Signify Emotion Recognition Based Automation using Artificial Intelligence

Concept : With the help of Closed Circuit Television (CCTV), used for the security purpose in home and offices, we
capture the emotion of the user. Now with advanced image processing algorithms, we use this image to detect the mood
of the person. With the help of pre-programmed instructions, we now use this result to change the colour of lights in the
premises. This would be accompanied with voice based responses as in the form of music or tunes. Thus based on the
mood of the person we adjust the colour of the lights and the ambience of the premise. Advanced Machine Learning
algorithms and Natural Language Processing (NLP) could be used, with which the user can instruct the light colour or
music to be changed further.

Industry : Artificial Intelligence Based Automation

As a booming sector, AI is going to be of immense demand in the near future. Being an innovation
oriented company, which had already entered into the Internet of Things (IoT) segment, AI based emotion
sensing and automation will help signify retain the industrial hold both in the lighting industry and in AI.

Brand Name : Signify

Since signify is already an established brand under Philips, the AI based emotion sensing can
be implemented under the same brand
A new brand launch also could be done, but this being a niche sector at the moment, it would
be more advisable to launch under the existing brand and then relaunch as a new brand
within 3-5 years time
 Strength Weakness
• Barriers to entry is low as the product and technology used is innovative in
• Industrial Leader in lighting • Low investment in emerging nature and hence competition is comparatively on a lower edge
• Innovative technologies
• Strong and reliable brand portfolio • Less keen at product demand • Target Customer markets
• Strong Free Cash Flow forecasting • Urban and Sub-Urban
• Strong distribution network • Loss of market share in niche • Income groups
• High level of Customer satisfaction industries
• Product meets the security demands of the people
• Tech savvy individuals looking for security

Opportunities Threats
• Adapting to new trends of • Competition from new market
customer behaviour entrants and their technologies
• Market development for emerging • Substitute products
products • Seasonal sales

ESTEEM NEEDS
AI driven lighting solutions earn
you recognition and status

CFL LED
Industry Attractiveness

SOCIAL NEEDS
The ambience of the home is driven by
the emotions of the user, which
IOT generates the sense of belonging

SAFETY NEEDS
It provides security as the user need to be authorised
through face recognition to gain access to the home

Business Unit Strength

 • Distribution Models:

• In collaboration with the CCTV manufacturers

Signify can introduce the AI based emotion
Existing product New market recognition lighting and automation

• Also if the company merges with some prominent

firms like Microsoft for their AI based services,
Market penetration then they can acquire their customer bandwidth as
Existing market Product
Lighting solutions well. This can be much advantageous to the
development company
LED
IOT
• If niche firms on AI are acquired then their
technology can be utilised at a lower cost by signify

Diversification
Market AI based 1. Team Details
New market development automation 2. Name-Ignitors
3. Institute-FORE School of Management
LiFi 4. Course-PGDM 1st year
5. Team members:
• Isha Sharma
• Karthic CM