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Business Plan For

HEALTHY INDIA
EMPOWERING PATIENTS AND HEALTH CARE SERVICE UERS THROUGH TRANSPARENCY
AND COMPARISONS AMONG THE HEALTHCARE ORGANIZATIONS .

SUBMITTED TO SUBMITTED BY
Dr. Versha Mehta
Vanshika Munshi (68-MBA-17)
Radhay Mahajan (40-MBA-18)
ABOUT US:

Vision:

To empower patients and health care service user through transparency and comparisons among

the healthcare organizations, thereby enabling informed value based purchasing.

To bridge the health care service gap in the rural areas thereby catering the unmet needs of the

people in an efficient and effective manner.

Mission:

Our mission is to be the voice of the healthcare subscribers by enhancing affordability, quality

and safety through an informed service oriented approach.

Objectives:

 To study infrastructure, treatments, costs, and service quality of hospitals in Jammu region.

 To measure the efficiency in terms of duration and success rate of specific treatments.

 To analyze the difference and gaps i.e.; the key areas of improvement and rate each of them

on a scale with respect to benchmark parameters.

 To suggest the best hospital for specific treatment to the patients as per their choice and

requirement.

 To disseminate the information in rural areas, enhancing their reach to the healthcare

services.

 To supplement alternative health care options like ayurvedic, homeopathic, unani,

chiropathy, acupuncture empowering the patients and healthcare service users.


OUR COMPANY

Who we are:

HEALTHY INDIA is a research and consultancy firm having core competence in auditing

healthcare services and conducting research surveys. The core concept of our firm is collection

and reporting right information to empower patients and healthcare purchasers in choosing the

right hospital. Hence enabling value based purchasing by comparing hospitals on the basis of

their infrastructure, treatment costs, quality service and efficiency in operations. This is an

innovative medical and health care platform to meet the core need of transparency and awareness

in managing health problems and choosing the best suited hospital. This platform is user-friendly

and easy for both the hospital administration and patients. HEALTHY INDIA initiative will ride

on the digital wave that has spread to every nook and corner of the nation. With the kind of reach

attained by the key innovators of current digital economy like WhatsApp and facebook, we shall

strive to proliferate the range and scale of our operations in rural areas. Operating in coherence

with various schemes of the National Rural Health Mission (NRHM)we help to create awareness

in healthcare. Our operations shall bridge the service gap in the healthcare services in rural areas

thereby catering to the unmet needs of the people in a cost efficient and effective manner.

Specialties that we will focus in the survey for comparison are Gynecology & Obstetrics,

Urology, Cardiology, Pediatrics, Nephrology, Gastroenterology and Hepatology Oncology,

Neurology, Emergency & Trauma

What we are:

We aim to bring more lucidity in healthcare system through our partner hospitals along with ease

of access to critical information right on your mobile phone and website. Our partner hospitals

as well as healthcare subscribers have mutual gains through our initiative. The nursing homes
and hospitals gain through the research work in terms of knowing their relative performance vis-

à-vis the industry benchmarks. This helps nursing homes and hospitals to fetch healthcare

subscribers looking out to their specific budget. We inspire customers to live a healthy, easy,

happy and fulfilling life.

Key Features

 Comparison among various hospitals within a locality.

 Selection of the required treatment in the best hospital within budget

 Search Module of Hospitals and Doctors as per specific treatment in the specific locality

 Appointment Booking online

 Appointment management

 Ratings and Reviews

Admin Features

Admin has overall control of the system. The main features of admin module are given below.

 Manage appointments

 Manage Patients

 Manage doctors

 View Appointments statistics

 View Rating details

Hospital Administration features

 Easy and User friendly Sign Up, Sign In

 Account Password Recovery


 View ratings and the industry benchmarks

 View Appointments

 Manage appointments

 Access to research database with two research surveys annually for rating purpose

 Prior intimation of emergency cases

Patient Features

 Signup/Login.

 Search among various hospitals according to speciality, location and specific treatment.

 Select hospital according to their requirement and convenience

 Emergency button for navigating route to the nearest hospital and prior intimation.

 Can search for doctor according to specialty and location.

 Can write review about the doctor and can select doctors according to other user

feedback.

When we can assist you:

Some hospitals give the top priority to the quality treatment and safety of the patients. But there

are also some of the hospitals’ that trail behind. The medical errors are the third leading causes of

death in the country. This isn’t the whole picture. HEALTHY INDIA envisages to identify

safety, quality, and resource use measures that have a demonstrated impact on patient care. We

then ask hospitals to report on those measures and showcase exactly what they're doing to

improve.

 If you or a family member needs surgery, see how your hospital compares on mortality

rates of certain high-risk procedures.


 If you are pregnant, find out how your hospital does on maternity care metrics like C-

sections and managing high-risk deliveries.

