CEO 14:00 – 15:00
VMware
5G Requirements
Hall 4 – Conference Village – Auditorium 4
Brian Krzanich TweetWall Pro: #MWC155G1
CEO
Intel Moderator
Dan Warren, Director, Technology Standards, GSMA
Ulf Ewaldsson, SVP, Group CTO & Head of Group Function
Technology, Ericsson
Seizo Onoe, CTO, NTT DOCOMO
Yang Chaobin, CMO, Wireless Network Product Line,
Huawei
Panel Discussion:
Hatem Bamatraf, Group CTO, Etisalat
Chaesub Lee, Director, Standardisation Bureau, ITU
Mischa Dohler, Professor of Wireless Communications,
King’s College London
Balázs Bertenyi, Chairman, 3GPP

PAGE 46 Wednesday 4th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY3.qxp_DAY1 03/03/2015 18:06 Page 47
14:00 – 15:00
The Explosion of Imaging
Hall 4 – Conference Village – Auditorium 5
TweetWall Pro: #MWC15IMA
Moderator
Dan Rubin, Editor at Large, Photographic Journal
Panel Discussion:
John Van Derlofske, Senior Research Scientist, 3M
Bernardo Hernández, GM, Flickr
Samuli Hanninen, GM, Microsoft
Sokratis Papafloratos, Founder & CEO, Togethera
15:15 – 16:15
5G Services
Hall 4 – Conference Village – Auditorium 4
TweetWall Pro: #MWC155G2
Moderator
Dan Warren, Director, Technology Standards, GSMA
Dr. Mike Short, CBE FREng FIET, VP, Telefónica
Allan Kock, Director Radio Network Group Technology,
Teliasonera
Panel Discussion:
Michael Peeters, Wireless CTO, Alcatel-Lucent
Asha Keddy, VP & GM, Mobile Communications Group,
Intel
Matt Grob, EVP & CTO, Qualcomm
Allan Kock, Director Radio Network Group Technology,
Teliasonera
15:15 – 16:15
Mobile Innovation 2: Investment for Market
Impact
Hall 4 – Conference Village – Auditorium 1
Moderator
Nick Mayberry, Senior Research Associate, Rutberg & Co.
Rich Miner, General Partner, Google Ventures
Dan Novaes, Founder & CEO, MobileX Labs
Khaldoon Tabaza, Founder & MD, iMENA Holdings
Richard H. Harris, CEO & Founder, Ensygnia
GLOBAL MOBILE AWARDS 2015: LIVE FINAL
"Young Mobile Innovator of the Year"
Pitch Presentation and Q&A:
Ted Nash, CEO, Tapdaq
Adam Lipecz, CEO & Co-Founder, Codie
Christopher Pruijsen, CEO & Co-Founder, Sterio.me
Judging Panel:
Jake Ward, Executive Director, Application Developers
Alliance
Cem Ergün-Müller, Head, Marketing & Communications,
Innovation & Laboratories, Deutsche Telekom
Tim Barnes, Director UCL Enterprise Operations & UCL
Advances, University College London
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
CONFERENCE AGENDA*
15:15 – 16:15 16:30 – 17:30
Defining the Future of The Internet The New Security Challenges: Perspectives from
Hall 4 – Conference Village – Auditorium 5 Service Providers
Hall 4 – Conference Village – Auditorium 4
Moderator TweetWall Pro: #MWC15SEC
Stephen Howard, Head of Global TMT Research, HSBC
Michael O’Rielly, Commissioner, FCC Moderator
Andreas Gal, CTO & VP Mobile, Mozilla Brian Partridge, VP, Mobility Research, 451 Research
Bjørn Taale Sandberg, SVP & Head of Research, Telenor James Lyne, Global Head of Security Research, Sophos
André Kudelski, Chairman & CEO, Kudelski Group
Chris Green, MD, Financial Crime, BAE Systems Applied
Intelligence
15:15 – 16:15 Cathal McDaid, Head of Data Intelligence & Analytics,
AdaptiveMobile
Mobile Gaming
Hall 4 – Conference Village – Auditorium 2
TweetWall Pro: #MWC15GAM
16:30 – 17:30
Moderator:
Ivan Fernandez Lobo, Founder & Chairman, Gamelab Mobile Gamification
Conference Hall 4 – Conference Village – Auditorium 2
Aaron Rubenson, Head of Appstore Product Management, TweetWall Pro: #MWC15GAMF
Amazon
Nicolas Beraudo, EVP Worldwide Sales, GM US, App Annie Moderator
Brian Burke, Research VP, Enterprise Architecture, Gartner
Xavier Carrillo, CEO, Digital Legends Entertainment
Eric Wood, VP, Distribution & Strategic Partners, Zynga Kevin Foreman, Director, Product Vision, Vectorform
Emmett Romine, GM, Development, DTE Energy
16:30 – 17:30 Kam Star, Chief Play Officer, PlayGen
Imran Sayeed, CTO & SVP, NTT Data
Sustainable Growth, Powered by Mobile
Hall 4 – Conference Village – Auditorium 3 Naureen Meraj, Senior Global Director, Gamification &
Employee Engagement, NTT Data
Moderator
Annie O’Connor, Director, Professional Services, Vital Wave
Alpesh Patel, CEO, Mi-Fone
Biju Nair, President, Technology & Strategy, HYLA Mobile
Vincent Gouarne, Global Head of TMT, IFC
Kjell-Morten Johnsen, EVP, Telenor
16:30 – 17:30
Mobile Innovation 3: The Next Wave
Hall 4 – Conference Village – Auditorium 1
TweetWall Pro: #MWC15INO3
Moderator
Paul Lee, Partner, Deloitte UK
Introduction:
Yotam Cohen, Co-Founder & VP Biz-Dev, Wibbitz
Pitch Presentation and Q&A:
Sylvan Waller, CEO, Alii Healthcare
Bastiaan Janmaat, Co-Founder, DataFox
Justin Marston, CEO, Hypori
Mark Summer, CEO & Co-Founder, Every Layer
Ben Brown, Founder & CEO, Shopwave
Julian Polzella, Founder & CTO, Shopwave
Jaime Bosch Criado, Founder, Voicemod
Ben Narasin, President, TriplePoint Ventures & Board
Member, Branch Metrics
Panel Discussion & Audience Vote:
Jake Ward, Executive Director, Application Developers
Alliance
Peter Santos, President & CEO, Audience
Dr. Virtyt Koshi, VP & Global Practice Head, Cloud &
Communication Solutions, Ericsson
John Occhipinti, Partner, Relay Ventures
* Conference agenda correct at time of print
Mariano Amartino, Director, Telefónica Open Future
Please note agenda now reflects running order of the speakers.
Wednesday 4th March PAGE 47
MWC15 Daily DAY3_DAY1 03/03/2015 00:15 Page 48