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Organizational
Communication
Communication in an organization is important in
bringing about coordination, understanding and
unity in the overall strife to attain organizational
objectives.
Develop an Idea
The first step is to develop an idea or thoughts that the sender wishes to covey.
Unless there is a worthwhile message to transmit, all other steps will become
useless.
The Communication Process
Encode
Transmit
Receive
Decode
The sender’s intention is for the receiver to understand
in full the message conveyed. It is in the receiver's
mind that understanding can take place. Telling is
not sufficient communication in unless
understanding at the other end is brought about.
The Communication Process
Use