 If you're concerned about a seriously-ill parent or family member, look at ICU staffing

protocols and how the hospital prevents injuries and dangerous infections.

DETAILS OF CORE BUSINESS OPERATIONS:

WHY TO CHOOSE:

Today everything is online. The digitization has given the health customers a lot of information

about quality and safety of health services. But, what this flood of information cannot tell them,

however, is how to make the right decision when choosing a hospital. Consumers can search its

online database to see how various hospitals performed on 10 different procedures like weight-

loss surgery and high-risk delivery.

 Consumers can search its online database to see how various hospitals performed on 10

different procedures like weight-loss surgery and high-risk delivery.

 Consumers can search its online database to see how various hospitals performed on 10

different procedures like weight-loss surgery and high-risk delivery.

 Consumers can search its online database to see how various hospitals performed on 10

different procedures like weight-loss surgery and high-risk delivery.

HOW TO CHOOSE:

Many people calm their fears by researching hospitals before choosing one. This can help them

feel more comfortable with doctors, nurses, and other hospital staff.

 Hospital Ratings: If you’re trying to choose the best hospital for you, there are a few

factors you should consider as you’re doing your research.


 Patient Experience, Treatment costs, Patient Outcomes, Hospital Practices, Safety Score

 Avoidance of Adverse Events

SELECTION OF THE HOSPITAL OR A DOCTOR

You should be able to check each one of these conditions when you’re considering a hospital:

It’s accredited by the Joint Commission on Accreditation of Healthcare Organizations. It has

high ratings. Your doctor has privileges there. Your health insurance policy covers care there.

The hospital has experience and high success rate with specific medical condition.

They work on the continuous improvement in quality of their care continuously.

They’ve answered all of your questions.

COMPARISON of COSTs at HOSPITALS

HEALTHY INDIA provides data that shows what Hospitals billed Medicare for top diagnoses

and surgery procedures and what Medicare actually reimbursed them. The numbers vary

dramatically.

For that we can make use of the forms buttons below to drill down through the data to see how

your local Hospital compares. This includes:

 Search hospital by name

 Search diagnosis by name

 Find hospital near you

.
HOSPITAL RATINGS

SURVEY METHODOLOGY

The Nursing Homes/ Hospitals must be categorized according to the number of beds, specialty

and type of services being provided, location in rural, urban and semi urban areas. Most of the

Nursing Homes in the State of Jammu & Kashmir are having bed capacity upto 20 beds.

Depending upon the bed strength, the Nursing Homes will be categorized as follows :

1. Nursing Homes upto 25 beds.

2. Hospitals above 25 beds

The Minimum requirements are tabulated as per following broad categories:

a. Public area infrastructure

b. Clinical area infrastructure

c. No. of Doctors and Healthcare staff

d. General requirements

e. Bio-medical waste management

f. Requirement of equipments

 Mandatory Equipments

 Essential Equipments

 Preventive Care: Rather than consulting trained doctors, home remedies are often used

as an effective mode of treatment, where almost every household has someone to offer

healthcare advice. However, the authenticity of information offered is often debatable.


Our service capabilities:

To ensure transparency in the treatment of patients, HEALTHY INDIA gives guidance to the

patient, from the first consultation to each stage of the treatment process. It also helps patients to

find the right hospital, doctor, book appointments, request cost estimates for procedures, and

helps to manage the admissions and discharge process.

With such a burgeoning healthtech scene, the healthcare sector is now well placed to undergo

positive change at all stages of the process -- prevention, diagnosis and treatment.

OUR PROCESSES INVOLVED

1. Targeting the population most likely to benefit: patients who meet criteria for

hospitalization but could be safely treated like well suited patients who are prone to risk

for falls and hospitals acquired infections.

2. Assessing the patients’ health care risks and needs: after confirming that patient meets

the diagnostic criteria, we assess the patients’ functional limitations that puts patient at

risk, by checking and verifying the safety hazards according to which the patient is being

given the choices of various hospitals.

3. Developing the patient centered care plans: a patient who visits the physician often

develop a health care plan during the initial visit, which typically lasts a month.

4. Engaging patients and family in managing care: various instructions are given to the

patients which help the patients to take proper care and it become the integral part in the

plan of care.
5. Transitioning patients following the hospital: discharge summaries are provided to the

physicians through a shared electronic record and are relayed via phone or email to the

other physicians for health service, if needed.

6. Coordinating care and facilitating: we communicate regularly through the electronic

health record system, which is updated regularly.

7. Integrating physical and behavioral healthcare: psychological help and care service is

also available to the patients and make calls on cases where the psychological issue

arises.

8. Making care or service more assessable: apart from that, all the diagnostics tests and

treatments, medications and equipments are delivered to the patients.

