DEMAND

It is very essential to know the demand of our products in order to answer

our customer needs and wants. Knowing the demand will help us to determine

the trend for our products. Analyzing the demand thoroughly will give the

projection of the total number of quantity of each product that we are going to

produce daily, weekly, monthly and annually.

TABLE 5: PROJECTED DEMAND (IN PIECES)

35,848
36,000
35,319
35,500
34,797
35,000

34,500 34,282

34,000 33,776

33,500

33,000

32,500
2019 2020 2021 2022 2023

Table 5 indicates the projected demand of the product in Brgy. San Juan.

The data were derived from the survey and the projected population given by the

Philippine Statistic Authority in the Municipality of Taytay.

 From that context, the researchers came up with the above figures

indicated in Table 5. This figure encompasses that there is a growth in the

demand of the product, annually. Thus, What the Fries is feasible in Brgy. San

Juan, Taytay, Rizal. After considering the product nature and its alternatives.

SUPPLY

Supply is an important economics concept which includes the total amount of a

specific good service that is available to consumers.

Upon analyzing the target area, there are some nearby stores selling fries within

the location. Thus, this proposed business has diverse competitors in the line of

business. However, this trade will offer different new flavors of fries and the researchers

recognize this as advantage to enter the market with the higher demand for an existing

product but without an available supply.

To determine the projected supply, the proponents compared the supply demand

and consider the Law of Supply and Demand. The higher the demand the lower the

supply would be.

 TABLE 6: PROJECTED SUPPLY (IN PIECES)

19,500 19,192

19,000
18,453
18,500
17,829
18,000
17,310
17,500
16,888
17,000

16,500

16,000

15,500
2019 2020 2021 2022 2023

The figure indicates that due to the increase of demand the supply also

increase. Thus, expansion is necessary within or after the first five years of the

business. By that time, higher demand and lower supply is much expected due to

the willingness to buy of the target market and the product acceptance. This is also

based on the maximum production capacity per day is 80-100 pcs. for the first year

and will be increased by 11% annually.

 GRAPH 2: SUPPLY AND DEMAND GRAPH

40,000 34,797 35,319 35,848

33,776 34,282
35,000
30,000
25,000
17,829 18,453 19,192
16,888 17,310
20,000
15,000
10,000
5,000
0
2019 2020 2021 2022 2023

Demand Supply

Graph 2 shows the comparison of the demand and supply of the product. As

expected, the higher the demand, the lower the supply becomes. It is an indication that

the business is growing and possible expansion will emanate as the business

continues. By that time, a wide supply geographical resources and location expansion

will be needed to accommodate the consumers of the product.

 TABLE 7: SUMMARY OF SUPPLY AND DEMAND
UNSATISFIED
YEAR DEMAND SUPPLY GAP
DEMAND
2019 33,776 16,888 16,888 50
2020 34,282 17,310 16,972 49.51
2021 34,797 17,829 16,967 48.76
2022 35,319 18,453 16,865 47.75
2023 35848 19,192 16,657 46.46

Demand: It is based on the 30% market share we are targeting to get in the total

population of Taytay.

Supply: The projected supply of the business is the capacity to produce the proposed

product within 5 years. It was found that the business supply increases based on the

population growth of Brgy. San Juan.

Gap: It pertains to the difference of Demand and Supply.

Unsatisfied Demand: This is the term used for the percentage between the gap and

demand.