S weet

Dig into a
Franchise Opportunity
A Brand People Know and Love
With more than 7,800 worldwide locations, Baskin-Robbins
is one of the world’s largest chains of ice cream shops.

We are in search of exceptional franchise candidates to

grow with us. If you meet our qualifications, have
a passion for your local community, and of course,
love ice cream – it’s time to consider joining the
“I bought a Baskin-Robbins
Baskin-Robbins family! franchise because I wanted to own
and operate an iconic brand known

A Recognized Leader
worldwide. Baskin-Robbins also
fit my criteria of finding a fairly
simple-to-operate franchise offering
• Ranked in QSR Magazine’s “QSR 50” a fun experience to customers.”
• Ranked in Franchise Times’ Annual “Top 200”

• Ranked in Entrepreneur Magazine “Franchise 500” HUGH WILLIAMS

The Joy in Childhood Foundation

provides the simple joys of
childhood to sick and hungry kids.
Through the generosity of our
Franchisees, employees, vendors
and guests, the Joy in Childhood
Foundation raises funds to support
partnerships with children’s
hospitals, food banks and nonprofit
organizations directly committed
to serving sick and hungry kids.
Here’s the Scoop
There are plenty of reasons to invest with
a brand as fun as Baskin-Robbins. Here’s a
taste of why entrepreneurs are considering
Baskin-Robbins as their franchise of choice.
• Marketing & Brand Support

• Flexible Development Options

• Training Systems & Field Support

• Financial Incentives

Marketing & Brand Support

CREATING A POWERFUL BRAND IMAGE
Our brand complements national marketing with local campaigns and
integrates traditional marketing with new media for maximum impact.
We also offer our Franchisees a comprehensive suite of promotional
materials to use for their own local shop marketing efforts.

In-Demand Products
Our world-class culinary team expertly develops products to help keep guests
coming back for more. Baskin-Robbins offers something for everyone: creative
cones, unique cakes, specialty desserts, frozen beverages and take-home treats.
We also offer Bright Choices®, a line of better-for-you ice creams, frozen yogurts
and sorbets, including dairy-free, fat-free, light and no sugar added options.

TRANSACTION DRIVERS TICKET DRIVERS PROMOTIONS

FLAVOR OF THE MONTH AMERICA’S FAVORITE COOKIE®

Mom’s Makin’ YOUR

FAVORITE CAKE
Cookies
™

Try it in a Waffle Bowl Sundae!

DECEMBER
JA N
UA RY • M

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• JU S T•
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+ Appl. Tax
SCOOPS
BASK300-0402_WL004.indd 2
© 2015 BR IP Holder LLC. Price and participation may vary. Limited time only.
Display dates: 5/1/15 - 5/31/15. BR_0415_WL004

1/20/15 11:55 AM
BASK200-0702_WL003.indd 1
© 2014 BR IP Holder LLC. Price and participation
may vary. Limited time only. OREO, the OREO
Wafer Design and AMERICA’S FAVORITE
COOKIE are registered trademarks of Mondelēz
International group, used under license.
Display dates: 7/1/14 - 8/31/14. BR_0714_WL003

4/23/14 4:55 PM
COOL DEALS EVERY 31
Offer valid January 31st, March 31st, May 31st, July 31st, August 31st,
ST

October 31st and December 31st. Participation may vary. Offer good on every
scoop. Waffle cones and toppings are extra. Excludes sundaes. Cannot be
BASK200-0702_WL003

Flavor of the Month Cakes for any occasion Celebrating the 31st
combined with other offers. © 2016 BR IP Holder LLC. BR_C31Y16_WA1
3” on top, 1.0” 4/0 Y
BASK300-0402_WL004 2014 Q3 POP
3” on top, 1.0” 4/0 Y 36.125” x 48.0” N N
2015 Q2 POP OREO® CC W/ Crunch Layer
36.125” x 48.0” N N Large Window Poster 37.125” x 49” 27
M M Cookies FOM BASK400-0402_C31Y16_WA1.indd 1 1/28/16 1:10 PM

Large Window Poster 37.125” x 49” 27

BASK400_0402-C31Y16_WA1 NOTES: ST SW BASK

National Program of every month

Q2 2016 POP
3” on top, 1.0” 4/4 Y SW
Celebrate 31
Wall Poster
24.0” x 36.0” N N
BASK Coporate 25” x 37” 38
 TRADITIONAL

Development Options
FREESTANDING
SHOP

Baskin-Robbins offers flexible designs to fit almost

any location!

TRADITIONAL SHOPS
Depending on the location you have in mind—freestanding,
end-cap or in-line—our real estate and construction experts are
ready to assist in the development and build-out of your site.

Site criteria typical for a Baskin-Robbins is 800 to

1,500 sq. ft. with approximately 20 feet of frontage.

NON-TRADITIONAL SHOPS
Incorporating the flexible design concepts of Baskin-Robbins
into your non-traditional venue allows you to enhance your space TRADITIONAL
END-CAP SHOP
and keep customers coming.

Airports Mass Transit Stadiums Grocery Casinos Colleges &

Terminals Stores Universities

Don’t Want to Start from

the Ground Up?
Existing shops are for sale in many parts of the country.
Buying an existing shop can offer established sales, NON-TRADITIONAL
AIRPORT SHOP
staff, systems and community presence. Please visit
restaurantsforsale.dunkinbrands.com for a list of shops
currently for sale.