9. Monitoring patient progress: 24/7 coverage of patient health with the help of our app.

REVENUE MODEL OF HEALTHY INDIA

HEALTHY INDIA is an online marketplace which provides right information to patients and
this is

going to help them in choosing the right hospital. HEALTHY INDIA shows different services
and

facilities provided by different hospitals as well as ratings and reviews of different patients on

each and every aspect of the hospital.

HEALTHY INDIA makes money through two channels:

1 Referral Revenue
2 Subscription Fees

Referral revenue HEALTHY INDIA earns most of its revenues through referrals in the
following way:

Whenever someone searches for a hospital on this platform and clicks on one of the hospitals

displayed in the search results then our platform directly opens that hospital’s own website and

the hospitals are going to pay HEALTHY INDIA a certain sum of money for such referrals.

Each hospital determines the amount that it wants to pay by each referral by bidding for

advertisements on the marketplace. HEALTHY INDIA operates a marketplace where different

hospitals can submit bids for each user click on an advertised rate for a hospital. By clicking on a

given rate, that user is referred to that hospital’s website where the user can get complete

information regarding timings and appointments. In advertising terminology, this is known as the

Cost-per-click or CPC revenue model.

Subscription Fees

HEALTHY INDIA also offers a value added service to hospitals listed on their platform. This
feature

allows hospitals to edit listings by adding hospital description and other relevant information,

add high quality images, gain access to visitor profiles for more targeted promotions and get rate

insights through complete data analysis. HEALTHY INDIA charges a subscription fees in
exchange

of these services.
Information technology

CREATING OUR WEB PRESENCE:

 Get Listed on Google as HEALTHY INDIA Using references from one patient to

another

 Blogging and article writing by eminent and successful doctors

 The Social Network presence

 We can automate the workflow by 24/7 online information, booking appointments, with

effective communication, enhancing accessibility by enhancing web presence.

 On-demand actionable feedback will be available to see how the patient program is working

in real time

Service delivery:

 Online Appointments

 Health Packages

 Health Risk Assessment

 Personal Health Record

 Second Opinion

 Remote Consultation

 SMS & Email Marketing

Marketing and advertisement

Phase 1 - Strategic Positioning, Brand and Web Presence

 Strategic positioning
Positioning strategy towards patients: “More power to patients”

Our positioning strategy is mainly going to focus on only one of its kind service in Jammu,

improving health of Jammu and let’s make it easy to stay healthy. The key focusing points in our

positioning strategy are going to be:

 Rating methodology will result in high quality of care and patient safety.

 The patients will get services by credential medical staff.

 Rights of patients will be respected and protected.

 Patient satisfaction will be regularly evaluated.

 Access to information about hospitals and their service charges

 Comparison allowing patients to be more empowered when it comes to accessing

information and choosing hospital which is best for their treatment. Not only this, but

also be knowledgeable about whether it is Ayurveda, allopathy or any other pathy that

will resolve their problem in the best possible way.

 Moreover, they will be able to select a hospital of their own budget.

 Transparency in the expenses at hospitals.

 We are making our patients to relax and we are going to maintain their medical history

including prescriptions, test reports, etc.

 The staff in an accredited health care organisation will be satisfied as it will provide for

continuous learning, good working environment, leadership and above all ownership of

clinical processes.

Positioning strategy towards hospitals:


Direct marketing: We are personally going to visit and persuade hospitals to subscribe our

services explaining them about features and benefits of our brand in general and their benefits as

hospitals in particular.

 We will be focusing on “increasing their reach to patients as hospitals”.

 Rating methodology to a health care organization will stimulate continuous improvement.

 It will enable the organisation in demonstrating commitment to quality care.

 It will raise community confidence in the services provided by the health care

organisation.

 It will provide opportunity to healthcare unit to benchmark with the best.

 Brand development

Our brand name “HEALTHY INDIA” is going to hit in the market as it is very meaningful, is

signifying our vision and is very relatable to the country with the Swachh Bharat Abhiyan. Our

logo is eye-catching will all of its inclusions like tricolor of the nation, a plus sign of the

healthcare services or a mobile phone signifying digitalization is another pleasant thing

associated with our brand.

 Web Presence

Online presence: We will inform our patients about the brand and its benefits by increasing our

presence digitally. We are going to use social media as one of our leading weapon for launching

our brand. We will advertise our brand on facebook, instagram and whatsapp using videos,

posters and images showing different features of our services focusing particularly on digital

India – digital reach to doctors and maintaining their medical records.


BIBLOGRAPHY

1. http://www.greaterkashmir.com/news/business/jk-has-35-lakh-internet-users-96-lakh-

mobilephone-subscribers/203716.html

2. http://jkhealth.org/new2017/licnorms.php

3. http://nhm.gov.in/

4. http://dhsjammu.co.in/

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