®

Ca se S t ud y

E-Commerce Website
For
Online Grocery Store
FMCG – e COM M eR C e Web S i Te – MA G en TO

C l i en t O v e r v i e w

A b o ut C lient: is Kuwait based grocer y and general
merchandise retailer. They are online selling grocer y and
general merchandize like Food, Baker y & Pastr y, Drinks,
Health & Beauty, Mom & Baby, Household, Pet supplies
and General Products.
be charged for shipping according to booking slot
that they have selected. It can be free or PAID. There
will be the standard search functionality allowing
users to find products by keywords and within more
advance search parameters.

R e qui r em ent Ov er v ie w : Client wanted to design

and develop a new website to sell grocer y and general
merchan dise. All work would be done on Magento CE.
Website was required to have dual language (English and
Arabic). Website currency would be KD (Kuwait Dinar) .

P r o po s ed Solution: The proposed solution will allow

end client to manage the catalog, categories, sub-
categories, products, orders, content pages, shipments,
and cust omers within single administration panel of the
Magento. End Client will be able to manage the products
with categories or sub categories and upload multiple
pictures for each product. There will be NO integration
with the payment gateway for handling the e-transaction.
Payment will be handled on deliver y time. Customer will

SilverTouch Technologies Limited

© co pyright 1992-2012 all rights reser ved. Property of SilverTouch Technologies Ltd.
 Online Grocery Store

Pr oj ec t D e s c ri p t ion

This pro ject developed has been done on Magento ver-1.4.2.0 with MySQL 4x. Following are main tasks of this project
which Silver Touch has executed.

1. Design Crea tion & i ntegra tion: We have created a new website design for the client matching to its logo and branding
material provided. Upon client approval, design has b een integrated into website.
2. Cash on Deliver y: No payment gateway has been integrated in this website. However, we have integrated Cas h on
Deliver y Payment method for accepting orders.
3. Slot booking Selection: For estimating shipment cost, we have custom developed Slot Booking System in which end
customer can select a data and time of slot when he or she wants deliver y of the products. There are PAID and FREE slots
in the system. If free slots are not available, client may have to opt for PAID slot for shipment of ordered products. After
selecting booking slot only, client can proceed for checkout process.
4. SMS Ga teway integra tion: We have integrated SMS gateway into this website using Magento J2T SMS gateway
extension. This is ver y generic extension which allows to set / configure an SMS gateway which supports GET or POST
methods for transmission of message.
5. Cloud Ser ver Deplo yment: Based on client request, we have done cloud ser ver deployment for staging website set up.
6. WAP Site Set up: Silver Touch has also set WAP website for accessing from mobile devices which will be mobile friendly
version of website.
7. iphone A pplica tion Development: Client also requested us to develop an iphone application from scratch which
customers can download and install on their iphone.
8. Offer Mana gement: Under this module, client can create and manage multiple offers for the website like Offer by
Department, Half Price, Buy 1 Get 1 Free, Special Price Offer and All offers.
9. Da ta Migra tion: We have done data migration for Products, Orders & Customers using custom scripts. This was done
two time to cover all latest records from current website. Following were records for data migration:
9.1. Products Data (around 2,500 items).
9.2. Customers Data (Around 6,500)
9.3. Orders Data (Around 18,000)
10. Ma gento extension i ntegra tion: Silver Touch has integrated following extensions into this website:
10.1. Yoast Blank SEO Theme
10.2. Quick One Page Checkout
10.3. CashOnDeliver y
10.4. Banner Ads Management
10.5. Super menu Professional
10.6. Fooman Speedster
10.7. Cache_Control
10.8. OnePica_ImageCDN

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 Online Grocery Store

Pr oj ec t D e s c ri p t ion

10.9. AJAX Cart Pro

10.10. Advanced Per missions
11. Ma gento Customiza tion: Following is a list of c ustomization done in Magento for this project.
11.1. Barcode number based search
11.2. Express Shopping
11.3. Scrolling Basket
11.4. Mobile Number based Sign up & Sign in
11.5. Avoid Re-Adding Pop Up Display
11.6. Deliver y Booking Slot Management
11.7. Presentation of Special offers
11.8. Made in Kuwait
11.9. Total Saving
Types of users: This website has following types of users:
1. Front e nd Users: At front end website, there will be following types of users.
1.1. Site Visitor: This type of user will be able to browse all the CMS managed pages and products on the website.
They will need to get registered with the site for making purchases. Guest Checkout is NOT allowed.
1.2. Registered Customers: This type of users will have their personal login infor mation in order to login in the
website. This type of us er will be able to interact with the website in different manners like, make a purchase, track the
order, changes password and access My Account section.
2. b ack end Users: At back end website, there will be following types of users.
2.1. Sub-Admin (Restricted Privileges): This type of user will have limited access to back end. Site admin will be
able to create this type of user and assign per mission to them.
2.2. Site Admin: This type of user will ONLY be one user. This admin user will have full access to all features and
functionalities of the website. This user will be able to manage the websites with all different modules mentioned in this
scope of document.