MINIMUM FINANCIAL REQUIREMENTS FOR

BUYING AN EXISTING SHOP:

• Minimum Down Payment of 10% of Purchase Price

• Verifiable Liquid Assets of 30% of Total Selling Price

(plus costs of remodels due in the next 24 months)
Turnkey Development
Opportunities
When compared to more traditional
development opportunities, turnkey
options offer potential candidates:

• In many cases, a lower cash requirement

• An approved site sourced by Baskin-Robbins

• Real estate secured by Baskin-Robbins:

no negotiating necessary

• Development/construction managed by
Baskin-Robbins

These opportunities are unique and are only

available in select markets.

Training, Systems & Field Support

“My dream was to be
Baskin-Robbins provides a comprehensive operating system designed an entrepreneur. With
to help build business along with a world-class training program America being the Land of
Opportunity, I decided to
that covers branding, business management and more. In addition,
follow my passion. That’s
Franchisees always have access to an experienced field support team.
what brought me here.

3 WEEK TRAINING PROGRAM I started my career as a crew

member, and my husband
Technical Instructor-Led Online Learning Mentoring
Training Classroom Management and Skill was a baker for Dunkin’
(Live, In-Store) Training System Building Donuts. Now, over 400
Baskin-Robbins Franchisees
have gotten trained in my
store. And I’m proud of it.

My dream came true.”

TARU PATEL
Franchise Advisory
System
We value our Franchisees’ thoughts and opinions and
have developed an advisory system to better enable

Fun Fact
Franchisees to share their feedback with us. There
are three levels of this system: 

DISTRICT ADVISORY COUNCIL 

The most popular ice cream
Meets regularly throughout the year to discuss ideas or issues
flavors at Baskin-Robbins are
on a local level. 
Vanilla, Chocolate, Mint Chocolate
REGIONAL ADVISORY COUNCIL  Chip, Pralines ‘n Cream and
Made up of Franchisee leaders in a particular region, these
Chocolate Chip.
individuals work together to discuss regional-level questions
and concerns. 

BRAND ADVISORY COUNCIL 

Franchisee leaders from around the country work directly with
brand leadership to provide feedback on national initiatives. 

Why Baskin-Robbins?
“My wife told me about how Baskin-Robbins supports
Military Veterans with attractive financial incentives.
With more than 20 years of experience in the Army,
I knew I had the management skills to run my own
business, but most franchise opportunities were too cost
prohibitive for me. After seeing the company’s Veteran
incentive program, it was obvious that Baskin-Robbins
was the way to go.”

KEN LEWIS
 Is Baskin-Robbins Right For You?
Our exceptional Franchisees are the sprinkles to our ice cream.

OUR IDEAL CANDIDATE WILL HAVE: Minimum Financial Requirements for

New Shop Development:
• An understanding of brand-building within the
– Verifiable Liquid Assets of $100,000
community and a drive for local shop marketing
Total Net Worth of $200,000
• A demonstrated ability to build a high-
Minimum Financial Requirements for
performing team dedicated to operational
Buying an Existing Shop:
excellence and guest satisfaction
– Minimum Down Payment of 10% of Purchase Price
• The desire and financial resources to develop
– Verifiable Liquid Assets of 30% of Total Selling Price
or purchase one or more locations
(plus costs of remodels due in the next 24 months)

*Refer to the Baskin-Robbins Franchise Disclosure Document (FDD) for more information.

Investment Details for New Shop Development*:

• An Initial Investment ranging from $93,550 – $401,800 • An Initial Franchise Fee of $25,000 (20-year term)

• Advertising Fee of 5% of gross sales • Royalty Fee of 5.9% of gross sales

Financial Incentives for New Shop Development*

DEVELOPMENT INCENTIVES VETERAN INCENTIVES

50% off 20-year Initial Franchise Fee Waiver of 20-year Initial Franchise Fee
($12,500 value) plus 10-year Payment Plan on first shop – a $25,000 value

Reduced Royalty Rates for Reduced Royalty Rates for

five years, as described below: five years, as described below:
Year 1: 0% Year 1: 0%
Year 2: 1.9% Year 2: 0%
Year 3: 2.9% Year 3: 1.9%
Year 4: 3.9% Year 4: 2.9%
Year 5: 4.9% Year 5: 2.9%
Standard Royalty Rate of Standard Royalty Rate of
5.9% in year 6 and beyond 5.9% in year 6 and beyond

*Please see Baskin-Robbins Franchise Disclosure Document for details

Ready To Take The Next Step?
To start the process to see if you can become a
Franchisee, complete our quick application at
baskinrobbinsfranchising.com

STEP 1:
APPLICATION

STEP 2:
CANDIDATE REVIEW

STEP 3:
BUSINESS PLAN

STEP 4:
FINANCIAL REVIEW

STEP 5:
SITE REVEIW

STEP 6:
GRAND OPENING

Want More Sweet Details?

781.737.5530 | franchiseinfo@baskinrobbins.com

© 2018 BR IP Holder LLC

 Baskin-Robbins has the Recipe for a

Sweet F ranchise
The Only Missing Ingredient is You!