O b j ect iv e s

1. One of the main objectives of this website is to develop an optimized and FAST website using which customers can easily
browse products and place an order.
2. To make a mobile friendly version of website so increasing accessibility of website through devices and generating more
business.
3. To prepare an iphone native application of website so iphone customers can download it and can easily place an order from
their iphone devices.

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 Online Grocery Store

Pr oj ec t A p p ro a c h / Ac tiv ities :

T he P r ojec t w a s divided i nto v ari ous phas es to a c h i e ve th e b e st re su l ts i n l e ss ti m e w i th o p ti m a l u t iliz a t ion of

a v a i l ab le r eso ur c es.

1. P h a se i: S ystem Requi rement Study

2 . Pha s e ii: Temp la te Integrati on
3 . Pha s e iii: Ma gento Impl ementati on + Cus tom i z a ti o n + A PI I n te g ra ti o n .
4 . Pha s e iV: CBA , Pay Pal Ex pres s Checkout, SS L I n sta l l a ti o n
5 . P h a se V: Testing al l features and m aki ng depl o ym e n t p l a n .
6 . P h a se V i : Go Live.

Tech n o l o g y

D ev el o p m e n t e n v i r onm ent
Technolog y Spe ci fi ca ti o ns
Technolog y & Framework Ma gento-1.4.x
Langua ges PHP 5+
Opera ting System Windo ws XP / 7
Da tabase MS SQL 4+
Web Ser ver Linux Ser ver

D ep l o y m e n t e n v iro nm ent
Tech n o l o g y Sp e ci fi ca ti o ns
Technolog y & Framework Ma gento-1.4.x
Langua ges PHP 5+
Opera ting System Linux
Da tabase MS SQL 4+
Web Ser ver Linux Ser ver

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 Online Grocery Store

Du r a t i o n

1. Project Actual Efforts: 2744 Man Hours

2. Project Life Cycle: 343 Days

R es u l t s A c h i e v e d

Client has now improved version of website which is ver y user friendly and business making.

b en ef it s

1. Customers can now browser website and make an order with high perfor mance optimized website.
2. Customers can access website now from their sma rt phones as well which is mobile friendly version of website.
3. Customers can view website now from their iphone devices as well which is native mobile application version of
website.
4. Website is also available in Arabic language so loc al customers can view this website in their local language.

K ey Ch a l l e n g e s

1 . We b s ite Per fo r ma nce Opti m i zati on

2 . i Pho ne Mo b ile A ppl i cati on Dev el opm ent
3 . Sl o t Book ing S ystem Dev el opm ent
4 . WAP ver sion o f Webs i te Dev el opm ent
5 . D u al La ng ua ge Impl ementati on- Engl i s h & Ara b i c

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 Online Grocery Store

P r oj ect F lo w c h a rt

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Online Grocery Store

Deliver best products, software solutions and services,

on time with quality, and as per customer expectations

A b ou t S i l v e rTo u c h
SilverTouch, a company established in 1992 is widely accepted for its IT solutions with a huge customer base in more than
20 countries across the world.
SilverTouch is actively engaged in Enterprise software development, enterprise content management, document management
and IT consulting ser vices such as Business process optimization, process consulting, implementation and customization of
ERP. SilverTouch leads brilliantly in new technical developments such as: Mobile Application development ser vices on iPhone,
iPad, Blackberr y, Android, J2ME and Windows mobile platfor ms. Even now, SilverTouch helps its global clients for major
developments, deployments and managements of their mobility solutions and enterprise application development programs.
SilverTouch has alliance with several industr y leaders such as Microsoft, Apple, Cisco, IBM, Oracle, SAP, Java, Dell, VM ware,
Symantec, Sonic Wall which provides a competitive edge over other industr y peers and targets to understand and cater to all
types of requirements that concer n our clients, thereby, leading to ser ve them precisely to their satisfaction.
For more infor mation, please visit www.silvertouch.co m or email info@silvertouch.com

india Headquarter United Kingdom north America

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A hme da ba d- 380 006.
Pho ne : +91 - 79 - 2656 31 58
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I NDIA • U K • U SA • NE T HE RLAN D S • AUSTRAL IA • F RAN CE • GERMAN Y

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